General Public

What General Public does

General Public is a Czech privately-held manufacturer and direct-to-consumer e-commerce retailer of certified respiratory protective equipment, founded in 2020 in Karlovy Vary in response to COVID-19 demand. The company produces three-layer disposable medical face masks and FFP2/FFP3 CE-certified respirators at a stated capacity of up to 300,000 masks and 500,000 respirators per day, all certified under Czech and EU legislation and registered as medical devices. Its assortment extends beyond core respiratory protection into adjacent consumer categories including disinfectants, personal hygiene items, cleaning products, protective gloves, and antigen tests.

The company's go-to-market is primarily direct-to-consumer via its own Shoptet-built e-commerce storefront at eshop.generalpublic.cz, supplemented by distribution on the MALL.CZ and Zboží.cz marketplaces. Pricing is unit-based with consumer pack sizes ranging from 1 to 100 units and B2B bulk tiers at 2,000-5,000 units priced individually (e.g., 3,800 Kč for 2,000 masks, 8,000 Kč for 5,000 masks, excluding VAT). The product line is differentiated through a wide range of colored and themed respirator variants (flags, camouflage, seasonal designs) and dedicated children's sizes, supported by an individual custom-printing service.

Commercially, General Public operates as a small (1-10 employees) privately-held business with undisclosed revenue. Brand visibility has been reinforced by independent filtration testing featured on TV Seznam's "A dost!" program and by a humanitarian SKU donating 5 Kč per respirator to the Člověk v tísni SOS Ukrajina relief effort. The company operates a sub-brand, "General Public Protection," and runs entirely within the Czech domestic market.

Name

General Public

Legal name

General Public

Website

https://eshop.generalpublic.cz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

General Public is a Czech manufacturer and e-commerce retailer of certified FFP2/FFP3 respirators and three-layer medical face masks, selling primarily direct-to-consumer via its own online store and Czech marketplaces to individual consumers and small B2B buyers.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment (Respiratory Protection)

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Surgical & Medical Instruments & Apparatus (3841), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

akta.pro secondary industries

Disposable Gloves & Protective Household Wear (CRAJAGAI), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Protective face masks
• FFP2 respirators
• Disposable medical masks
• Personal protective equipment
• Respiratory protection products

Headquarters

HQ city

Karlovy Vary

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through the company's own e-commerce platform, selling certified masks and respirators. Products are sold in various pack sizes (1, 5, 10, 25, 50, 100, 500, 1000, 2000, 5000 pcs).
2. B2B / Wholesale Large Volume Sales: Bulk orders for large volumes (2000-5000 pcs) are offered with individual pricing, targeting B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

General Public manufactures and sells certified Czech-made respiratory protection products, including FFP2 (GPP2) and FFP3 (GPP3) CE-certified respirators and three-layer disposable medical face masks, through its own e-commerce store and the MALL.CZ marketplace. The product range includes colored and designer respirator variants, children's sizes, and complementary items such as disinfectants, gloves, and personal hygiene products. The company also offers custom printing services for protective equipment.

Product overview

General Public is a Czech e-commerce company operating as both a manufacturer and retailer of protective equipment and consumer goods. The core product offering centers on certified respiratory protection products, including the GPP2 FFP2 NR and GPP3 FFP3 NR respirator lines in multiple formats (standard, colored, and designer variants), along with three-layer disposable face masks for adults and children. Production capacity reaches up to 300,000 face masks and 500,000 respirators daily. The product portfolio extends to complementary categories including disinfectant products, personal hygiene items (dental care, shower gels), cleaning products, and protective gloves. The company operates its own e-commerce platform built on Shoptet technology, which also supports custom printing services for individualized protective equipment.

Differentiator

Problem solved

Functional benefit

Brands

• General Public Protection: Private label brand for protective equipment including respirators and face masks.

