Lofty Peaks Adventures

What Lofty Peaks Adventures does

Lofty Peaks Adventures LLC is a family-owned recreational rental and guided-tour operator headquartered at 845 S Main St, Heber City, Utah, in continuous operation since 1994. The company provides year-round access to powersports equipment — primarily side-by-side/UTVs (Can-Am Maverick and Defender lines), snowmobiles (Ski-Doo, Polaris, Arctic Cat), kayaks, and stand-up paddleboards — under both unguided time-based rentals (half-day up to 4 hours and full-day up to 8 hours) and professionally guided 3-, 4-, and 6-hour backcountry experiences. Its operating core is a permit-driven rental fleet, with equipment upgraded yearly and serviced in-house, and access to over 150,000 acres of Uinta-Wasatch-Cache National Forest and up to 11,000-foot elevations under U.S. Forest Service permits held with the Heber-Kamas Ranger District.

Revenue is generated across four streams: usage-based equipment rentals; usage-based guided tours with bundled lunch on longer excursions; one-time sales of pre-owned, factory-certified powersports equipment; and professional repair/maintenance services (tune-ups, engine and clutch rebuilds, suspension, carburetor work) offered on a no-appointment basis. Pricing is quote-based and not publicly disclosed, with damage agreement coverage (e.g., $25–$30/day) and oil charges (~$15/day/sled) layered on top. The go-to-market is direct-to-consumer via a FareHarbor-integrated online booking storefront, phone reservations, and walk-in traffic at the Heber City office, with marketing supported by a content blog, social channels (Facebook, Twitter), and a large CustomerLobby review portfolio.

The customer base is horizontal and fragmented — individual consumers, families, anniversary couples, friend groups, corporate/group bookings, and lodging guests — served across Heber City, Park City, Provo, Midway, Sandy, and Salt Lake City. Strategic distribution is reinforced through two ecosystem partnerships: a sister-company relationship with Jordanelle Rentals & Marina (pontoons, fishing boats, jet skis at Jordanelle State Park) carrying joint COMBO10 cross-promo pricing, and a destination partnership with Daniels Summit Lodge that adds a second UTV dispatch point with direct trail access into the Uinta National Forest.

Name

Lofty Peaks Adventures

Legal name

Lofty Peaks Adventures LLC

Website

https://loftypeaks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lofty Peaks Adventures LLC is a family-owned, Heber City, Utah-based recreational rental and guided-tour operator providing UTV, snowmobile, kayak, and SUP rentals — plus repairs and pre-owned sales — under U.S. Forest Service permits granting access to 150,000+ acres of Utah backcountry for tourists and locals.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rentals

NAICS

Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)

akta.pro secondary industry

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Powersports rentals
• Guided backcountry tours
• Snowmobile rentals
• UTV off-road rentals
• Outdoor recreation services

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Recreational Equipment Rentals: Time-based rental fees for side-by-side/UTVs, snowmobiles, kayaks, and SUPs. Offered as half-day (up to 4 hours) and full-day (up to 8 hours) options. Multi-day rentals available. Revenue is usage-based, varying by equipment type and rental duration.
2. Guided Tours: Guided snowmobile and UTV experiences with professional guides leading groups through backcountry terrain. Tour durations include 3-hour, 4-hour, and 6-hour options. Includes lunch on mountain for longer trips.
3. Pre-owned Equipment Sales: Sale of fully serviced, factory-certified used snowmobiles, ATVs, and side-by-sides. All equipment is guaranteed to be fully serviced before sale.
4. Repair and Maintenance Services: Professional repair and servicing for ATVs, UTVs, side-by-sides, snowmobiles, and small engines. Services include tune-ups, oil changes, engine repair, suspension work, and more. No appointment necessary.
5. Combo Package Discounts: Partnership promotions offering 10% discount when booking combined UTV experiences with Jordanelle Rentals boat rentals using code COMBO10.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lofty Peaks Adventures is a year-round recreational rental and guided tour company based in Heber City, Utah, that rents side-by-side/UTVs, snowmobiles, kayaks, and stand-up paddleboards, and operates professional-guided UTV and snowmobile backcountry tours. The company leverages U.S. Forest Service permits to provide access to over 150,000 acres of trails in the Uinta-Wasatch-Cache National Forest, and also sells pre-owned powersports equipment and provides repair services for ATVs, UTVs, and snowmobiles.

Product overview

Lofty Peaks Adventures LLC operates as a year-round recreational rental and service company offering a diverse portfolio of outdoor adventure equipment. The core offerings include side-by-side/UTV rentals and guided UTV experiences, snowmobile rentals and guided snowmobile adventures, kayak rentals, and standup paddleboard (SUP) rentals. A sister company, Jordanelle Rentals & Marina, provides on-the-water boat and jet-ski rentals at Jordanelle State Park. The company also offers professional repair services for ATVs, UTVs, and snowmobiles, as well as sales of pre-owned recreational equipment. A partnership with Daniels Summit Lodge provides additional UTV rental access with direct trail connectivity. All rentals and tours leverage U.S. Forest Service permits granting access to over 150,000 acres of National Forest trails in Utah's Uinta-Wasatch-Cache National Forest.

Differentiator

Problem solved

Functional benefit

Brands

• Jordanelle Rentals & Marina: Sister company providing on-the-water boat rentals at Jordanelle State Park.

