What Red Lodge Mountain does

Red Lodge Mountain, operated by Red Lodge Grizzly Peak, Inc., is a privately held, year-round mountain resort located in Red Lodge, Montana, in the Beartooth Mountains on U.S. Forest Service land approximately 62 miles from Yellowstone National Park via the Beartooth Highway. Founded in 1960 as Grizzly Peak and renamed in the mid-1960s, it covers 3,000+ acres with 70+ runs, 2,400 vertical feet of drop, two high-speed quad chairlifts, and what is described as Montana's largest snowmaking system. The company sells directly to consumers through its own e-commerce storefront (shop.redlodgemountain.com), on-mountain ticket offices, rentals, retail, dining venues, and a separate downtown retail location called Grizzly Peak Outdoors, with supplemental distribution through lodging partner packages and the Indy Pass multi-resort program.

The business model spans seven primary revenue streams: lift tickets and season passes for alpine skiing/snowboarding (winter season October-April); an acquired 18-hole championship golf course (summer); on-mountain food and beverage across six venues; retail and equipment rentals including a repair shop; ski and golf lessons including a first-timer program; weddings and special events; and day-use and overnight locker/storage rentals. Customer segments are horizontally diversified across winter recreation enthusiasts, summer outdoor visitors, corporate and group events, and wedding couples, with no publicly disclosed concentration.

Operations are seasonal in labor composition (winter positions posted mid-August, summer positions late March) but year-round in revenue generation, and the technology stack is limited to operational tooling — RFID lift access, online booking, live webcam feeds, handheld scanning, and surveillance — without any AI/ML component disclosed. The resort employs 251-500 staff across roughly 20+ management roles including General Manager, directors of Finance, Mountain Operations, Food & Beverage, Resort Services, and HR, plus functional managers across ski patrol, snowmaking, terrain parks, grooming, lifts, retail, rentals, snowsports, sales/events, and marketing.

Name

Red Lodge Mountain

Legal name

Red Lodge Grizzly Peak, Inc.

Website

https://redlodgemountain.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Red Lodge Mountain (Red Lodge Grizzly Peak, Inc.) is a privately held, year-round Montana ski and golf resort in the Beartooth Mountains near Yellowstone, selling lift tickets, season passes, golf green fees, F&B, retail, lessons, and weddings directly to outdoor recreation consumers and lodging-channel partners.

Ownership category

akta.pro rank

Product category

Ski Resort & Mountain Recreation

NAICS

Skiing Facilities (71392), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Alpine skiing services
• Mountain recreation destination
• Golf course operations
• Outdoor hospitality services

Headquarters

HQ city

Red Lodge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Lift Tickets & Season Passes: Primary revenue stream from alpine skiing and snowboarding. The resort sells day lift tickets, multi-day packages (6-Tix, 4 Packs, Flex Tickets), season passes, and Indy Pass partner access. Winter season typically runs October through April.
2. Golf Course Operations: 18-hole championship golf course purchased in 1994 to complement ski seasons. Revenue from green fees, golf passes, pro shop, and club rentals. Golf season runs summer months with early season pricing increases on June 19.
3. Food & Beverage: Multiple dining venues including Main Lodge (7 days/week), Bierstube (7 days/week), Midway Lodge (Thursday-Sunday), Yurt at Miami Beach summit, Hancock Hut at Grizzly Peak, and 28 Peaks Kitchen at the golf course. Includes Friday Afternoon Club with live music.
4. Retail & Rentals: Mountain Shop on-mountain retail, Grizzly Peak Outdoors downtown store (carrying NRS rafts, Yeti, Orvis, Mystery Ranch, Flylow, 686, Burton), equipment rentals, and repair shop services including full tunes, base repair, edge sharpening, waxes, and binding installation.
5. Ski & Golf Lessons: Snowsports lessons including private lessons, group lessons, LEARN 4 LIFE FIRST-TIMER PROGRAM, and training teams. Lessons can be booked online or at the red Snowsports tent.
6. Weddings & Events: Red Lodge Mountain Weddings provides mountain wedding venue services. Special events include disc golf tournaments (Throw Down The Mountain), golf leagues (Men's League, Ladies 9), yoga sessions (Palisades and Poses), bike races (Rough Cut), and running races (Nitty Gritty Dirt Race).
7. Locker & Storage Rentals: Day-use lockers ($7 regular, $10 large), Go Pro lockers ($7-$10), and full-size lockers ($15/day, $100/week for overnight storage). Brown Bag Area available for free with dedicated lock rental option.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Red Lodge Mountain operates a year-round mountain recreation destination in Red Lodge, Montana, offering alpine skiing and snowboarding (lift tickets, season passes, lessons, rentals) during winter and an 18-hole championship golf course, scenic lift rides, disc golf, mountain biking, and hiking during summer. The resort also operates on-mountain food and beverage venues, equipment repair services, retail through its Grizzly Peak Outdoors store, and a wedding and events venue business in the Beartooth Mountains.

