What Sun Off does

Sun Off AB is a Swedish manufacturer and retailer of custom-made sun protection products, founded in 1977 and headquartered in Mullsjö, just outside Jönköping. The company produces a full portfolio of outdoor and indoor shading systems — terrace awnings (MDL 100-500, Basic, Grande), window awnings, zip screens (Screenmarkis Zip 105), markisolettes (MS 105), korgmarkiser (Decora), balcony and terrace glazing, pergolas, parasols, and indoor roller, pleated, venetian, and curtain solutions — manufactured in-house in collaboration with sister company Nimex. Technical differentiators include sun-and-wind sensor automation, vertical zip-locking screen mechanisms for wind resistance, motorized operation, and Swedish-built construction tailored to Nordic climate conditions, with a 5-year product warranty on Sun Off brand items.

The business serves two principal customer segments. B2C homeowners are reached through multiple Sun Off retail stores across Sweden, with a sales-led funnel of in-store consultation, home visits for measurement, quote-based custom orders, and professional installation (used by over 80% of customers). B2B customers — architects, project developers, housing associations (BRF), schools, municipalities, hotels, restaurants, and commercial property owners — are served through a dedicated project market team (projektsupport) with in-house architects and technical experts, plus a Bli SunOff Partner dealer program. Pricing is fully quote-based with no public list, and Vasa Kredit provides interest-free installment financing up to 24 months.

Revenue is generated primarily through one-time sales of custom-made products and professional installation services, supplemented by financing-driven attach. The company holds a C2 Safety certification for high-altitude installation up to 40 meters, a regulated capability that supports complex and heritage building projects. Distribution partnerships include Dickson's Origin recycled awning fabric (introduced April 2024) at price parity with standard acrylic. The company is privately held, with no disclosed external funding, and operates across Sweden with at least one documented cross-border project in Denmark.

Name

Sun Off

Legal name

Sun Off AB

Website

https://sunoff.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Off is a 47-year-old Swedish manufacturer-retailer of custom-made sun protection products, including awnings, zip screens, markisolettes, and indoor blinds, produced in Mullsjö. It serves Swedish homeowners via retail stores and B2B architects, schools, hospitality, and property owners via a dedicated project market and partner dealer network.

Ownership category

akta.pro rank

Product category

Custom Sun Protection Systems (Awnings, Screens, and Blinds)

NAICS

Blind and Shade Manufacturing (33792), Glass and Glazing Contractors (23815)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

Keywords

• Custom sun protection systems
• Outdoor awning manufacturing
• Window blinds installation
• Terrace awning products
• Swedish made awnings

Headquarters

HQ city

Mullsjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sun Protection Product Sales: Sun Off generates revenue primarily through one-time sales of custom-made-to-measure sun protection products including terrace awnings, window awnings, screen awnings, balcony glazing, markisolettes, and indoor solutions. Products are priced based on size, specifications, and customization level. Financing is available through Vasa Kredit (interest-free installment payments up to 24 months).
2. Installation and Professional Services: Over 80% of customers opt for professional installation services provided by Sun Off's certified installers. Motorized products require a licensed electrician for electrical connection. These services are offered as add-on paid services alongside product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sun Off designs, manufactures, and installs custom-made-to-measure sun protection systems in Mullsjö, Sweden, including outdoor awnings (terrace, window, screen, markisolettes, basket), balcony and terrace glazing, pergolas, and parasols, plus indoor products (roller blinds, pleated blinds, venetian blinds, curtains, mosquito nets). Offerings are sold direct-to-consumer through retail stores and home visits, and to B2B projects (architects, schools, hospitality, commercial real estate), typically with professional installation.

Product overview

Sun Off is a Swedish provider of smart sun shading solutions, offering a comprehensive portfolio of outdoor and indoor products. Outdoor products include terrace awnings (MDL 100-500, Basic, Grande), window awnings (Medio, Altea), screen awnings (Zip 105, SC 100, SC 75), markisolettes (MS 105), box awnings (Decora), balcony/terrace glazing, parasols, and pergolas. Indoor products include roller blinds, pleated blinds, venetian blinds, blinds, curtains, and mosquito nets. Products are characterized by custom sizing, Swedish manufacture in Mullsjö, 5-year warranty, motor control options, and sun/wind automation. The company also offers the Origin recycled awning fabric line made from at least 50% recycled materials.

Differentiator

Problem solved

Functional benefit

Brands

• SunOff Products: Svensktillverkade markiser, persienner och rullgardiner tillverkade i Mullsjö.

