What Hileman Group does

Global Prairie (firmographic label: Hileman Group) is a Cleveland, Ohio-based B2B marketing consulting firm founded in 2003 and operating as a 100% employee-owned Benefit Corporation with 11-50 employees. The firm delivers purpose-driven, AI-augmented marketing services across seven capability areas: AI/Automation & Technology, Branding & Creative, Brand Reputation & Leadership, Digital Marketing, Insight & Marketing Strategy, Issues Management, and Transformation & Culture. Service delivery is anchored by Datafarm, a proprietary data analytics platform used to derive audience and market insights for client strategies. Targeted verticals include Agriculture, Athletics & Higher Education, Energy & Environment, Health Systems & Healthcare Providers, Nonprofits & Foundations, and Pharma & Biotech, with marquee clients spanning Cleveland Clinic, Bayer (15+ years), BASF, Nestlé, Biogen, Cedars-Sinai, Yale, Google Fiber, CDC, and FEMA.

The firm's go-to-market is direct enterprise B2B sales via project and retainer engagements; pricing is quote-based and not publicly disclosed. It holds the highest B Impact Score (192.9) globally among approximately 10,000 B Corps and is WBENC-certified as a Women's Business Enterprise, with 10% of profits donated annually to social causes. Technology partnerships include Marketo (Adobe) as the engagement engine underpinning AI-driven nurture automation. Leadership comprises Brett Colasanti (Managing Partner) and Tom Hileman (President & Founder). Ownership is fully employee-held with no disclosed external parent, venture capital, or private equity backing, and no subsidiaries, acquisitions, or funding rounds are recorded in the source material.

Revenue and headcount growth rates, pipeline metrics, and detailed client concentration are not publicly disclosed, which limits quantitative inference; the marketing is highly differentiated by certification status and purpose-driven positioning rather than by proprietary AI model ownership.

Name

Hileman Group

Legal name

Global Prairie

Website

https://hilemangroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hileman Group (operating as Global Prairie) is a Cleveland-based, 100% employee-owned B2B marketing consulting firm delivering purpose-driven branding, digital, AI/automation, and strategy services to enterprise clients across healthcare, pharma/biotech, energy, education, government, and nonprofit verticals via the proprietary Datafarm analytics platform.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Marketing consulting
• Healthcare marketing
• Life sciences marketing
• Marketing strategy

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Professional consulting services delivering marketing solutions rooted in purpose, including strategy, branding, creative, digital marketing, and transformation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Hileman Group is a digital marketing agency that creates smart digital solutions for life sciences, manufacturing, fintech, and healthcare organizations. With a lean team of 24–50 professionals headquartered in Cleveland, the firm blends creativity, technology, and data to deliver measurable impact for clients in regulated, high-consideration industries.

Product overview

Global Prairie is a purpose-driven marketing consulting firm operating as a 100% employee-owned Benefit Corporation. The company offers a comprehensive suite of professional services organized around seven solution areas: AI, Automation & Technology; Branding & Creative; Brand Reputation & Leadership; Digital Marketing; Insight & Marketing Strategy (powered by the proprietary Datafarm platform); Issues Management; and Transformation & Culture. These services are delivered across six industry verticals: Agriculture, Athletics & Higher Education, Energy & Environment, Health Systems & Healthcare Providers, Nonprofits & Foundations, and Pharma & Biotech. The portfolio is unified by the company's 'PurposeFirst' philosophy and methodology, with consulting engagements tailored to each client's needs rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• AI, Automation & Technology
• Branding & Creative
• Brand Reputation & Leadership
• Digital Marketing
• Insight & Marketing Strategy
• Issues Management
• Transformation & Culture

Quantifiable outcome

• Over 160 campaigns delivered with measurable ROI exceeding 1000% for Cleveland Clinic
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• Marketo (Adobe)coreTechnology or IntegrationMarketo engagement engine utilized for Cleveland Clinic marketing automation initiative, enabling multi-step nurture programs and campaign delivery across 160+ campaigns with measurable ROI exceeding 1000%.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mekanic: Mekanic is a B Corp-certified, mid-size creative and digital agency offering branding, digital marketing, and strategy services to purpose-driven organizations. It competes most directly with Global Prairie in segment, size, and values-based positioning, serving similar nonprofit and enterprise clients.
• Edelman: Edelman is a large global communications and marketing firm that is a certified B Corporation and competes directly with Global Prairie in purpose-driven, enterprise brand strategy and communications work. Like Global Prairie, Edelman emphasizes trust, purpose, and integrated earned/owned/paid capabilities for large multinational clients.
• AbelsonTaylor: AbelsonTaylor is a healthcare-focused, independent advertising agency serving pharma, biotech, and consumer health clients with branded and digital marketing. It is directly comparable to Global Prairie's health systems, pharma, and biotech vertical work, including regulated-industry campaign execution.

Broad incumbents

• WPP: WPP is one of the world's largest advertising holding companies, operating agencies (Ogilvy, VMLY&R, GroupM, etc.) that serve multinational enterprise clients across all of Global Prairie's verticals. It is a broad incumbent that competes for the same large enterprise marketing budgets Global Prairie targets.
• Real Chemistry: Real Chemistry is a large independent health innovation company offering marketing, communications, data, and AI services to pharma, biotech, and health system clients. It is comparable to Global Prairie's pharma/biotech and health systems verticals, with broader capabilities in data and AI-driven engagement.
• Ogilvy Health: Ogilvy Health is the healthcare-focused network of WPP's Ogilvy, offering advertising, medical communications, and patient engagement for pharma and health systems. It overlaps heavily with Global Prairie's pharma/biotech and health systems verticals but operates at much greater scale as part of a global network.
• R/GA: R/GA is a global digital agency within IPG offering brand design, consulting, and connected product/experience design for major enterprise clients. It overlaps with Global Prairie's digital marketing, AI/automation, and transformation services but at significantly greater scale and geographic reach.
• Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, offering marketing, customer experience, and technology services to enterprise clients. It competes with Global Prairie for large enterprise mandates that combine strategy, MarTech, and AI-enabled transformation engagements.
• Havas Creative: Havas is a global advertising and communications group operating creative, media, and health networks that serve enterprise clients with integrated marketing services. It competes with Global Prairie for purpose-driven and healthcare/pharma enterprise engagements through its Havas Health network.

Emerging players

• PatientPoint: PatientPoint is a digital health company that delivers marketing and educational content at the point of care to health systems and pharma brands. It is an emerging adjacent player that intersects with Global Prairie's healthcare marketing work through point-of-care engagement platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HilemanGroup
• Facebookfacebook.com/hilemangroup
• LinkedInlinkedin.com/company/hileman-group
• Instagraminstagram.com/globalprairie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hileman Group