Dunas Hotels & Resorts

What Dunas Hotels & Resorts does

Dunas Hotels & Resorts, legally DUNAS RESORTS, S.L., is a privately held Spanish hotel operator headquartered in Maspalomas, Gran Canaria. Founded in 2013 and operating under a unified Dunas brand, the company runs a five-property portfolio spanning 3-star to 4-star superior categories, including two adults-only hotels (Maspalomas Villas 4* Sup. and Don Gregory 4*), two family-oriented properties (Suites & Villas 4* and Maspalomas Resort 4*), and one 3-star hotel (Mirador Maspalomas). Properties are differentiated by format — hotel rooms, bungalows, suites, and villas — and offer all-inclusive packages, on-site food and beverage, and specialized amenities for golfers, cyclists, families, and wellness travelers.

The company runs a direct-to-consumer distribution model anchored on hotelesdunas.com, supported by a dedicated B2B travel agency portal (booking.hotelesdunas.com), multi-language support (Spanish, English, German, French, Italian), PayPal installment payments, and an integrated airport transfer partner (TL Transfers). The technology stack is standard hospitality: a booking engine, agency portal, member area, Google Analytics, and Google Remarketing. There is no evidence of proprietary AI/ML, APIs, or mobile apps. The Dunas Club loyalty program offers tiered discounts of 5%/10%/12% and extends member pricing into partner outlets — Serenity Space spa, SPA by Alina Vriel, Free Motion Bike Center, Las Burras Beachhouse restaurant, and Paola Boutique — creating an on-property experience ecosystem that targets multiple consumer segments within the Gran Canaria destination cluster.

Name

Dunas Hotels & Resorts

Legal name

DUNAS RESORTS, S.L.

Website

https://hotelesdunas.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Dunas Hotels & Resorts is a privately held Spanish hotel operator running five 3- to 4-star properties in Maspalomas, Gran Canaria, serving families, adults-only travelers, golfers, cyclists, and wellness guests via direct booking, travel agency channels, and the Dunas Club loyalty program.

Ownership category

akta.pro rank

Product category

Hospitality (Resort Hotels)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury All-Inclusive Resorts (THAGAKAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Resort hotels
• Adults-only hotels
• Family villas
• All-inclusive stays
• Spa and wellness resorts

Headquarters

HQ city

Las Palmas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from hotel rooms, bungalows, and villas across 5 properties in Maspalomas, Gran Canaria. Offers various room types and accommodation categories from 3-star to 4-star superior.
2. Food & Beverage: Revenue from restaurants and bars within their hotel properties, including all-inclusive packages.
3. Spa & Wellness Services: Revenue from spa treatments offered at partner facilities including Serenity Space and SPA by Alina Vriel.
4. Additional Services: Revenue from add-on services including airport transfers, bike rentals, golf access, and special packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dunas Hotels & Resorts operates a portfolio of five hotel properties in Maspalomas, Gran Canaria (Spain), offering leisure accommodation across adults-only, family-friendly, bungalow, and villa formats in the three- to four-star category. The company sells room nights, on-site food and beverage, spa and wellness, and ancillary leisure services (cycling, golf, themed dining), supported by a direct online booking engine, a multi-tier loyalty program (Dunas Club), and gift cards.

Product overview

Dunas Hotels & Resorts is a hotel chain operating 5 properties in Maspalomas, Gran Canaria. The portfolio consists of two adults-only hotels (Maspalomas Villas and Don Gregory, both 4*), two family-oriented properties (Suites & Villas 4* and Maspalomas Resort 4*), and one 3-star hotel (Mirador Maspalomas). The company offers a loyalty program (Dunas Club), an online booking platform, internship programs, and gift cards. All properties are located in the Maspalomas area of Gran Canaria.

Differentiator

Problem solved

Functional benefit

Brands

• Maspalomas Villas by Dunas: 4-star superior hotel for adults only.
• Suites & Villas by Dunas
• Don Gregory by Dunas
• Maspalomas Resort by Dunas
• Mirador Maspalomas by Dunas

