CEPELO
CEPELO A/S is a Danish B2B distributor of automotive workshop equipment, selling diagnostic tools, ADAS calibration systems, EV charging hardware, and its CARA-certified SOH battery health testing solution to professional auto workshops across Denmark.
- Company typePrivate
- Founded2014
- HeadquartersAalborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CEPELO does
CEPELO A/S is a Danish B2B distributor and value-added reseller of automotive workshop equipment, headquartered in Aalborg, Denmark. The company sells diagnostic testers (Autel Maxisys 909S2, MD909Pro), ADAS calibration systems (Autel IA800, IA900, IA1000, IWA500), EV charging hardware (Zmartgear 20/40 kW DC, Autel 47 kW DC, AC chargers and cables), battery chargers and boosters (Schumacher), A/C service machines, TPMS tools, vehicle key programming equipment, workshop lifts, emission testing equipment, and adjacent categories such as GPS tracking, video surveillance, hearing protection (ISOtunes), and emergency power — to professional auto workshops and repair shops across Denmark. Its proprietary capability is the CARA-certified SOH (State of Health) battery testing solution, which measures EV battery condition during charging and generates documented reports for both workshops and vehicle owners.
The business model is multi-brand equipment resale: CEPELO aggregates eight partner brands on a single e-commerce storefront (cepelo.dk) and supports sales with a physical showroom, an Academy training program, and a product configurator / ROI calculator. Pricing is publicly listed at the unit level, ex-VAT, ranging from ~119 DKK accessories to ~119,995 DKK for the Autel 47 kW DC charger, with campaign discounts available. The primary customer segment is Danish SMB auto workshops transitioning to EV service, with vertical-specific pain points around EV-specific tooling, high-voltage safety equipment, battery health documentation, and ADAS calibration. CEPELO's strategic positioning is that of a one-stop partner for the Danish workshop electrification transition rather than a single-product or single-brand reseller.
CEPELO firmographics
Firmographics- Name
- CEPELO
- Legal name
- CEPELO A/S
- Website
- https://cepelotools.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CEPELO A/S is a Danish B2B distributor of automotive workshop equipment, selling diagnostic tools, ADAS calibration systems, EV charging hardware, and its CARA-certified SOH battery health testing solution to professional auto workshops across Denmark.
- Ownership category
- akta.pro rank
Where CEPELO is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
CEPELO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Equipment Sales: Primary revenue stream from selling automotive workshop equipment including diagnostic tools, ADAS calibration systems, EV charging equipment, lifts, battery chargers, and workshop tools to auto workshops and professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with campaign discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CEPELO product offering
Product offeringCore offering
CEPELO A/S is a Danish B2B supplier of automotive workshop equipment, tools, and supplies serving auto workshops and repair shops across Denmark. The company distributes multi-brand equipment including diagnostic testers, ADAS calibration systems, EV DC fast chargers, battery chargers/boosters, vehicle lifts, TPMS tools, A/C service machines, and personal protective equipment. A key proprietary offering is the CARA-certified SOH (State of Health) battery health test for electric vehicles.
Product overview
CEPELO is a Danish B2B distributor and service provider of automotive workshop equipment, offering an extensive multi-brand product portfolio across multiple categories. The company provides comprehensive solutions for electric vehicle service including DC fast chargers (Zmartgear 20-40 kW, Autel 47 kW), ADAS calibration systems (Autel IA1000, IA800, IA900), professional diagnostic testers (Autel Maxisys 909S2, MD909Pro), and SOH battery health testing solutions. Additional offerings include A/C machines, TPMS equipment, battery chargers/boosters, key programming tools, vehicle lifts, emission testing equipment, GPS tracking, video surveillance, hearing protection (ISOtunes), and power tools. CEPELO serves automotive workshops, service centers, and fleet operators across Denmark with both equipment sales and specialized services.
Differentiator
Problem solved
Functional benefit
Products and services
- Zmartgear DC-lader 40 kW 40 kW DC fast charger with CCS connector designed for rapid charging and efficient diagnostics of vehicle DC charging systems in workshops.
- Zmartgear DC-lader 20 kW 20 kW portable DC charger on wheels for mobile EV charging applications in workshops.
- Autel DC-lader 47kW 47 kW DC charger available in wheeled and pole-mounted configurations for workshop and commercial EV charging use.
- Autel IA1000 Full Kit Digital Targets Advanced ADAS calibration system with digital targets for precise vehicle alignment and sensor calibration.
- Autel ADAS IA900 Full Kit Full ADAS calibration kit including tire clamps for comprehensive vehicle safety system calibration.
- Autel ADAS IA800 Full Kit Professional ADAS calibration system for vehicle safety sensor alignment and calibration.
- Autel IWA500 Sporingsapparat Tracking apparatus for ADAS wheel alignment and sensor positioning in workshops.
- Autel Maxisys 909S2 Professional diagnostic tester for comprehensive vehicle system diagnostics and troubleshooting.
- Autel MD909Pro Advanced diagnostic tester for vehicle system analysis and fault detection.
- SOH (State of Health) Battery Test CARA-certified battery health assessment service that measures EV battery condition during charging and delivers detailed State of Health reports for workshops and car owners to inform battery maintenance and lifespan decisions.
- CEPELO Chassis Tester Chassis testing equipment for vehicle structural inspection and analysis in workshops.
