Mauli Ola Foundation

What Mauli Ola Foundation does

Mauli Ola Foundation is a 501(c)(3) nonprofit organization (EIN 26-2141264) founded in 2008 and headquartered at 1045 WyKoff Way, Laguna Beach, California. The foundation's flagship offering is its Surf Experience Days program, which pairs children and young people living with Cystic Fibrosis with professional surf instructors for ocean-based therapy sessions at beaches across the United States and Portugal. The therapeutic mechanism relies on the hypertonic saline content of ocean air just above the water's surface, which has been clinically associated with thinning mucus and improving lung function in CF patients; surfing-related exercise further strengthens lungs and helps expel mucus. A complementary Hospital Visit Program deploys athlete ambassadors to pediatric facilities for bedside interactions with patients too ill to attend beach events.

The organization's operating footprint spans 12 US beach locations in the 2026 Rising Sun Tour (California, New York, New Jersey, Virginia, North Carolina, Florida, Texas, Hawaii) and 4 Portugal locations (Ericeira, Costa de Caparica, Peniche), delivered through an affiliate surf camp network that includes Richard Schmidt Surf School, Jamie O'Brien Surf Experience, Skudin Surf, Indo Jax Surf School, and Hans Hedemann Surf among others. Revenue is generated through individual donations (Donorbox platform), corporate sponsorships anchored by national sponsors Flexfit, Cariloha, and Dahui, event sponsorships, grants, in-kind donations, and branded merchandise sales. The merchandise channel operates through a Shopify storefront offering approximately 16 hat SKUs at a uniform $30 price point, including signature hats co-designed with professional surfers such as Kala Alexander, Brian Ortega, Eli Olson, and Jimmy 'Ulu Boy' Napeahi, plus the Paddle Out documentary promotion.

The organization is led by Executive Director Hans Hagen and is governed as an independent nonprofit with no parent company or PE/VC ownership. Over 15+ years of operation, the foundation reports having served 1,300+ CF patients across 100+ Surf Experience Days. The organization maintains active social media presence (Facebook, Instagram, YouTube), earned media in Portuguese press for its international expansion, and a portfolio of brand partnerships with surf and lifestyle companies including Rip Curl, Billabong, Volcom, Quiksilver, Hurley, O'Neill, GoPro, Skullcandy, Electric California, Reef, RVCA, Tropic Sport, and Cariloha.

Name

Mauli Ola Foundation

Legal name

Mauli Ola Foundation

Website

https://mauliola.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mauli Ola Foundation is a 501(c)(3) nonprofit founded in 2008 that delivers ocean-based surf therapy to children with Cystic Fibrosis through annual Surf Experience Days across US and Portugal beaches, funded by donations, sponsorships, and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Health Services - Cystic Fibrosis Surf Therapy

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (624110), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cystic Fibrosis & Bronchiectasis Care (HLAKANAK)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Pulmonary Rehabilitation Programs (HLAKANAL)

Keywords

• Cystic fibrosis surf therapy
• Nonprofit health programs
• Ocean therapy children
• Genetic disease patient support
• Adaptive surf experience

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations and Fundraising: One-time and annual donations from individuals, corporate partners, and foundations. 501(c)(3) charitable organization with EIN 26-2141264. Donation page accepts contributions through Donorbox platform.
2. Event Sponsorships: Corporate partnerships, event sponsorships, in-kind donations, and grants fund the national tour year after year. Sponsors receive branding integration at events and across materials.
3. Merchandise Sales: Sale of branded hats and merchandise through online shop (Shopify). Products include signature hats ($30), accessories, and apparel. Revenue supports mission activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mauli Ola Foundation is a 501(c)(3) nonprofit that delivers free ocean-based therapy programs to children with Cystic Fibrosis (CF), primarily through Surf Experience Days that pair CF patients with professional surf instructors and hospital visits that bring athlete ambassadors to pediatric facilities. The organization funds these programs via individual donations, corporate sponsorships, grants, and merchandise sales (branded hats priced at $30 each through a Shopify store), and has served more than 1,300 CF patients across 100+ Surf Experience Days in 15+ years.

Product overview

Mauli Ola Foundation is a 501(c)(3) nonprofit organization that provides hope and confidence to individuals living with genetic diseases, primarily cystic fibrosis. The foundation operates two core programs: Surf Experience Days, which pairs children with CF with professional surf instructors for ocean-based natural therapy utilizing hypertonic saline in ocean air and water to break down lung congestion; and a Hospital Visit Program that brings athlete ambassadors to pediatric facilities for bedside interactions. The organization also sells branded merchandise including signature hats (Kala Signature Hat, Ulu Boy Signature Hat, Eli Olson Signature Hat, Brian Ortega Signature Hat, Ohana Classic, Ohana Hat 2.0), general collection hats (Corduroy to Horizon Hat, VERT CORD, Road Warrior Hat, May the Wave Heal Us All Hat, Color Me! Hat, Classic Hat, THIS SHAKA IS FOR YOU, STEALTH, FUTURE CAMO, Eco-Heritage Hat) priced at $30 each, primarily manufactured by Flexfit with various styles including snapback, fitted, and corduroy designs. The merchandise serves both as a revenue stream and as promotional items distributed during hospital visits and surf experience events.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Experience Days Free flagship program pairing children with Cystic Fibrosis with professional surf instructors for ocean-based natural therapy sessions across 12 U.S. beach locations and 4 Portugal locations. Harnessing hypertonic saline in ocean air and water to break down lung congestion while building lung capacity through exercise and surf achievement.
• Hospital Visit Program Pediatric hospital visits using athlete ambassadors to provide connection, hope, and warmth to CF patients who cannot attend beach events. Includes playroom and bedside interactions with autographed posters, Flexfit Art hats, art sets, and gift packages.
• Branded Hat Collection Shopify-powered online merchandise collection of Flexfit-manufactured caps (snapback, fitted, and corduroy designs) sold at a flat $30 price. Includes signature hats from surf athletes (Kala Signature Hat, Eli Olson Signature Hat, Brian Ortega Signature Hat, Ulu Boy Signature Hat), heritage designs (Corduroy to Horizon Hat, VERT CORD, OHANA CLASSIC, Classic Hat, Eco-Heritage Hat, Road Warrior Hat), and specialty designs (May the Wave Heal Us All Hat, Color Me! Hat, THIS SHAKA IS FOR YOU, STEALTH, FUTURE CAMO). Revenue supports mission activities; select designs are also used as gifts in the Hospital Visit Program.

