WFMZ TV
WFMZ-TV is a privately owned regional broadcast television station serving Eastern Pennsylvania and Western New Jersey with local news, weather, traffic, and sports across broadcast, OTT streaming (WFMZ+), mobile apps, and digital channels.
- Company typePrivate
- Founded1986
- HeadquartersEaston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WFMZ TV does
WFMZ-TV, legally operated by Maranatha Broadcasting Company, Inc., is a regional broadcast television station and digital media company headquartered in Allentown, Pennsylvania, serving the Lehigh Valley, Berks County, Southeastern Pennsylvania, the Poconos/Coal Region, and Western New Jersey. Founded in 1976 (with broadcasting dating to a 1986 milestone in the source data), the station operates primary channel 69.1 with the "69 News" brand and supplements coverage via digital subchannels 69.3 (MeTV), WDPN-TV 2.4 (H&I), and WDPN-TV 2.5 (Retro TV). The technical stack pairs traditional over-the-air broadcasting with the TownNews BloX CMS for wfmz.com, native iOS and Android mobile apps, and the WFMZ+ OTT streaming service distributed across Roku, Amazon Fire TV, Apple TV, Samsung TV, and Google TV. A regional live-camera network covers Allentown (Dorney Park, OtterCam), Bethlehem (Hotel Bethlehem, Main Street), Reading (Penn Street), Easton (Downtown), and the Poconos (Jim Thorpe, Stroudsburg) for weather and traffic reporting.
WFMZ TV firmographics
Firmographics- Name
- WFMZ TV
- Legal name
- Maranatha Broadcasting Company, Inc.
- Website
- https://wfmz.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WFMZ-TV is a privately owned regional broadcast television station serving Eastern Pennsylvania and Western New Jersey with local news, weather, traffic, and sports across broadcast, OTT streaming (WFMZ+), mobile apps, and digital channels.
- Ownership category
- akta.pro rank
WFMZ TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
- akta.pro secondary industry
- Regional/Sub-National Broadcast Networks (MPABAAAM)
Keywords
Where WFMZ TV is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WFMZ TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Television Advertising: Local broadcast television advertising including spot ads, sponsorships, and branded content across multiple channels and time slots
- Digital Advertising: Online advertising through wfmz.com including display ads, sponsored content, and programmatic advertising
- Streaming Subscriptions (WFMZ+): Subscription-based streaming service providing ad-free or enhanced access to news content and programming on streaming devices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WFMZ+ streaming subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WFMZ TV product offering
Product offeringCore offering
WFMZ-TV 69 News operates a regional broadcast television station serving the Lehigh Valley, Berks County, Southeastern Pennsylvania, Poconos, and Western New Jersey with local news, weather, traffic, sports, and entertainment programming across multiple channels (69.1, 69.3 MeTV, WDPN-TV 2.4 H&I, 2.5 Retro TV). The company also distributes its content digitally through the WFMZ+ OTT streaming service on Roku, Fire TV, and Apple TV, plus iOS/Android mobile apps, the wfmz.com website, and email/text alert services. Revenue is generated primarily through television and digital advertising, with a recurring subscription component from the WFMZ+ streaming service.
Product overview
WFMZ-TV operates as a multi-platform regional broadcasting company offering a portfolio of television channels and digital services. The core offering includes the primary WFMZ-TV 69 News channel (69.1) providing comprehensive local news coverage, supplemented by secondary subchannels WFMZ-TV 69.3 MeTV, WDPN-TV 2.4 H&I, and WDPN-TV 2.5 Retro TV for extended programming. Digital services include the WFMZ+ streaming service for OTT delivery, native iOS/Android mobile applications, weather and traffic information platforms, and email/text notification services. Additional content features include 69 News at Sunrise morning programming, the Freddy Awards high school music program, Eat Sip Shop local business coverage, and America 250 anniversary content. The company also offers an online games section for visitor engagement. Together, these products form a broadcast-plus-digital ecosystem serving the Lehigh Valley, Berks County, Poconos, and Western New Jersey regions.
Differentiator
Problem solved
Functional benefit
Brands
- WFMZ+: WFMZ's streaming service for watching news and syndicated programming 24/7 on streaming-enabled TVs.
Products and services
- WFMZ-TV 69 News (Channel 69.1) Primary local television news channel providing regional news coverage for the Lehigh Valley, Berks County, Southeastern PA, Poconos, and Western New Jersey, including Allentown, Bethlehem, Easton, Reading, and surrounding areas.
- WFMZ-TV 69.3 MeTV MeTV-affiliated secondary channel broadcast on 69.3, offering classic television programming from the Memorable Entertainment Television network.
- WDPN-TV 2.4 H&I (Heroes & Icons) Subchannel broadcast on 2.4 featuring Heroes & Icons heritage and general entertainment programming.
- WDPN-TV 2.5 Retro TV Subchannel broadcast on 2.5 featuring retro and classic television programming from the Retro TV network.
- WFMZ+ Streaming Service Over-the-top (OTT) streaming service providing 24/7 access to WFMZ-TV local news and syndicated programming on Roku, Fire TV, Apple TV, Samsung TV, and Google TV.
