Primar Ibérica
Primar Ibérica, founded in 1985 in Barcelona, is a privately held Spanish B2B wholesale distributor of exclusive international food and beverage brands serving HORECA, Retail, Vending, and Impulsive channels across the Spanish market with a portfolio of twenty-plus brands spanning seven categories.
- Company typePrivate
- Founded1985
- HeadquartersSan Adrián De Besós, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Primar Ibérica firmographics
Firmographics- Name
- Primar Ibérica
- Legal name
- PRIMAR IBÉRICA, S.A.
- Website
- https://primariberica.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primar Ibérica, founded in 1985 in Barcelona, is a privately held Spanish B2B wholesale distributor of exclusive international food and beverage brands serving HORECA, Retail, Vending, and Impulsive channels across the Spanish market with a portfolio of twenty-plus brands spanning seven categories.
- Ownership category
- akta.pro rank
Primar Ibérica industry classification
Industry- Product category
- Food and beverage wholesale distribution
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- International Specialty Ingredients & Import Markets (CRAHAFAL)
- akta.pro secondary industries
- Cheese (Natural & Processed) (CRADACAC), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Frozen Ethnic & International Meals (CRADADAE)
Keywords
Where Primar Ibérica is headquartered
LocationHeadquarters
- HQ city
- San Adrián De Besós
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Primar Ibérica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Wholesale Food & Beverage Distribution: Revenue generated through wholesale distribution of international food and beverage brands to HORECA, Retail, Vending, and Impulsive channels in Spain. Products are sold by box/unit quantities with pricing displayed in euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale unit pricing for B2B customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Primar Ibérica product offering
Product offeringCore offering
Primar Ibérica imports, supplies, and exclusively distributes leading international food and beverage brands for the Spanish market, offering more than 20 brands across cheeses, butters, snacks, juices, sweets, sauces, and coffees to HORECA, Retail, Vending, and Impulsive channels. The company manages refrigerated, frozen, ambient, and CCPAE-certified organic products through its own warehousing centers, providing 24-hour delivery service with permanent stock across the Spanish territory.
Product overview
Primar Ibérica operates a B2B e-commerce platform serving as an exclusive importer, supplier, and distributor of leading international food and beverage brands for the Spanish market across HORECA, Retail, Vending, and Impulsive channels. The company offers over 20 international brands organized into seven product categories: Cheeses (including Eatlean protein cheese, Leiston English cheddar), Butters (Breda), Snacks (Riddle, Olly's, Pik-Nik), Juices (Maaza), Sweet (Jelly Belly, Comtes de Provence, Mackays, Mado Crème, Yoo-hoo, Riddle, Diablo, Waffulls), Sauces, and Coffees (Pellini). The company provides 24-hour import service with permanent stock from warehouse centers throughout Spanish territory.
Differentiator
Problem solved
Functional benefit
Products and services
- Eatlean Protein Cheese High-protein, low-fat cheese brand made with natural ingredients from British cow's milk, sold in shredded, spreadable, smoked, and snack formats for fitness, keto, and health-conscious B2B buyers in HORECA and retail channels.
- Leiston Cheddar English cheddar cheese from Cheshire produced with traditional cheddaring methods from pasteurized cow's milk of 100+ local farms within a 70km radius, available in aging levels from 4 to 14 months for retail and HORECA buyers.
- Breda Butter Iconic Dutch butter brand sold in tin format, distributed for decades across Spanish households and a long-standing category leader in canned butter for HORECA and retail buyers.
- Jelly Belly American jelly bean and confectionery brand distributed exclusively by Primar Ibérica in Spain, including Harry Potter Butterbeer candies, Bean Boozled challenge candies, and Bertie Bott's varieties for retail and HORECA buyers.
- Pellini Caffè Italian coffee brand since 1922 from the Pellini family in Verona, offering 100% Arabica and blended coffees in whole bean, ground, and capsule formats with full chain control from selection to packaging.
