HeartPlace
HeartPlace is the largest physician-owned cardiology group in Texas, operating 30+ clinics across the Dallas-Fort Worth metroplex under the HeartPlace and Fort Worth Heart brands. It provides diagnostic, interventional, electrophysiology, and chronic cardiovascular disease management to adult patients across North Texas.
- Company typePrivate
- Founded-
- HeadquartersAllen, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What HeartPlace does
HeartPlace is the largest physician-owned cardiology group in North Texas and the largest independent cardiology group in Texas, operating 30+ clinic locations across the Dallas-Fort Worth metroplex under the HeartPlace and Fort Worth Heart brands. The practice delivers comprehensive cardiovascular and cardiac electrophysiology services including diagnostic imaging (PET/CT, echocardiography, nuclear stress testing, electrocardiography, Holter and event monitoring), interventional procedures (cardiac catheterization, atherectomy, angioplasty, stenting, TAVR), electrophysiology (ablation, pacemaker and ICD implantation), cardiothoracic surgery, and chronic disease management for hypertension, hyperlipidemia, and heart failure. HeartPlace physicians hold privileges across four major regional health systems — Baylor Scott & White, Medical City Healthcare, Texas Health Resources, and Methodist Health System — and operate ambulatory surgery centers including the Arlington Surgery Center.
HeartPlace generates revenue through fee-for-service clinical cardiology billed primarily through commercial and government insurance, with professional services spanning office consultations, diagnostic testing, interventional procedures, electrophysiology, and cardiothoracic surgery. Patients access the practice via direct scheduling, online booking, and physician or hospital referrals across the DFW region. The practice uses athenahealth for the patient portal, Cedar for online bill payment, and PatientPop for website infrastructure. Supporting partnerships include Medfinity Health (cath labs in Dallas Mid-Cities and Plano) and the 2024 Fort Worth Heart partnership that added three new outpatient locations westward. Operations are supported through affiliation with US Heart and Vascular (USHV) Management.
The practice is led by Dr. Rick Snyder, MD, FACC, who holds three board certifications and serves as President; he also became President of the Texas Medical Association in May 2023, giving HeartPlace direct visibility into Texas healthcare policy. Its customer base is fragmented across individual adult patients requiring cardiovascular care in North Texas communities, with no concentration risk at the patient level — though payer concentration with major insurers is typical and undisclosed. Go-to-market is local, sales-led, and dependent on physician reputation, hospital-system affiliations, and consumer brand signals (D Magazine and Texas Monthly Top Doctors listings, 4.9/5 Trustpilot rating across 1,240 reviews). No venture capital or institutional investment is referenced in source data.
HeartPlace firmographics
Firmographics- Name
- HeartPlace
- Legal name
- HeartPlace
- Website
- https://heartplace.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HeartPlace is the largest physician-owned cardiology group in Texas, operating 30+ clinics across the Dallas-Fort Worth metroplex under the HeartPlace and Fort Worth Heart brands. It provides diagnostic, interventional, electrophysiology, and chronic cardiovascular disease management to adult patients across North Texas.
- Ownership category
- akta.pro rank
HeartPlace industry classification
Industry- Product category
- Cardiology Services
- NAICS
- Offices of Physicians (62111), Diagnostic Imaging Centers (621512)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Cardiology (Consultative) (HLAKABAA)
- akta.pro secondary industries
- Electrophysiology (Heart Rhythm) (HLAKABAC), Interventional Cardiology (PCI/Structural Heart) (HLAKABAB), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI), Cardiac Diagnostic Centers (Echo/Stress Testing/Holter) (HLAFAKAE)
Keywords
Where HeartPlace is headquartered
LocationHeadquarters
- HQ city
- Allen
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
HeartPlace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Clinical Cardiology Services: HeartPlace generates revenue through direct patient care services including office consultations, diagnostic testing, interventional procedures, electrophysiology treatments, and cardiothoracic surgeries across its 30+ clinic locations and affiliated hospitals in North Texas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based medical services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
HeartPlace product offering
Product offeringCore offering
HeartPlace is a physician-owned cardiology group operating the largest independent cardiovascular practice in Texas, with 30+ clinic locations across North Texas. It delivers comprehensive cardiovascular disease and cardiac electrophysiology services spanning diagnostic testing (PET/CT, echocardiography, nuclear stress testing, EKG, Holter monitoring), interventional procedures (catheterization, stenting, atherectomy, TAVR), electrophysiology treatments (ablation, pacemakers, ICDs), cardiothoracic surgery, and chronic disease management for hypertension, cholesterol, heart failure, and vascular disease.
Product overview
HeartPlace is a multi-location cardiovascular disease and cardiac electrophysiology practice serving North Texas. The company operates as the largest independent cardiology group in Texas with 30+ locations, offering diagnostic services (stress testing, echocardiography), treatment services (arrhythmia interventions, PAD treatment, hypertension/cholesterol management), and advanced surgical procedures. The practice also provides patient-facing digital tools including an online bill payment platform (powered by Cedar), patient portal access, and educational resources. The Fort Worth Heart brand extends services to Fort Worth-area communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardiovascular Disease and Cardiac Electrophysiology Services
Quantifiable outcome
- 4.9/5 Trustpilot rating from 1,240 patient reviews
- +1 more outcomes
Companies that use HeartPlace
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
HeartPlace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HeartPlace partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fort Worth HeartcoreHeartPlace and Fort Worth Heart partnered to expand the footprint of high-quality, patient-centered cardiovascular care to more communities across the DFW region. The collaboration includes world-class clinical expertise and research, leading-edge technology and facilities for prevention, early detection, and treatment of cardiovascular disease including PET/CT imaging systems and state-of-the-art Ambulatory Surgery Centers. New patient-centered programs include 24/7 triage care, remote monitoring, and chronic care management. New locations include Downtown Fort Worth-Medical District, SW Fort Worth-Mira Vista, and Granbury.
- US Heart and Vascular (USHV)coreHeartPlace is affiliated with US Heart and Vascular (USHV) Management. USHV branding appears on the website alongside HeartPlace branding, indicating an integrated cardiovascular care network with shared management and operational infrastructure.
- Medfinity HealthcoreHeartPlace is affiliated with Medfinity Health, which operates catheterization labs (cath labs) at Dallas Mid-Cities and Plano locations. Medfinity Health provides advanced interventional facilities where HeartPlace physicians perform catheter-based cardiovascular procedures.
- Baylor Scott & White HealthcoreHeartPlace physicians are affiliated with and perform procedures at multiple Baylor Scott & White facilities including Baylor Scott & White All Saints Medical Center, Baylor Scott & White Heart and Vascular Hospital - Dallas, Baylor Scott & White Medical Center locations (Grapevine, Lake Pointe, Plano), and Baylor Scott & White The Heart Hospital (Denton and Plano). The group also partners with Baylor Scott & White Institute for Rehabilitation for post-procedure recovery.
- Medical City HealthcarecoreHeartPlace physicians are affiliated with Medical City Healthcare facilities including Medical City Alliance, Medical City Arlington, Medical City Dallas, Medical City Heart Hospital - Dallas, Medical City Fort Worth, Medical City Frisco, Medical City McKinney, Medical City North Hills, and Medical City Plano.
- Texas Health ResourcescoreHeartPlace physicians are affiliated with Texas Health Resources facilities including Texas Health Allen, Texas Health Alliance, Texas Health Arlington Memorial, Texas Health Dallas, Texas Health Heart & Vascular Arlington, Texas Health HEB, Texas Health Frisco, Texas Health Huguley Hospital Fort Worth South, Texas Health Mansfield, Texas Health Plano, Texas Health Rockwall, and White Rock Medical Center.
- Methodist Health SystemcoreHeartPlace physicians are affiliated with Methodist Health System facilities including Methodist McKinney Medical Center, Methodist Medical Center Charlton, Methodist Medical Center Dallas, Methodist Medical Center Mansfield, Methodist Medical Center Richardson, and Methodist Medical Center Southlake.
- Texas Medical Association (TMA)minorDr. Rick Snyder, HeartPlace President, serves as President of the Texas Medical Association (TMA), representing physician interests and advocating for healthcare policy in Texas.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
HeartPlace competitors and assessment
Company assessmentDirect peers
- Fort Worth Heart: HeartPlace's 2024 strategic partner, extending cardiovascular care into western DFW. Operates overlapping cardiology services (diagnostics, interventional, EP) with comparable patient population and is essentially an integrated sub-brand.
- Medfinity Health: Operates catheterization labs at HeartPlace's Dallas Mid-Cities and Plano locations. Direct operational peer for advanced interventional cardiology infrastructure in the same regional footprint.
- Cardiovascular Associates of America (CVAUSA): PE-backed cardiology practice consolidator aggregating independent cardiology groups across multiple states. Closely comparable in model: building scaled, multi-site independent cardiology platforms — the same strategic position HeartPlace occupies in North Texas.
- US Heart and Vascular: USHV Management is HeartPlace's affiliated parent/operating platform and shared cardiovascular network. It is the closest structural peer given shared branding, management, and integration with HeartPlace.
Others
- Privia Health: Physician practice enablement platform serving multi-specialty medical groups with technology, payer contracting, and population health infrastructure. Comparable as a strategic enabler/operator for physician-owned practices at scale.
Broad incumbents
- Texas Health Resources: Major North Texas health system employing cardiologists directly through Texas Health Physicians Group. Competes for outpatient cardiology volume while also providing hospital access to HeartPlace physicians.
- Medical City Healthcare: HCA-affiliated North Texas hospital system with employed cardiology groups. Overlaps with HeartPlace across nine DFW facilities and represents the hospital-employed competitive model.
- Baylor Scott & White Health: Large Texas-based non-profit health system where HeartPlace physicians hold privileges. Competes for cardiology referrals while simultaneously serving as a procedural site — a dual competitor/partner relationship.
- HCA Healthcare: Largest U.S. for-profit hospital operator; owns Medical City Healthcare in DFW. Sets the competitive bar for hospital-based cardiology, ASC strategy, and physician employment across HeartPlace's core market.
Emerging players
- CardioOne: PE-backed cardiology-focused practice platform providing operations, technology, and capital to independent cardiology groups. Highly comparable as both an enabler and competitor for independent cardiology groups in growth markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeartPlace social profiles
Digital presenceHeartPlace financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeartPlace leadership team
Management profileNumber of profiles
Profiles4 records
HeartPlace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeartPlace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeartPlace
What does HeartPlace do?
HeartPlace is a physician-owned cardiology group operating the largest independent cardiovascular practice in Texas, with 30+ clinic locations across North Texas. It delivers comprehensive cardiovascular disease and cardiac electrophysiology services spanning diagnostic testing (PET/CT, echocardiography, nuclear stress testing, EKG, Holter monitoring), interventional procedures (catheterization, stenting, atherectomy, TAVR), electrophysiology treatments (ablation, pacemakers, ICDs), cardiothoracic surgery, and chronic disease management for hypertension, cholesterol, heart failure, and vascular disease.
Is HeartPlace a public or private company?
HeartPlace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeartPlace founded?
HeartPlace was founded in -1. It employs 251 to 500 people.
Where is HeartPlace based?
HeartPlace is headquartered in Allen, United States, in the North America region.
How does HeartPlace make money?
One revenue line is on record: clinical Cardiology Services.
Who are HeartPlace's main competitors?
Direct peers on record are Fort Worth Heart, Medfinity Health, Cardiovascular Associates of America (CVAUSA) and US Heart and Vascular. Privia Health is listed as an others. Broad incumbents are Texas Health Resources, Medical City Healthcare, Baylor Scott & White Health and HCA Healthcare. CardioOne is listed as an emerging player.
Does HeartPlace have an API?
No public API is recorded for HeartPlace.
What industry is HeartPlace in?
HeartPlace's product category is Cardiology Services. Its primary akta.pro industry code is HLAKABAA, General Cardiology (Consultative), with a secondary code of HLAKABAC, Electrophysiology (Heart Rhythm). Its NAICS code is 62111 and its SIC code is 8011.