- WFMZ Mobile Applications Native iOS and Android applications providing breaking news alerts, weather forecasts, traffic updates, live streaming, and on-demand content access to mobile users.
Companies that use WFMZ TV
Customer profileSegments1 record
Ideal customer profiles2 records
WFMZ TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
WFMZ TV partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RokucoreWFMZ+ streaming application is distributed through the Roku platform, making local news and programming available to Roku users nationwide
- Amazon Fire TVcoreWFMZ+ streaming application distributed through Amazon Fire TV ecosystem, enabling access to local content on Fire TV devices
- Apple TVcoreWFMZ+ streaming application available on Apple TV platform for tvOS users
- PeacockminorNBCUniversal's Peacock streaming platform carries WFMZ content as part of NBC10 Philadelphia regional coverage for major events like the Salute to Independence Parade
- TownNews (BloX CMS)coreWebsite content management system powered by TownNews BloX platform, providing the technical infrastructure for wfmz.com news website
- FCCcoreFederal Communications Commission regulates broadcast operations; WFMZ maintains FCC Public Inspection File as required for broadcast license compliance
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WFMZ TV competitors and assessment
Company assessmentDirect peers
- WPVI-TV (6abc Philadelphia): ABC-owned local television station in the Philadelphia market. Its over-the-air signal reaches into WFMZ-TV's Lehigh Valley coverage area, competing directly for viewers and advertisers.
- WGAL (Hearst Television): NBC-affiliated local television station serving the Lancaster/Harrisburg market, adjacent to WFMZ-TV's coverage area and competing for south-central Pennsylvania viewers.
- NBC10 Philadelphia (WCAU): NBC-owned local television station serving the Philadelphia DMA, whose signal overlaps the Lehigh Valley and competes with WFMZ-TV for the same regional audience and advertising budgets.
- WNEP-TV: ABC-affiliated local television station serving northeastern Pennsylvania (Scranton/Wilkes-Barre), with overlapping Poconos coverage that competes with WFMZ-TV.
- KYW-TV (CBS Philadelphia): CBS-owned local television station in Philadelphia with reach into the Lehigh Valley, directly competing with WFMZ-TV for regional news audiences and ad dollars.
Emerging players
- Patch.com: Digital-native hyperlocal news network covering communities across the U.S., including towns in WFMZ-TV's Lehigh Valley footprint. Represents the digital-first competitive threat to traditional local broadcasters.
Broad incumbents
- Tegna: Major publicly-traded local TV station group with stations across mid-sized U.S. markets — comparable to WFMZ-TV in market positioning (local news focus, mid-size DMA) and digital subscription strategies.
- Sinclair Broadcast Group: Large publicly-traded local TV station group operating dozens of network-affiliated stations nationwide. As a station-group operator with diversified revenue and network affiliations, Sinclair is a structural comparator for evaluating WFMZ-TV's multi-station strategy.
- Nexstar Media Group: The largest U.S. local TV station operator, owning hundreds of network-affiliated stations. Comparable as a benchmark for station-group scale, digital growth strategy, and ad-revenue trends affecting regional broadcasters like WFMZ.
Others
- TownNews (BloX CMS): Technology vendor powering WFMZ.com via the BloX CMS platform. Indirect ecosystem peer relevant for benchmarking digital publishing capabilities and content monetization features available to mid-market local broadcasters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WFMZ TV social profiles
Digital presenceWFMZ TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WFMZ TV leadership team
Management profileNumber of profiles
Profiles1 record
WFMZ TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WFMZ TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WFMZ TV
What does WFMZ TV do?
WFMZ-TV 69 News operates a regional broadcast television station serving the Lehigh Valley, Berks County, Southeastern Pennsylvania, Poconos, and Western New Jersey with local news, weather, traffic, sports, and entertainment programming across multiple channels (69.1, 69.3 MeTV, WDPN-TV 2.4 H&I, 2.5 Retro TV). The company also distributes its content digitally through the WFMZ+ OTT streaming service on Roku, Fire TV, and Apple TV, plus iOS/Android mobile apps, the wfmz.com website, and email/text alert services. Revenue is generated primarily through television and digital advertising, with a recurring subscription component from the WFMZ+ streaming service.
Is WFMZ TV a public or private company?
WFMZ TV is a private company. It is classified as unknown and is currently operating.
When was WFMZ TV founded?
WFMZ TV was founded in 1986. It employs 51 to 100 people.
Where is WFMZ TV based?
WFMZ TV is headquartered in Easton, United States, in the North America region.
How does WFMZ TV make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and streaming Subscriptions (WFMZ+).
Who are WFMZ TV's main competitors?
Direct peers on record are WPVI-TV (6abc Philadelphia), WGAL (Hearst Television), NBC10 Philadelphia (WCAU), WNEP-TV and KYW-TV (CBS Philadelphia). Patch.com is listed as an emerging player. Broad incumbents are Tegna, Sinclair Broadcast Group and Nexstar Media Group. TownNews (BloX CMS) is listed as an others.
Does WFMZ TV have an API?
No public API is recorded for WFMZ TV.
What industry is WFMZ TV in?
WFMZ TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABAAAM, Regional/Sub-National Broadcast Networks. Its NAICS code is 516120 and its SIC code is 4833.