- Maaza Fruit Beverages Fruit beverage brand offering Guava and Passion Fruit juices in Tetra Pak format, gluten-free and lactose-free, with 100% recyclable packaging for retail and HORECA buyers.
- Comtes de Provence French artisanal brand from Provence with 30+ years of experience, offering fig and apricot jams with high fruit content (65%), Provençal mustards, and gourmet condiments for retail and HORECA buyers.
- Mado Crème Pistachio Creams Italian pistachio creams and gourmet products from Naples, offered in 25% and 35% pistachio content variants across retail (100g pouch, 200g glass jar) and HORECA professional (1kg) formats for Spanish mass and foodservice buyers.
- Riddle Wafer Snacks Snack brand featuring wafer bars with peanut butter cream and chocolate coating, made with Argentine peanuts, available in milk chocolate, dark chocolate, cup, and vegan variants for retail, vending, and HORECA buyers.
- Mackays Lemon Curd Scottish lemon curd (Lemon Curd) brand made with butter, fresh eggs, and lemon juice using traditional artisanal methods, distributed to Spanish retail and HORECA buyers.
- Yoo-hoo Waffles Waffle brand with soft, fluffy batter and rich filling, available in multiple flavors combining fruit, cream, and chocolate, packaged in display boxes for retail, vending, and impulse buyers.
- Dziugas Cheese Lithuanian cheese brand with 86+ international awards, positioned as a premium cheese for Spanish retail and HORECA buyers, recognized as the most awarded product in Lithuania and the Baltic States.
- Vitavigor Grissini Italian grissini brand produced in Milan since 1958, made with 100% extra virgin olive oil, no palm oil, no GMO, no preservatives, supplying bread sticks for foodservice and snacks to Spanish buyers.
- Angel Hair and Dubai Style Chocolate Chocolate range including Angel Hair (milk chocolate with pistachio cream and cotton candy filling) and Dubai Style Chocolate (milk chocolate with pistachio cream and kataifi), sold in display and bar formats to retail and HORECA buyers.
Quantifiable outcome
- 24-hour product availability for imported products
Companies that use Primar Ibérica
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Primar Ibérica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primar Ibérica partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Comtes de ProvencecoreFrench brand with over 30 years of experience in artisanal production inspired by Provençal gastronomy. Specializes in artisanal jams with high fruit content and traditional cooking methods.
- MackayscoreScottish lemon cream (Lemon Curd) brand produced following traditional methods maintaining artisanal and authentic profile. Scottish lemon cream made with butter, fresh eggs, and lemon juice.
- Mado CrèmecoreItalian manufacturer from Naples, recognized for their excellent range of pistachio creams and gourmet products. Partnership brings new range of pistachio creams adapted for both mass consumption and HORECA professional channel in Spain.
- Pellini CaffècoreItalian coffee brand emblem of Italian coffee tradition since 1922, born from the passion of the Pellini family in Verona province. Controls entire production chain from coffee selection to roasting and packaging.
- DziugascoreLithuanian cheese brand with over 86 international awards, making it the most recognized product in Lithuania and the Baltic States. High-quality cheese with premium positioning.
- VitavigorcoreItalian brand of grissini produced in Milan since 1958. Made with 100% extra virgin olive oil, no palm oil, no GMO, no preservatives. Range of bread sticks for foodservice and snacks.
- MaazacoreFruit beverages brand distributed exclusively by Primar Ibérica in Spain. Partnership represents significant milestone in bringing high-quality fruit beverages to Spanish consumers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Primar Ibérica competitors and assessment
Company assessmentBroad incumbents
- Ebro Foods: Major Spanish food conglomerate operating in rice, pasta, and specialty food categories with global B2B distribution. Comparable in the sense of being a Spanish-rooted food group with multi-channel reach, though vastly larger and manufacturer-owned rather than distribution-led.