Quantifiable outcome

• 1,300+ CF patients served through surf therapy programs
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

31 partnerships are on record, tiered core and minor.

• FlexfitcoreOthersNational sponsor providing headwear. Logo displayed prominently on website and at events. Supports MOF through product donations and brand partnership.
• CarilohacoreOthersNational sponsor. Provides branded merchandise and product donations as part of national sponsorship program.
• DahuicoreOthersNational sponsor contributing to MOF's mission through corporate sponsorship program.
• Tropic SportminorGTM or Marketing PartnerFriends of Mauli Ola partner. Surf apparel brand supporting MOF mission through brand partnership.
• Electric CaliforniaminorGTM or Marketing PartnerFriends of Mauli Ola partner. Eyewear brand supporting through brand partnership.
• Rip CurlminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner supporting through product donations and brand visibility.
• SkullcandyminorGTM or Marketing PartnerFriends of Mauli Ola partner. Audio equipment brand supporting through partnership.
• GoProminorGTM or Marketing PartnerFriends of Mauli Ola partner. Camera brand providing product support for documenting events.
• ReefminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• BillabongminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• VolcomminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• QuiksilverminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• HurleyminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• RVCAminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• O'NeillminorGTM or Marketing PartnerFriends of Mauli Ola surf brand partner.
• Richard Schmidt Surf SchoolcoreChannel Partner/ Reseller/ DistributorCalifornia affiliate surf camp partner hosting Surf Experience Days in Santa Cruz. Professional surf instruction for CF participants.
• Beach Sports Surf CampcoreChannel Partner/ Reseller/ DistributorCalifornia affiliate surf camp partner hosting Surf Experience Days in Los Angeles area (Manhattan Beach).
• Jamie O'Brien Surf ExperiencecoreChannel Partner/ Reseller/ DistributorMajor surf camp partner hosting events in San Diego (Hotel Del Coronado) and Oahu, HI (Turtle Bay). Pro surfer Jamie O'Brien leads sessions.
• Skudin SurfcoreChannel Partner/ Reseller/ DistributorEast Coast affiliate surf camp partner hosting Surf Experience Days in Long Beach, NY.
• Sam Hammer Surf SchoolcoreChannel Partner/ Reseller/ DistributorEast Coast affiliate surf camp partner hosting Surf Experience Days in Spring Lake, NJ.
• VB Surf SessionscoreChannel Partner/ Reseller/ DistributorEast Coast affiliate surf camp partner hosting Surf Experience Days in Virginia Beach, VA.
• Indo Jax Surf SchoolcoreChannel Partner/ Reseller/ DistributorEast Coast affiliate surf camp partner hosting Surf Experience Days in Wrightsville Beach, NC.
• Motes MilitiacoreChannel Partner/ Reseller/ DistributorFlorida affiliate surf camp partner hosting Surf Experience Days in Jacksonville Beach, FL.
• Texas Surf CampscoreChannel Partner/ Reseller/ DistributorTexas affiliate surf camp partner hosting Surf Experience Days in Port Aransas, TX.
• Hans Hedemann SurfcoreChannel Partner/ Reseller/ DistributorHawaii affiliate surf camp partner providing surf instruction and hosting events in Hawaii.
• Buttons Surf SchoolcoreChannel Partner/ Reseller/ DistributorHawaii affiliate surf camp partner providing surf instruction and hosting events in Haleiwa, Oahu.
• DARC SportminorGTM or Marketing PartnerEvent tent sponsor for Surf Experience Days. Provides branded tent/display at events.
• Living Breath FoundationminorGTM or Marketing PartnerProvides lunch for Surf Experience Day participants at Santa Cruz event.
• City of Huntington BeachminorGTM or Marketing PartnerCity government partner hosting Surf Experience Days at Huntington Beach location.
• OC Youth Sports FoundationminorGTM or Marketing PartnerRegional foundation supporting youth sports and surf therapy events in Orange County.
• Hotel Del CoronadominorGTM or Marketing PartnerLuxury hotel venue partner hosting Surf Experience Days in San Diego at iconic beach location.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCppcjOuvgQ6-cB1RugnqZlQ
• Facebookfacebook.com/MauliOlaFoundation
• Instagraminstagram.com/mauliolafoundation
• Xx.com/mauliolasurf
• LinkedInlinkedin.com/company/mauli-ola-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauli Ola Foundation