Sessions West Coast Deli

What Sessions West Coast Deli does

Sessions West Coast Deli is a privately held, founder-led restaurant group founded in 2014 in Newport Beach, California, by Matt Meddock, Beckham Thomas, and Executive Chef Max Schlutz. The company operates six company-owned locations concentrated entirely within Orange County, California (Newport Beach x2, Huntington Beach, Irvine, Mission Viejo, and Costa Mesa including the South Coast Plaza flagship), serving chef-driven made-to-order sandwiches, salads, breakfast items, and location-exclusive wood-fired pizzas and weekend brunch. The core operating model is a scratch kitchen that prepares sauces, sides, salads, and soups in-house daily from locally sourced ingredients, paired with a globally inspired menu (e.g., Thai Chop Salad, Moroccan Caesar).

Revenue is generated through dine-in restaurant sales, online ordering and pickup via Square, corporate and event catering (5 to 400 guests) delivered through direct outreach and the EZcater platform, and a branded merchandise e-commerce storefront ($24.99-$59.99 SKUs). A Square-based loyalty program and a Con-Sessions Happy Hour (Mon-Fri 3-6pm) provide retention and daypart monetization levers. The go-to-market is direct-to-consumer, supported by a community-driven marketing engine anchored on a 25+ ambassador program (surfers, skateboarders, athletes), NSSA sponsorship, and recurring charity partnerships with the Ben Carlson Foundation, A Walk on Water, Bracken's Kitchen, and Mauli Ola Foundation. There is no franchise model, no disclosed institutional capital, no M&A activity, and no geographic expansion beyond Orange County.

Name

Sessions West Coast Deli

Legal name

Sessions West Coast Deli

Website

https://sessionswcd.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sessions West Coast Deli is a privately held, chef-driven fast-casual restaurant group operating six Orange County, California locations offering scratch-kitchen sandwiches, salads, breakfast, catering, and branded merchandise to local consumers and corporate event buyers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industry

Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB)

Keywords

• Gourmet sandwich restaurant
• Casual dining deli
• Corporate catering services
• Breakfast and brunch
• Branded merchandise apparel

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at any of the 6 Orange County restaurant locations, including breakfast, lunch, and dinner service.
2. Catering Services: Corporate and event catering services ranging from 5 to 400 people, including breakfast packages, lunch boxes, sandwich platters, and salad bowls. Orders placed via email or phone with 24-hour notice for delivery.
3. Online Ordering: Direct online ordering through Square for pickup at any location.
4. Merchandise Sales: Branded merchandise including t-shirts, hoodies, hats, and accessories sold through their e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sessions West Coast Deli is a chef-driven deli restaurant chain that prepares made-to-order gourmet sandwiches, globally inspired salads, and breakfast items from a scratch kitchen using house-made sauces, sides, and locally sourced ingredients. The company operates six dine-in locations across Orange County, California, offers corporate and event catering for groups of 5 to 400 people, runs direct online ordering for pickup, and sells branded apparel and accessories through an e-commerce storefront.

Product overview

Sessions West Coast Deli is a chef-driven restaurant chain offering gourmet sandwiches, fresh salads, and breakfast items across six Orange County locations. The core offering consists of made-to-order sandwiches with locally sourced ingredients and globally inspired flavors, complemented by catering services for events of 5 to 400 guests. The company operates a merchandise line (apparel and hats), a loyalty program via Square, and an online ordering system through Square and EZcater. The South Coast Plaza flagship location offers exclusive wood-fired pizzas and weekend brunch.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandwiches Made-to-order gourmet sandwiches featuring signature items such as Summer Zephyr, Yogi, Meddock Melee, Greatfella, Face Plant, and West Coast Bacon Cheeseburger, prepared with fresh, locally sourced ingredients for dine-in and online pickup customers.
• Salads Globally inspired fresh salads including Thai Chop, Wedge Legend, Cran-Apple, Chinese Chicken Salad, and Farmer's Market, prepared in-house daily for dine-in and catering customers.
• Breakfast Menu Breakfast items including signature breakfast sandwiches (The O.G., McSession, Greens Eggs & Ham, Wake & Bake), breakfast burritos, scramblers, and fresh-squeezed orange juice, served at locations with morning hours.
• Catering Services Full-service catering for office meetings, corporate events, weddings, and beach picnics, with offerings including lunch boxes, sandwich platters, breakfast packages, and gourmet salad bowls, available for delivery across Orange County with 24-hour notice.
• Sessions Merchandise Branded apparel and accessories including t-shirts, hoodies, crewnecks, crop tops, and trucker hats featuring the Sessions logo and lifestyle designs like Wake & Bake, Summer Zephyr, Rise & Grind, and Radical Lifestyle, sold directly to consumers online.
• South Coast Plaza Wood-Fired Pizzas Wood-fired pizza offerings available exclusively at the South Coast Plaza location, serving dine-in customers at the largest restaurant in the Sessions portfolio.
• Weekend Brunch Menu Weekend brunch menu exclusive to the South Coast Plaza flagship, featuring items such as Chorizo Burrito and Signature Avocado Toast, served to dine-in customers.
• Kids Menu Kids meal options including Grilled Cheese, Turkey & Cheese, Chicken Tenders, Quesadilla, and PB&J, free on Tuesdays from 3pm-close with purchase of a paid adult entrée.
• Happy Hour Con-Sessions Happy Hour available Monday-Friday 3pm-6pm with discounted beer, wine, and food specials including Nashville Hot Onion Rings, Mini Quesadilla, and Korean Chicken Tenders.
• Sessions Loyalty Program Customer loyalty program powered by Square that allows members to earn points on purchases and unlock rewards and members-only perks.

