Lawyer Marketing Services

What Lawyer Marketing Services does

Lawyer Marketing Services, Inc. (LMS) is a U.S.-based digital marketing agency founded in 2009 and headquartered at 1800 S. Baltimore Ave., Tulsa, Oklahoma. The company exclusively serves attorneys and law firms across the United States, providing a portfolio of eight service modules: search engine optimization, Pay-Per-Click and Google AdWords management, social media management, analytics, custom website design and development, branding, consulting, and website security. Its service architecture combines strategy formulation with execution across multiple channels, including paid search, organic search, social platforms, and reputation management, and is delivered by a U.S.-based team without resellers or third-party distributors.

The company's underlying technology layer comprises custom (non-template) website development, local SEO optimization designed for brick-and-mortar law firms, Google AdWords campaign management with negative keyword research, geo-targeting, and re-marketing, plus an analytics capability spanning predictive modeling, data visualization, information management, segmentation, and KPI reporting. Sales and customer acquisition are direct-sales led: prospects enter through a free website audit valued at approximately $500, followed by consultative sales calls and custom package design. Significantly, LMS operates on a no-contract basis with client ownership of all digital products created, structurally aligning its retention model with demonstrated service quality rather than contractual lock-in.

LMS generates revenue primarily through managed services engagements (multi-channel marketing programs for law firms) and one-time custom website builds. Pricing is fully quote-based with pay-as-you-go cadence and no publicly disclosed rate cards. The company targets law firms across practice areas including personal injury, criminal defense, family law, and business law. Headcount is reported at 11–50 employees, consistent with a boutique vertical-specialist agency; named case-study customers include Charles Bryan Alred, PC, Dodd & Henry Trial Lawyers, The Jaklitsch Law Group, and Nahajski Law Firm. The company is privately held with no disclosed parent, institutional investors, or subsidiaries.

Name

Lawyer Marketing Services

Legal name

Lawyer Marketing Services, Inc.

Website

https://lawyermarketingusa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawyer Marketing Services is a Tulsa, Oklahoma-based digital marketing agency founded in 2009, exclusively serving U.S. law firms with custom website development, SEO, Google AdWords, social media, branding, consulting, analytics, and security services on a no-contract basis.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

akta.pro secondary industry

Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Legal marketing services
• Attorney SEO
• Law firm web design
• Legal PPC advertising
• Law firm branding

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services for law firms including website development, SEO, social media management, Google AdWords management, branding, and analytics. Services are delivered through custom-tailored multi-level marketing packages designed for each law firm's specific needs.
2. Custom Website Development: One-time custom website creation services where law firms receive full ownership of digital products with no ongoing contract requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lawyer Marketing Services is a U.S.-based digital marketing agency that exclusively serves attorneys and law firms, delivering custom website development, search engine optimization, Pay-Per-Click/Google AdWords campaign management, social media management, branding, analytics, consulting, and website security services. Services are bundled into custom-tailored multi-level marketing packages, with no-contract terms and full client ownership of all digital products created.

Product overview

Lawyer Marketing Services is a digital marketing agency that offers a portfolio of eight distinct service modules for law firms: SEO Services, Pay Per Click/Google AdWords, Social Media Management, Analytics, Custom Website Design, Branding Services, Consulting Services, and Security Services. Rather than a unified software platform, these are standalone service offerings that can be combined into custom marketing packages tailored to each law firm's needs. The company provides no-contract arrangements where clients retain ownership of all digital products created.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search Engine Optimization services including website architecture analysis, keyword targeting, content strategy, valuable industry citations, earned links through outreach, and local SEO optimization for law firms.
• Pay Per Click / Google AdWords Google AdWords campaign management including keyword research, negative keyword research, competitor research, geo-targeting, and re-marketing techniques for law firms.
• Social Media Management Social media marketing services including daily management, growth optimization, content strategy, audience engagement, and review monitoring across multiple social platforms.
• Analytics Marketing analytics services including predictive modeling, data visualization, information management, segmentation, competitive benchmarking, and comprehensive reporting with KPI tracking.
• Custom Website Design Custom website development and design services for law firms, featuring mobile-friendly usability, design aesthetic, increased visibility, elevated Google placement, and optimized user experience.
• Branding Services Brand strategy services including brand positioning, tone of voice development, personality establishment, brand message creation, and visual identity development for law firms.
• Consulting Services Strategic marketing consulting including strategic plan formulation, review and implementation, in-house assessments, competitive analysis, and ongoing optimization for law firms.
• Security Services Website security services including SSL encryption, secure communication between browser and server, daily compliance monitoring, and protection of user personal information.

Quantifiable outcome

• Over 80% of new users monthly from website for Charles Bryan Alred, PC
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• On The Map Marketing: On The Map Marketing provides SEO, web design, PPC, and branding, with a dedicated legal-vertical practice group. It competes head-to-head with LMS for law-firm accounts across the same service modules.
• PaperStreet Web Design: PaperStreet is a digital agency specializing in web design, SEO, PPC, and content for law firms. Overlapping service set and the same legal-vertical-only focus make it a direct comparable to LMS.
• Rankings.io: Rankings.io is a legal-SEO agency serving personal injury and other plaintiff law firms. Its narrow SEO specialization in the legal vertical overlaps closely with LMS's SEO and content service pillars.
• Custom Legal Marketing: Custom Legal Marketing provides SEO, PPC, web design, and content services exclusively for law firms. Its full-stack, vertical-exclusive model mirrors LMS's positioning and customer base.
• BluShark Digital: BluShark Digital is a digital marketing agency focused on the legal industry, offering SEO, web development, and content marketing for law firms—directly comparable to LMS across the same core service categories.
• Scorpion: Scorpion is a leading digital marketing agency with deep specialization in the legal vertical, offering SEO, PPC, web design, and AI-driven lead conversion for law firms. It is one of the most direct, scaled competitors to LMS in legal-specific marketing services.
• Grow Law Now: Grow Law Now is a digital marketing firm serving law firms with SEO, Google Ads, and website services. It is a boutique-sized, vertical-specialized competitor comparable in scale and offerings to LMS.

Broad incumbents

• Martindale-Nolo: Martindale-Nolo, owned by Internet Brands, operates legal directories and attorney marketing services including websites and SEO. It competes for the same law-firm marketing dollars as LMS but with broader directory and adjacent legal-services offerings.
• FindLaw: FindLaw (a Thomson Reuters business) is an established incumbent offering websites, SEO, and online marketing specifically for attorneys. Its broader legal-information platform and large installed base make it a scaled incumbent alternative to boutique agencies like LMS.

Emerging players

• LawLytics: LawLytics is a website and marketing platform built specifically for law firms, with an emphasis on compliance-aware websites and content. It represents a more productized, SaaS-leaning alternative to LMS's service-only model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LawyerMarketingServices
• LinkedInlinkedin.com/company/lawyer-marketing-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawyer Marketing Services