- Vicky Foods: Spanish branded food company (Dulcesol, Be Plus) producing and distributing bakery, sweet, and healthy food products across retail and foodservice. Operates in adjacent categories to Primar (sweets, better-for-you) with overlapping Spanish retail customers, but at significantly larger scale and with owned brands.
- Europastry: Spain-headquartered global frozen bakery company with extensive B2B distribution across retail and foodservice. Overlaps with Primar in multi-temperature B2B food distribution, retail and HORECA channels, and Iberian market scale — though Europastry is significantly larger and brand-led.
- Idilia Foods: Spanish branded food company behind ColaCao, Nocilla, and Paladín with broad grocery and HORECA distribution. Larger and brand-led versus Primar's distribution-led model, but operates in the same Spanish B2B food ecosystem and competes for similar shelf space and HORECA customers.
Direct peers
- Conservas Garavilla: Spanish food company specializing in canned fish and seafood with B2B distribution across retail and HORECA. Operates a similar import/distribution model to Primar in Spanish specialty food, with multi-channel reach and long-standing retail relationships.
- Grupo IAN: Spanish food group operating across snacks (Ibersnacks), convenience foods, and distribution with multi-channel retail and foodservice presence. Comparable to Primar in B2B food distribution scope, channel coverage, and Iberian market focus.
- Importaco Internacional: Spanish company specializing in nuts, dried fruits, and healthy snacks distribution, with international sourcing and a multi-channel B2B model targeting retail and foodservice. Highly comparable to Primar in operating model, customer mix, and product breadth.
- Borges International Group: Spanish family-owned company that imports, manufactures, and distributes Mediterranean specialty foods (oils, nuts, vinegars, dried fruits) globally. Directly comparable to Primar as a Spanish-rooted international food brand distributor with B2B channels and multi-country sourcing.
- Fritoper: Spanish food distribution company focused on bakery, frozen, and ambient products for retail and HORECA channels. Operates a similar B2B specialty food import/distribution model to Primar with multi-temperature logistics.
- Aldelís: Spanish food company producing and distributing plant-based, organic, and specialty food products across retail and foodservice channels. Comparable to Primar in B2B specialty food distribution, premium positioning, and organic/specialty product range.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Primar Ibérica social profiles
Digital presencePrimar Ibérica compliance and trust
Trust signalCompliance1 record
Primar Ibérica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primar Ibérica leadership team
Management profileNumber of profiles
Primar Ibérica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primar Ibérica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primar Ibérica
What does Primar Ibérica do?
Primar Ibérica imports, supplies, and exclusively distributes leading international food and beverage brands for the Spanish market, offering more than 20 brands across cheeses, butters, snacks, juices, sweets, sauces, and coffees to HORECA, Retail, Vending, and Impulsive channels. The company manages refrigerated, frozen, ambient, and CCPAE-certified organic products through its own warehousing centers, providing 24-hour delivery service with permanent stock across the Spanish territory.
Is Primar Ibérica a public or private company?
Primar Ibérica is a private company. It is classified as unknown and is currently operating.
When was Primar Ibérica founded?
Primar Ibérica was founded in 1985. It employs 11 to 50 people.
Where is Primar Ibérica based?
Primar Ibérica is headquartered in San Adrián De Besós, Spain, in the Europe region.
How does Primar Ibérica make money?
One revenue line is on record: wholesale Food & Beverage Distribution.
Who are Primar Ibérica's main competitors?
Broad incumbents on record are Ebro Foods, Vicky Foods, Europastry and Idilia Foods. Direct peers are Conservas Garavilla, Grupo IAN, Importaco Internacional, Borges International Group, Fritoper and Aldelís.
Does Primar Ibérica have an API?
No public API is recorded for Primar Ibérica.
What industry is Primar Ibérica in?
Primar Ibérica's product category is Food and beverage wholesale distribution. Its primary akta.pro industry code is CRAHAFAL, International Specialty Ingredients & Import Markets, with a secondary code of CRADACAC, Cheese (Natural & Processed). Its SIC code is 5141.