Hispack

What Hispack does

Hispack is a biennial trade fair for the packaging industry, organized under Fira de Barcelona, a public Spanish trade-fair institution. It serves packaging manufacturers, machinery suppliers, material converters, and brand owners across food, beverage, cosmetics, pharmaceutical, and industrial end markets. The 2024 edition — the 20th in the fair's history — occupied 36,000 m² of exhibition space at the Barcelona venue, hosted 819 exhibitors representing more than 1,250 brands from 28 countries, and drew 26,000 visitors. Hispack also co-locates with Graphispag, a fair covering printing and plastics, and runs the Liderpack awards program recognizing packaging and point-of-sale design.

The core product is the physical trade fair itself: multi-day exhibition halls segmented by packaging process, machinery, materials, and end-use sectors, supplemented by awards, conference programming, and partnership tiers for major industry participants. Hispack does not develop proprietary technology platforms; its offering is event curation, venue management, exhibitor services, and brand-driven programming. Adjacent assets include the Liderpack awards, the co-located Graphispag fair, and an ecosystem of vertical partnerships (Beauty Cluster, Packaging Cluster, Enginyers Industrials de Catalunya) and corporate partners (TOMRA, Shiseido, Kao Corporation).

Hispack's revenue mechanics are those of a B2B trade fair: exhibitor booth rental (per-square-meter pricing across the 36,000 m² footprint), visitor registration, and tiered sponsorship/partnership packages (Global Partner, Premium Partner). Confirmed 2027-edition Global Partners are KHS and Marchesini Group; Atlanta is a Premium Partner. The Japan Packaging Institute partnership signals an explicit international outreach component. Because Hispack is organized by Fira de Barcelona, revenue is consolidated within the parent public-institution accounts and is not separately disclosed.

Name

Hispack

Legal name

FIRA DE BARCELONA

Website

https://hispack.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hispack is a biennial trade fair for the packaging industry, organized by Fira de Barcelona in Spain, serving packaging manufacturers, machinery suppliers, brand owners, and converters across food, beverage, cosmetics, pharma, and industrial sectors via exhibitions, awards, and industry partnerships.

Ownership category

akta.pro rank

Product category

Trade Shows & Events (Packaging Industry)

NAICS

Packaging and Labeling Services (561910)

akta.pro primary industry

Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)

akta.pro secondary industries

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Packaging trade fair
• B2B exhibition events
• Trade show organizer
• Packaging industry events
• Industrial exhibitions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Participation Fees: Hispack generates revenue by charging companies to participate as exhibitors at the trade fair. Exhibitors pay for booth/stand space to display their packaging machinery, materials, and solutions to professional visitors.
2. Visitor Registration: Revenue from professional visitor registrations and accreditations to attend the trade fair.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Hispack is a biennial B2B trade fair for the packaging industry held at Fira de Barcelona's Gran Via venue, bringing together packaging machinery manufacturers, materials suppliers, automation/robotics firms, and brand packaging providers (exhibitors) with professional packaging decision-makers from food, non-food, pharmaceutical and cosmetics industries (visitors). The fair covers the entire packaging value chain across five sectors and is complemented by awards programs, knowledge-sharing forums and international B2B matchmaking activities.

Product overview

Hispack is a trade fair and exhibition event organized by Fira de Barcelona at Gran Via, Barcelona. The event serves as a platform for the entire packaging value chain, featuring five exhibition sectors: Packaging Machinery & Process, Labelling & Bottling, Logistics/Automation & Robotics, Brand Packaging, and Industrial Packaging. The event is complemented by programmes including Hispack Unboxing (knowledge sharing), the International Programme/Spanish Solutions (international business development), Best in Class (project recognition), Japan Day, Engineers Day, and Themed Routes (guided tours). The Liderpack Awards recognize the most innovative packaging in Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Hispack Unboxing: A transversal knowledge-sharing space for professionals from food and non-food sectors featuring success cases and innovation in packaging, process, and logistics.
• Best in Class Programme
• Japan Day
• Engineers Day
• Liderpack Awards
• Pack Experience
• International Business Center

Products and services

• Hispack Trade Fair A biennial B2B trade fair for the packaging industry organized by Fira de Barcelona at Gran Via, Barcelona, bringing together packaging machinery manufacturers, materials suppliers, automation firms and brand packaging providers with professional packaging decision-makers from food, non-food, pharmaceutical and cosmetics industries.
• Liderpack Awards The most important packaging, bottling and point-of-sale (POS) advertising awards in Spain, recognizing innovative, sustainable and creative packaging solutions.
• Hispack Unboxing A transversal knowledge-sharing space for professionals from food and non-food sectors featuring success cases and applied solutions to industry challenges in packaging, process and logistics.
• International Programme (Spanish Solutions) An international programme that boosts business opportunities and networking of Spanish packaging innovation with high-potential international markets including Poland, Mexico, Tunisia, Morocco and Japan.
• Best in Class Programme A programme that identifies, showcases and recognises the most significant international projects transforming sectors where packaging plays a leading role.
• Japan Day An international programme exploring business opportunities in the Japanese market, developed in collaboration with the Japan Packaging Institute (JPI) and featuring keynote speakers and networking activities.
• Engineers Day An initiative led by Enginyers Industrials de Catalunya (EIC) that recognises the work of engineers in the industrial and packaging sector through content and networking activities.
• Themed Routes Guided tours with specialised themes that highlight exhibitor innovations across design, legislation, automation, sustainability and Industry 4.0.
• International Business Center An onsite space within the trade fair that promotes business opportunities and networking with international markets through B2B meetings, institutional events and guided tours for international visitors.

