Deceuninck Hendrik

What Deceuninck Hendrik does

Deceuninck Hendrik, operating commercially as Deceuninck Clarklift BV (legal entity: Hendrik Deceuninck bvba), is a Belgian industrial equipment distributor headquartered at Blekerijstraat 85 in Izegem. Founded in 1996, the company has functioned continuously as the official Clark forklift importer for Belgium, distributing Clark-branded new and used forklifts alongside nine additional brands (Flexi, Logitrans, Abeko, Conhersa, ACP, Nilfisk, MasterMover, Heli, and Linde). Its product portfolio spans diesel, gas, and electric counterbalance forklifts, reach trucks, stackers, order pickers, narrow-aisle Flexi trucks capable of delivering up to 50% additional warehouse storage versus traditional reach trucks, lithium-ion powered warehouse units in the 1,200-2,000 kg class, and a range of attachments and accessories (including big-bag handlers).

The business model combines one-time equipment sales with recurring revenue streams: short- and long-term rental of forklifts and warehouse equipment, professional maintenance and repair services performed by in-house technicians, and operator training and advisory services. Pricing is quote-based and not publicly disclosed; the company operates a direct-to-business go-to-market via its Dutch- and French-language website (clarklift.be), Facebook and YouTube channels, and inbound product-information requests that route to a single contact point ([email protected], +32 51 30 83 64). Its sole operating geography is Belgium, served from a single Izegem site, with a headcount in the 11-50 SME band.

The customer base is defined as Belgian businesses of varying sizes requiring internal transport solutions, from single-forklift purchasers to full-fleet operators in warehousing, logistics, manufacturing, and agricultural/bulk-goods handling. No individual customer logos are publicly disclosed. Ownership appears founder/family-held (Hendrik Deceuninck bvba) with no institutional investor, venture capital, private equity, or parent-company involvement referenced in available records; no funding rounds, M&A activity, regulatory actions, or leadership transitions are documented.

Name

Deceuninck Hendrik

Legal name

Hendrik Deceuninck bvba

Website

https://clarklift.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Deceuninck Hendrik (Deceuninck Clarklift BV) is a Belgian industrial equipment distributor headquartered in Izegem that has served as the official Clark forklift importer for Belgium since 1996, selling, renting, and servicing forklifts and warehouse equipment for businesses across Belgium.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Forklift distribution
• Material handling equipment
• Warehouse trucks
• Narrow aisle trucks
• Forklift services

Headquarters

HQ city

Izegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New and Used Forklift Sales: Sales of new Clark forklifts and other brands (Flexi, Logitrans, Abeko, Conhersa, ACP, Nilfisk, MasterMover), as well as used/tweedehands forklifts.
2. Forklift Rental: Flexible rental solutions for both short-term and long-term periods, allowing customers to rent forklifts rather than purchase.
3. Maintenance and Repair Services: Professional maintenance and rapid repairs performed by experienced technicians to keep equipment operational.
4. Training and Advisory Services: Training and advice services to increase safety and efficiency within customer teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Deceuninck Hendrik (operating as Deceuninck Clarklift BV) is the official Clark forklift importer and distributor for Belgium since 1996. The company sells new and used Clark forklifts (diesel, gas, and electric), distributes complementary brands (Flexi narrow aisle trucks, Logitrans, Abeko, Conhersa, ACP, Nilfisk, MasterMover, Heli, Linde), and provides flexible rental, professional maintenance/repair, and operator training and advisory services to Belgian businesses.

