HomePro & FairTrades

What HomePro & FairTrades does

HomePro Ltd is a UK-based, FCA-regulated insurance intermediary that issues Insurance Backed Guarantees (IBGs) to domestic installation tradespeople, established in 1999 and operating under the dual HomePro/FairTrades brand (FairTrades predates HomePro, established 1983). The company's core product is a suite of IBGs — Warranty Cover, Deposit & Warranty Cover, Multi-Site Cover, and Commercial Cover — that protect homeowners against defective workmanship and installer insolvency for up to 10 years. The technology platform integrates directly with the three main UK Competent Person Schemes (FENSA, CERTASS, ASSURE), enabling auto-issue of IBGs from Building Regulation Compliance Certificate submissions without manual processing by the installer, and triggers automated customer review requests tied to every IBG registration.

The business serves over 2,000 UK installer members across double glazing, roofing, renewable energy, bathrooms, kitchens, extensions, and general building, with deep concentration in the double glazing vertical. Revenue is generated through usage-based per-IBG fees (from approximately £22.97 per job including IPT, with no monthly standing charge or non-usage fee) plus annual membership subscriptions. Supporting the IBG product, the company distributes a 'Find a Tradesman' consumer directory, a bundled member benefits package (TradePoint discount card, fuel card savings, tool hire discounts, finance accreditation via Shermin Finance), and dedicated named account management. IBGs are underwritten by Red Sands Insurance Company (Europe) Ltd and Accelerant Insurance UK Ltd.

The company has scaled to 1.78 million+ cumulative installations covered and £6.7 billion+ of insured home improvements, with 96% annual member renewal and an average 9.6/10 customer rating across 783,813+ homeowner reviews. Operations are headquartered at the registered office in Chester, with a correspondence office in Guildford; the company serves England, Scotland, Wales, and Northern Ireland but excludes the Republic of Ireland.

Name

HomePro & FairTrades

Legal name

HomePro Ltd

Website

https://homepro.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HomePro is an FCA-regulated UK Insurance Backed Guarantee provider serving over 2,000 domestic installation tradespeople, with auto-issue integration into FENSA, CERTASS, and ASSURE Competent Person Schemes and 1.78 million+ installations covered since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. IBG Fees (Per-Registration): HomePro charges members on a per-IBG-issued basis. Members pay only when they actually register an Insurance Backed Guarantee — there is no monthly standing charge, non-usage fee, or subscription cost for quiet periods. This is the primary revenue stream. Pricing varies by installation type, contract value, and level of cover required.
2. Membership Fees: Annual membership fee for access to IBG issuance, dedicated account management, customer review tools, member profile page, and access to all membership benefits including TradePoint card, fuel card discounts, and tool hire savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HomePro provides FCA-regulated Insurance Backed Guarantees (IBGs) to UK domestic installation tradespeople, including glaziers, roofers, builders, and renewable energy installers. The company offers four IBG products (Warranty Cover, Deposit & Warranty Cover, Multi-Site Cover, and Commercial Cover) with auto-issuance integrated directly into FENSA, CERTASS, and ASSURE Competent Person Schemes. Membership also includes a Find a Tradesman directory, TradePoint discount card, automated customer review generation, dedicated account management, and TrustMark accreditation through its FairTrades brand.

Product overview

HomePro is an FCA-regulated Insurance Backed Guarantee (IBG) provider for UK tradespeople, established in 1999. The core product is Insurance Backed Guarantees, offered in four types: Warranty Cover (core 10-year protection), Deposit & Warranty Cover (adds up to £10,000 deposit protection), Multi-Site Cover (for new build developments), and Commercial Cover (for non-domestic properties). The platform integrates with FENSA, CERTASS, and ASSURE Competent Person Schemes for auto-issuance of IBGs. Supporting the IBG product, HomePro offers a Find a Tradesman directory, TradePoint discount card (10% off at 500+ outlets), fuel card savings, customer review generation tools, finance solutions through Shirmin Finance, and dedicated account management. FairTrades operates as a related brand providing membership benefits and TrustMark accreditation. Additional platforms include Renewable Zone for installers and a Homeowner Hub with care guides.

Differentiator

Problem solved

Functional benefit

Brands

• FairTrades: Trading name associated with HomePro, referenced alongside HomePro in member testimonials and marketing materials as part of the same organization offering IBG services and TrustMark accreditation.

Products and services

• Insurance Backed Guarantees (IBGs)
• Warranty Cover
• Deposit & Warranty Cover
• Multi-Site Cover
• Commercial Cover
• Find a Tradesman Directory
• TradePoint Card
• Fuel Card Savings
• Finance Solutions
• Renewable Zone
• Homeowner Hub
• Warranty Activation Portal
• FairTrades Membership