Quantifiable outcome

• 819 exhibitors participated in 2024 edition
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major, premium and minor.

• Japan Packaging Institute (JPI)coreStrategic or Co-development PartnerCollaboration with JPI for Japan Day program at Hispack 2024, fostering cooperation between Spanish and Japanese packaging companies. The partnership includes B2B meetings, keynote speakers from Japanese companies (Shiseido, Kao), and knowledge exchange on sustainable packaging trends.
• Enginyers Industrials de Catalunya (EIC)coreStrategic or Co-development PartnerCo-organization of Engineers Day program within Hispack 2024, recognizing the work of engineers in the industrial and packaging sector. EIC leads the initiative with a full day of content and networking activities.
• KHSmajorGTM or Marketing PartnerGlobal Partner for Hispack 2027 - a leading manufacturer of filling and packaging equipment
• Marchesini GroupmajorGTM or Marketing PartnerGlobal Partner for Hispack 2027 - a major packaging machinery manufacturer
• AtlantapremiumGTM or Marketing PartnerPremium Partner for Hispack 2027 - logistics and packaging solutions provider
• Beauty ClusterminorStrategic or Co-development PartnerCo-organized side event on innovation in branding and packaging for cosmetics and perfumery sector
• Packaging ClusterminorStrategic or Co-development PartnerCo-organized side event on cosmetics and perfumery packaging innovation
• CEP (Club de Envase y Embalaje)minorStrategic or Co-development PartnerCo-presented financing solutions and EPR countdown event for commercial and industrial packaging
• AMECminorStrategic or Co-development PartnerCo-presented EPR financing solutions session with CEP
• AERCE CatalunyaminorStrategic or Co-development PartnerOrganized Procurement Day event examining sustainability and innovation in procurement functions
• CEL (Centro de Estudios de Logística)minorStrategic or Co-development PartnerOrganized EU Green Deal session on sustainable logistics and transportation activities
• InfoPackminorStrategic or Co-development PartnerOrganized Packaging 2030 Forum with comprehensive sessions on circular economy and eco-design
• GraphispagcoreStrategic or Co-development PartnerCo-located trade fair in Hall 1, covering printing and plastics industries with packaging applications
• TOMRAminorStrategic or Co-development PartnerPresented at Japan Day and Best in Class program on circular economy and reuse systems
• ShiseidominorGTM or Marketing PartnerFeatured keynote speaker at Japan Day on sustainable packaging development
• Kao CorporationminorGTM or Marketing PartnerBest in Class award winner for resin recycling technology for refill packaging

Scale indicators17 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PackExpo: Premier North American packaging trade fair (annual cycle alternating between Las Vegas and Chicago). Comparable as a major packaging trade fair but serving the US market and typically featuring larger absolute scale than Hispack.

Direct peers

• All4Pack: Biennial packaging and intralogistics exhibition in Paris, France. Comparable as a biennial European packaging trade fair covering machinery, materials, and logistics — competing for similar Southern European exhibitor and visitor audiences.
• Interpack: The world's leading packaging trade fair held triennially in Düsseldorf, Germany. Directly comparable as a global packaging industry exhibition covering machinery, materials, and processing — and the dominant competitor for exhibitor mindshare and budget.
• FachPack: Annual European trade fair for packaging, technology, and processing held in Nuremberg, Germany. Comparable in covering the full packaging value chain (machinery, materials, automation, logistics) and serving European brand owners and packaging buyers.
• IPACK-IMA: Biennial packaging and processing trade fair held in Milan, Italy. Closely comparable biennial cadence, Mediterranean European positioning, and coverage of machinery, materials, and food packaging — a direct regional peer.

Others

• drupa: Leading global printing trade fair held in Düsseldorf. Adjacent/related as a printing industry exhibition with strong packaging applications overlap; partially co-locates with packaging themes and represents an adjacent event ecosystem peer.
• Fira de Barcelona: The parent institution and venue operator of Hispack. Related as the public trade fair institution that owns, organizes, and hosts the event; relevant as a strategic context for Hispack's institutional positioning rather than a peer competitor.

Emerging players

• Luxe Pack: Trade fair focused on premium and luxury packaging held in Monaco and other locations. Comparable as a packaging-focused exhibition but narrower in scope (premium/cosmetic packaging), overlapping with Hispack's Brand Packaging sector.

Regional players

• Packaging Innovations: UK-based packaging trade fair series (London and other locations). Comparable as a regional European packaging exhibition focused on brand and innovation-led packaging, but with a more limited geographic reach than Hispack's Iberian base.
• ProPak Asia: Leading packaging trade fair in Southeast Asia. Comparable as a regional packaging exhibition with a similar profile of machinery and materials exhibitors, but serving the Asian market rather than the Iberian/Mediterranean region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hispackbcn
• YouTubeyoutube.com/user/Hispack
• Facebookfacebook.com/Hispack
• LinkedInlinkedin.com/company/hispack
• Instagraminstagram.com/hispackbcn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispack