Asero Insurance Services Inc

What Asero Insurance Services Inc does

Asero Insurance Services Inc is a specialty Managing General Agency (MGA) launched in June 2026 by Acrisure as a unified platform consolidating 13 US-based program administrators that collectively represent nearly 20 prior acquisitions. The company operates under delegated underwriting authority agreements with rated insurance carriers across domestic U.S., Bermuda, and London markets, underwriting and issuing policies on behalf of participating carriers rather than carrying its own balance sheet risk. With operations licensed in all 50 states, Asero underwrites more than $1.1 billion in premium across 10+ specialty programs and serves small and medium businesses through 500+ appointed agent partners, wholesale brokers, and authorized distributors. The company is headquartered in Grand Rapids, Michigan, operates with 11-50 employees, and is a wholly-owned subsidiary of Acrisure, a diversified insurance brokerage and risk management firm.

The product portfolio spans nine specialty insurance programs: Cannabis, Contractors GL (non-NY), NY Contractors, Logistics, Property, Security, Snow Removal, Transportation, and Workers' Compensation. Each program is operated by underwriters who specialize in that specific class of business, with delegated authority to quote and bind coverage within defined underwriting appetite — enabling same-day bindable quotes on standard submissions. The technology stack consists of dedicated online rating portals for each program, submission platforms, and shared actuarial and analytics capabilities centralized across the unified platform. Distribution is exclusively through licensed insurance professionals; agents access programs through program-specific portals requiring formal appointment.

Asero generates revenue through underwriting fees and commissions on premium volume rather than insurance company economics, consistent with its MGA structure. Pricing is quote-based and tailored to individual risk profiles, with minimum premiums varying by program (Contractors GL MP starting at $2,000; NY Contractors at $35,000). The company's go-to-market motion is sales-led and broker/agent-centric, supported by underwriter-led engagement for complex risks and direct outreach via industry events and LinkedIn. Corporate functions including legal, regulatory, finance, and technology are centralized at the parent Acrisure level, enabling Asero to focus on specialized underwriting and program management.

Name

Asero Insurance Services Inc

Legal name

Asero Insurance Services

Website

https://aseroins.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Asero Insurance Services is a specialty Managing General Agency (MGA) that consolidates 13 Acrisure-owned program administrators under one brand, underwriting $1.1B+ in premium across 10+ specialty programs (Cannabis, Contractors, Logistics, Property, Security, Transportation, Workers' Comp) for small and medium businesses through 500+ appointed agents in all 50 US states.

Ownership category

akta.pro rank

Product category

Specialty Commercial Insurance Underwriting

NAICS

Other Insurance Related Activities (52429), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Specialty insurance programs
• Managing general agency
• Commercial insurance underwriting
• Specialty risk coverage
• Insurance program management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premium Underwriting: Asero functions as a Managing General Agency that underwrites and issues insurance policies on behalf of rated carrier partners. Revenue is generated through premium volume from the $1.1B+ in premium written across specialty programs including transportation, logistics, property, contractors, security, cannabis, and workers' compensation.
2. Wholesale Distribution: Certain insurance products are offered on a wholesale basis, distributed through licensed retail agents, wholesale brokers, and authorized distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Asero Insurance Services is a specialty Managing General Agency (MGA) that underwrites and issues commercial insurance policies on behalf of rated carrier partners across domestic U.S., Bermuda, and London markets. The company operates 10+ specialty insurance programs covering Cannabis, Contractors, Logistics, Property, Security, Snow Removal, Transportation, and Workers' Compensation, distributing products through licensed retail agents, wholesale brokers, and online agent portals. Asero consolidates 13 US-based MGAs under a unified brand, combining class-specific underwriting expertise with delegated authority to quote and bind business within defined underwriting appetite.

Product overview

Asero Insurance Services is a specialty Managing General Agency (MGA) that operates as a unified platform consolidating multiple Acrisure-owned program administrators under a single brand. The platform comprises 13 US-based MGAs collectively underwriting over $1.1 billion in premium across 50 states. Asero offers 10+ specialty insurance programs including Cannabis, Contractors GL, NY Contractors, Logistics, Property, Security, Snow Removal, Transportation, and Workers' Compensation. Each program is underwriter-led with class-specific expertise and delegated authority to quote and bind business within defined underwriting appetite. The programs provide small and medium businesses access to commercial auto, logistics, commercial property, construction trades, and specialty coverages.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Insurance Program Comprehensive insurance coverage for cannabis businesses including cultivation, processing, and retail operations. Combines General Liability with broad Property coverage designed to mitigate exposure to fire, theft, product liability, and operational disruptions. Available to CBD shops, growers, producers, processors, and wholesalers in states where cannabis is legal.
• Contractors General Liability Comprehensive liability coverage for artisan and general contractors (non-NY), offering streamlined, affordable GL solutions tailored to specific exposures of small-scale tradesmen and independent contractors including HVAC, plumbing, electrical, carpentry, and roofing. Minimum premiums start at $2,000.
• New York Contractors Program Comprehensive liability protection tailored for New York's residential and commercial interior trades, designed to meet strict landlord, general contractor, and municipal compliance standards with limits up to $2M/$4M/$4M and a $10M policy aggregate. Minimum premium $35,000.
• Logistics Insurance Program Supply chain and logistics insurance solutions covering freight brokers, freight forwarders, NVOCCs, warehouses, and contractors. Includes coverage for truck broker liability, contingent auto liability, cargo, and professional liability.
• Property Insurance Program Versatile commercial property coverage available on both Basic and Special CP forms, with up to $3.8M TIV limit per location and $5.8M per policy. Covers buildings, business personal property, equipment breakdown, and loss of income across habitational, mercantile, offices, hotels, healthcare, restaurants, warehouses, and schools.
• Security Insurance Program

Quantifiable outcome

• Bindable quotes as fast as same day on standard submissions
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• AcrisurecoreStrategic or Co-development Partner · 30 June 2026Acrisure is the parent company that launched Asero Insurance Services as a specialty MGA platform. Asero consolidates 13 Acrisure-owned program administrators under a unified brand, backed by Acrisure's centralized legal, regulatory, finance, and technology functions. The platform represents nearly 20 acquisitions unified into a single underwriting platform.
• Rated Insurance Carriers (Domestic U.S., Bermuda, London)coreStrategic or Co-development PartnerAsero operates under delegated underwriting authority agreements with rated insurance carriers across domestic U.S., Bermuda, and London markets. Under these agreements, Asero may underwrite and issue insurance policies on behalf of participating carriers. This carrier network provides the financial backing and ratings that enable Asero to offer specialty coverage.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Risk Placement Services (RPS): Specialty wholesale broker and MGA owned by Arthur J. Gallagher, distributing a broad portfolio of specialty programs (transportation, property, contractors) through retail agents. Closely comparable MGA/wholesale operating model and go-to-market motion.
• CRC Group: Specialty wholesale distributor and MGA operating across commercial property, casualty, transportation, and professional lines. Comparable as a multi-program specialty distributor with delegated authority and appointed agent relationships.
• Burns & Wilcox: Specialty wholesale insurance broker and MGA with delegated authority across property, casualty, and niche lines, distributing through appointed agents — directly comparable in wholesale distribution and specialty underwriting model.
• Amwins: Largest US specialty wholesale distributor and MGA platform, distributing across transportation, property, casualty, contractors, and similar specialty lines. Direct comparable on distribution model, specialty MGA operations, and carrier relationships.
• NSM Insurance Group: Specialty MGA platform with delegated authority programs across niche verticals including contractors, habitational, and entertainment — operating the same underwriter-led, portal-enabled distribution model as Asero.
• Skyward Specialty Insurance Group: Specialty property/casualty insurer and MGA platform operating across transportation, property, casualty, and professional lines with delegated authority relationships. Comparable as a specialty carrier-MGA hybrid.
• ICW Group: Specialty workers' compensation carrier with MGA-style distribution through appointed agents. Directly comparable on the workers' compensation program that Asero offers and on the appointed-agent distribution model.

Broad incumbents

• Markel Corporation: Large specialty insurer with significant MGA and delegated authority programs across transportation, property, and casualty. Overlaps with Asero on multiple specialty programs but operates as a broader carrier, not as a pure MGA.
• Tokio Marine HCC: Global specialty insurance group operating multiple specialty MGAs across professional liability, surety, and casualty lines. Comparable as a specialty carrier with delegated authority MGA programs, though operating at much larger scale and broader scope.
• Crum & Forster: Specialty P&C insurer operating multiple delegated authority programs through owned MGAs across property, casualty, transportation, and specialty lines — broadly comparable platform but backed by Fairfax and operating as a carrier, not a pure MGA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asero-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asero Insurance Services Inc