Pure Herbs

What Pure Herbs does

Pure Herbs, LTD. is a privately held US-based herbal supplement company operating primarily as a direct-to-consumer e-commerce retailer through pureherbs.com. The company sells a catalog of more than 1,000 product variants organized by body system (Immune, Circulatory, Skeletal, Reproductive, Digestive, Respiratory, Endocrine), comprising herbal liquid extracts in 1 oz and 4 oz glass bottles, encapsulated supplements, minerals, and vitamins. Products are positioned for health-conscious consumers seeking natural support for general wellness, with pricing ranging roughly $9-$17 for 1 oz bottles and $28-$51 for 4 oz bottles, plus tiered shipping charges of $5-$26 based on order value.

The company serves individual health-conscious consumers as its primary segment and maintains an independent distributor channel with a dedicated PV Login portal for preferred customer and wholesale pricing. Distribution is restricted to the United States and its territories, with no international shipping available. The firm's value proposition rests on extensive catalog breadth, body-system organization for targeted purchasing decisions, and a long operating track record that the company's own material places at more than four decades (operating since 1981).

The business model is straightforward unit sales of physical health products through the company website, with revenue mechanics driven by catalog depth, per-SKU pricing, and order volume from a dispersed consumer base plus independent distributor activity. No proprietary technology platform, mobile app, API, or digital infrastructure is disclosed; the website operates as a standard e-commerce storefront. The company does not publicly disclose revenue, headcount above a 11-50 range, funding history, ownership structure, or executive team.

Name

Pure Herbs

Legal name

Pure Herbs, LTD.

Website

https://pureherbs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Herbs is a US-based DTC herbal supplement retailer selling 1,000+ liquid extract, encapsulated, and vitamin products through pureherbs.com, serving health-conscious consumers and a small independent distributor channel within the United States.

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAJAKAD

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

Keywords

• Herbal supplements
• Liquid herbal extracts
• Dietary supplements
• Botanical health products
• Encapsulated vitamins

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of herbal supplements and liquid extracts through the company's e-commerce website. Products are sold in various sizes (1 oz, 4 oz bottles, capsules) with pricing based on product type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pure Herbs manufactures and sells branded herbal dietary supplements directly to consumers through its e-commerce site pureherbs.com and a network of independent distributors. Its product line consists of herbal liquid extracts in 1 oz and 4 oz glass bottles, encapsulated supplements and minerals, and vitamins, organized by therapeutic body system (Immune, Circulatory, Skeletal, Reproductive, Digestive, Respiratory, Endocrine). The company ships orders within the United States and its territories only.

Product overview

Pure Herbs is an e-commerce herbal supplement company offering a comprehensive portfolio of natural health products organized by body systems. The core product line consists of liquid extracts (available in 1 oz and 4 oz glass bottles), encapsulated supplements and minerals, and vitamins. Products are categorized by therapeutic focus: Immune System (Echinacea, Elderberry Flower, Golden Seal & Echinacea, Bee Propolis, Astragalus), Circulatory/Cardiovascular System (Garlic, Hawthorn, Blessed Thistle, Easy CoQ10), Skeletal/Joint Health (Chicken Collagen, Devil's Claw, Horsetail), Reproductive/Menopause Support (Black Cohosh, Dong Quai, Maca, MPS-I, NSS-M), Digestive Health (Milk Thistle, Cascara Sagrada, Peppermint Leaf, Turmeric), Respiratory Health (Eucalyptus, Mullein Leaf, Elecampane), and Endocrine/Thyroid Support (Bladderwrack, Kelp, Ashwagandha). The company also offers combination formulas (Formula Max, Formula Thirty-One), essential oils (Eucalyptus Oil, Peppermint Oil, Wintergreen Oil), and general vitamins (Vitamin A & D, Vitamin B-Complex, Vitamin C). Products support various health functions including immune support, digestive health, joint comfort, circulatory health, respiratory function, and endocrine system balance.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Extracts Herbal liquid extracts sold in standardized 1 oz and 4 oz glass bottles, organized by body system (Immune, Circulatory, Skeletal, Reproductive, Digestive, Respiratory, Endocrine). Includes single-herb extracts (Garlic, Echinacea, Hawthorn, Black Cohosh, Milk Thistle, etc.) and combination formulas. Targeted at health-conscious individual consumers seeking natural herbal support.
• Encapsulated Supplements and Minerals Capsule and tablet forms of herbal supplements and minerals (e.g., Cascara Sagrada 150 ct, Alfalfa, Chicken Collagen, Psyllium Seed Husk, Sunflower Lecithin softgels, Licorice Root capsules). Sold by unit count at fixed price points for individual consumers and distributors.
• Vitamins Vitamin supplements including Vitamin A & D softgels (60 ct), Vitamin B-Complex capsules (100 ct), and Vitamin C time-release tablets (120 ct, 1000mg), sold to individual consumers and distributors for daily nutritional support.
• Easy CoQ10 Softgel supplement with 100mg Coenzyme Q10 (COQSOL-CF as ubiquinone), 100 IU Vitamin E, and 80mg Mixed Tocopherols for heart function and cellular energy production, sold to individual consumers.
• Flaxseed Oil (Organic) Organic flaxseed oil softgels (100 count) supporting heart health, sold to individual consumers and distributors.
• Formula Max Combination herbal formula supporting overall good health, energy levels, and healthy nervous, cardiovascular, and digestive systems. Sold as a liquid extract to individual consumers.
• Formula Thirty-One Herbal combination formula supporting healthy circulatory system function, sold as a liquid extract.
• NSS-M (Male Reproductive Support) Combination liquid formula of Blue Steele, Maca, Pumpkin Seed, and Stone Root supporting male reproductive health and healthy circulatory system. Available in 1 oz and 4 oz bottles.
• MPS-I (Menopause Support) Combination liquid formula with Black Cohosh, Damiana, Dong Quai, Evening Primrose, Flax Seed, Passion Flower, Red Clover, and other herbs to relieve menopausal discomfort.
• Miscellaneous Essential Oils Essential oils including Eucalyptus Oil, Peppermint Oil, Wintergreen Oil, Oil of Cajeput, and the Five Oils combination, sold for respiratory support and aromatherapy use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• NOW Foods: NOW Foods is a large mass-market supplement brand with broad herbal, vitamin, and mineral SKUs across capsules, tablets, and softgels. While much larger and broader than Pure Herbs, NOW competes for the same natural-supplement DTC and distributor-channel consumer wallet share.
• Solaray: Solaray offers a broad encapsulated and liquid herbal supplement portfolio sold through health food retail and online. Larger and broader than Pure Herbs, but competes in the same encapsulated herbal capsule category represented by Pure Herbs' encapsulated supplements line.

Direct peers

• Oregon's Wild Harvest: Oregon's Wild Harvest produces organic herbal liquid extracts, capsules, and combination formulas sold DTC and through independent natural product channels, structurally similar in size and assortment to Pure Herbs.
• Herb Pharm: Herb Pharm is a direct competitor producing broad-spectrum liquid herbal extracts for immune, respiratory, reproductive, and other body systems sold through DTC and select retail. Pure Herbs' liquid extract format and body-system taxonomy mirror Herb Pharm's core proposition almost exactly.
• Nature's Answer: Nature's Answer is known for liquid herbal extracts and alcohol-free botanical supplements across many body system categories, sold DTC and wholesale. The product overlap with Pure Herbs' liquid extract flagship line is nearly complete.
• Gaia Herbs: Gaia Herbs sells herbal liquid extracts and capsules organized by body systems (immune, respiratory, digestive, etc.) via DTC and health-food retail. The product format mix and category organization closely track Pure Herbs' offering.
• WishGarden Herbs: WishGarden Herbs produces liquid herbal extracts for women's health, pregnancy, children's health, and immunity sold via DTC and practitioner channels. It overlaps with Pure Herbs on the liquid extract format and body-system targeting model.

Emerging players

• Traditional Medicinals: Traditional Medicinals focuses on herbal teas and selected liquid extracts for digestive, respiratory, and women's health sold in grocery and natural retail. Overlaps with Pure Herbs on the herbal-respiratory and digestive categories but a different primary format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Herbs