Lankamaailma

What Lankamaailma does

Lankamaailma is a Finnish specialty retailer of yarn, knitting needles, crochet hooks, sewing and craft supplies, and patterns, operating under the parent company Oy Nordia Produkter Ab. The company runs five physical stores in Helsinki, Tampere, Turku, Oulu, and Vantaa, with the Vantaa location also functioning as a warehouse store and e-commerce fulfillment hub serving customers nationwide via lankamaailma.fi. Its assortment exceeds 12,000 SKUs spanning wool, alpaca, mohair, cotton, linen, silk, synthetic, and specialty fibers, organized by both intended use (sock, baby, weaving, embroidery, crochet) and material. Core supplier relationships center on Nordic brands (Hjertegarn, Viking Garn, House of Yarn, Istex, Lankava) supplemented by international brands (Austermann, Alize), and the retailer has built a private-label line including Onni-ontelokude, a recycled cotton hollow yarn.

The business monetizes primarily through one-time unit sales of physical products, with prices ranging from €0.24 for outlet items to €78.09 for premium kits and most standard skeins priced in the €3-25 range. Supplementary revenue streams include project yarn-and-pattern bundles (€12-€98), physical and digital gift cards, and a large library of free and paid knitting and crochet patterns including co-developed content with Danish designer PetiteKnit. The technology foundation is a standard e-commerce stack: the Odoo commerce platform for the storefront and back office, Paytrail for payment processing, Google Analytics for site analytics, and a Meta/Facebook retargeting pixel. Distribution combines owned physical retail with a national e-commerce site, plus dedicated B2B channels for wholesale (Tukkumyynti) and educational institutions (Koulut ja oppilaitokset). Marketing relies on newsletter email, in-store events, seasonal promotions, and a consumer loyalty program (Kanta-asiakasohjelma).

Name

Lankamaailma

Legal name

Oy Nordia Produkter Ab

Website

https://lankamaailma.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lankamaailma is a privately held Finnish specialty retailer of yarn, knitting, crochet, and craft supplies, operating five physical stores across Finland plus a nationwide e-commerce site. It serves hobbyists, wholesale buyers, and educational institutions with 12,000+ SKUs anchored by Nordic brands.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

akta.pro secondary industries

Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Weaving & Loom Supplies Retail (CRALADAL), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Knitting yarn retail
• Crochet supplies
• Handicraft retail
• Knitting patterns
• Craft materials store

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Yarn and Craft Product Sales: Sale of knitting yarns, crochet threads, needles, hooks, accessories, and craft supplies through both physical stores and e-commerce platform. Products range from budget-friendly options to premium fibers with price points from €0.24 to €78.09.
2. Yarn Kits and Project Packages: Pre-packaged yarn bundles containing materials and patterns for specific projects, such as sock-making kits and themed craft sets.
3. Gift Cards: Digital and physical gift cards available for purchase as gifting solutions for craft enthusiasts.
4. Knitting and Crochet Patterns: Sale of digital and physical knitting patterns, pattern books, and magazines. Includes both free patterns and paid designer patterns from brands like PetiteKnit and Lankamaailma's own designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lankamaailma is a Finnish specialty retailer of knitting yarns, crochet threads, knitting needles, crochet hooks, and handicraft accessories, selling more than 12,000 SKUs across five physical stores (Helsinki, Oulu, Tampere, Turku, and the Vantaa warehouse store) and a nationwide e-commerce storefront. The offering is anchored by Nordic heritage yarn brands (Hjertegarn, Viking Garn, House of Yarn) and extended with pattern libraries, project yarn bundles, gift cards, and dedicated wholesale and educational institution channels.

Product overview

Lankamaailma is a Finnish yarn and craft supplies retailer operating both online and through five physical stores across Finland. The company's product portfolio centers on a comprehensive range of crafting materials and tools. The core offering consists of over 12,000 yarn products spanning multiple categories (sock yarns, knitting yarns, baby yarns, crochet yarns, embroidery threads, macramé yarns, weaving materials, and effect yarns) organized by both material type and intended use. Complementary product lines include knitting needles and crochet hooks (including interchangeable needle sets), other knitting accessories (stitch markers, needle stoppers, yarn winders), and extensive sewing and craft supplies. The company also offers a substantial library of knitting and crochet patterns (many free) plus yarn bundles that combine materials with instructions for specific projects. Gift cards round out the offering. The portfolio is notably anchored by Nordic brands (Hjertegarn, Viking Garn, House of Yarn) alongside international suppliers like Istex, Lankava, Austermann, and Katia.