Quantifiable outcome

• Homeowners are up to 60–67.45% more likely to choose a quote including an IBG over one without (company research, cited as 'up to 67.45%' on double glazing page, 'over 60%' on membership benefits page)
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Red Sands Insurance Company (Europe) LtdcoreOthersPrimary IBG underwriter alongside Accelerant Insurance UK Ltd. Red Sands is registered in Gibraltar (company number 87598) and regulated by the Gibraltar Financial Services Commission. It is a member of the UK's FSCS and the Association of British Insurers.
• Accelerant Insurance UK LtdcoreOthersCo-underwriter of HomePro IBGs alongside Red Sands Insurance. Registered in England (company number 03326800) at One Fleet Place, London. Authorised by the Prudential Regulation Authority and regulated by the FCA (FRN 207658).
• FENSA (FENSA Limited)coreTechnology or IntegrationFENSA is one of the three main Competent Person Schemes for double glazing in England. HomePro is an approved IBG provider integrated with FENSA, enabling auto-issue of IBGs directly from FENSA building regulation compliance certificate registrations. Installers process the job once with FENSA and HomePro handles the rest.
• CERTASS (CERTASS Limited)coreTechnology or IntegrationCERTASS is a Competent Person Scheme for glazing and construction in England. HomePro is an approved IBG provider with auto-issue capability for CERTASS-registered installers. Enables frictionless IBG issuance without manual processing by the installer.
• ASSURE CertificationcoreTechnology or IntegrationASSURE is a Competent Person Scheme for building regulation compliance in England. HomePro is an approved IBG provider integrated with ASSURE for auto-issue of Insurance Backed Guarantees from building regulation certificate submissions.
• TrustMarkcoreStrategic or Co-development PartnerTrustMark is the UK government's endorsed quality scheme for household improvements. FairTrades membership grants TrustMark accreditation, enabling members to display the TrustMark logo — a significant trust signal for homeowners. TrustMark covers home improvements, repairs, and maintenance.
• TradePoint (B&Q)coreGTM or Marketing PartnerTradePoint is a trade division of B&Q with 500+ outlets nationwide. HomePro members receive a free TradePoint card with a guaranteed 10% discount on all purchases (no minimum spend), compared to non-members who need £250–£1,000 spend to qualify for 5–10%. Standard members save an average of £146/year; one member saved £1,246 in a single year. Over 60,000 products included.
• The Fuel Card PeopleminorGTM or Marketing PartnerHomePro has negotiated a discounted fuel card for members through The Fuel Card People. Members can save up to 10p per litre at 7,000 filling stations across the UK. Fixed weekly pricing, monthly direct debit, HMRC-approved invoicing. No minimum spend required.
• Travis PerkinsminorGTM or Marketing PartnerHomePro members receive up to 55% discount on tool hire from Travis Perkins as part of the membership benefits package. Combined with TradePoint and Wickes (via TradePro membership) to provide comprehensive trade cost savings.
• Wickes (via TradePro Membership)minorGTM or Marketing PartnerHomePro members receive discounts at Wickes through a TradePro membership benefit. Combined with TradePoint and Travis Perkins discounts for tools and materials cost savings.
• Shermin FinanceminorGTM or Marketing PartnerHomePro enables members to become accredited to offer finance to their customers through Shermin Finance. Members can offer interest-free and 3-year payment plans to qualifying customers. Members earn a commission on approved finance agreements.
• Best Van DealsminorGTM or Marketing PartnerHomePro members have access to van purchase discounts through Best Van Deals as part of the membership benefits package.
• FairTradescoreStrategic or Co-development PartnerFairTrades is a UK trade body established in 1983 that partners with HomePro to offer IBGs and TrustMark accreditation to its members. Many testimonials refer to 'FairTrades/HomePro' as a combined entity. FairTrades predates HomePro (est. 1999) and is the older brand in the partnership. HomePro is the IBG product brand; FairTrades is the trade association/network brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QANW (Quality Assured National Warranties): UK home improvement warranty provider offering insurance-backed guarantees to installers across multiple trades. QANW competes directly with HomePro for installation company memberships and operates a similar trust-mark-anchored value proposition.
• DGCOS (Double Glazing & Conservatory Ombudsman Scheme): UK consumer protection and dispute resolution scheme for the double glazing and conservatory industry. Operates as a parallel membership/registration body with overlapping installer customer base, competing for trust-signal positioning in the same segment.
• GGFi: UK-based glazing industry warranty and IBG provider serving the same double glazing installer base. GGFi offers comparable FCA-regulated IBG products and is a direct competitor for FENSA/CERTASS/ASSURE-registered installer memberships.

Broad incumbents

• Hiscox: UK specialty insurer serving SMBs, trades, and professionals with tailored commercial insurance products. Overlapping in trade and small business insurance intermediation, but operating as a regulated carrier with a broader product portfolio than HomePro's IBG specialism.
• Allstate Protection Plans (formerly SquareTrade): Global extended warranty and protection plan provider offering appliance, electronics, and home warranty products at scale. Operates in adjacent warranty/guarantee space with broader product portfolio and stronger distribution, though focused on consumer warranty rather than UK trade IBGs.

Emerging players

• Simply Business: UK SMB insurance broker providing business insurance to small trades and service companies. Comparable UK SMB trade focus and intermediation model, though broader across commercial lines rather than specialising in IBGs.
• Next Insurance: US-based digital insurance platform targeting SMBs and trades with streamlined policy purchase and integrated workflows. Comparable business model in serving trade professionals with embedded, technology-driven insurance products, though focused on general commercial cover rather than IBGs.
• Thimble: US-based on-demand insurance platform for small businesses and tradespeople offering flexible, pay-as-you-go policies. Comparable usage-based pricing model and SMB trades focus, though operating in a different geography and product mix.
• Superscript: UK-based digital insurance broker for SMBs, offering tailored commercial cover with a tech-led platform. Comparable digital-first intermediation model targeting UK small businesses, with partial overlap in trade-focused cover.

Others

• TrustMark: UK government-endorsed quality scheme for household improvements, providing registered firm accreditation and consumer-facing trust signals. Operates as an ecosystem partner through which FairTrades/HomePro members gain TrustMark endorsement, rather than a direct competitor in IBG issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrustedBuilders
• Facebookfacebook.com/HomeProFairTrades
• LinkedInlinkedin.com/company/1638859/admin/dashboard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomePro & FairTrades