What Square Design does

Square Design is a privately held, founder-led strategic design and marketing agency established in 1991 by Richard Gerritse and headquartered in Nijkerk, Netherlands. The firm serves small and medium-sized enterprises in Central Netherlands — primarily within a 70 km radius around Zeist, including Utrecht, Amersfoort, Hilversum, and Nijkerk — and also accepts digital projects on a nationwide basis. Its core offering combines strategic positioning, brand identity, advertising, print production, packaging design, and website design into a single cohesive visual system, with the explicit intent of giving SMB clients the integrated communication output typically associated with larger in-house marketing departments.

The studio's technical layer centers on Generative Imaging and Rapid Design Prototyping, in which AI image generation is used to produce multiple visual directions quickly at controlled cost, after which human direction and post-processing convert outputs into brand-consistent, print-ready artwork. An additional applied capability converts AI-generated pixel illustrations into SVG vector linework and DXF files for laser cutting, 3D printing, and engineering applications. The firm supplements this core with an ecosystem of wholly-owned sub-brands: ReclameAPK (advertising second-opinion diagnostics), MarketingDNA (brand positioning analysis), ARinSpace (DIY WebAR publishing), sport-themed calendar properties, WEBsupport (online publishing), and VerkoopEHBO (sales support materials), which function as cross-referral funnels.

Revenue is generated through quote-based professional services engagements, with transparent per-project pricing and an entry-level house style package starting at €500. Go-to-market is primarily direct: clients engage the art director from brief to delivery, supported by deep service- and geography-segmented SEO across the firm's website and sub-brand domains, a LinkedIn presence, and portfolio referrals. Production and printing execution are outsourced to specialist partners while the firm retains creative direction. The company is independently owned with no disclosed funding, no public revenue figures, and a 93% on-time delivery / 27-day average project duration cited on its website.

Name

Square Design

Legal name

Square Design

Website

https://squaredesign.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Square Design is a privately held strategic design and marketing agency founded in 1991 by Richard Gerritse in Nijkerk, Netherlands, serving SMBs in Central Netherlands. The firm offers branding, advertising, print, packaging, and website design, augmented by AI generative imaging and rapid design prototyping capabilities.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Graphic design services
• Brand identity design
• Packaging design
• Web design services
• AI image generation

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Strategisch design en branding: Project-based professional services covering brand strategy, visual identity, corporate identity, logo design, and rebranding. Delivered as one-time projects or comprehensive engagements.
2. Website design en online ontwerp: Web design and online presentation projects as part of integrated visual communication. Websites are approached as part of a larger brand and communication system.
3. Drukwerk en print begeleiding: Design and production management for brochures, flyers, posters, business cards, packaging, presentations, and signing. Production is outsourced to specialist partners while Square Design maintains creative direction.
4. Packaging design: Packaging design and label design as logical extension of brand identity and product presentation. Includes restructuring existing packaging, labels, and making files print-ready.
5. AI-beeldgeneratie en Rapid Prototyping: AI-assisted image generation and rapid design prototyping services as accelerators within broader design projects, not sold as standalone AI services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Square Design is a strategic design and marketing agency that provides branding, advertising campaigns, print design and production management, website design, and packaging design as one cohesive visual communication system for SMB companies. It differentiates via AI-powered Generative Imaging and Rapid Design Prototyping, which enable clients to rapidly see multiple design directions before committing to a full trajectory.

