The Counts of Provence
Les Comtes de Provence is a French artisan jam manufacturer founded in 1986 in Peyruis, producing traditional organic jams, compotes, marmalades, and honeys via copper cauldron methods. It serves individual consumers through e-commerce, plus retailers, industrial buyers, and export distributors across Europe and Asia.
- Company typePrivate
- Founded1986
- HeadquartersPeyruis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Counts of Provence does
Les Comtes de Provence is a French artisan jam and preserves manufacturer founded in 1986 in Peyruis, Alpes-de-Haute-Provence, operating under the AGRO'NOVAE corporate umbrella (parent AGRO'NOVAE DEVELOPPEMENT SCS; operating subsidiary AGRO'NOVAE INDUSTRIE SAS, RCS Manosque 338 635 063). The company manufactures traditional and organic jams with 65% fruit content, compotes with 85% fruit content, Scottish marmalades distributed under the Mackays brand, organic culinary confits, gourmet spreads, Provence honeys, and regional delicacies including nougat, calissons, and calissons-style biscuits. Production is centered on a single manufacturing facility in Peyruis using a traditional copper cauldron (cuisson au chaudron) cooking method with cane sugar, and the bulk of the range carries EU Agriculture Biologique certification.
The company sells through a hybrid go-to-market model: a direct-to-consumer e-commerce storefront at comptes-de-provence.fr (with French, English, German, and Spanish versions), an on-site factory boutique in Peyruis, a network of specialty retailers across France and Europe, dedicated B2B channels for industrial buyers and export distributors, and participation in international organic trade fairs such as BIOFACH JAPAN 2025. Unit prices sit in the EUR 4.30–4.95 per jar range and gift baskets range from EUR 16.85 to EUR 28.50, with a loyalty program and free-shipping promotions supporting repeat D2C demand.
The business is privately held by the AGRO'NOVAE founding/management group with no external venture, private equity, or institutional investors identified, and revenue is not publicly disclosed. The competitive position rests on regulatory and intangible moats including the Entreprise du Patrimoine Vivant (EPV) state label, ISO 9001 and FSSC 22000 certifications from Bureau Veritas, EU organic certification, and 30+ years of brand heritage recognized by the 2021 sofi Award Gold, Concours Général Agricole, Great Taste Producer, Guide du Routard, and Michelin 'La France des Savoir-Faire'.
The Counts of Provence firmographics
Firmographics- Name
- The Counts of Provence
- Legal name
- AGRO'NOVAE DEVELOPPEMENT, SCS
- Website
- https://comtes-de-provence.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Comtes de Provence is a French artisan jam manufacturer founded in 1986 in Peyruis, producing traditional organic jams, compotes, marmalades, and honeys via copper cauldron methods. It serves individual consumers through e-commerce, plus retailers, industrial buyers, and export distributors across Europe and Asia.
- Ownership category
- akta.pro rank
The Counts of Provence industry classification
Industry- Product category
- Artisanal Food Manufacturing
- NAICS
- Other Food Manufacturing (3119), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)
- akta.pro secondary industry
- Condiments, Sauces & Dressings (CRADAAAB)
Keywords
Where The Counts of Provence is headquartered
LocationHeadquarters
- HQ city
- Peyruis
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Counts of Provence business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- E-commerce retail sales: Direct-to-consumer online sales of jams, compotes, marmalades, honeys, confits, and gourmet products through their own e-commerce platform. Products sold at unit prices (e.g., 4.30-4.95 euros per jar).
- Professional B2B sales: Sales to retailers, industrial buyers, and food service operators through dedicated professional sections (Détaillants, Industriels, Export). Products include bulk and standard formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual jam jars (e.g., Strawberry with Pistachios, Fruit Delights) |
| Unit Pricing | Pay-as-you-go | Gift boxes and hampers |
| Transaction based/ take rate | Multi-year contract | B2B professional pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Counts of Provence product offering
Product offeringCore offering
Les Comtes de Provence manufactures and sells traditional and organic Provençal jams, compotes, marmalades, honeys, culinary confits, spreads and condiments, using copper cauldron cooking methods and high fruit content recipes. Products are sold both directly to individual consumers through a D2C e-commerce site and to retailers, industrial food clients, and international distributors through dedicated B2B channels.
Product overview
Les Comtes de Provence is a jam and preserves manufacturer operating since 1986 from Peyruis in Alpes-de-Haute-Provence, France. The company produces a comprehensive portfolio of fruit-based products including traditional and organic jams (confitures with 65% fruit content), compotes (with 85% fruit content), Scottish marmalades under the distributed Mackays brand, organic culinary confits, gourmet spreads, Provence honeys, and regional delicacies such as nougat and calissons. Products are crafted using traditional copper cauldron cooking methods with cane sugar. The company operates a B2C e-commerce platform alongside B2B channels for retailers, industrial clients, and international markets. A loyalty rewards program offers points convertible to discount coupons.
Differentiator
Problem solved
Functional benefit
Products and services
- Confitures Traditionnelles et BIO (Traditional & Organic Jams)
Companies that use The Counts of Provence
Customer profileSegments4 records
Ideal customer profiles4 records
The Counts of Provence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Counts of Provence partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Mackays (Dundee, Scotland)minorLes Comtes de Provence distributes Mackays Scottish marmalades in France. Mackays is the last producer of Dundee orange marmalade in Scotland, using traditional copper cauldron cooking methods similar to Comtes de Provence. Products include Dundee Orange Marmalade, Lemon Curd, Ginger, and other Scottish preserves sold at 4.30 EUR per unit. Note: Mackays products are only shippable within France.
