Bruhin

What Bruhin does

Bruhin AG is a Swiss commercial printing company (Druckerei) headquartered in Freienbach, canton Schwyz, founded in 1931. It operates a single-site production facility plus an e-commerce storefront at shop.bruhin-druck.ch, serving B2B customers (hospitality and food-service businesses, Swiss corporates, regional publishers) and B2C consumers via direct-to-consumer sales of books and stationery. The product portfolio spans table settings (Tischsets, Tischläufer, Tischblock, Tassenunterlagen), packaging and food packaging, business stationery and reports, periodicals, catalogs, brochures, magazines, flyers, calendars, films, and digital outputs (websites, media databases). The company also publishes regional books and offers downloadable ICC color profiles (PDFX-Direktexport for InDesign CS 4-5, ISOcoated and ISOuncoated for Photoshop) to support client prepress workflows.

Operationally, Bruhin AG relies on offset printing equipment, FSC-certified paper sourcing, ISO 9001 quality and ISO 14001 environmental management certifications, ClimatePartner climate-neutral certification, and the "Printed in Switzerland" provenance mark. It is a recognized Lehrbetrieb (apprenticeship employer) training Polygrafen, Drucktechnologen, and KV apprentices, signaling a workforce-development orientation consistent with the Swiss dual vocational system. Custom B2B work is sold through a quote-request portal (Offertanfrage) and picked up or delivered from the Freienbach site; consumer items are sold through the online shop with CHF-denominated unit pricing (e.g., envelopes from CHF 12.95 to CHF 113.50 per pack, books priced between roughly CHF 5 and CHF 62).

The business model is two-tiered: one-time, unit-priced retail-style transactions through the online shop (books, envelopes, specialty printed items) and quote-based custom printing contracts for hospitality, corporate communications, and regional publishing clients. The entire footprint is domestic Switzerland (Local/Regional scope), no external investors, no parent company, no subsidiaries, and no disclosed funding rounds or M&A activity. All distribution is concentrated in the upper Lake Zurich / canton Schwyz region, with no international sales channels disclosed.

Name

Bruhin

Legal name

Bruhin AG

Website

https://bruhin-druck.ch

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Bruhin AG is a Swiss commercial printing company founded in 1931 in Freienbach, canton Schwyz, offering custom B2B printing (table settings, packaging, business stationery, catalogs) and direct-to-consumer sales of regional books and printed items through an online shop, all within Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Freienbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct sales of printed products through online shop including envelopes (Couvert Swissbrand), books (Freskenbuch, Kunsthandwerk, Schloss Pfäffikon, Eine Reise durch den Kanton Schwyz), and various printed materials. Pricing in Swiss Francs (CHF) with unit-based pricing per pack/item.
2. Custom Printing Services: Quote-based custom printing services including table settings, table runners, table blocks, cup coasters, packaging, food packaging, business reports, business stationery, periodicals, catalogs, brochures, magazines, flyers, image brochures, calendars, films, websites, and media databases. Services offered via 'Offertanfrage' (quote request) system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bruhin AG is a Swiss commercial printing company producing custom table settings (Tischsets, Tischläufer, Tischblock, Tassenunterlagen), food and general packaging, business stationery and annual reports, catalogs, brochures, magazines, flyers, image brochures, periodicals, calendars, and films, as well as websites and media database services. The company also operates an e-commerce shop selling pre-printed regional books and 'Swissbrand' Couvert envelopes, and provides downloadable ICC color profiles (PDFX, ISOcoated, ISOuncoated) for professional offset print workflows. Custom work is sold via a quote request system to B2B clients while books and envelopes are sold directly to consumers through the online shop and pickup at the Freienbach facility.

Product overview

Bruhin AG is a Swiss printing company (Druckerei) based in Freienbach, offering a comprehensive 'full house services' printing portfolio. Its core product range spans printed paper products including Tischsets (table sets), Tischläufer (table runners), Tischblock (table blocks), Tassenunterlagen (cup coasters), Verpackungen (packaging), Lebensmittelverpackungen (food packaging), Geschäftsberichte (annual reports), Geschäftsdrucksachen (business stationery), Periodika (periodicals), Kataloge (catalogues), Broschüren (brochures), Zeitschriften (magazines), Prospekte/Flyers, Imagebroschüren, Rotairs, Kalender (calendars), Folien (films), Websites, and Mediadatenbanken (media databases). The company operates an e-commerce shop selling printed publications including books such as 'Freskenbuch der Insel Ufenau', 'Schloss Pfäffikon', 'Eine Reise durch den Kanton Schwyz', and branded 'Swissbrand' Couvert envelopes in various pack sizes. Bruhin also provides downloadable ICC color profiles (PDFX-Direktexport for InDesign, ISOcoated and ISOuncoated for Photoshop) to support professional print workflows, and offers dedicated quotation services for both general printing and table-setting products.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• SpühlerdruckminorOthersReferenced as a partner on Bruhin AG's Partner & References page. No specific details on partnership nature available.
• BrainstormersminorOthersReferenced as a partner on Bruhin AG's Partner & References page. No specific details on partnership nature available.
• ClimatePartnercoreTechnology or IntegrationClimatePartner provides climate-neutral certification for Bruhin AG's printing services. Their logo is displayed on the main website as a key certification partner, indicating a formal certification relationship for carbon-neutral printing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• MOO: MOO is a design-led online commercial printing company offering premium business stationery, marketing materials, and packaging to small businesses and consumers. It competes in the same commercial printing category as Bruhin, but differentiates through a digital-first, design-oriented brand and serves customers across multiple geographies rather than a single domestic market.
• Flyeralarm: Flyeralarm is a major German online printing platform offering commercial printing products (business cards, flyers, packaging, signage) to SMBs across Europe. It is comparable to Bruhin as a European commercial printing competitor in the same product categories, but operates at much larger scale through a digital-only channel and lacks the local Swiss service and niche hospitality specialization.
• Onlineprinters: Onlineprinters (part of the Friedrich Druck + Medien Group) is a German-based online commercial printing platform serving European SMBs with offset and digital printing products. It is comparable to Bruhin as a European commercial printing competitor, though operating at substantially larger scale and exclusively through digital channels rather than local relationship-based sales.

Others

• Orell Füssli: Orell Füssli is a Swiss printing and retail group with heritage dating to the 16th century, operating in commercial printing, security printing (passports, banknotes), and bookstore retail. It shares the Swiss heritage and printing-based business model with Bruhin, but its focus on security printing and book retail differentiates it from Bruhin's hospitality-anchored commercial B2B focus.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a leading global online commercial printing platform serving SMBs and consumers with business cards, marketing materials, signage, and packaging. It overlaps directly with Bruhin's commercial printing offerings, but operates at vastly larger scale through a digital-first B2B/B2C channel model rather than local Swiss service.

Regional players

• Stämpfli: Stämpfli is a long-established Swiss printing and publishing company headquartered in Bern, offering commercial printing services to corporate, government, and institutional clients across Switzerland. It is the closest direct peer to Bruhin, operating in the same Swiss commercial printing market with a comparable B2B service model and an integrated publishing arm.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bruhin-ag-druckerei

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruhin