Create Change
Create/Change is a UK GovTech consultancy that helps government and public-sector clients deliver digital, AI and user-centred design transformation across the Discovery-to-Beta lifecycle.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Create Change does
Create/Change (legal entity Create Change London Ltd., company number 10065506) is a UK-based GovTech consultancy founded in 2018 and headquartered at 1 Horse Guards Avenue, London, with a registered office in Cardiff, Wales. The firm operates as a fully remote team of 11-50 employees, with additional presence in Cheltenham and a freelance network of user-centred design contractors. It helps complex organisations transform through digital, data and technology, with primary customers in UK central government and adjacent public-sector bodies.
Its service portfolio comprises four pillars: Digital Strategy, User Centred Design, AI & Data Science, and Coaching & Skills-Building, delivered through the UK Government's Discovery, Alpha and Beta lifecycle. The technical stack is built around applied AI, machine learning, natural language processing, service design and agile delivery methods. Documented proprietary assets include The 3 Circles of Success Model, the Service Lines Framework, and an Impact Mapping practice adapted from Gojko Adzic, alongside AI/NLP tooling prototyped for cross-government knowledge management and the Trellis AI product for Scottish Government teachers.
The firm makes money through professional services fees on project-based consulting engagements secured largely via competitive procurement with UK government departments. Confirmed customers include the Scottish Government, NHS Digital, Ministry of Justice, Cabinet Office, Department for Education, Defra and the Home Office, with earlier-stage work delivered alongside partners such as Equal Experts, the Open University, National Theatre Wales, NoFit State and NESTA. Marketing is content-driven, channelled through a website blog, bi-monthly newsletter, LinkedIn, X/Twitter, YouTube long-form primers and conference speaking. No external funding rounds are disclosed.
Create Change firmographics
Firmographics- Name
- Create Change
- Legal name
- Create Change London
- Website
- https://createchange.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Create/Change is a UK GovTech consultancy that helps government and public-sector clients deliver digital, AI and user-centred design transformation across the Discovery-to-Beta lifecycle.
- Ownership category
- akta.pro rank
Create Change industry classification
Industry- Product category
- Government Technology Consulting
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Change Management & Transformation (Org/HR) (BPACAJAD), Change Management for Operations Transformations (EDABAKAM), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL), Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where Create Change is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Create Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consulting Services: Project-based consulting engagements with government and large organisations for digital transformation, user-centred design, AI & data science, and coaching. Revenue is generated through professional services fees on fixed-term projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Create Change product offering
Product offeringCore offering
Create/Change is a UK government technology consultancy that helps complex public sector organisations transform through digital, data, and technology. They deliver user-centred design, applied AI and data science, digital strategy, and skills coaching via embedded agile teams, following the Discovery/Alpha/Beta methodology aligned with UK Government digital service standards.
Product overview
Create/Change is a GovTech consultancy that helps complex organizations transform through digital, data and technology. Rather than a software product company, they provide professional services including Digital Strategy, User Centred Design, AI & Data Science, and Coaching & Skills-Building. Their approach follows a Discovery/Alpha/Beta methodology aligned with UK Government digital service standards, helping public institutions and socially-conscious businesses innovate for social good through extreme collaboration with clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy
Quantifiable outcome
- Ranked #38 in Tussell/TechUK Tech200 2020-21
- +1 more outcomes
Companies that use Create Change
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Create Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Create Change partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Equal ExpertscoreCreate/Change partnered with Equal Experts to work with the Ministry of Justice and HM Probation Service on improving probation recall decisions. The joint team developed a new digital service for probation officers.
- National Theatre WalesminorPartner in NESTA-backed joint venture to create audience research tools for arts and cultural organisations.
- NoFit StateminorPartner in NESTA-backed joint venture to create audience research tools for arts and cultural organisations.