Products and services

• Side-by-Side/UTV Rentals Rental of off-road side-by-side vehicles (UTVs) for exploring dirt trails, sand, mud, and mountain terrain. Includes multiple Can-Am models (Maverick X3 Turbo 4-Seater, Maverick Sport Max 1000R, Defender HD10 6-Seater, Maverick Sport 1000R 2-Seater). Available as half-day or full-day rentals with optional trailer rental. For individual consumers, families, and groups seeking off-road adventure.
• Guided UTV Experiences Guided UTV tours through the Uinta-Wasatch-Cache National Forest with access to over 150,000 acres of trails. Offered in 3-hour, 4-hour, and full-day (6-hour) excursion formats with expert local guides. Includes trailhead transportation and complimentary helmets and safety equipment.
• Snowmobile Rentals Self-guided snowmobile rentals featuring multiple brands and engine sizes including Polaris Pro RMK (850cc, 600cc), Ski-Doo Summit (850cc, 600cc E-Tec), Ski-Doo Expedition 600cc 2-Seater, Ski-Doo Backcountry 600cc, and Arctic Cat Alpha (800cc, 600cc). Full-day rentals with 2-sled minimum, oil charge of $15 per day, and damage agreement of $25 per day.
• Guided Snowmobile Adventures Guided snowmobile trips in Utah backcountry with access to 150,000+ acres via U.S. Forest Service permit. Available as group or private tours in 3-hour, 4-hour (half-day with lunch), and 6-hour (full-day with lunch) formats with three-sled minimum. Damage agreement $30 per day.
• Kayak Rentals Single and tandem (double) kayak rentals available for full-day and multi-day periods. Kayaks can be transported anywhere in the local area by renters.
• Stand-Up Paddleboard (SUP) Rentals Stand-up paddleboard (SUP) rentals available as daily rentals. Units can be transported anywhere in the local area.
• Pre-Owned Equipment Sales Sale of fully serviced, factory-certified pre-owned ATVs, UTVs, side-by-sides, snowmobiles, kayaks, and SUPs. All equipment is maintained to rental standards before sale.
• ATV & UTV Repair Services Professional repair and maintenance for ATVs and side-by-side/UTV vehicles including engine repair, tune-ups, oil changes, air filter changes, clutching and belt service, carburetor cleaning, street legal kit installation, lift kits, suspension work, tire services, CV axles, and aftermarket roll cages. No appointment necessary.
• Snowmobile Repair Services Expert snowmobile repair and maintenance services including winter and summer service, suspension rebuilds, motor rebuilds, clutch rebuilds, carburetor cleaning and tuning, and aftermarket parts installation. No appointment necessary.

Quantifiable outcome

• Access to 150,000+ acres of backcountry terrain
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Jordanelle Rentals & MarinacoreStrategic or Co-development PartnerSister company and strategic partnership providing on-the-water rental options at Jordanelle State Park. Lofty Peaks offers kayak and SUP rentals that can be transported anywhere, while Jordanelle Rentals provides pontoons, fishing boats, jetskis and marina-based water sports. Joint combo deals offering 10% discount when booking UTV experiences with boat rentals.
• Daniels Summit LodgeminorStrategic or Co-development PartnerNewest adventure destination partnership offering premium UTV rentals at Daniels Summit Lodge location. Lodge guests receive direct trail access from property with hundreds of miles of dirt roads and mountain trails. Partnership creates complete mountain experience combining lodging with adventure. Location is 45 minutes from Park City with access to Uinta National Forest.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Moab Adventure Center: Established multi-activity adventure outfitter in Moab, Utah offering UTV tours, rafting, and hiking. Operates at a larger scale in a different region but serves the same Utah adventure tourism customer profile and competes for similar experiential spending.
• Sundance Mountain Resort: Utah mountain resort combining lodging, dining, and outdoor recreation including guided activities. Competes with Lofty Peaks' Daniels Summit Lodge partnership and broader Heber Valley/Park City tourism flow.
• Park City Ski Rental (resorts' in-house operations): Major ski resort operators in Park City offer on-mountain rentals and guided experiences. While focused on lift-served skiing, they capture share of the same tourist trip budget and adjacent demand.
• Yamaha Adventures (and OEM rental networks): OEM-backed rental location networks offering powersports equipment rentals across multiple geographies. Represents potential competitive threat from scaled, brand-supported operators in adjacent markets.

Emerging players

• Outdoorsy: Peer-to-peer RV and outdoor equipment rental marketplace. While not a direct guided-tour competitor, it enables private owners to rent powersports equipment directly, threatening Lofty Peaks' unguided rental volume and pricing.

Direct peers

• All Seasons Adventures: Utah-based adventure outfitter offering UTV, ATV, and snowmobile rentals and guided tours in the Heber Valley / Park City corridor. Direct overlap with Lofty Peaks in equipment categories, geography, and customer base.
• White Pine Touring: Park City-based outdoor recreation outfitter offering guided tours and rentals (primarily Nordic skiing, snowshoeing, and hiking). Competes with Lofty Peaks for the same Park City tourist seeking guided backcountry experiences.
• Recreation Rentals Utah: Regional powersports rental operator serving the Utah market with UTVs, snowmobiles, and ATVs. Competes directly on equipment rental pricing and access to Utah trail systems.
• Backcountry Snowmobile Adventures: Independent guided snowmobile tour operators in mountain regions that compete for the same backcountry snowmobile experience customer. Often operate under similar U.S. Forest Service permit structures.

Regional players

• High Country Rentals (Park City area): Regional powersports and outdoor equipment rental provider in the Park City / Wasatch area. Competes for the same tourist rental demand with overlapping UTV and snowmobile offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loftypeaksadven
• Facebookfacebook.com/loftypeaksadventures
• LinkedInlinkedin.com/company/lofty-peaks-adventures-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lofty Peaks Adventures