Products and services

• Maspalomas Villas by Dunas 4* Sup. Solo Adultos Four-star superior adults-only villa-style hotel in Maspalomas, Gran Canaria, targeted at guests aged 18+ seeking a child-free resort stay with villa-format accommodation.
• Suites & Villas by Dunas 4* Four-star family-oriented suites and villas property in Maspalomas, Gran Canaria, designed for families and leisure travelers wanting suite or villa accommodation in southern Gran Canaria.
• Don Gregory by Dunas 4* Solo Adultos Four-star adults-only hotel under the Dunas brand in Maspalomas, Gran Canaria, targeted at guests aged 18+ seeking a quiet, child-free resort experience.
• Maspalomas Resort by Dunas 4* Four-star bungalow-style resort property in Maspalomas, Gran Canaria, offering bungalow-format accommodation for leisure travelers.
• Mirador Maspalomas by Dunas 3* Three-star hotel property in Maspalomas, Gran Canaria, positioned as the group's accessible three-star option for leisure travelers.
• Dunas Club (Loyalty Program) Multi-tier guest loyalty program by Dunas Hotels & Resorts offering member benefits such as tiered discounts to repeat guests staying across the group's Maspalomas properties.
• Online Booking System Brand-operated direct online booking system for room reservations across all Dunas Hotels & Resorts properties, featuring best-price guarantee, early-booking discounts, and senior discounts.
• Dunas Gift Cards Gift card product issued by Dunas Hotels & Resorts, redeemable for stays and on-property services across the group's Maspalomas properties.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor.

• Restaurant Las Burras BeachhouseminorGTM or Marketing PartnerPartner restaurant offering Mediterranean and traditional cuisine, located in Hotel Don Gregory. Dunas Club members receive 20% discount. Beverages excluded from discount.
• Paola BoutiqueminorGTM or Marketing PartnerFashion and accessories boutique offering Made in Italy products. Located in Hotel Maspalomas Resort and Hotel Don Gregory. Dunas Club members receive 10% discount.
• Serenity SpaceminorGTM or Marketing PartnerWellness and relaxation services located in Hotel Mirador Maspalomas. Dunas Club members receive 25% discount on all treatments and massages.
• SPA by Alina VrielminorGTM or Marketing PartnerSpa services available at Suites & Villas and Don Gregory hotels. Dunas Club members receive 10% discount on all treatments and massages.
• Free Motion Bike CenterminorGTM or Marketing PartnerBicycle rental center located at Hotel Suites & Villas by Dunas. Offers bicycles for all needs and requirements. Dunas Club members receive 10% discount on bike rentals.
• TL TransfersminorGTM or Marketing PartnerAirport transfer service provider offering transportation from airport to hotels. Services promoted through Dunas website for guest convenience.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cordial Hotels & Resorts: Canary Islands hotel operator with resort and apartment-style properties in Gran Canaria. Direct overlap in multi-property island operation, European leisure guests, and mid-range to upscale positioning.
• Gloria Hotels & Resorts: Canary Islands-based hotel operator with a portfolio of full-service resorts in Gran Canaria and Lanzarote. Comparable in mid-to-upscale resort positioning, family and adults-only segments, and reliance on European leisure travel demand.
• Lopesan Hotel Group: One of the largest hotel operators headquartered in Gran Canaria, Lopesan runs multiple resort and full-service hotels in Maspalomas and across the Canary Islands. Direct overlap in location, customer mix (European leisure), and product tier (mid-to-upscale 4-star resort hotels).
• Princess Hotels & Resorts: Spanish hotel chain operating family and adults-only resorts in the Canary Islands, including Gran Canaria and Fuerteventura. Comparable product mix (all-inclusive, family, adults-only) and competitive overlap in European leisure segments.
• BlueBay Hotels & Resorts: Spanish hotel chain operating resort properties in the Canary Islands, Caribbean, and Mediterranean. Comparable in mid-range resort positioning, all-inclusive offerings, and multi-segment strategy targeting European leisure travelers.
• Seaside Hotels: German family-owned chain with multiple 4-5 star resort properties in Gran Canaria and Lanzarote. Comparable in resort-area full-service positioning, European leisure customer base, and adults-only / family segmentation.

Broad incumbents

• H10 Hotels: Large Spanish hotel chain with a broad portfolio of city and resort hotels across Spain and the Canary Islands. Provides overlapping capabilities in the same geography but operates at significantly larger scale across multiple Spanish markets.
• Barceló Hotel Group: Major Spanish hotel operator with resort and urban properties across Spain, the Canaries, and globally. Comparable in resort offering and European leisure customer base, but operates at much larger scale and broader geography.
• Iberostar Hotels & Resorts: Major Spanish-origin resort chain with extensive Canary Islands presence and global footprint. Overlaps in resort-style full-service hotels serving European leisure demand, but at substantially larger scale and broader geographic diversification.
• RIU Hotels & Resorts: Major Spanish leisure hotel chain with strong Canary Islands presence and global all-inclusive resort portfolio. Comparable in all-inclusive resort product and European leisure customer base, but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DunasHoteles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunas Hotels & Resorts