infoaction

What infoaction does

InfoAction is a privately held, Netherlands-based consulting and advisory firm headquartered in Zaltbommel that has been operating since 2008. The company specializes in information provision for multi-location businesses, helping clients extract data from their source systems and convert it into actionable information used in budgeting and financial reporting processes. InfoAction serves as the implementation and configuration layer for the XLReporting software platform, positioning itself as a controller-first specialist rather than a software vendor.

The firm's core product surface is built around two service modules: "Begroten" (Budgeting), which uses XLReporting to generate per-unit budget models with one-click model creation, multi-scenario comparison, and consolidated reporting across business units; and "Rapporteren" (Reporting), which replaces manual Excel copy-paste consolidation with automated drill-down reporting across business divisions. There is no proprietary technology stack — InfoAction leverages XLReporting as its primary technology platform and maintains a direct relationship with that vendor's developers for feature requests. No applications, APIs, SDKs, or MCP integrations are present.

InfoAction's revenue model is professional services-based: the firm sells consulting engagements to configure XLReporting to each client's situation and provide ongoing advisory support. The go-to-market is sales-led and consultation-driven; prospects are offered a free 30-minute phone advisory session where InfoAction maps the client's budgeting and reporting pain points before proposing an engagement. Pricing is not publicly disclosed. Customer focus is horizontal, targeting multi-location enterprises across Europe that need cross-unit financial consolidation. Headcount is reported as 1-10 employees, and the sole publicly named individual associated with the company is Petra Weisenborn. No funding, ownership, M&A, or financial performance data is available.

Name

infoaction

Legal name

InfoAction

Website

https://infoaction.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

InfoAction is a Netherlands-based consulting firm that helps multi-location businesses streamline budgeting and cross-unit financial reporting by implementing and configuring the XLReporting software platform on a professional-services basis.

Ownership category

akta.pro rank

Product category

Financial Planning & Reporting Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAEAHAD

Business Intelligence, Reporting & Visualization Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAEAHAE

Advanced Analytics & Data Science Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• Budgeting consulting services
• Financial reporting solutions
• Multi-location budgeting
• XLReporting implementation
• Controller advisory services

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Professional services model where InfoAction provides consulting to help companies with budgeting processes and reporting across multiple business units. They configure XLReporting software for clients and provide ongoing advisory support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

InfoAction is a Dutch consulting and advisory firm that helps multi-location companies with annual budgeting and consolidated reporting. It configures and implements XLReporting software to each client's specific situation, enabling one-click generation of budget models per business unit, multi-scenario comparison, and drill-down reporting across units without manual Excel copy-paste.

Product overview

InfoAction is a consulting and advisory firm specializing in information management and data-driven decision making. Their service offering centers on implementing and configuring XLReporting—a budgeting and reporting software platform—for their customers. They provide two core service modules: Begroten (Budgeting), which uses XLReporting to generate budget models across multiple locations and enable scenario comparison, and Rapporteren (Reporting), which consolidates reporting across business units without manual Excel consolidation.

Differentiator

Problem solved

Functional benefit

Products and services

• Begroten (Budgeting) Advisory Service An advisory and implementation service for multi-location companies that need to produce annual budgets. InfoAction listens to how the client budgets and configures XLReporting to that specific situation so the client can generate a budget model for each budgeting unit with one click, read in completed models, report at any desired level, and create and compare multiple scenarios.
• Rapporteren (Reporting) Advisory Service An advisory and implementation service that designs consolidated reporting across multiple business units without manual Excel copy-paste. InfoAction applies a controller-first approach to determine which information the client needs and how it will be used, then configures XLReporting so the client can zoom in on differences between units with one click and spend time on the story behind the numbers.

Quantifiable outcome

• Time savings by eliminating manual Excel consolidation
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XLReportingcoreTechnology or IntegrationXLReporting is a key technology partner that InfoAction uses to create models and reports for their clients. InfoAction implements and configures XLReporting software according to each client's specific budgeting and reporting requirements. They describe XLReporting as a very powerful tool and maintain an ongoing relationship where feature requests are discussed directly with the developers. The partnership allows InfoAction to offer customized budgeting solutions with one-click model generation and multi-scenario comparison capabilities.

Recent moves3 records

Direct peers

• Jet Analytics: Jet Analytics is a BI and reporting consultancy that configures reporting platforms for finance teams, directly comparable to InfoAction's budgeting/reporting implementation services.
• Solver Global: Solver provides budgeting, reporting, and data warehouse solutions for ERP-driven finance teams, with a similar mid-market multi-entity focus and partner-implemented delivery model as InfoAction.
• Prophix: Prophix is a corporate performance management vendor targeting mid-market multi-entity budgeting and reporting with partner-led implementation, closely paralleling InfoAction's service delivery approach.
• Vena Solutions: Vena offers budgeting, planning, and reporting software with an extensive partner network of implementation consultants, directly mirroring InfoAction's model of configuring CPM software for multi-entity organizations.
• Magnitude Software: Magnitude delivers data management and reporting solutions with partner-led implementations for finance teams, directly comparable to InfoAction's BI/reporting configuration services.

Regional players

• Effectus Group: Effectus Group is a Dutch finance and management consulting firm serving multi-unit organizations with reporting and planning advisory, a direct regional competitor for InfoAction's Dutch customer base.
• B&A Group: B&A Group is a Dutch management and financial consulting firm serving public and private sector clients with reporting and process advisory, representing a regional comparable in scale and market to InfoAction.
• Cobalt Consulting: Cobalt Consulting is a Dutch management consultancy focused on finance transformation and reporting improvements, serving similar multi-location enterprise clients as InfoAction in the Benelux region.

Broad incumbents

• Workday Adaptive Planning: Workday Adaptive is a major enterprise CPM platform with broad budgeting and reporting capabilities, representing the kind of larger incumbent that competes for the same multi-entity finance budgets as InfoAction's clients.

Others

• XLReporting: XLReporting is the underlying software vendor that InfoAction implements for clients. While not a direct competitor, the partnership economics and shared customer base make them the most strategically connected company to InfoAction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infoaction