Gebrüder Thonet Vienna

Name

Gebrüder Thonet Vienna

Legal name

Gebrüder Thonet Vienna GmbH

Website

https://gebruederthonetvienna.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Curved wood furniture
• Contract hospitality furniture
• Designer seating collections
• Heritage bentwood furniture
• Premium interior furniture

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales (Contract and Residential): Sale of curved wood furniture products through direct sales network, agents, distributors, and retail/showroom channels. Products include chairs, armchairs, sofas, tables, and custom furniture for contract projects (hospitality, restaurants, hotels) and residential interiors.
2. Custom/Made-to-Order Furniture: Bespoke furniture production services for architects and designers, including exclusive finishes and customized pieces for contract and residential projects.
3. Designer Collaboration Licensing: Revenue from furniture designs created in collaboration with internationally renowned designers, combining GTV's curved wood expertise with contemporary design aesthetics.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Gebrüder Thonet Vienna (GTV) manufactures and sells premium furniture based on its proprietary steam-bending wood technique, producing chairs, armchairs, sofas, chaise longues, tables (bistro, coffee, desks), and accessories. Products are designed in collaboration with international designers and serve both contract/hospitality projects (hotels, restaurants, cultural spaces) and residential interiors through a global sales network and Milan flagship store.

Product overview

Gebrüder Thonet Vienna (GTV) is a heritage furniture brand combining Viennese tradition from 1853 with contemporary Italian craftsmanship. The product portfolio includes seating (chairs, armchairs, sofas, chaise longues), tables (bistro tables, coffee tables, desks), and accessories. Notable collections include: Like Mike (iconic curved wood design), Kipferl (Antenna Studio), Jannis (Dainelli Studio), Sugiloo and N.200 (Michael Anastassiades), Ample/Ample Outdoor (Luca Nichetto), Mon-Île (Sergio Bicego), Boomerang (Enzo Mari), Ellipse/Suzenne/Loïe/Yvette (Chiara Andreatti), and heritage pieces N.1, N.4, N.14 (Michael Thonet originals). Products serve residential and contract/hospitality markets with custom finish options. The brand operates a Milan Flagship Store and participates in events like Milan Design Week 2026 with the True Over Time Collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Like Mike Iconic design piece featuring the elegant and timeless appeal of curved wood, representing the brand's signature aesthetic for residential and hospitality interiors.
• Cloud Umbrella stand design that won the Archiproducts Design Award 2018.
• N. 811 Classic chair design that won the Archiproducts Design Award 2018.
• Loop Lounge Armchair design that won the Elle Decor Design Award 2023.
• Kipferl Chair in curved wood designed by Antenna Studio, inspired by traditional Viennese café culture, available in versions with and without armrests.
• Jannis Lounge Armchair designed by Dainelli Studio featuring refined proportions and aesthetic research, part of a coordinated collection with the Jannis Sofa.
• Jannis Sofa Sofa designed by Dainelli Studio with attention to harmony between forms, colors, materials and finishes.
• Sugiloo Chair with armrests designed by Michael Anastassiades, minimalist and functional with unexpected vitality; available in related Sugiloo Poltroncina and N. 200 versions.
• Ample Chair collection designed by Luca Nichetto that recreates the refined atmosphere of the historic Viennese bistro; includes indoor, outdoor and bistro table versions for restaurants and patios.
• Mon-Île Collection Collection designed by Sergio Bicego featuring coffee tables, lounge armchair and sofa with informal solutions and adaptable form systems.
• Boomerang Desk designed by Enzo Mari, reflecting a rigorous and conceptual approach to design with focus on simplicity and functionality.
• Ellipse Collection Collection designed by Chiara Andreatti comprising sofa, chaise longue (Ellipse Chaise Longue), Suzenne Lounge armchair, Yvette headboard and Loïe lounge armchair, with refined proportions and aesthetic research.
• Beaulieu Sustainable chair introduced in 2021 as the inaugural piece of GTV's Green project initiative, with particular attention to sustainability.
• Thonet Heritage Collection (N. 1, N. 4, N. 14) Historical Thonet chair designs, including the N. 1 made for the Schwarzenberg Palace in Vienna and the iconic N. 14 chair with over 50 million copies produced.
• Targa Sofa Sofa designed by GamFratesi, featured in Interno Marche Design Hotel alongside the Arch Coffee Table by Front.
• Custom / Made-to-Order Furniture Bespoke furniture production services for architects and designers, including exclusive finishes and customized pieces for contract and residential projects.

