ProSales

What ProSales does

ProSales Software AG is a privately held Swiss CRM software vendor founded in 1995 and headquartered in Stetten AG, Canton Aargau. The company develops and sells ProSales 5, a fifth-generation CRM system originally built as one of the first GUI-based CRM applications on a relational database and now running on Microsoft SQL Server with current Microsoft development tools and an Office-style user interface. The product targets Swiss small and medium-sized enterprises (KMU) and offers unlimited categorization via MagicGroups, lead and offer management, integrated BI dashboards capable of combining CRM and ERP data, document management, and bidirectional Microsoft Outlook synchronization. The company is also positioned as a vendor-neutral CRM consultancy, advising clients on CRM selection without obligation to adopt ProSales itself.

The business operates a five-stream revenue model: (1) perpetual software licenses, (2) monthly subscriptions/rentals, (3) optional Microsoft Azure cloud hosting managed by ProSales, (4) professional services including implementation, customization, and consulting, and (5) ongoing support and maintenance contracts. Its go-to-market is sales-led and primarily domestic, with stated coverage extending into the broader EU region but no documented EU-specific infrastructure. ProSales supports pre-built bidirectional integrations with major ERP systems including SAP, Microsoft Dynamics, Abacus, Navision, proALPHA, Europa 3000, Proffix, Semiramis, IFAS, and KIFOS, positioning the product as an integration layer over heterogeneous Swiss enterprise IT.

The organization is founder/management-owned with no disclosed external institutional investors, subsidiaries, or M&A activity. Leadership is a lean three-person team: Stephan Schibli as CEO/Managing Director and Head of Development, Marco Looser as Head of Sales, and Tanja Schibli as Head of Services. No revenue, headcount, or funding figures are publicly disclosed. The reference customer base includes Hiestand (long-standing collaboration), Menu and More, and BON PASTAIO — all in the Swiss food sector — suggesting an unconfirmed vertical tilt alongside the broader Swiss KMU positioning.

Name

ProSales

Legal name

ProSales Software AG

Website

https://prosales.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ProSales Software AG is a Swiss CRM vendor founded in 1995 that develops ProSales 5, a Microsoft-SQL-Server-based CRM for Swiss small and medium-sized enterprises, offering perpetual licenses, subscriptions, Azure hosting, and ERP integrations, and led by a founder/management team.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer relationship management
• CRM software
• Sales process optimization
• Lead management software
• ERP integration interfaces

Headquarters

HQ city

Stetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (Purchase): Perpetual license purchase option for ProSales 5 CRM software with included base customization capabilities.
2. Software Rental (Subscription): Flexible rental model for ProSales 5 allowing companies to pay based on usage without large upfront investment.
3. Azure Cloud Hosting: Optional hosting of ProSales 5 through Azure data center providing managed infrastructure, data security, and scalability.
4. Professional Services: CRM consulting services including implementation, customization, data migration, and user training. Covers introduction concepts, offer comparisons, submissions, current state analysis, requirements specifications, complete evaluations, and ERP interface definitions.
5. Support and Maintenance: Technical support covered under license and maintenance agreement with extended availability (6 days/week, 10 hours/day). Remote support via TeamViewer for troubleshooting and adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ProSales develops and sells ProSales 5, a 5th generation CRM system built on Microsoft SQL Server with the latest Microsoft development tools. The platform provides lead management, quotation tools, unlimited data categorization via MagicGroups, document management, Outlook synchronization, and pre-built ERP integrations (SAP, Abacus, Navision, MS Dynamics, and others). Available through both perpetual license purchase and flexible rental models, with optional Azure cloud hosting.

Product overview

ProSales offers a unified CRM platform built around its core product ProSales 5 (also referred to as ProSales™), a fifth-generation CRM system developed since 1995. The platform provides essential CRM functions including relational customer management, unlimited categorization via MagicGroups, lead and offer management, project forecasting, integrated document management, and statistical reporting. The system is delivered as a standalone CRM solution (available in both rental and purchase models, with optional Azure hosting) that integrates with ERP systems (SAP, Microsoft Dynamics, Abacus, Navision, and others) and Microsoft Outlook for data synchronization. The architecture supports both standalone operation on laptops and client-server replication for larger deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• ProSales 5 CRM

Quantifiable outcome

• Reduced implementation time through efficient project execution
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationProSales 5 is developed using the latest Microsoft standard development tools and is based on Microsoft SQL Server database architecture. The user interface is designed to mirror Microsoft Office look and feel, ensuring familiarity for users.
• SAPcoreTechnology or IntegrationPre-built interface for seamless data transfer from SAP ERP systems into ProSales CRM, enabling consolidated customer data access for sales teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pipedrive: Cloud CRM purpose-built for SMB sales teams with strong pipeline management features. Competes for the same SME sales-led CRM segment ProSales serves, though distributed globally rather than Switzerland-specific.
• Microsoft Dynamics 365 Sales: Microsoft's enterprise CRM tightly integrated with the same Microsoft ecosystem ProSales builds on. A natural competitor in Dynamics-installed Swiss SMEs, offering cloud-native advantages.
• Sage CRM: Sage offers CRM as part of its broader SMB accounting/ERP suite, serving many of the same SME verticals ProSales targets. Overlaps as an SMB CRM competitor with broader back-office functionality.
• HubSpot CRM: Global SMB CRM platform with freemium tier and strong inbound marketing. Competes for SME customers ProSales targets, with vastly greater brand awareness and ecosystem.
• Salesforce (Sales Cloud): Global CRM market leader offering sales, service, and marketing clouds used by enterprises and increasingly mid-market. Competes with ProSales at the upper end of its SME customer base.

Direct peers

• CAS Software AG (CAS genesisWorld): German CRM vendor serving SMEs and mid-market in the DACH region with a similar consulting-led, ERP-integrated go-to-market. Directly comparable on geography, customer segment, and SME focus.
• Vertec AG: Swiss-headquartered vendor of CRM/ERP software targeting professional services firms and SMEs in Switzerland. Most direct geographic and product overlap with ProSales as another domestic SME CRM with consulting-led sales.
• SuperOffice AS: European (Norwegian) CRM vendor focused on mid-market companies, offering both on-premise and cloud CRM with deep sales/marketing features. Comparable as a regional CRM alternative competing with global giants in the SME segment.

Emerging players

• Act! CRM (Swiftpage): Long-established SMB CRM with hybrid on-premise/cloud options and focus on small businesses. Similar heritage as a long-running packaged CRM with comparable SME and small-team customer profile.
• SugarCRM: CRM vendor offering flexible deployment (cloud, on-premise, hybrid) and strong customization — comparable architectural positioning to ProSales' on-premise-plus-cloud hybrid approach, with deeper international reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ProSalesCRM
• Facebookfacebook.com/100067670534263
• LinkedInlinkedin.com/company/prosalescrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProSales