What Microidea does

Microidea S.r.l. is an Italian electronics manufacturer founded in 1975 and headquartered in Albino, province of Bergamo. The company designs, develops, and manufactures electronic devices for the low-voltage industrial automation market, including automatic power factor regulators, multimeters, industrial timers, genset transfer switches, protection relays, power supplies, communication interfaces, battery chargers, and gateways. The product portfolio spans hardware-based monitoring, control, and power-quality devices built around analog and digital circuit design supported by an in-house Design and Development unit, with quality assurance delivered through optical machine inspection. Operations are anchored at a 5,000 sq. m. production facility with 18 staff, and the company holds ISO 9001:2015 certification.

The business runs on three revenue streams: own-brand Microidea branded products sold via direct channels and a US distribution partnership, customized engineering projects delivering bespoke electronic devices to client specification, and PCB assembly services for external clients. Microidea operates a vertical segmentation approach, with the industrial sector as primary and biomedical, military/avionics, and railways as secondary end markets. The company began as a contract assembler in 1975, established an internal Design and Development unit in the late 1980s to manufacture to client specification, launched its own brand lines from 2000, and partnered with US-based Richardson RFPD in 2008 to access North American power-product distribution. The corporate website supports direct commerce through a multilingual (English, Italian, Spanish) storefront with virtual cart, quotation summary, and product comparator tools.

Name

Microidea

Legal name

Microidea S.r.l.

Website

https://microidea.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Microidea S.r.l., founded 1975 in Bergamo, Italy, designs and manufactures electronic devices for low-voltage industrial automation — including power factor regulators, multimeters, protection relays, battery chargers, and gateways — serving industrial, biomedical, and military/avionics clients.

Ownership category

akta.pro rank

Product category

Industrial Automation Electronics

NAICS

Relay and Industrial Control Manufacturing (335314), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components, Nec (3679)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

PCB Assembly (PCBA/EMS) (HDAHAOAI), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

Keywords

• Industrial automation electronics
• Power factor regulators
• Low-voltage power supplies
• Custom electronic design
• Electronic component assembly

Headquarters

HQ city

Albino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Own Brand Electronic Products: Manufacturing and sale of Microidea branded product lines for industrial automation at low-voltage including power factor regulators, multimeters, timers, gensets, protection relays, and power supplies
2. Customized Engineering Projects: Design and development of custom electronic devices for third parties in industrial, biomedical, and military sectors
3. PCB Assembly Service: Electronic component assembly service for external companies in industrial, biomedical, and military sectors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Microidea designs, develops, and manufactures electronic devices for low-voltage industrial automation, including automatic power factor regulators, multimeters, industrial timers, gensets (transfer switches), protection relays, power supplies, interfaces, battery chargers, and gateways. In addition to its branded product portfolio, the company provides custom electronic device design and development services and PCB assembly services for third parties across industrial, biomedical, railways, and military/avionics sectors.

Product overview

Microidea is a company established in 1975 in the province of Bergamo, Italy, that designs and develops electronic devices for the industry market. The company operates a portfolio of branded products under the Microidea brand and provides engineering services. The product portfolio includes power factor regulators, multimeters, industrial timers, gensets (transfer switches), protection relays, power supplies, interfaces, battery chargers, and gateways. These products are targeted at the low-voltage industrial automation market. In addition to its product lines, Microidea offers customized electronic device development services for third parties and electronic PCB assembly services for industrial, biomedical, and military sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Factor Regulators Automatic power factor regulators designed to optimize energy efficiency by managing reactive power in low-voltage industrial electrical systems. Targeted at industrial automation applications.
• Multimeters Electronic measurement devices for monitoring electrical parameters in industrial applications. Targeted at industrial automation operators requiring accurate measurement.
• Industrial Timers Timer devices for controlling time-based operations in industrial automation systems. Targeted at industrial automation control systems.
• Genset (Transfer Switches) Automatic transfer switches for generators that manage power source switching between utility and backup generators. Targeted at industrial facilities requiring reliable power continuity.
• Protection Relays Electronic protection relays for monitoring and protecting electrical equipment from faults and abnormal operating conditions. Targeted at industrial electrical systems requiring safety and protection.
• Power Supplies Power supply units for industrial applications providing stable DC voltage for electronic equipment. Targeted at industrial automation control panels.
• Interfaces Communication interfaces and protocol converters for industrial automation systems integration. Targeted at industrial automation integrators and panel builders.
• Battery Chargers Industrial battery chargers for lead-acid and Ni-Cd batteries used in electrical panels, generators, and forklift trucks, with protection against short circuits, reverse polarity, and overvoltage delivering up to 15A.
• Gateway Devices Gateway devices for industrial automation connectivity and system integration. Targeted at industrial automation networks requiring device communication.
• Customized Engineering Projects Custom electronic device design and development services for third parties across industrial, biomedical, railways, and military/avionics sectors. Targeted at enterprises requiring tailored electronic solutions.
• PCB Assembly Service High-quality electronic component assembly services for companies in industrial, biomedical, and military sectors, with optical machine inspection for total quality guarantee. Targeted at enterprises needing contract electronics manufacturing.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Richardson RFPDcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Microidea has collaborated with US-based Richardson RFPD since 2008, stepping into the world of POWER as a service supplier for the study, prototyping and realization of sector-related products. Richardson RFPD serves as a distribution channel for Microidea's power-related products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ABB: Global industrial automation and electrification major. Competes with Microidea in power quality, relays, and low-voltage control but at vastly larger scale across all segments Microidea serves.
• Siemens: Major industrial automation incumbent whose SIMATIC, SIRIUS, and protection relay portfolios overlap with Microidea's automation devices. Competes primarily in larger-scale deployments where Microidea cannot bid.
• Schneider Electric: Global leader in power management, industrial automation, and energy efficiency. Overlaps broadly with Microidea's power factor correction, protection relays, and power supply portfolio as part of a much larger catalog.
• Eaton: US-based power management company with significant overlap in power factor correction, protection relays, and industrial control. A broad incumbent against which Microidea's niche product lines compete.

Emerging players

• REER S.p.A. Italian mid-cap supplier of industrial safety and automation devices including relays and control devices. Smaller-scale regional peer sharing Microidea's Italian manufacturing base and industrial automation focus.

Direct peers

• Carlo Gavazzi: Swiss-headquartered manufacturer of industrial automation components including power factor controllers, energy management devices, relays, and sensors. Closely aligned product portfolio and customer base to Microidea.
• Phoenix Contact: German manufacturer of industrial connection technology, interface devices, power supplies, and automation electronics. Directly comparable in interfaces, power supplies, and gateways Microidea offers.
• Lovato Electric: Italian manufacturer of low-voltage industrial automation devices including power factor regulators, multimeters, timers, and protection relays. Closest comparable to Microidea in product mix, size, geography, and target customers.
• Finder S.p.A. Italian manufacturer of relays, timers, power supplies, and industrial control devices. Direct overlap with Microidea's industrial relays, timers, and power supply product lines, serving similar industrial automation customers globally.
• WAGO: German manufacturer specializing in interconnection and interface devices, power supplies, and automation components. Overlaps with Microidea's interface, gateway, and power supply categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microidea