Products and services

• Respirátor GPP2 FFP2 NR (CE) FFP2 class respirator with CE certification, featuring a moldable sealing strip for nose shape and elastic loops for ear attachment. Provides high filtration against dust particles, bacteria, and viruses; sold to individual consumers and wholesale buyers.
• Respirátor GPP3 FFP3 NR (CE) FFP3 class respirator offering the highest level of protection within the General Public respirator range, certified under CE standards.
• Barevné respirátory GPP2 FFP2 NR (CE) — Colored FFP2 Respirators Colored FFP2 respirators in multiple colors (blue, pink, black, dark blue, turquoise, red, ochre, gray, light pink); 4-layer construction with high filtration, breathable, waterproof, and hypoallergenic.
• Designové respirátory GPP2 FFP2 NR (CE) — Designer FFP2 Respirators Designer FFP2 respirators featuring themed patterns including camouflage, clouds, Czech flag designs, and seasonal motifs.
• General Public třívrstvá jednorázová rouška — Three-layer Disposable Face Mask Three-layer disposable face mask with adjustable nose clip and elastic ear loops, available in pack sizes from 1 to 5,000 units; registered as a medical device.
• Dětské respirátory a roušky — Children's Respirators and Masks Respirators and face masks designed specifically for children, including size S variants.
• Barevná obličejová rouška pro veřejnost — Colored Face Mask for Public (Size S) Colored face masks in size S, designed as small children's respirators with multiple color options.
• Dezinfekční prostředky — Disinfectant Products Disinfectant gels and cleaning products for personal and surface hygiene.
• Čistící prostředky — Cleaning Products Cleaning products including air fresheners for household use.
• Osobní hygiena — Personal Hygiene Products Personal hygiene products including oral hygiene items and shower gels.
• Rukavice — Protective Gloves Protective gloves for personal protection.
• Individuální potisk — Custom Printing Service Individual custom printing service for protective equipment, allowing buyers to personalize respirators and masks.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• MALL.CZminorChannel Partner/ Reseller/ DistributorGeneral Public distributes its protective equipment products through the MALL.CZ online marketplace in the Czech Republic, extending its reach beyond its own e-commerce storefront.
• ComGateminorOthersComGate provides online payment processing services for the General Public e-shop, enabling customers to pay via various payment methods.
• Člověk v tísni (SOS Ukrajina)minorOthersA special edition of respirators was released to support humanitarian efforts, with 5 Kč donated from each sold respirator to the Člověk v tísni SOS Ukrajina charitable collection for Ukraine.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ansell: Ansell manufactures disposable gloves and respiratory/PPE products for healthcare and industrial users, overlapping with General Public's gloves and respirator lines within the broader disposable protective equipment category.
• Dräger: Dräger is a German medical and safety technology company producing FFP-class respirators and respiratory protection equipment, directly comparable in product certification standards and European institutional customer base.
• Kimberly-Clark: Kimberly-Clark produces disposable face masks and healthcare/hygiene products globally, comparable as a broad CPG incumbent in the same disposable protective wear and hygiene categories as General Public.
• 3M: 3M is the global leader in respiratory protection (N95/FFP2) and disposable PPE, setting the benchmark for FFP2/FFP3 certification, distribution, and institutional procurement that General Public operates within.
• Honeywell: Honeywell manufactures FFP2/FFP3 respirators and broader PPE under its safety division, representing an incumbent competing for industrial and institutional customers across Europe.

Direct peers

• Medicom: Medicom manufactures and distributes disposable face masks and medical supplies across Europe, competing with General Public in the certified European-channel disposable mask market.
• Good Mask Co. Good Mask produces certified FFP2 and KN95 respirators in Europe, competing head-to-head with General Public in the certified European-made respirator category across D2C and B2B channels.
• Respilon: Respilon is a Czech company producing nanofiber-based face masks and respiratory protection, directly comparable as a domestic Czech manufacturer of certified respirators competing for the same consumer and B2B customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Public