Product overview

Red Lodge Mountain is a ski resort and year-round mountain destination offering a portfolio of outdoor recreation products. The core offerings include winter skiing and snowboarding operations with lift access, terrain parks, ski school, and equipment rentals; summer activities including scenic lift rides, disc golf, mountain biking, and hiking; and an 18-hole championship golf course. The resort also provides wedding venues, retail through Grizzly Peak Outdoors, food and beverage services, and season pass products. These products work together to create a multi-season destination resort experience, with the ski and golf operations serving as the primary revenue drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Lift Tickets Winter lift access products for alpine skiing and snowboarding at Red Lodge Mountain, sold as day tickets, multi-day packs, group deals, and school group programs.
• Season Passes & Indy Pass Multi-use annual ski passes providing unlimited or multi-day access to Red Lodge Mountain, including participation in the Indy Pass multi-resort network.
• Ski & Snowboard Lessons Group and private ski/snowboard instruction for all skill levels through the Snowsports school, including the LEARN 4 LIFE first-timer program and training teams.
• Equipment Rentals Daily rental of ski and snowboard equipment, available on-site with online reservation capability.
• Repair Shop Services On-site ski and snowboard repair services including full tunes, base repair, edge sharpening, waxing, and binding installation.
• Red Lodge Mountain Golf Course 18-hole championship golf course offering green fees, golf passes, pro shop merchandise, and club rentals during the summer season, including leagues (Men's, Ladies 9) and tournaments.
• Red Lodge Mountain Weddings Mountain wedding venue and event planning services for couples seeking scenic ceremonies and receptions at the resort.
• Grizzly Peak Outdoors Retail Downtown retail store in Red Lodge selling outdoor gear and apparel (NRS, Yeti, Orvis, Mystery Ranch, Flylow, 686, Burton) plus Red Lodge Mountain branded merchandise.
• Food & Beverage Services On-mountain dining across multiple venues (Main Lodge, Bierstube, Midway Lodge, Yurt, Hancock Hut, 28 Peaks Kitchen at the golf course), including the Friday Afternoon Club live music series.
• Summer Scenic Lift Rides Summer lift access for scenic rides, hiking, disc golf access, mountain biking, and yoga (Palisades and Poses) sessions.
• Locker & Storage Rentals Day-use lockers ($7-$10), Go Pro lockers ($7-$10), and full-size overnight lockers ($15/day, $100/week) for guest storage needs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Montana Ski Area Association (MSAA)coreGTM or Marketing PartnerEmployee benefit partnership allowing Red Lodge Mountain staff to ski free at partner resorts across Montana. Full-time employees receive 3 full-day lift tickets, part-time employees receive 2 tickets. Big Sky Resort has special restrictions (1 for part-time, 2 for full-time).
• Rock Creek ResortcoreGTM or Marketing PartnerSki & Stay package partner offering 15% off Best Flexible Rate plus lift tickets to Red Lodge Mountain. Includes complimentary shuttle service. Located 5 miles south of Red Lodge on 30+ acre property along Rock Creek.
• The Pollard HotelminorGTM or Marketing PartnerHistoric downtown Red Lodge hotel with lodging, Marli's restaurant, fitness facilities, and ski accessibility. Part of lodging referral network for Red Lodge Mountain visitors.
• U.S. Forest ServicecoreOthersNational Forest lands where Red Lodge Mountain operates. U.S. Forest Service logo displayed as partner on website. Forest Service approval required for expansion and special activities including filming/photography permits.
• Indy PassminorChannel Partner/ Reseller/ DistributorMulti-resort ski pass program allowing access to Red Lodge Mountain. Pass holders do not need reservations. Partner resort discount program previously offered but discontinued.
• Essence In Motion YogaminorStrategic or Co-development PartnerYoga studio partnership for Palisades and Poses yoga sessions held on the mountain. Yoga classes meet at base area and ride chairlift to practice at summit. Registration through third-party booking platform Ubindi.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mt. Bachelor: A Pacific Northwest ski resort offering lift-served skiing and summer activities with a comparable operational footprint and independent identity, relevant as a peer for non-mega destination mountain resort economics.
• Whitefish Mountain Resort: An independent Montana ski resort near Glacier National Park offering year-round activities including winter skiing, summer mountain biking, and events — directly comparable to Red Lodge Mountain's destination-resort model anchored by national park proximity.
• Crystal Mountain Resort: Independent Washington-state ski resort offering year-round operations with lodging partners and a similar regional destination model, comparable in size, ownership structure, and operational philosophy to Red Lodge Mountain.
• Bridger Bowl Ski Area: A non-profit community ski area near Bozeman, Montana, operating in the same regional market as Red Lodge Mountain with a similar independent, locally-rooted identity and comparable scale and lift infrastructure.
• Schweitzer Mountain Resort: An independent Idaho ski resort with year-round operations including lodging, golf, and summer activities — comparable to Red Lodge Mountain as a similarly-sized independent regional destination resort in the inland Northwest.

Others

• Indy Pass: Multi-resort ski pass coalition of which Red Lodge Mountain is a partner resort — relevant as a distribution channel and competitive context that shapes season pass economics across the independent ski resort segment.

Broad incumbents

• Steamboat Ski Resort: Colorado destination ski resort owned by Alterra Mountain Company — relevant as a comparable destination ski experience with integrated lodging and F&B, providing a benchmark for what scaled independent operators can become post-acquisition.
• Big Sky Resort: Montana's largest ski resort and a major direct competitor for destination skiers in the state, though significantly larger in scale and backed by private equity ownership — relevant as the most important competitive benchmark in the Montana market.
• Sun Valley Resort: Historic Idaho destination resort offering skiing, golf, lodging, and events under unified ownership — comparable to Red Lodge Mountain as a year-round mountain destination with lodging integration, though at substantially larger scale and premium positioning.
• Jackson Hole Mountain Resort: Premium destination ski resort in nearby Wyoming that competes with Red Lodge Mountain for destination skiers seeking Northern Rockies terrain and Yellowstone-area travel, though at a materially higher price point and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedLodgeMntn
• YouTubeyoutube.com/user/RedLodgeMountain
• Facebookfacebook.com/redlodgemountain
• Instagraminstagram.com/redlodgemountain
• LinkedInlinkedin.com/company/red-lodge-mountain

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Lodge Mountain