- AGRO'NOVAE GroupcoreThe Comtes de Provence brand is owned and operated by AGRO'NOVAE group. AGRO'NOVAE DEVELOPPEMENT (SCS, capital 1,000,000 EUR) owns the website and brand. AGRO'NOVAE INDUSTRIE (SAS, capital 2,000,000 EUR, RCS Manosque 338 635 063) operates the manufacturing and commerce. Director of Publication: Yves Faure.
- Innov'AllianceminorComtes de Provence is a member of Innov'Alliance, a competitive cluster focused on innovation and responsibility around naturality (natural food products). The cluster supports R&D and innovation in the food industry.
- La Route Saveurs et SenteursminorMember of La Route Saveurs et Senteurs, a Provençal route/trail connecting artisan food producers in the region, promoting local gastronomic heritage and know-how.
- Entreprise et DécouverteminorPartnership with Entreprise et Découverte, an organization promoting company visits and savoir-faire tourism in France. Comtes de Provence appears on their Guide du Routard listings and Michelin 'La France des Savoir-Faire' map.
- AGRO'NOVAEcoreConfirmed participation at BIOFACH JAPAN 2025 (Tokyo), the leading international organic food trade show, alongside AGRO'NOVAE team members for international business development and export expansion.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Counts of Provence competitors and assessment
Company assessmentBroad incumbents
- Hero Group: Swiss multinational jam, fruit, and baby food manufacturer with European leadership in preserves. Competes in the same retail jam category as Comtes de Provence but at much greater scale across mainstream and premium tiers.
- Andros Group: French fruit-processing group and parent of Bonne Maman; manufactures jams, compotes, fruit preparations, and dairy desserts. Overlaps with Comtes de Provence on jams, compotes, and B2B fruit preparations for industrial customers, but operates at much larger scale across multiple brands.
Emerging players
- Maille: Iconic French premium mustard and condiment brand owned by Unilever. Comparable artisanal French heritage positioning, premium pricing, and gourmet gift merchandising, though mustard rather than preserves.
- Fallot (Maison Fallot): Burgundy-based French mustard and condiment maker with EPV label, traditional stone-grinding methods, and B2B/B2C channels. Comparable on EPV certification, French heritage craft, B2B industrial supply, and gourmet gift positioning, though focused on mustards rather than sweet preserves.
Direct peers
- Bonne Maman: Andros Group's flagship French jam brand; the dominant premium-positioned jam and preserve maker in France and globally. Directly competes with Les Comtes de Provence across traditional jams, conserves, and gift-pack categories at retail and food service.
- Alain Milliat: French artisanal producer of premium jams, juices, and fruit coulis with high-fruit recipes and Provençal/Rhône Valley provenance. Comparable positioning as a chef-driven, premium-priced French preserve brand sold through gourmet retail, hospitality, and D2C channels.
- St. Dalfour France: French-origin premium jam brand focused on high-fruit-content organic and all-fruit preserves. Directly competes with Comtes de Provence in the organic/premium jam segment and similar export distribution channels in Europe and North America.
- Wilkin & Sons (Tiptree): British heritage jam and preserve maker founded in 1885, using traditional small-batch methods with fruit from its own Essex farms. Highly comparable on craft heritage, premium positioning, EU/UK export footprint, and farm-to-jar authenticity.
- Ravifruit: French premium fruit purée, coulis, and preserve maker focused on B2B supply to pastry chefs, ice cream makers, and foodservice. Comparable high-fruit recipes and French culinary heritage, with overlap on industrial B2B preserves and condiments.
- Hédiard: Historic French luxury gourmet brand specializing in jams, preserves, candied fruits, and confections. Comparable premium/artisanal positioning, gift-basket merchandising, and multi-channel distribution (own boutiques, department stores, export).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Counts of Provence social profiles
Digital presenceThe Counts of Provence compliance and trust
Trust signalCompliance8 records
The Counts of Provence financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Counts of Provence leadership team
Management profileNumber of profiles
Profiles1 record
The Counts of Provence subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Counts of Provence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Counts of Provence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Counts of Provence
What does The Counts of Provence do?
Les Comtes de Provence manufactures and sells traditional and organic Provençal jams, compotes, marmalades, honeys, culinary confits, spreads and condiments, using copper cauldron cooking methods and high fruit content recipes. Products are sold both directly to individual consumers through a D2C e-commerce site and to retailers, industrial food clients, and international distributors through dedicated B2B channels.
Is The Counts of Provence a public or private company?
The Counts of Provence is a private company. It is classified as corporate owned and is currently operating.
When was The Counts of Provence founded?
The Counts of Provence was founded in 1986. It employs 11 to 50 people.
Where is The Counts of Provence based?
The Counts of Provence is headquartered in Peyruis, France, in the Europe region.
How does The Counts of Provence make money?
Two revenue lines are on record. E-commerce retail sales are the primary driver. The others are professional B2B sales.
Who are The Counts of Provence's main competitors?
Broad incumbents on record are Hero Group and Andros Group. Emerging players are Maille and Fallot (Maison Fallot). Direct peers are Bonne Maman, Alain Milliat, St. Dalfour France, Wilkin & Sons (Tiptree), Ravifruit and Hédiard.
Does The Counts of Provence have an API?
No public API is recorded for The Counts of Provence.
What industry is The Counts of Provence in?
The Counts of Provence's product category is Artisanal Food Manufacturing. Its primary akta.pro industry code is AFAKADAI, Jams, Jellies, Preserves & Fruit Spreads Manufacturing, with a secondary code of CRADAAAB, Condiments, Sauces & Dressings. Its NAICS code is 3119 and its SIC code is 2033.