Product overview

Square Design is a strategic design and marketing agency serving SMBs in Central Netherlands (region around Zeist, including Utrecht, Amersfoort, Hilversum, Nijkerk). The company offers an integrated portfolio of services centered around strategic design, advertising, print production, and websites as one cohesive visual system. Their core differentiator is Generative Imaging and Rapid Design Prototyping capabilities, combined with traditional branding and packaging services. The company operates several sub-brands including ReclameAPK (diagnostic tool), MarketingDNA (brand analysis), ARinSpace (WebAR), Formule 1 Kalenders (promotional calendars), and WEBsupport (online publishing). AI is used exclusively as an accelerator for production and variants, never as replacement for strategy or quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Design & Advertising Strategic design and advertising services including brand strategy translation to a cohesive visual system, advertising campaigns that fit within one visual and strategic line, from online ads to offline campaigns and signing. Designed for SMB companies in Central Netherlands.
• Print Design & Print Management Design and production management for brochures, flyers, posters, business cards, packaging, presentations, and signing. Production is outsourced to specialist partners while Square Design maintains creative direction.
• Website Design & Online Design Website design and online presentation as part of overall marketing, brand and communication strategy. Websites are approached as part of a larger system, creating recognition, calm and trust.
• Brand Consistency & House Style Design Brand consistency and style guide services ensuring visual identity is maintained across all expressions, from website to print materials. Entry-level house style design package starts at €500.
• Packaging Design Packaging design as a logical extension of brand identity and product presentation. Services include packaging redesign, labels and stickers, making files print-ready, and visual alignment between packaging and branding.
• Positioning & Brand Experience Positioning and brand experience services providing solutions for positioning questions, fully tailored to client needs, from startup to established company.
• Generative Imaging & Rapid Design Prototyping AI-powered rapid design exploration service allowing clients to quickly see multiple design directions side-by-side, from packaging to advertising materials. Square Design claims to be the only studio in the region with full control over AI image generation.
• ReclameAPK (Advertising Assessment) A 'second opinion' check service for evaluating whether communication materials still meet requirements and identifying additional possibilities.
• MarketingDNA (Brand Analysis) Analysis service to discover the organization's DNA important for branding, marketing and brand positioning. Helps identify ideal customers, their needs, and what makes the company unique.
• ARinSpace (WebAR DIY Publishing) WebAR 'Drag & drop' service allowing users to scan a QR code and publish directly on iOS and Android without app development.
• WEBsupport (Online Publishing) Online publishing for advertising materials, including banner advertisements, brochures and simple catalogs in specific workshop environments.
• Sport & Formula 1 Calendars (Promotional Products) Sports-themed calendars and promotional materials that keep a company visible with customers throughout the year, rights-free and cheaper than ADS campaigns.

Quantifiable outcome

• +17% sales increase for Bosal ECI catalog redesign
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record.

• PayPalOthersPayPal is used as a payment processing provider for the Service. Its Privacy Policy governs the handling of personal data for payment transactions.
• MollieOthersMollie is used as a payment processing provider for the Service. Its Privacy Policy governs the handling of personal data for payment transactions.
• iDEALOthersiDEAL is used as a payment processing provider for the Service. Its Privacy Policy governs the handling of personal data for payment transactions.
• ICScardsOthersICScards is used as a payment processing provider for the Service. Its Privacy Policy governs the handling of personal data for payment transactions.
• Google AnalyticsTechnology or IntegrationGoogle Analytics is used as a web analytics service to track and report website traffic. Data collected is used to monitor and analyse the use of the Service.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Verve: Amsterdam-based creative agency offering branding, design, and integrated campaigns. Comparable service offering to Square Design, with similar focus on Dutch regional clients and SMB/mid-market segments.
• BrandNew: Dutch brand and design agency providing brand strategy, identity, and packaging design. Comparable to Square Design's strategic branding and packaging work, with similar Dutch SMB client focus.
• Natwerk: Dutch independent creative agency focused on branding, design, and campaign work for SMB and mid-market clients. Closely comparable to Square Design in target segment, geographic focus on the Netherlands, and integrated design services.
• Resoluut: Dutch design and branding studio offering brand identity, visual communication, and web design. Directly comparable to Square Design in service mix and SMB/mid-market positioning, serving clients across the Netherlands.
• Dawn: Amsterdam-based design and branding agency serving purpose-driven and commercial brands. Comparable to Square Design in offering integrated branding and visual identity, but positioned in the premium segment with larger clients.
• Brave New Work: Dutch creative agency delivering branding, design, and digital experiences for SMB and mid-market clients. Directly comparable to Square Design in service portfolio and Dutch regional market focus.

Broad incumbents

• Total Design: Amsterdam-based strategic design agency with a broad portfolio across branding, communication, and product design. Comparable to Square Design in offering strategic design and branding services, but operates at much larger scale and serves enterprise and government clients across multiple sectors.
• Achtung!: Amsterdam-based creative agency offering brand strategy, advertising, and digital design. Comparable service portfolio to Square Design, including branding and integrated campaigns, with a much larger team and corporate client base.
• Studio Dumbar: Rotterdam-based design studio specializing in visual identity, branding, and strategic design. Directly comparable service offering to Square Design's strategic design and huisstijl work, with a stronger portfolio in cultural and public-sector branding.
• KesselsKramer: Amsterdam- and London-based independent creative agency working in advertising, branding, and communication design. Comparable to Square Design in providing strategic creative and brand work, but with significantly larger scale and international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Design