Quantifiable outcome
- CARA-certified SOH testing providing documented quality and reliability for battery health assessments
Companies that use CEPELO
Customer profileSegments1 record
Ideal customer profiles1 record
CEPELO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CEPELO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AutelcoreAutel is a major diagnostic tool and EV charging equipment brand that CEPELO carries. Products include Autel Maxisys diagnostic testers, ADAS calibration systems (IA800, IA900, IA1000), DC chargers, and IWA500 wheel alignment testers.
- ZmartgearcoreZmartgear is a brand of EV charging equipment and accessories sold by CEPELO, including DC chargers (20kW, 40kW), Magsafe phone holders, and other electronic accessories.
- ISOtunescoreISOtunes is a brand of hearing protection and communication equipment sold by CEPELO, including earplugs, headsets, and protective audio devices for workshop environments.
- SchumachercoreSchumacher is a brand of battery chargers and booster equipment sold by CEPELO for automotive workshop use.
- CapeleccoreCapelec is an automotive diagnostic and testing equipment brand represented by CEPELO in the Danish market.
- JBMcoreJBM is a tool and equipment brand sold by CEPELO for automotive workshop applications.
- HubitoolscoreHubitools is a workshop tool brand distributed by CEPELO for professional automotive repair applications.
- GovonicoreGovoni is a workshop equipment brand sold by CEPELO for automotive diagnostic and service applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CEPELO competitors and assessment
Company assessmentBroad incumbents
- Snap-on Incorporated: Global supplier of professional tools, diagnostic equipment, and workshop solutions sold via franchisee vans and direct channels. Comparable in serving professional auto workshops with high-end tools, though Snap-on's franchise model and scale differ materially.
- Würth: Global market leader in workshop consumables, tools, and equipment sold via direct sales and e-commerce to automotive workshops across Europe. Highly comparable to CEPELO in product breadth and B2B workshop customer base, but operates at vastly greater scale and with proprietary brands.
- MAHLE Aftermarket: Major automotive parts and workshop equipment supplier (including diagnostic, A/C, and EV service tools) selling to workshops across Europe. Comparable in targeting independent workshops with multi-brand EV-ready equipment portfolios.
- Bosch Automotive Aftermarket: Major manufacturer and distributor of diagnostic tools (e.g., KTS series), workshop equipment, and EV service solutions sold through dealer networks across Europe. Directly comparable to CEPELO in EV/diagnostic equipment categories, though Bosch is also a manufacturer rather than pure distributor.
Direct peers
- TEXA: Italian manufacturer and distributor of vehicle diagnostic tools, ADAS calibration, A/C service equipment, and EV-specific solutions, sold through country distributors. Directly comparable as a multi-category workshop equipment specialist focused on EV transition, similar in scale to CEPELO.
- Hella Gutmann Solutions: European supplier of diagnostic testers (mega macs series), ADAS calibration equipment, and workshop software, sold primarily through local distributors. Highly comparable to CEPELO in product mix and target customer (independent workshops) across DACH/Nordic regions.
- Launch Tech: Manufacturer and global distributor of professional automotive diagnostic equipment (X-431 series), ADAS calibration, and EV service tools. Comparable to CEPELO as a competitor supplying similar product categories to independent workshops, often through regional distributors.
Emerging players
- AVL DiTEST: Specialist in vehicle diagnostic and emissions measurement equipment sold to workshops and testing centers in Europe. Comparable as a niche diagnostic equipment specialist that, like CEPELO, addresses emissions testing and EV-era workshop needs.
Regional players
- Matco Tools: North American professional tool and diagnostic equipment distributor with a mobile-franchise model serving workshops. Comparable business model (professional workshop equipment distribution) though operating primarily in the US/Canada rather than Europe.
Others
- Autel Intelligent Technology: Manufacturer of the diagnostic testers, ADAS calibration systems, and DC chargers that CEPELO distributes in Denmark. Comparable as a competitor that could go direct to Danish workshops, and as the supplier whose brand concentration is a key risk factor for CEPELO.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CEPELO social profiles
Digital presenceCEPELO financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEPELO leadership team
Management profileNumber of profiles
CEPELO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEPELO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEPELO
What does CEPELO do?
CEPELO A/S is a Danish B2B supplier of automotive workshop equipment, tools, and supplies serving auto workshops and repair shops across Denmark. The company distributes multi-brand equipment including diagnostic testers, ADAS calibration systems, EV DC fast chargers, battery chargers/boosters, vehicle lifts, TPMS tools, A/C service machines, and personal protective equipment. A key proprietary offering is the CARA-certified SOH (State of Health) battery health test for electric vehicles.
Is CEPELO a public or private company?
CEPELO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CEPELO founded?
CEPELO was founded in 2014. It employs 11 to 50 people.
Where is CEPELO based?
CEPELO is headquartered in Aalborg, Denmark, in the Europe region.
How does CEPELO make money?
One revenue line is on record: hardware Equipment Sales.
Who are CEPELO's main competitors?
Broad incumbents on record are Snap-on Incorporated, Würth, MAHLE Aftermarket and Bosch Automotive Aftermarket. Direct peers are TEXA, Hella Gutmann Solutions and Launch Tech. AVL DiTEST is listed as an emerging player. Matco Tools is listed as a regional player. Autel Intelligent Technology is listed as an others.
Does CEPELO have an API?
No public API is recorded for CEPELO.