- Open UniversityminorPartnership with DfE and Open University to explore best technologies for teaching low-skilled, low confidence adults through digital prototypes. Working with over 200 users on adaptive learning, curriculum content and tutor support.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Create Change competitors and assessment
Company assessmentBroad incumbents
- AND Digital: UK-headquartered digital transformation consultancy with significant public sector practice and club-based delivery model. Larger scale than Create/Change, with overlapping user-centred design and agile delivery capabilities aimed at government and large complex organisations.
- Accenture UK Public Sector: Global consulting giant with a large UK government practice spanning digital transformation, AI, and service design. Competes with Create/Change for major departmental programmes where larger delivery capacity is required.
- TPXimpact: UK-listed digital transformation company (formerly known as The Panoply and prior brands including Baringa Partners-adjacent consultancies) with substantial government, NHS, and public sector practice. Competes head-to-head for Whitehall digital transformation mandates at greater scale than Create/Change.
- Deloitte UK Government & Public Services: Big 4 consultancy with extensive UK central government practice across digital transformation, AI, and policy delivery. Represents a competitive threat on larger-scale transformation mandates where Create/Change lacks delivery capacity.
- NICE (formerly Think Local Act Personal-style consultancies): Government-aligned advisory bodies (and similar arm's-length bodies) operate as larger established players with broader remit across public sector digital and service transformation. They overlap with Create/Change in policy-to-service transformation work but at much greater scale.
Direct peers
- Public Digital: UK-headquartered digital transformation consultancy specialising in government and public sector, with similar Discovery/Alpha/Beta methodology, leadership pedigree from GDS, and focus on user-centred service design. Operates at a slightly larger scale with similar customer mix including Whitehall departments.
- Hippo Digital Consulting: UK-based digital transformation consultancy specialising in government and health sectors, providing similar user-centred design, agile delivery, and Discovery/Alpha/Beta services. Directly comparable in size, customer mix, and methodology.
- Equal Experts: UK-based digital delivery consultancy with strong public sector presence, partnered with Create/Change on the Ministry of Justice probation recall work. Provides similar agile team-embedding services and competes for the same GDS-aligned transformation mandates.
- Methods Business and Digital Technology: UK-based digital, data, and technology consultancy focused on central government and public sector, offering similar Discovery/Alpha/Beta, user research, and service design services. Frequently wins the same Crown Commercial Service framework opportunities as Create/Change.
- Mastodon C: UK-based, formerly 'Mastodon & Solidatus', agile software development consultancy specialising in UK government and large public sector clients. Offers similar Discovery/Alpha/Beta delivery and GDS-aligned service standards, competing for the same procurement opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Create Change social profiles
Digital presenceCreate Change compliance and trust
Trust signalCompliance2 records
Create Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Change leadership team
Management profileNumber of profiles
Profiles4 records
Create Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Change
What does Create Change do?
Create/Change is a UK government technology consultancy that helps complex public sector organisations transform through digital, data, and technology. They deliver user-centred design, applied AI and data science, digital strategy, and skills coaching via embedded agile teams, following the Discovery/Alpha/Beta methodology aligned with UK Government digital service standards.
Is Create Change a public or private company?
Create Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Create Change founded?
Create Change was founded in 2018. It employs 11 to 50 people.
Where is Create Change based?
Create Change is headquartered in London, United Kingdom, in the Europe region.
How does Create Change make money?
One revenue line is on record: consulting Services.
Who are Create Change's main competitors?
Broad incumbents on record are AND Digital, Accenture UK Public Sector, TPXimpact, Deloitte UK Government & Public Services and NICE (formerly Think Local Act Personal-style consultancies). Direct peers are Public Digital, Hippo Digital Consulting, Equal Experts, Methods Business and Digital Technology and Mastodon C.
Does Create Change have an API?
No public API is recorded for Create Change.
What industry is Create Change in?
Create Change's product category is Government Technology Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPACAJAD, Change Management & Transformation (Org/HR). Its NAICS code is 541511 and its SIC code is 8742.