Differentiator

Problem solved

Functional benefit

Products and services

• Yarns (Langat) Over 12,000 yarn SKUs organized both by intended use (sock, baby, knitting, crochet, embroidery, weaving, macramé, effect) and by material (wool, alpaca, mohair, cashmere, angora, silk, cotton, linen, jute/hemp, viscose/bamboo, synthetics, metallic), sourced from Nordic brands such as Hjertegarn, Viking Garn, and House of Yarn alongside international brands such as Istex, Lankava, Austermann, and Alize.
• Knitting needles and crochet hooks (Puikot ja virkkuukoukut) Knitting needles in double-pointed, circular, interchangeable-tip-and-cable, and straight formats, plus crochet hooks in assorted sizes, sold as individual tools and replacement parts to craft hobbyists.
• Needle and hook sets (Puikko- ja koukkusetit) Pre-bundled knitting and crochet tool sets including sock-needle sets, interchangeable and circular needle sets, and crochet hook sets assembled for various skill levels.
• Other knitting accessories (Muut neulontatarvikkeet) Knitting aids including yarn winders, yarn guides, measures and counters, pattern trackers, cable needles, stitch holders, needle stoppers and caps, stitch markers, project bags and storage solutions, and yarn-care products.
• Crafting, sewing and handicraft supplies (Askartelu, ompelu ja muut käsityötarvikkeet) Felting supplies, embroidery and tufting tools, sewing threads, needles, scissors and cutters, finished accessories such as pom-poms, ribbons, buttons, badges, and sole materials, safety eyes and noses, felt sheets, basket bases, pom-pom makers, and bag handles.
• Knitting and crochet patterns (Neule- ja virkkausohjeet) An extensive library of free and paid knitting and crochet patterns covering tops, bottoms, dresses, rompers, socks and accessories, sets, home décor, toys, and mascots, offered as digital downloads, pattern magazines, and pattern books from internal and partner designers including PetiteKnit.
• Yarn project bundles (Lankapaketit) Pre-packaged bundles of yarn plus pattern instructions for a specific project such as a sock-making kit or themed craft set, sold as ready-to-start project packages to hobbyists and gift buyers.
• Gift cards (Lahjakortit) Digital and physical gift cards redeemable across the full range of yarns, tools, patterns, and craft supplies at Lankamaailma stores and online store.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• HjertegarncoreOthersNorwegian yarn manufacturer whose products form a core part of Lankamaailma's yarn selection. Products include Baby Wool, Merino Cotton, Kid Mohair, and various sock yarns.
• Viking GarncoreOthersNorwegian yarn brand featuring prominently in Lankamaailma's offerings including Superwash, Alpaca Storm, Kid-Silk, and various Nordic-style yarn collections.
• House of YarncoreOthersNordic yarn house whose products build Lankamaailma's extensive yarn selection alongside Hjertegarn and Viking Garn.
• IstexminorOthersIcelandic yarn manufacturer whose products complement Lankamaailma's Nordic yarn selection.
• LankavaminorOthersFinnish yarn company supplying craft materials including specialty kudonta (weaving) materials and craft accessories.
• AustermannminorOthersGerman yarn manufacturer whose products are part of Lankamaailma's international brand selection.
• AlizeminorOthersTurkish yarn brand offering affordable craft yarns included in Lankamaailma's product range.
• PetiteKnitcoreStrategic or Co-development PartnerPopular Danish knitting pattern designer whose patterns are prominently featured and sold through Lankamaailma. Multiple PetiteKnit patterns available including sweaters, tops, and accessories designed specifically for merino-cotton and other yarn types sold by the retailer.
• Oy Nordia Produkter AbcoreOthersParent company of Lankamaailma. Oy Nordia Produkter Ab is the registered company that owns and operates the Lankamaailma retail chain.
• Lankamaailma (Own Brand)coreOthersPrivate label brand including Onni-ontelokude (recycled cotton hollow yarn) and other Lankamaailma-branded craft products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bergère de France: Established French yarn manufacturer and retailer with own-brand yarns, pattern magazines, and multi-channel sales (retail, online, wholesale). Comparable in operating a vertically integrated yarn + pattern + retail model at a larger European scale.
• Etsy: Global online marketplace for handmade and craft supplies, including yarn, tools, and patterns from independent sellers. Comparable as an indirect competitor and adjacent marketplace where craft enthusiasts also purchase supplies and patterns.

Direct peers

• Wool Warehouse: UK-based online yarn specialist offering multi-brand yarns, needles, patterns, and accessories at competitive pricing with international shipping. Comparable as a pure-play online yarn retailer competing for the same cross-border craft buyer.
• Hobbii: Danish online yarn and craft retailer with a similar multi-brand assortment (own label + partner brands), free patterns, project kits, and direct-to-consumer shipping across Europe. Closely comparable business model to Lankamaailma's e-commerce and pattern-led approach.
• LoveCrafts: UK-based online craft retailer (yarns, fabric, haberdashery) selling multi-brand craft supplies with project inspiration content. Comparable in product breadth, free/paid pattern library, and international e-commerce fulfillment.
• KnitPicks: US-based yarn and craft supplier with a strong private-label yarn line, free patterns, project kits, and tools — directly comparable to Lankamaailma's combination of multi-brand + private-label + pattern library + kits.
• WEBS (Yarn.com): Largest US yarn retailer offering deep multi-brand assortment, patterns, classes, and project kits. Comparable in being a destination yarn retailer with broad selection across price points and skill levels.
• Ice Yarns: International online yarn wholesaler/retailer offering a very large multi-brand assortment at low price points, including own-label lines. Comparable assortment and pricing-model dynamics to Lankamaailma's budget-to-premium range.
• Drops Design: Nordic yarn brand and pattern house (Garnstudio) with extensive free pattern library and international e-commerce. Comparable as a Scandinavian yarn/pattern player with overlapping customer base.

Regional players

• Sinelli: Finnish hobby and craft retail chain operating physical stores across Finland. Comparable as a domestic specialty hobby retailer serving the same Finnish craft enthusiast customer base, though with a broader hobby assortment than yarn-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lankamaailma
• Facebookfacebook.com/lankamaailma
• LinkedInlinkedin.com/company/lankamaailma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lankamaailma