Product overview

Deceuninck Clarklift BV operates as an official Clark forklift importer in Belgium since 1996, offering a comprehensive range of forklift and warehouse equipment solutions. The company's product portfolio centers on Clark brand forklifts (diesel, gas, and electric models) for new sales, complemented by an extensive selection of used/tweedehands forklifts from multiple brands including Heli, Linde, Toyota, and others. The Flexi narrow aisle truck line provides space-optimizing solutions for warehouses, while Logitrans products (tilters, rotators, barrel handlers) address specialized material handling needs. Additional offerings include big bag handlers, reach trucks, stackers, and order pickers. The company provides a complete service package encompassing sales, flexible rental solutions, professional maintenance and repairs, and training/advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Clark Forklifts (New) Official Clark brand forklifts including diesel, gas, and electric models offered as new sales to Belgian businesses for internal transport and material handling operations.
• Used / Second-hand Forklifts Second-hand forklifts from Clark and other brands including Heli, Linde, and Toyota with electric, diesel, and gas models at various capacities and lift heights.
• Flexi Narrow Aisle Trucks Flexi brand narrow aisle trucks designed for maximizing warehouse storage space, including models Flexi ECO, Flexi StorMAX, Flexi 25, Flexi 17, Flexi MAX, Flexi 15, Flexi 20, Flexi 22, and Flexi PiCK for order picking, enabling up to 50% more storage capacity than traditional reach trucks.
• Warehouse Equipment (Reach Trucks, Stackers, Order Pickers, Pallet Trucks) Reach trucks, stackers, order pickers, and pallet trucks for warehouse operations distributed under the Clark brand.
• Big Bag Handler Attachment Forklift attachment designed for efficient and safe handling of large bags filled with bulk goods such as sand, gravel, pellets, or agricultural products.
• Forklift Rental Services Flexible rental solutions for forklifts and warehouse equipment, offered for both short-term and long-term periods to Belgian businesses.
• Maintenance and Repair Services Professional maintenance and rapid repair services performed by experienced technicians to keep customer forklift fleets operational.
• Training and Advisory Services Operator training and advisory services designed to increase safety and efficiency within client teams operating forklifts and warehouse equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ClarkcoreChannel Partner/ Reseller/ DistributorOfficial Clark importer for Belgium since 1996. Deceuninck Clarklift is the authorized distributor of Clark forklifts and related equipment in the Belgian market, offering sales, rental, and service of Clark products.
• FlexicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Flexi narrow aisle trucks, which maximize warehouse storage capacity by enabling operation in narrow gangways with up to 50% more storage efficiency.
• LogitranscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Logitrans equipment including stackers, pallet trucks, and rotators/kantelaars for warehouse material handling operations.
• AbekominorChannel Partner/ Reseller/ DistributorAuthorized distributor of Abeko warehouse equipment and solutions.
• ConhersaminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Conhersa equipment as part of the broad product assortment offered.
• ACPminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ACP equipment as part of the product range.
• NilfiskminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Nilfisk cleaning machines as part of the comprehensive warehouse equipment offering.
• MasterMoverminorChannel Partner/ Reseller/ DistributorAuthorized distributor of MasterMover material handling equipment.
• HelicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Heli electric and diesel forklifts, including models like CPD20-HB2, CPD30, and various other configurations available in used condition.
• LindeminorChannel Partner/ Reseller/ DistributorDealer of Linde electric forklifts available in the used equipment inventory.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jungheinrich: European intralogistics leader with direct sales and rental operations in Belgium. Comparable as an established forklift and warehouse equipment provider with both equipment and service offerings overlapping Deceuninck's portfolio.
• Toyota Material Handling: One of the largest global forklift OEMs with established European and Belgian dealer coverage. Comparable as a full-line material handling competitor serving warehouse and industrial operators in the same geography.
• Crown Equipment Corporation: Privately held global forklift and warehouse equipment manufacturer with European operations. Comparable as a competing OEM with strong warehouse equipment lines paralleling Clark's reach truck and stacker offerings.
• Hyster-Yale Group: Global manufacturer of lift trucks under Hyster and Yale brands with European dealer presence. Comparable as a competing OEM whose dealer network targets the same industrial and warehouse customers in Europe.
• Linde Material Handling: Major forklift OEM with a broad dealer network across Europe including Belgium. Comparable as an incumbent material handling brand competing for the same fleet customers, though operating as a manufacturer rather than a distributor.
• STILL (Kion Group): European forklift OEM and intralogistics provider within the Kion Group. Comparable as a broad-line competitor offering forklifts, warehouse equipment, and services in the Belgian market.

Direct peers

• TVH Equipment: Belgian-based global distributor of forklifts, material handling, and industrial vehicle parts. Closest direct peer given shared Belgian roots, forklift/MHE distribution focus, and aftermarket parts and service model.
• Flexi Forklift (Narrow Aisle Ltd): UK-based manufacturer of narrow aisle forklifts, of which Deceuninck is an authorized Belgian distributor. Comparable as the brand principal whose product line Deceuninck sells, and whose dealer network overlaps in adjacent European markets.
• Logitrans A/S: Danish manufacturer of material handling equipment including stackers, pallet trucks, and rotators, distributed by Deceuninck in Belgium. Comparable as the brand principal whose specialized warehouse handling products Deceuninck carries.

Others

• Manitou Group:

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC-ZwDAI9o3q49hdO7KZOSag
• Facebookfacebook.com/pages/Deceuninck-Clarklift-Belgium/434537123234654

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deceuninck Hendrik