StarProperty

What StarProperty does

StarProperty Sdn. Bhd. (708369-V) is a Malaysian property listing platform and wholly owned subsidiary of Star Media Group Berhad, headquartered at Level 10, Menara Star, 15 Jalan 16/11, 46350 Petaling Jaya, Selangor. The platform serves property buyers, upgraders, investors, and foreign buyers searching for new launches, sub-sale, auction, and rental properties across 15 Malaysian states and territories. Supporting products include a native mobile app on iOS, Android, and Huawei App Gallery, the StarProperty Connect agent-facing platform, StarProperty TV video channel, Virtual Tour of Homes, a Mortgage Calculator, and an Affordability Estimator.

The technical surface is a content-and-listing portal with media-rich property pages, advanced filtering by property type, size, price, bedrooms, and location, and complementary communication channels. Underlying technology is a standard property listing platform with web and mobile front-ends; no public API or developer documentation is published. The platform aggregates editorial content (property news, home and lifestyle, investment, featured developments, events, and a Chinese-language 潮樓文摘 section), virtual tours, videos, and event programming such as the Malaysia Developer Awards and a Digital Fair.

StarProperty operates a hybrid go-to-market. To consumers it is direct-to-consumer — buyers browse listings, enquire with agents, and use calculators. To enterprises it operates an enterprise field-sales motion, selling quote-based digital advertising, EDM campaigns, microsites, advertorials, banner and takeover inventory, social remarketing, and creative production (including 3D walkthroughs) to property developers and REN-registered agents. Monetization spans advertising (newspaper placements up to RM 200,000 for a four-page wrap, home-page takeovers at RM 10,000/day, EDM blasts to the 400,000+ property interest database at RM 20,000 each, microsites at RM 10,000, online advertorials at RM 5,000), transaction fees (RM 1,000 per agent sub-sale listing), and professional services (creative production RM 2,000–RM 5,000). Pricing is broadly quote-based with an 8% Service Tax applicable to newspaper rates, and rate cards are publicly disclosed.

Name

StarProperty

Legal name

StarProperty Sdn. Bhd.

Website

https://starproperty.my

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

StarProperty is a Malaysian property listing portal serving buyers, agents, and developers across 15 states, monetizing via digital advertising, EDM, microsites, and listings under Star Media Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: StarProperty generates revenue by selling digital advertising inventory including EDM campaigns to 400,000+ property interest database, banner ads, site takeovers, and featured listings. Pricing ranges from RM 3,000 for newsletter banners to RM 20,000 for database blasts.
2. Agent Property Listings: Real estate agents pay to list properties on the platform. Sub-sale listings in Property Match service cost RM 1,000 per listing for agents. The platform requires REN (Real Estate Negotiator) code registration for agents.
3. Developer Advertising Packages: Property developers pay for project microsites (RM 10,000), online advertorials (RM 5,000), development reviews (RM 5,000), and social media remarketing (RM 1.50 per click). Full wrap newspaper ads cost up to RM 200,000.
4. Creative Production Services: StarProperty offers creative production services for digital ads ranging from RM 2,000 to RM 5,000 depending on inventory, as well as property video shooting and 3D walkthrough services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

StarProperty Sdn. Bhd. operates an online real estate marketplace (starproperty.my) where Malaysian real estate agents and property developers list residential and commercial properties for sale and rent, and consumers search and browse listings for free. The platform monetizes by selling digital advertising, EDM campaigns to a 400,000+ property interest database, project microsites, agent listing placements, creative production services (video, 3D walkthroughs), and traditional newspaper advertising inside its parent Star Media Group's properties.

Product overview

StarProperty is a comprehensive property listing platform operated by StarProperty Sdn. Bhd. (708369-V), a subsidiary of Star Media Group Berhad. The core product is the StarProperty Platform (starproperty.my) providing property search for sale and rent across Malaysia. The platform includes a complementary agent-facing module called StarProperty Connect for property agents to manage listings. Supporting products include: Virtual Tour of Homes for property exploration, Mortgage Calculator for financial planning, StarProperty TV for video content, and News/Editorial sections covering property news and market insights. The company also offers advertising services including Email Direct Marketing (EDM) to its 400,000+ property interest database, digital advertising placements (homepage takeovers, banners, microsites), creative production (video shooting, 3D walkthroughs), and traditional newspaper advertising in The Star. Annual Pullout publications and organized events (Property Fair, Developer Awards) round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• StarProperty App: Mobile application for property buyers, sellers, and renters
• StarProperty Connect

