Jysk Vin

What Jysk Vin does

Jysk Vin (legal entity JYSK VIN ApS) is a Danish wine importer and online retailer founded in 1982 and headquartered at Østre Boulevard 29, Randers NØ, Denmark. The company operates a direct-to-consumer e-commerce platform at jyskvin.dk offering more than 500 wines across categories (red, white, rosé, port, sparkling, dessert, organic/biodynamic, and alcohol-free), a full spirits portfolio (cognac, gin, rum, vodka, whisky, tequila, snaps), and wine accessories including premium Grassl crystal glassware. Its core go-to-market is direct import from small-scale winemakers, with supplier relationships some of which exceed 30 years, enabling tiered per-bottle pricing and 6-bottle case discounts. A single physical retail store in Randers complements the online channel, and the company operates same-day dispatch for orders before 13:30 weekdays, with same-day evening delivery available in select Aarhus, Odense, and East Zealand postcodes via Burd courier.

The business model is a hybrid product-led DTC retailer with a B2B tail: primary customers are Danish private consumers buying for everyday consumption, gifting, and special occasions; secondary customers are Danish restaurants and corporate clients sourcing wine for receptions, gifts, and canteens. Revenue is generated almost entirely through one-time transactional sales at unit pricing, supplemented by gift cards, the Online Vin Bonus loyalty program (which requires newsletter subscription to accrue credit), and ancillary sales of accessories and gourmet items. Supporting the retail core is Jysk Vin Play, a proprietary online video channel with 60+ episodes across multiple series covering wine knowledge, food pairing, producer interviews, and tips, plus written wine guides and recipes.

Underlying technology consists of a standard e-commerce storefront with integrated order management and last-mile delivery logistics; no proprietary AI, ML, or API integrations are disclosed. The company holds full ownership of Quinta do Pégo, a Douro Valley winery (acquired progressively from 2000 to 2003), providing vertical control over its port wine supply. Jysk Vin operates with 1-10 employees, is privately held with no disclosed external investment, and serves the Denmark market exclusively, with international deliveries not offered.

Name

Jysk Vin

Legal name

JYSK VIN ApS

Website

https://jyskvin.dk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Jysk Vin is a privately held Danish online wine merchant founded in 1982, importing and retailing 500+ wines and full spirits directly to consumers, restaurants, and corporate clients across Denmark via jyskvin.dk and a single Randers retail store.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANAAAJ

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Online wine retail
• Direct-import wines
• Wine e-commerce
• Spirits retail
• Wine accessories

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and spirit retail sales: Jysk Vin generates revenue primarily through direct-to-consumer sales of wines (red, white, rosé, sparkling, port, dessert) and spirits (cognac, brandy, gin, rum, vodka, whisky, tequila, snaps, grappa, liqueurs) via its e-commerce platform and physical store. Pricing is per bottle with tiered volume discounts (e.g., 6-bottle case pricing). They also sell wine accessories (wine glasses, gift boxes) and specialty foods (roasted almonds, gourmet licorice, chocolate). The company runs a loyalty program (Online Vin Bonus) that accrues credit on wine purchases redeemable on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Jysk Vin is a Danish online wine merchant that sells more than 500 wines, a full spirits range (cognac, gin, rum, vodka, whisky, tequila, snaps, liqueurs), and wine accessories directly to consumers through its e-commerce platform and physical Randers store. Since 1982 it has imported directly from small-scale wine producers worldwide, supplying private customers, leading Danish restaurants, and corporate clients with wine gifts and event wine.

Product overview

Jysk Vin is a Danish online wine merchant and one of Denmark's leading wine companies, operating since 1982 with direct import from small-scale winemakers worldwide. Its core product is the Jysk Vin Online Webshop — an e-commerce platform offering more than 500 wines, full spirits, wine accessories, tasting boxes, and gift cards. The product portfolio spans wine categories (red, white, rosé, port, sparkling, dessert, organic/biodynamic, and alcohol-free), spirits (cognac, gin, rum, vodka, whisky, tequila, snaps), and accessories (Grassl premium wine glasses). Add-on services include Jysk Vin Play (wine education video platform), the Online Vin Bonus loyalty program, a weekly newsletter, wine guides, recipes, and physical tasting events. The company also maintains a physical store in Randers and serves both private customers and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Online Vin Bonus: Jysk Vin's loyalty/bonus programme where customers earn bonus points on online wine purchases, which can be redeemed on subsequent purchases. Membership is free and electronic-based.
• Jysk Vin Play
• Jysk Vin ApS