Products and services

• Terrace Awnings (Terrassmarkiser — MDL 100, MDL 200, MDL 300, MDL 400, MDL 500, Basic, Grande) Custom-made-to-measure terrace and patio awnings with cassette fabric protection, available in multiple models (MDL 100–500, Basic, Grande). Features include motor control, sun and wind automation, optional LED lighting, and adjustable tilt. For Swedish homeowners and commercial terraces (hotels, restaurants).
• Window Awnings (Fönstermarkiser — Medio, Altea) Exterior window awnings with stylish cassette and gable design. The Medio model is described as one of the most classic awnings suitable for most building types, operated by motor control. For homeowners and commercial buildings.
• Screen Awnings (Screenmarkiser — Zip 105, SC 100, SC 75) External vertical screen awnings (e.g., Screenmarkis Zip 105) with fiberglass-reinforced fabric running in side channels with a welded zip locking mechanism for wind resistance, plus SC 100/SC 75 with aluminum profiles. Provide effective sun protection while maintaining transparency. For residential and large commercial facades.
• Markisolettes (MS 105) A combination of traditional window awning and effective screen awning. The product runs vertically down the window and then angles outward at the desired height. For residential and commercial windows requiring adjustable sun control.
• Basket Awnings (Korgmarkiser — Decora) Classic box awning with a soft basket shape that creates a welcoming feel. Available in several models with various corner radii and can be customized to window shapes. For residential and heritage buildings requiring decorative awnings (e.g., Svedinger Fastigheter in Gävle).
• Balcony and Terrace Glazing (Balkong- & terrassinglasning) Balcony and terrace glazing solutions for weather protection and extended outdoor living. For homeowners seeking to extend usable outdoor seasons.
• Pergolas Pergola structures for outdoor spaces, some with integrated awning systems. Used by hospitality venues and residential customers for flexible covered outdoor areas (e.g., Harrys and Harlequin in Umeå).
• Parasols (Parasoller) Parasols / umbrellas for outdoor sun protection at patios and terraces. For residential and hospitality outdoor seating areas.
• Roller Blinds (Rullgardiner) Custom-made indoor roller blinds for sun protection and light control, available with various fabric options including blackout capabilities. For homes and commercial interiors.
• Pleated Blinds (Plisségardiner) Pleated blinds for windows, sliding doors, and glass partitions; suitable for openings that require folding. For indoor sun protection with flexible light control.
• Venetian Blinds (Lamellgardiner) Venetian blinds with horizontal slats for adjustable light control and privacy. For residential and commercial interiors.
• Persienner (Blinds) Indoor blinds with various control options including cord-free motorization for child safety. For residential and commercial interiors.
• Curtains (Gardiner) Curtains for indoor use, available in various styles and fabrics. For residential and commercial interiors.
• Mosquito Nets (Myggnät) Mosquito nets for windows and doors to prevent insects while maintaining ventilation. For residential use.
• Professional Installation Services Professional installation services performed by Sun Off's own certified installers, covering awnings, screens, glazing, and motorized products. Required for electrical connections on motorized systems. C2 Safety certification enables high-rise work up to 40 meters. Paid add-on service used by more than 80% of customers.

Quantifiable outcome

• Reduces solar heat gain by up to 80% with exterior screens
• +5 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Origin (by Dickson)coreStrategic or Co-development PartnerSun Off is a retailer of Origin — the new recycled markise fabric from Dickson. Origin is made from at least 50% recycled material from old awnings and is available in 8 modern colors at the same price as standard acrylic fabric. This partnership positions Sun Off as an environmentally conscious supplier offering sustainable products without a price premium.
• Vasa KreditminorOthersSun Off offers interest-free installment payments (räntefri delbetalning) up to 24 months through Vasa Kredit, enabling customers to spread the cost of custom-made sun protection purchases.
• NimexcoreStrategic or Co-development PartnerSun Off collaborates with sister company Nimex to develop and manufacture awnings, blinds, and roller blinds in Mullsjö, just outside Jönköping. Components are produced in-house where possible, with carefully selected suppliers for fabrics and complementary parts. This gives Sun Off full control over manufacturing, quality, and delivery timelines.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weinor: German maker of awnings, conservatory awnings, and pergola systems sold through dealer networks across Europe. Comparable to Sun Off in product mix (terrace awnings, conservatory shading) and project-driven sales model.
• Markilux: Germany-based leading European manufacturer of premium awnings for terraces, windows, and pergolas. Direct competitor to Sun Off across the same outdoor shading product categories (terrace awnings, markisolettes, pergola systems) for both residential and commercial customers.
• Warema: One of Europe's largest sun shading system manufacturers, producing external venetian blinds, awnings, zip screens, and automated control systems. Highly comparable to Sun Off in product breadth, custom manufacturing, and B2B project market focus.
• RefleXol: German manufacturer specializing in vertical zip screen awnings (Markisentücher) — Sun Off's Zip Screen 105 and SC 100 product lines compete head-to-head with RefleXol's wind-resistant external screens.
• MHZ Hachtel: German sun protection specialist offering internal and external blinds, awnings, zip screens, and textile architecture. Closely mirrors Sun Off's combined indoor/outdoor shading portfolio with strong presence in the European B2B project market.
• Renson: Belgian manufacturer specializing in outdoor living, pergolas, and sun protection (including vertical zip screens and terrace covers). Overlaps with Sun Off's pergola, awning, and screen portfolio, particularly in the B2B architecture and hospitality segment.

Broad incumbents

• Hunter Douglas: Global market leader in window coverings and architectural products, including motorized blinds, shades, and façades. Competes with Sun Off's indoor blinds range (roller, venetian, pleated) at the high end of the commercial and residential market, though on a much broader scale.
• Luxaflex: Premium window covering brand under Hunter Douglas, selling blinds, shades, shutters, and awnings through European dealer networks. Directly comparable to Sun Off's indoor product line and dealer-driven GTM.
• Velux: Danish global leader in roof windows and skylights with a growing portfolio of exterior sun screening (including awning blinds and shutters). Comparable to Sun Off's window-facing shading solutions, especially in the Nordic residential retrofit market.

Others

• Somfy: French global leader in motors and home automation for blinds, awnings, and roller shutters. Sun Off's motorized awning and screen systems rely on similar automation technology, making Somfy a technology supplier/adjacent player in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunoffsverige
• LinkedInlinkedin.com/company/sun-off

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Off