Products and services

• StarProperty Platform The StarProperty Platform (starproperty.my) is the core consumer-facing property listing marketplace serving Malaysian property buyers and renters across all 15 states and territories. It provides property search for sale and rent, with categorized listings for new launches, sub-sales, and auction properties, alongside property news, virtual tours, mortgage calculators, and editorial content.
• StarProperty Connect StarProperty Connect is the agent-facing portal where REN-registered real estate agents and negotiators post classified advertisements, manage sub-sale and rental property listings, and access lead generation tools. It serves as the B2B-side counterpart to the consumer-facing StarProperty Platform.
• StarProperty Mobile App Native mobile application available on iOS, Android, and Huawei platforms for property searching, browsing listings, and accessing platform tools on-the-go. Available via Apple App Store, Google Play Store, and Huawei App Gallery.
• StarProperty TV StarProperty TV is a video content channel within the StarProperty ecosystem providing property-related news, market insights, and video features including property tours and developer showcases for Malaysian property consumers.
• Email Direct Marketing (EDM) Services / Property Match Targeted email marketing service allowing property developers and real estate agents to reach StarProperty's 400,000+ property interest database, including Property Match notifications to segmented locations and EDM newsletter featured banners. Pricing: RM 20,000 per EDM blast, RM 3,000 per newsletter banner, RM 5,000 per location-segmented property match banner.
• Digital Advertising Solutions Suite of digital ad placements on starproperty.my including homepage site takeovers (RM 10,000 daily), grabscreen home page (RM 8,000 weekly), masthead banners (RM 80 CPM top, RM 70 CPM bottom), Property Match featured banners, search-page inventory, project microsites (RM 10,000), and online advertorials (RM 5,000) for property developers and advertisers.
• Creative Production Services Creative production service for digital real estate advertisements including property video shooting, festive/seasonal greeting videos (e.g., Chinese New Year animations), and 3D walkthrough video production. Priced RM 2,000–RM 5,000 depending on inventory, available on request with Terms and Conditions.
• Newspaper Advertising (The Star Print Ads) Traditional print advertising in The Star newspaper leveraging Star Media Group's flagship publication, offering full page ads (RM 31,500 daily), front cover placements (RM 50,000 daily), and full wraps up to RM 200,000 daily. Subject to 8% Service Tax.
• StarProperty Pullout Publications Annual property guide publications (Pullout 2020 through Pullout 2026) containing curated property listings, market insights, and editorial features, distributed as pullout editions complementary to the digital platform.
• Property Fairs and Awards Events Organized property events including Physical Fair (fair.starproperty.my), Digital Fair, Malaysia Developer Awards (malaysiadeveloperawards.com.my), Developer Awards, and Agent Awards (srea.starproperty.my), connecting developers and agents with prospective buyers.
• News and Editorial Content Service Editorial content service covering Property News, Home Living & Lifestyle, Featured Developments, Events & Seminars, Investment, and Chinese-language property trends (潮樓文摘), providing expert reviews, market insights, and editorial coverage to Malaysian property buyers and investors.

Quantifiable outcome

• 400,000+ property interest database for targeted EDM campaigns

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Star Media Group BerhadcoreOthersStarProperty is a wholly owned subsidiary of Star Media Group Berhad [197101000523 (10894-D)] (formerly known as Star Publications (Malaysia) Berhad). StarProperty operates under the corporate umbrella of Star Media Group, leveraging the parent company's media network and resources.
• Standard Chartered BankminorOthersStarProperty maintains a business bank account with Standard Chartered Bank (Account: 312193768028, Account Name: StarProperty Sdn Bhd) for receiving payments from agents and developers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EdgeProp: EdgeProp.my, part of the REA Group-owned iProperty network, is a Malaysian property portal with a strong editorial/review focus that competes head-on with StarProperty's listings-plus-insights proposition.
• PropertyGuru: PropertyGuru Group is a leading Southeast Asian property portal with deep presence in Malaysia, operating an agent and developer listing marketplace plus advertising products that directly compete with StarProperty's core listing and developer monetization business.
• iProperty: iProperty.com.my is a Malaysia-focused property portal, now part of REA Group, offering residential and commercial property listings, agent directory, and developer advertising — a directly comparable peer serving the same Malaysian market.
• DotProperty: DotProperty operates across Southeast Asia including Malaysia, providing property listings, agent directories and developer marketing solutions that parallel StarProperty's portal-plus-advertising model.
• PropertyFinder: PropertyFinder is a leading MENA-born portal expanding across Asia, operating a Malaysian site focused on agent and developer advertising for premium residential listings, directly comparable to StarProperty's high-end developer campaigns.

Broad incumbents

• Zillow: Zillow is the dominant US property portal combining listings, advertising and consumer-facing tools (calculator, virtual tours) — a functional analog for StarProperty's portal-plus-tools strategy at scale.
• REA Group: REA Group is a publicly listed Australian property portal operator (realestate.com.au) that owns the iProperty/EdgeProp Malaysian network, making it a broad incumbent competitor with regional scale advantage.
• Rightmove: Rightmove is the UK's largest property portal, monetising primarily through agent and developer advertising — a broadly comparable business model at much larger scale.

Regional players

• 99.co: 99.co is a Singapore-headquartered property portal operating across Southeast Asia; while not in Malaysia directly, it competes in regional developer marketing and serves as a comparable regional peer for portal-plus-data business models.

Emerging players

• PropertyGuru International / CasaVue: PropertyGuru International operates listing platforms for new launches across Southeast Asia and is a niche but emerging peer that overlaps with StarProperty's new-launch microsite product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StarProperty
• Facebookfacebook.com/StarProperty.my
• LinkedInlinkedin.com/company/starproperty-sdn-bhd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarProperty