Dorlen Products
Dorlen Products is a privately held Milwaukee-based manufacturer of water leak detection equipment and systems, operating under the WaterAlert brand since 1975 and serving facility management and commercial building customers.
- Company typePrivate
- Founded1975
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dorlen Products does
Dorlen Products is a privately held, small-scale manufacturer of water leak detection equipment and systems, operating from Milwaukee, Wisconsin since 1975. The company sells its products under the WaterAlert brand through its website at wateralert.com, targeting customers who require monitoring of water presence in commercial, institutional, or light industrial settings — a niche that historically serves facility managers, building owners, and property management operators seeking to mitigate water damage risk. The business is led by CEO John Woloszyk and operates with a lean staff of 1-10 employees, consistent with a specialty industrial sensor firm rather than a high-growth technology venture.
The product portfolio centers on physical leak detection hardware; however, no detailed product specifications, underlying sensor technologies, communication protocols, or platform architecture are disclosed in the available source data. The company's own website content (wateralert.com) was inaccessible in the source pull, returning only a loading/verification page, which limits verification of the current product line, technology stack, or feature set. There is no evidence of software-as-a-service revenue, IoT cloud connectivity, AI-based anomaly detection, or recurring monitoring services in the available data, suggesting the core offering is likely hardware-centric.
The business model is not explicitly disclosed — no pricing tiers, distribution channels, sales motion, or customer segment data are available. Given the small employee count, 49-year operating history, and absence of any funding events, M&A activity, or leadership transitions in the source data, the company appears to operate as a stable, owner-managed specialty hardware business with limited public visibility. Revenue scale, customer composition, and growth trajectory cannot be triangulated from the input, representing a significant information gap for prospective investors.
Dorlen Products firmographics
Firmographics- Name
- Dorlen Products
- Website
- https://wateralert.com
- Company type
- Private
- Founded year
- 1975
- Headcount range
- 1–10 employees
- Short description
- Dorlen Products is a privately held Milwaukee-based manufacturer of water leak detection equipment and systems, operating under the WaterAlert brand since 1975 and serving facility management and commercial building customers.
- Ownership category
- akta.pro rank
Dorlen Products industry classification
Industry- Product category
- Water Leak Detection Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA)
- akta.pro secondary industries
- Flood & Sump Pump Monitoring/Alarm Systems (HSAHAGAB), Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH), Real-Time Leak Alarms & Event Management (Analytics Platforms, Workflows) (EUANAKAK)
Keywords
Where Dorlen Products is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Dorlen Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Dorlen Products product offering
Product offeringCore offering
Dorlen Products provides water leak detection equipment and water leak detection systems. The company sells physical detection devices and integrated alert systems under the WaterAlert brand (wateralert.com) that identify the presence of water leaks to help customers prevent water damage in residential, commercial, and industrial settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Leak Detection Equipment
- WaterAlert Water Leak Detection Systems
Companies that use Dorlen Products
Customer profileIdeal customer profiles2 records
Dorlen Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dorlen Products partnerships and signals
Strategic signalRecent moves1 record
Dorlen Products competitors and assessment
Company assessmentBroad incumbents
- Uponor: Global provider of plumbing and water management solutions, including leak detection offerings for residential and commercial buildings, competing indirectly with Dorlen via professional installer channels.
- Watts Water Technologies: Established water systems manufacturer whose leak detection and shutoff products serve plumbing wholesalers and contractors, directly competing with Dorlen in the same channel.
- Resideo (Honeywell Home): Large incumbent offering water leak detectors and shutoff valves as part of a broader smart-home and security portfolio, competing with Dorlen across both retail and professional channels.
- Waxman Consumer Products Group (Leak Frog): Distributes consumer water leak alarms and related plumbing accessories through retail and wholesale channels, overlapping Dorlen's leak detection product category.
Regional players
- Zircon: Manufacturer of electronic detection tools (stud, metal, and water/leak) primarily through retail/DIY channels; comparable in form factor and DIY customer overlap with Dorlen's leak alert products.
Direct peers
- LeakSmart: Sells smart water leak detection sensors and automatic shutoff valves for residential use, directly competing with Dorlen's water leak detection offering and adding connected/IoT functionality.
- Flo by Moen: Whole-home smart water monitoring and leak detection/shutoff system. Directly overlaps Dorlen's water leak detection value proposition with a stronger consumer brand and connected platform.
- Phyn: Smart water leak detection and analytics product (under-sink and whole-home) competing for the same residential and light-commercial leak detection customers as Dorlen.
- FloodMaster: Specialist in water leak detection and automatic shutoff systems for residential and commercial applications, offering overlapping point-of-leak detectors and mitigation controllers.
Emerging players
- D-Link (mydlink Water Sensor): Smart-home brand offering connected water leak sensors as part of a broader IoT ecosystem, competing with Dorlen for connected-device-oriented buyers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Dorlen Products social profiles
Digital presenceDorlen Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dorlen Products leadership team
Management profileNumber of profiles
Profiles1 record
Dorlen Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dorlen Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dorlen Products
What does Dorlen Products do?
Dorlen Products provides water leak detection equipment and water leak detection systems. The company sells physical detection devices and integrated alert systems under the WaterAlert brand (wateralert.com) that identify the presence of water leaks to help customers prevent water damage in residential, commercial, and industrial settings.
When was Dorlen Products founded?
Dorlen Products was founded in 1975. It employs 1 to 10 people.
Where is Dorlen Products based?
Dorlen Products is headquartered in Milwaukee, United States, in the North America region.
Who are Dorlen Products's main competitors?
Broad incumbents on record are Uponor, Watts Water Technologies, Resideo (Honeywell Home) and Waxman Consumer Products Group (Leak Frog). Zircon is listed as a regional player. Direct peers are LeakSmart, Flo by Moen, Phyn and FloodMaster. D-Link (mydlink Water Sensor) is listed as an emerging player.
Does Dorlen Products have an API?
No public API is recorded for Dorlen Products.
What industry is Dorlen Products in?
Dorlen Products's product category is Water Leak Detection Equipment. Its primary akta.pro industry code is HSAHAGAA, Water Leak Detection & Smart Shutoff Valve Systems, with a secondary code of HSAHAGAB, Flood & Sump Pump Monitoring/Alarm Systems. Its NAICS code is 3345 and its SIC code is 3823.