What Creative United does

Creative United ApS is a Danish creative agency founded in 2004 and headquartered in Galten, Denmark. The firm is dedicated to idea-based graphic design, organizing its offering across seven core service disciplines: Strategy, Identity, Digital, Print, Packaging, POS (point of sale), and Photo/Video, with Signage as an additional area. The agency's work spans brand identity development, visual identity systems, logo design, brandbooks, websites, apps, packaging, publications, signage, photography, and video production. It serves primarily mid-market and enterprise clients across Denmark and Scandinavia, with a notable concentration in the education sector (Laursens Realskole, Forberedelsesskolen, FGU Aarhus, Tradium, Horsens Gymnasium) alongside enterprise clients in logistics (Frode Laursen), aviation (Naviair), safety technology (DBI), publishing (RæSON Medier), electronics (Selektro), and fashion retail (PWT Group). The firm has maintained a Dun & Bradstreet AAA credit rating for six consecutive years from 2019 to 2024.

The business operates as a project-based B2B professional services firm with no recurring revenue component. Creative United employs standard creative production tools (Adobe Creative Suite, WordPress) and does not develop or maintain proprietary technology platforms. The agency relies on direct relationship-based sales, with client engagements initiated through introductory consultations and progressing through strategic workshops to project delivery. Marketing is primarily portfolio-driven via the company website, supplemented by a subscription newsletter distributed through Mailchimp on an irregular cadence. Pricing is quote-based and scoped per project; the firm does not publicly disclose pricing.

Ownership is concentrated among founders and management, with Creative Director Klaus G. Pedersen and Account Director Jesper Pedersen appearing as the key principals. No external institutional investors, parent companies, or subsidiaries are documented. The firm operates from a single location in Skovby, Galten, with a small team of 1-10 employees, positioning it as a boutique agency whose scale is consistent with a stable, relationship-led design practice rather than a growth-stage business.

Name

Creative United

Legal name

Creative United ApS

Website

https://creativeunited.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative United is a Danish boutique creative agency founded in 2004, specializing in idea-based graphic design and brand identity work for mid-market and enterprise clients across Denmark and Scandinavia. It delivers services across seven disciplines including identity, digital, print, packaging, and signage.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Graphic Design & Visual Content Production (BPAFAIAC), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Graphic design services
• Brand identity design
• Visual identity services
• Packaging design services
• Print design services

Headquarters

HQ city

Galten

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Design Services: Creative United generates revenue through project-based professional design services. Engagements include brand identity development, visual identity, packaging design, print materials, digital design, signage, photography, and video production. Revenue is earned on a per-project basis with no recurring component. Projects range from individual deliverables (logos, brandbooks) to comprehensive visual identity systems and multi-format communication materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creative United is a creative agency dedicated to idea-based graphic design, delivering professional design services across seven core disciplines: Identity (logos, design manuals, visual identity), Digital (websites, apps, UX/UI), Print (magazines, brandbooks, publications), Packaging (labels, merchandise), POS (displays, trade show materials), Photo/Video (production services), and Signage (wayfinding, decoration). Strategy services underpin all offerings, and engagements begin with consultation discussions, progress through workshops, and conclude with production and delivery on a per-project basis.

Product overview

Creative United is a creative agency dedicated to idea-based graphic design. Rather than a unified software product, the company offers a portfolio of professional design services organized across seven core disciplines: Identity (visual identity, logos, design manuals), Digital (websites, apps, UX/UI), Print (magazines, brandbooks, publications), Packaging (labels, merchandise), POS (displays, trade show materials), Photo/Video (production services), and Signage (wayfinding, decoration). Strategy services underpin all offerings. The agency operates as a full-service bureau, helping clients strengthen brand identity, credibility, and sales through cross-platform design solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic advisory services for brand building, including workshops, analyses, keywords, goals, target groups, positioning, core narrative, and service design. Underpins all Creative United engagements.
• Identity Visual identity services including logo design, color systems, typography, photo style, illustrations, and design manuals for businesses seeking cohesive brand expression.
• Digital Digital services including websites, webshops, UX and UI design, wireframing, web accessibility, campaign sites, apps, and online marketing for clients needing digital brand presence.
• Print Print design services including printed materials, books, publications, brandbooks, magazines, brochures, sales materials, and annual reports for clients needing physical communications.
• Packaging Packaging design services including containers, bags, labels, and merchandise for consumer products and branded goods.
• POS Point of sale services including in-store materials, banners, displays, trade show stands, and roll-ups for retail and exhibition environments.
• Photo / Video Photography and video production services including planning, styling, mood boards, photography, video, motion graphics, and color grading for branded visual content.
• Signage Signage services including signage, wayfinding, wayshowing, decoration, and wall decoration for physical spaces and built environments.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Geelmuyden Kiese: Largest Nordic communication and public affairs agency, providing branding and creative services alongside PR and communications. Overlaps on visual identity and corporate communications work for Nordic enterprise and government clients.
• Landor & Fitch: Global branding and design consultancy with deep identity, packaging, and brand strategy capabilities. Larger incumbent offering overlapping services across the same client problems Creative United addresses.

Direct peers

• Advice A/S: Danish advertising and creative agency serving enterprise clients with brand, campaign, and digital work. Comparable Danish B2B creative-services peer.
• DDB Copenhagen: Danish creative/advertising agency offering brand strategy, creative campaigns, and integrated communications for Scandinavian and international clients. Comparable in geography and full-service scope.
• &Larry: Aarhus-based Danish creative agency offering branding, design, and digital services. Direct competitor in the Jutland Danish market with a comparable mid-market positioning.
• MetaDesign: International branding and design agency with European offices focused on visual identity, brand strategy, and design systems. Comparable full-service brand design peer.
• Pentagram: Global partner-led design agency operating on a similar boutique, multi-disciplinary identity/branding model. Conceptually aligned peer for the idea-based, senior-led creative approach Creative United markets.
• Anamma Agency: Danish creative agency offering branding, graphic design, and visual identity services to Scandinavian clients. Comparable size and positioning within the Danish design market.
• Kontrapunkt: Copenhagen-based branding and design agency offering strategy, visual identity, packaging, and digital design. Direct Nordic competitor to Creative United with a similar full-service, identity-led positioning but larger scale and global client roster.

Emerging players

• Hvass&Hannibal: Copenhagen-based design studio with strong illustration-led identity work and a smaller boutique footprint. Comparable niche design services with overlapping visual identity capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CreativeUnited
• LinkedInlinkedin.com/company/creative-united-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative United