Create Change

What Create Change does

Create/Change (legal entity Create Change London Ltd., company number 10065506) is a UK-based GovTech consultancy founded in 2018 and headquartered at 1 Horse Guards Avenue, London, with a registered office in Cardiff, Wales. The firm operates as a fully remote team of 11-50 employees, with additional presence in Cheltenham and a freelance network of user-centred design contractors. It helps complex organisations transform through digital, data and technology, with primary customers in UK central government and adjacent public-sector bodies.

Its service portfolio comprises four pillars: Digital Strategy, User Centred Design, AI & Data Science, and Coaching & Skills-Building, delivered through the UK Government's Discovery, Alpha and Beta lifecycle. The technical stack is built around applied AI, machine learning, natural language processing, service design and agile delivery methods. Documented proprietary assets include The 3 Circles of Success Model, the Service Lines Framework, and an Impact Mapping practice adapted from Gojko Adzic, alongside AI/NLP tooling prototyped for cross-government knowledge management and the Trellis AI product for Scottish Government teachers.

The firm makes money through professional services fees on project-based consulting engagements secured largely via competitive procurement with UK government departments. Confirmed customers include the Scottish Government, NHS Digital, Ministry of Justice, Cabinet Office, Department for Education, Defra and the Home Office, with earlier-stage work delivered alongside partners such as Equal Experts, the Open University, National Theatre Wales, NoFit State and NESTA. Marketing is content-driven, channelled through a website blog, bi-monthly newsletter, LinkedIn, X/Twitter, YouTube long-form primers and conference speaking. No external funding rounds are disclosed.

Name

Create Change

Legal name

Create Change London

Website

https://createchange.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Create/Change is a UK GovTech consultancy that helps government and public-sector clients deliver digital, AI and user-centred design transformation across the Discovery-to-Beta lifecycle.

Ownership category

akta.pro rank

Product category

Government Technology Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Change Management for Operations Transformations (EDABAKAM), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Government digital transformation
• User centred design
• Public sector consulting
• Applied AI services
• Agile delivery coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Project-based consulting engagements with government and large organisations for digital transformation, user-centred design, AI & data science, and coaching. Revenue is generated through professional services fees on fixed-term projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Create/Change is a UK government technology consultancy that helps complex public sector organisations transform through digital, data, and technology. They deliver user-centred design, applied AI and data science, digital strategy, and skills coaching via embedded agile teams, following the Discovery/Alpha/Beta methodology aligned with UK Government digital service standards.

Product overview

Create/Change is a GovTech consultancy that helps complex organizations transform through digital, data and technology. Rather than a software product company, they provide professional services including Digital Strategy, User Centred Design, AI & Data Science, and Coaching & Skills-Building. Their approach follows a Discovery/Alpha/Beta methodology aligned with UK Government digital service standards, helping public institutions and socially-conscious businesses innovate for social good through extreme collaboration with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy

Quantifiable outcome

• Ranked #38 in Tussell/TechUK Tech200 2020-21
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Equal ExpertscoreStrategic or Co-development PartnerCreate/Change partnered with Equal Experts to work with the Ministry of Justice and HM Probation Service on improving probation recall decisions. The joint team developed a new digital service for probation officers.
• National Theatre WalesminorStrategic or Co-development PartnerPartner in NESTA-backed joint venture to create audience research tools for arts and cultural organisations.
• NoFit StateminorStrategic or Co-development PartnerPartner in NESTA-backed joint venture to create audience research tools for arts and cultural organisations.
• Open UniversityminorStrategic or Co-development PartnerPartnership with DfE and Open University to explore best technologies for teaching low-skilled, low confidence adults through digital prototypes. Working with over 200 users on adaptive learning, curriculum content and tutor support.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• AND Digital: UK-headquartered digital transformation consultancy with significant public sector practice and club-based delivery model. Larger scale than Create/Change, with overlapping user-centred design and agile delivery capabilities aimed at government and large complex organisations.
• Accenture UK Public Sector: Global consulting giant with a large UK government practice spanning digital transformation, AI, and service design. Competes with Create/Change for major departmental programmes where larger delivery capacity is required.
• TPXimpact: UK-listed digital transformation company (formerly known as The Panoply and prior brands including Baringa Partners-adjacent consultancies) with substantial government, NHS, and public sector practice. Competes head-to-head for Whitehall digital transformation mandates at greater scale than Create/Change.
• Deloitte UK Government & Public Services: Big 4 consultancy with extensive UK central government practice across digital transformation, AI, and policy delivery. Represents a competitive threat on larger-scale transformation mandates where Create/Change lacks delivery capacity.
• NICE (formerly Think Local Act Personal-style consultancies): Government-aligned advisory bodies (and similar arm's-length bodies) operate as larger established players with broader remit across public sector digital and service transformation. They overlap with Create/Change in policy-to-service transformation work but at much greater scale.

Direct peers

• Public Digital: UK-headquartered digital transformation consultancy specialising in government and public sector, with similar Discovery/Alpha/Beta methodology, leadership pedigree from GDS, and focus on user-centred service design. Operates at a slightly larger scale with similar customer mix including Whitehall departments.
• Hippo Digital Consulting: UK-based digital transformation consultancy specialising in government and health sectors, providing similar user-centred design, agile delivery, and Discovery/Alpha/Beta services. Directly comparable in size, customer mix, and methodology.
• Equal Experts: UK-based digital delivery consultancy with strong public sector presence, partnered with Create/Change on the Ministry of Justice probation recall work. Provides similar agile team-embedding services and competes for the same GDS-aligned transformation mandates.
• Methods Business and Digital Technology: UK-based digital, data, and technology consultancy focused on central government and public sector, offering similar Discovery/Alpha/Beta, user research, and service design services. Frequently wins the same Crown Commercial Service framework opportunities as Create/Change.
• Mastodon C: UK-based, formerly 'Mastodon & Solidatus', agile software development consultancy specialising in UK government and large public sector clients. Offers similar Discovery/Alpha/Beta delivery and GDS-aligned service standards, competing for the same procurement opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/createchangeGOV
• YouTubeyoutube.com/@create_change
• LinkedInlinkedin.com/company/createchangelondon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Change