Quantifiable outcome

• The N.14 chair achieved over 50 million copies produced, becoming one of the most successful furniture designs in history

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Interno Marche Design HotelflagshipStrategic or Co-development PartnerGTV furnishes the prestigious spaces of Interno Marche Design Hotel, the first Design Experience Hotel in the Marche region of Italy, founded by Franco Moschini (patron and current president of GTV). The hotel features 30 iconic rooms designed by renowned architects including Michele De Lucchi, GamFratesi, Vico Magistretti, Front, and Nendo, showcasing GTV furniture pieces in an authentic hospitality context.
• Agence MelchiorcoreGTM or Marketing PartnerOfficial press agency for GTV handling media relations, press materials, interviews, and official communications. Contact: Debora Agostini ([email protected]) and Allegra Emilia Amatori ([email protected]).
• Furniture International S.p.AcoreOEM/ Whitelabel/ Licensing PartnerProduction partner holding trademark license for manufacturing GTV furniture products. Located at Via Vincenzo Vela 35/B, Turin, Italy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carl Hansen & Søn: Danish heritage furniture manufacturer (since 1908) with Hans Wegner and other Danish modernist re-editions. Comparable in heritage depth, premium residential and contract positioning, and dependence on legacy designer archives for ongoing product line.
• Knoll: American premium furniture manufacturer with iconic mid-century designer collaborations (Saarinen, Mies van der Rohe, Bertoia). Directly comparable premium residential and contract/hospitality positioning, with analogous heritage-driven design ethos.
• Thonet GmbH (Frankenberg): Historical sister-company stemming from the original Thonet family business, operating in Germany under the 'Thonet' brand. Same steam-bending heritage, same curved wood aesthetic, and same guest/authentication coin tradition. The trademark geography split between GTV and Thonet GmbH illustrates their direct peer status.
• B&B Italia: Italian premium furniture manufacturer (Maxalto, B&B Italia brands) with strong designer collaborations and contract/hospitality presence. Comparable Made-in-Italy positioning, premium tier, and reliance on iconic designer partnerships to drive collection launches.
• Poltrona Frau: Italian luxury furniture brand known for leather upholstery and craftsmanship, owned by Haworth. Competes in the same premium Made-in-Italy contract/hospitality and residential specification space, with similar emphasis on artisanal production and designer collaborations.
• Moroso: Italian high-end designer furniture manufacturer with collaborations spanning Patricia Urquiola, Ron Arad, and other contemporary designers. Comparable tier in premium residential and contract installations, and similar Italian craftsmanship-led market positioning.
• Fritz Hansen: Danish heritage furniture manufacturer (since 1872) with iconic designer collaborations (Arne Jacobsen, Poul Kjærholm). Comparable tier in premium residential and contract markets, similar heritage-led positioning, and analogous reliance on re-editions of classic designs.
• Cassina: Italian premium furniture manufacturer with deep heritage and high-profile designer collaborations (Le Corbusier, Charlotte Perriand, Patricia Urquiola). Comparable Made-in-Italy positioning, contract/hospitality and residential channels, and tier in design-specification projects.
• Vitra: Swiss premium furniture and home accessories brand with iconic designer collaborations (Eames, Saarinen, Bouroullec). Overlapping contract/hospitality and residential positioning, comparable premium pricing, and similar reliance on designer-collaboration model.
• Zanotta: Italian premium designer furniture brand known for iconic pieces (Sacco bean bag, Sciangai coat rack) with strong designer collaborations. Comparable Italian-made premium positioning, similar size and scale tier, and overlapping contract and residential channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Gebr%C3%BCderThonetVienna
• Facebookfacebook.com/GebruderThonetVienna
• LinkedInlinkedin.com/company/wiener-gtv-design
• Instagraminstagram.com/gebruder_thonet_vienna
• Pinterestit.pinterest.com/gebruder_thonet_vienna/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebrüder Thonet Vienna