Full Fat 360
Full Fat 360 is a London-based, bootstrapped independent events agency founded in 2010 that produces, promotes, and provides production services for music festivals, brand activations, and live events up to 30,000 capacity, serving enterprise clients across music, publishing, education, and government.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Full Fat 360 does
Full Fat Events Ltd., trading as Full Fat 360, is a London-based independent events promotion and marketing agency founded in 2010. The company operates as a private limited UK company with 11-50 employees and no disclosed external funding, indicating it has been bootstrapped or organically grown since incorporation (registered company number 07146327).
The agency's service offering spans four interconnected capabilities: event production services (intimate showcases through 30,000-capacity outdoor festivals), brand activation services (experiential marketing for fashion, lifestyle, hospitality, and culture sectors), agency services for events (production, show management, AV, artist liaison, and advancing for other promoters), and live experience promotion (the company also self-promotes its own shows). The technology underpinning the business is operational rather than productized — there is no software platform, API, or AI component disclosed; value is delivered through a cross-functional team executing bespoke event programs. Notable technical components cited in client testimonials include stakeholder management systems, Safety Advisory Group compliance workflows, and venue coordination at scale (10,000-30,000 cap outdoor events).
The revenue model is professional services fee-based, with bespoke quote-driven pricing rather than disclosed rate cards. Go-to-market is enterprise-direct, with the GTM motion split between enterprise field sales (direct engagement with festival promoters, publishers, and industry bodies) and an event-driven motion where reputation and demonstrated delivery capability drive inbound. Customer segments include music and entertainment industry clients (primary), B2B organizations (industry bodies, publishers, professional associations), fashion/lifestyle/hospitality/culture brands, and consumer events. Repeat enterprise clients (IMG over a decade, Music Managers Forum since inception, Escape Records across 4 festivals, Future Publishing) anchor revenue predictability, and the company holds multiple industry awards including UK Festival Awards (Best Small Festival Asset, Best Emerging Talent), Campaign Event Awards, and A Greener Festival sustainability certification.
Full Fat 360 firmographics
Firmographics- Name
- Full Fat 360
- Legal name
- Full Fat Events Ltd.
- Website
- https://fullfatevents.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Full Fat 360 is a London-based, bootstrapped independent events agency founded in 2010 that produces, promotes, and provides production services for music festivals, brand activations, and live events up to 30,000 capacity, serving enterprise clients across music, publishing, education, and government.
- Ownership category
- akta.pro rank
Full Fat 360 industry classification
Industry- Product category
- Event Production and Promotion Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), VIP, Hospitality & Premium Experiences (MPAGAAAK)
Keywords
Where Full Fat 360 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Full Fat 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Event Production Services: Full-service event production including show management, production, and AV requirements for festivals and concerts ranging from intimate showcases to large-scale events with 10,000-30,000 capacity.
- Event Promotion: Promoting live experiences and delivering shows, including music festivals, brand activations, and large-scale outdoor events.
- Agency Services: Providing agency services to other events including production, show management, AV, artist liaison, and advancing services.
Go-to-market motion2 records
Distribution channels1 record
Full Fat 360 product offering
Product offeringCore offering
Full Fat 360 is an independent events promoter and marketing agency that produces live events ranging from intimate showcases and brand activations to large-scale music festivals of 10,000 to 30,000 capacity. The company delivers full-service event production including show management, production, AV requirements, artist liaison, and advancing services, while also providing agency services to other events. It serves both consumer-led and B2B clients across fashion, lifestyle, hospitality, culture, and entertainment sectors.
Product overview
Full Fat 360 operates as a single unified offering—an integrated events promotion and marketing agency—rather than a modular platform. The company combines live event promotion with agency services, offering event production, brand activations, and support services for other events as interconnected capabilities delivered by a single cross-functional team. The portfolio spans intimate showcases through large-scale music festivals, unified by strategic marketing, creative execution, and operational expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production Services
Quantifiable outcome
- Successfully delivered events from intimate showcases to 30,000 capacity festivals
- +3 more outcomes
Companies that use Full Fat 360
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Full Fat 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Full Fat 360 partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Full Fat 360 competitors and assessment
Company assessmentDirect peers
- MKG: Independent creative events and experiential marketing agency producing live brand experiences. Comparable mid-sized, independent agency serving brand and B2B event clients.
- SJM Concerts: UK concert and live events promoter producing tours, festivals, and arena shows. Comparable mid-sized UK promoter with similar music industry client base.
- Smyle: UK-based creative events and brand experience agency. Comparable mid-sized independent delivering brand activations, conferences, and live experiences for enterprise clients.
- Marshall Arts: Independent UK live music promoter and events producer. Closely comparable as a similarly-sized, independent UK promoter competing in the same mid-market festival and concert space.
- Festival Republic: UK-based live music festival promoter and producer operating Reading, Leeds, and Download festivals. Directly comparable as a UK festival promoter of similar vintage and focus on large-scale outdoor events.
- Crosstown Concerts: Independent UK concert promoter producing live music events across London and the UK. Closely comparable mid-sized, independent UK promoter competing for similar artists and venues.
Broad incumbents
- Live Nation UK: UK arm of the world's largest live entertainment company. Dominant UK concert and festival promoter with overlapping artist liaison, advancing, and production service capabilities.
- Jack Morton Worldwide: Global brand experience agency producing live events, conferences, and experiential marketing for enterprise clients. Overlaps in brand activation and corporate event production but at much larger scale.
- AEG Presents: Global concert promoter and venue operator with significant UK operations. Overlaps in concert and festival promotion but operates at vastly larger scale across a global portfolio.
- IMG (WME | IMG): Global talent representation and events business. Both a long-standing client of Full Fat and a competitor in live event promotion and production at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Full Fat 360 social profiles
Digital presenceFull Fat 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Fat 360 leadership team
Management profileNumber of profiles
Profiles2 records
Full Fat 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Fat 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Fat 360
What does Full Fat 360 do?
Full Fat 360 is an independent events promoter and marketing agency that produces live events ranging from intimate showcases and brand activations to large-scale music festivals of 10,000 to 30,000 capacity. The company delivers full-service event production including show management, production, AV requirements, artist liaison, and advancing services, while also providing agency services to other events. It serves both consumer-led and B2B clients across fashion, lifestyle, hospitality, culture, and entertainment sectors.
Is Full Fat 360 a public or private company?
Full Fat 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Full Fat 360 founded?
Full Fat 360 was founded in 2010. It employs 11 to 50 people.
Where is Full Fat 360 based?
Full Fat 360 is headquartered in London, United Kingdom, in the Europe region.
How does Full Fat 360 make money?
Three revenue lines are on record. Event Production Services are the primary driver. The others are event Promotion and agency Services.
Who are Full Fat 360's main competitors?
Direct peers on record are MKG, SJM Concerts, Smyle, Marshall Arts, Festival Republic and Crosstown Concerts. Broad incumbents are Live Nation UK, Jack Morton Worldwide, AEG Presents and IMG (WME | IMG).
Does Full Fat 360 have an API?
No public API is recorded for Full Fat 360.
What industry is Full Fat 360 in?
Full Fat 360's product category is Event Production and Promotion Services. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 71131 and its SIC code is 7900.