Quantifiable outcome

• Thousands of meals provided to local organizations including churches, shelters, and special interest groups
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ben Carlson FoundationminorStrategic or Co-development PartnerLocal nonprofit organization dedicated to water safety. Sessions supports through donations and community involvement. The foundation honors Ben Carlson, a lifeguard who lost his life saving others.
• A Walk on WaterminorStrategic or Co-development PartnerOrganization providing ocean therapy experiences. Sessions supports this charitable cause as part of their community giving back initiatives.
• Bracken's KitchenminorStrategic or Co-development PartnerLocal Orange County food rescue and hunger relief organization. Sessions has provided thousands of meals to support their mission of fighting food insecurity.
• NSSA (National Scholastic Surfing Association)coreStrategic or Co-development PartnerSessions supports NSSA surf competitions in Huntington Beach and sponsors multiple NSSA athletes. The partnership includes supporting young surfers through the ambassador program and event sponsorship.
• Mauli Ola FoundationminorStrategic or Co-development PartnerFoundation dedicated to helping people with cystic fibrosis and other genetic diseases enjoy the healing power of the ocean. Ambassador Teddy Navarro has worked with the foundation for ten years.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Firehouse Subs: Steady-growth national sub chain with strong catering and a quality-ingredient value proposition. Competes in the same sandwich/catering segment and against similar mid-day traffic patterns.
• Mendocino Farms: Chef-driven sandwich and salad fast-casual chain with multiple SoCal locations and a scratch-kitchen, premium-ingredient positioning nearly identical to Sessions West Coast Deli. Closest direct competitor in product, customer, and price tier.
• Veggie Grill: Plant-based fast-casual chain headquartered in Southern California offering sandwiches, salads, and bowls. Overlaps with Sessions' vegetarian, vegan, and gluten-free customer segment.
• CAVA: Mediterranean-inspired fast-casual chain with customizable bowls, salads, and a digital-first loyalty program. Comparable chef-driven positioning and a healthy-leaning customer base.
• Tocaya Organica: Modern Mexican fast-casual chain concentrated in Southern California with bowls, salads, and a chef-driven, health-oriented menu. Direct SoCal-region peer competing for the same wellness-minded diner.
• Sweetgreen: Salad-focused fast-casual brand with strong digital ordering, loyalty, and a chef-driven menu. Overlaps directly on the salad-heavy, healthy-leaning side of Sessions' menu and the same lunchtime customer.
• Lemonade Restaurant Group: SoCal-based fast-casual concept built around seasonal salads, bowls, and sandwiches with catering for corporate and events. Closely mirrors Sessions' salad-forward menu and SoCal caterer positioning.
• Jersey Mike's Subs: National submarine sandwich chain with growing SoCal presence, catering program, and a fresh-ingredient narrative. Direct competition for sandwich-led occasions and corporate catering contracts.
• Urban Plates: Chef-driven fast-casual chain focused on proteins, salads, and scratch cooking at accessible price points. Comparable scratch-kitchen positioning and catering for corporate accounts.

Broad incumbents

• Panera Bread: National bakery-café chain with a similar sandwich/salad/bread-forward menu, loyalty program, and catering business. Broader incumbent that competes for the same breakfast, lunch, and catering occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sessionswcd
• Facebookfacebook.com/sessionswestcoastdeli
• LinkedInlinkedin.com/company/sessions-west-coast-deli

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sessions West Coast Deli