Products and services

• Jysk Vin Online Webshop E-commerce storefront for direct purchase of wine, spirits, accessories, and gift cards shipped nationwide across Denmark.
• Red Wine (Rødvin) Broad red wine selection sourced from leading wine-producing countries, available per bottle and in 6-bottle cases with volume discounts.
• White Wine (Hvidvin) White wine assortment available per bottle and case, sourced internationally.
• Rosé Wine (Rosévin) Rosé wine assortment sourced from multiple international producers.
• Port Wine (Portvin) Port wine portfolio spanning multiple styles, including exclusive imports from Quinta do Pégo in Portugal's Douro Valley.
• Sparkling Wine (Mousserende Vin) Sparkling wine selection spanning Cava, Champagne, Crémant, Danish sparkling, and Prosecco styles.
• Dessert Wine (Dessertvin) Dessert wine selection sourced from France, Italy, Germany, and Austria.
• Spirits (Spiritus) Full spirits portfolio covering Cognac & Brandy, Gin, Grappa & Liqueurs, Rum, Vodka, Whisky, Tequila, Snaps, and Vermouth/drink accessories.
• Wine Accessories (Vintilbehør) Wine accessories including wine glasses, gift boxes, and miscellaneous wine-related accessories.
• Organic & Biodynamic Wine (Økologisk og Biodynamisk Vin) Organic, biodynamic, and natural (Naturvin) wines including EU organic-certified products.
• Alcohol-Free Wine (Alkoholfri Vin) Alcohol-free wine assortment for consumers seeking non-alcoholic alternatives.
• Tasting Boxes / Sample Packs (Smagekasser / Prøvekasser) Pre-curated tasting and sample packs of wines from specific regions or producers, allowing customers to explore new selections.
• Grassl Glass Wine Glasses (Grassl Glass Vinglas) Premium Swiss-made mouth-blown lead-free crystal wine glasses in the Vigneron Series (Cru, Liberté, Mineralité, 1855), each designed for specific wine varietals.
• Gift Cards (Vingavekort) Printable gift cards in any denomination, delivered immediately by email, usable across the entire Jysk Vin assortment.
• Jysk Vin Play Proprietary online video channel featuring wine education content across four series — wine knowledge, food pairing, sommelier-led guidance, and producer interviews.
• Wine Tastings & Events (Vinsmagninger og Events) Physical wine tasting events including the annual Jysk Vin Wine Festival featuring visiting wine producers and curated tasting sessions.
• Online Vin Bonus Loyalty Programme Free membership loyalty programme where customers earn bonus points on online wine purchases that can be redeemed on subsequent orders.
• Jysk Vin Weekly Newsletter (Jysk Vin Nyhedsbrev) Weekly email newsletter delivering personalized wine offers, event invitations, wine guides, and recipes to subscribers.

Quantifiable outcome

• Orders placed before 13:30 on weekdays are shipped same day; delivery within two business days standard; same-day evening delivery in major Danish cities for orders placed before 10:30.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Quinta do PégocoreTechnology or Integration · 1 January 2000Quinta do Pégo is a winery in Portugal's Douro Valley, partially owned by AMKA (Jysk Vin's parent company) — 50% owned since January 2000, with full ownership since September 2003. Jysk Vin imports and sells Quinta do Pégo's port wines (Vintage Port, LBV). The winery sits 138–350 meters above the Douro River with prime vineyard positions, producing some of the region's finest ports.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Drizly: US online alcohol delivery aggregator/marketplace. Comparable as a digital-first alcohol retail/logistics platform with delivery-led convenience positioning.
• Berry Bros. & Rudd: Historic UK fine wine merchant with retail, storage, and B2B trade. Comparable as a heritage specialist wine retailer with sommelier-led expertise and curated premium positioning.

Direct peers

• Thisted Vin: Danish wine retailer offering a broad online catalogue with home delivery across Denmark. Direct geographic and category competitor for online wine share in Denmark.
• Naked Wines: UK-founded online wine retailer using a direct-from-independent-winemaker subscription/club model. Highly comparable to Jysk Vin's direct-import, small-producer, customer-funded sourcing approach.
• Vivino: Danish-founded global wine marketplace and community app with a wine retail component. Closely comparable as a Denmark-rooted digital wine specialist competing for the same online wine buyer.
• Decantalo: Spanish online wine specialist retailer offering a curated international wine catalogue with home delivery. Comparable as a European e-commerce-led wine merchant serving discerning consumers with educational content.
• Hæld Vin & Spiritus: Danish online wine and spirits specialist retailer with curated portfolio and direct import. Comparable Danish D2C wine retailer competing for the same consumer.
• Skurnik Wines: US family-owned importer and retailer focused on small, family-run wineries with deep producer relationships. Closely comparable direct-producer curation model.
• The Wine Society: Long-established UK member-owned wine merchant with curated selection and club-style repeat purchasing. Comparable heritage-driven, content-rich wine retail model with deep producer relationships.

Regional players

• Vinmonopolet: Norwegian state alcohol retail monopoly. Comparable as a Nordic specialist wine and spirits retail channel, though it operates in a different regulatory regime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYzXDcFbyApwj06Em1isv-A
• Facebookfacebook.com/jyskvin
• LinkedInlinkedin.com/company/jysk-vin
• Instagraminstagram.com/jyskvindk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jysk Vin