Kiss 108
- Company typePublic
- Founded-
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Kiss 108 firmographics
Firmographics- Name
- Kiss 108
- Legal name
- iHeartMedia, Inc.
- Website
- https://kiss108.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kiss 108 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Kiss 108 is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kiss 108 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Advertising & Sponsorships: Radio advertising sales to local and national brands, including on-air mentions, digital ads on the station website, and sponsored content integrated into programming and playlists. Revenue generated through branded contests, artist partnerships, and venue sponsorships.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kiss 108 product offering
Product offeringCore offering
Kiss 108 (WXKS-FM) is a Boston-area CHR (Contemporary Hit Radio) station broadcasting at 107.9FM, owned and operated by iHeartMedia, Inc. The station delivers hit music programming, morning shows (Billy & Lisa in the Morning, Mikey V, Frankie V & Gianna midday), entertainment news, podcasts, contests, and live event coverage to the Greater Boston metro area. Programming is distributed free-to-listen across FM broadcast, the iHeartRadio mobile app, the station's website, smart speakers, and on-demand podcast platforms.
Product overview
Kiss 108 (WXKS-FM) is a hit music radio station serving the Boston market, operated by iHeartMedia. The product portfolio consists of a core broadcast radio station supplemented by multiple on-demand podcast products, a mobile streaming platform through the iHeartRadio App, and listener engagement features including Top 30 Countdown charts and Contests & Promotions. The morning show Billy & Lisa in the Morning serves as the flagship program, with companion podcast The After Show extending audience engagement. Midday programming includes The VBros show, both available as on-demand podcasts. The station positions itself as Boston's #1 Hit Music Station, featuring contemporary artists and pop culture coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Kiss 108 (WXKS-FM) FM Broadcast Free over-the-air CHR (Contemporary Hit Radio) broadcast delivering contemporary hit music, morning shows, midday programming, contests, entertainment news, and local content to adult listeners in the Boston metro area.
Companies that use Kiss 108
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Kiss 108 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Kiss 108 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iHeartMediacoreKiss 108 is owned and operated by iHeartMedia, the largest radio broadcast company in the United States. The station operates under the iHeartRadio digital platform and leverages corporate resources for national advertising sales, programming syndication, and technology infrastructure. Parent company-wide layoffs in 2025 affected station staff including longtime employee Winnie Akoury.
- FCCcoreFederal Communications Commission regulatory body overseeing broadcast licensing, public file requirements, and political advertising compliance for WXKS-FM license holder.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kiss 108 competitors and assessment
Company assessmentBroad incumbents
- Townsquare Media: Townsquare Media operates hundreds of radio stations across small and mid-sized U.S. markets. While not directly competing in Boston, it is broadly comparable in advertising-driven business model and dependence on traditional radio listening.
- Cumulus Media: Cumulus Media is a major U.S. commercial radio operator with national reach across many markets. Competes with iHeartMedia-owned stations including Kiss 108 for local and national advertising budgets.
- Beasley Media Group: Beasley Media Group operates a portfolio of radio stations including Boston-market properties. Competes with Kiss 108 for Boston ad dollars and shares the broader structural challenges and opportunities of U.S. commercial radio.
- SiriusXM Holdings: SiriusXM is a satellite and streaming audio subscription service competing with terrestrial radio stations like Kiss 108 for listener time and advertising budget allocation. Overlaps in CHR-format music programming and audio advertising inventory.
- Audacy: Audacy is one of the largest U.S. radio broadcast operators, owning competing stations in Boston (e.g., WBQT/Hot 96.9). Overlaps with Kiss 108 in the Boston advertising market while operating a national radio and podcast portfolio.
Emerging players
- Spotify: Spotify is the leading global music streaming platform and increasingly a competitor to traditional radio for advertising-supported audio consumption. Although not a direct format competitor, it captures the same adult 18-34 audience and is winning the share-of-ear battle.
Direct peers
- B96 (iHeartMedia Chicago): B96 is iHeartMedia's CHR station serving the Chicago metro, the same format and ownership structure as Kiss 108. Comparable audience profile, advertising revenue mix, and signature live events (e.g., B96 Jingle Bash).
- KIIS FM (iHeartMedia Los Angeles): KIIS FM is iHeartMedia's CHR format station in Los Angeles, a direct format and corporate peer to Kiss 108. Comparable in target demographic (adults 18-34/49), ad-sales model, and dependency on iHeartRadio's digital ecosystem for simulcast streaming.
- Z100 (iHeartMedia New York): Z100 is iHeartMedia's flagship CHR/Top 40 station in New York City, operating under the same parent and corporate structure as Kiss 108. Both stations share identical advertising-driven revenue models, iHeartRadio digital integration, and contemporary hit radio format targeting 18-49 adults.
- Power 96 (iHeartMedia Miami): Power 96 is iHeartMedia's Miami-market CHR/hip-hop station operating under identical format, ownership, and advertising-driven economics as Kiss 108. Strong peer for benchmarking event monetization and multi-market advertiser relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kiss 108 social profiles
Digital presenceKiss 108 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiss 108 leadership team
Management profileNumber of profiles
Profiles5 records
Kiss 108 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiss 108 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiss 108
What does Kiss 108 do?
Kiss 108 (WXKS-FM) is a Boston-area CHR (Contemporary Hit Radio) station broadcasting at 107.9FM, owned and operated by iHeartMedia, Inc. The station delivers hit music programming, morning shows (Billy & Lisa in the Morning, Mikey V, Frankie V & Gianna midday), entertainment news, podcasts, contests, and live event coverage to the Greater Boston metro area. Programming is distributed free-to-listen across FM broadcast, the iHeartRadio mobile app, the station's website, smart speakers, and on-demand podcast platforms.
Is Kiss 108 a public or private company?
Kiss 108 is a public company. It is classified as corporate owned and is currently operating.
When was Kiss 108 founded?
Kiss 108 was founded in -1. It employs 11 to 50 people.
Where is Kiss 108 based?
Kiss 108 is headquartered in Medford, United States, in the North America region.
How does Kiss 108 make money?
One revenue line is on record: advertising & Sponsorships.
Who are Kiss 108's main competitors?
Broad incumbents on record are Townsquare Media, Cumulus Media, Beasley Media Group, SiriusXM Holdings and Audacy. Spotify is listed as an emerging player. Direct peers are B96 (iHeartMedia Chicago), KIIS FM (iHeartMedia Los Angeles), Z100 (iHeartMedia New York) and Power 96 (iHeartMedia Miami).
Does Kiss 108 have an API?
No public API is recorded for Kiss 108.
What industry is Kiss 108 in?
Kiss 108's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.