Rellik

What Rellik does

Rellik, trading under the legal entity Affinity Portobello Limited, is a London-based vintage designer fashion retailer operating since 1999. The business is anchored by a single physical storefront at 8 Golborne Road in the Portobello Road area of West London and an e-commerce storefront at relliklondon.co.uk, with global shipping via DHL. The curated inventory comprises over 4,521 authenticated vintage pieces spanning the 1960s to the present day, sourced from designers including Chanel, Hermès, Comme des Garçons, Issey Miyake, Yohji Yamamoto, Alaïa, Yves Saint Laurent, Vivienne Westwood, Thierry Mugler, Helmut Lang, Jean Paul Gaultier, Ann Demeulemeester, and Maison Margiela. Pricing per item ranges from approximately £65 (entry-level jewellery) to £1,695+ (premium eveningwear), positioning the assortment firmly in the luxury vintage segment. The company also offers gift cards in £50, £100, and £200 denominations.

The business operates three distinct revenue streams. First, direct-to-consumer retail sales through both the physical store and the WooCommerce-powered e-commerce platform, with prices publicly disclosed per item and inclusive of VAT. Second, a consignment and buy-from-public service that acquires inventory directly from sellers and resells it, functioning as a low-cost supply channel and a seller-facing relationship. Third, a stylist loan and rental service that provides vintage pieces to fashion industry professionals — editorial stylists, photographers, film and television productions — for shoots and campaigns. Supporting technology is entirely off-the-shelf: WooCommerce for storefront and order management, ShipStation for fulfillment logistics, Mailchimp for email marketing, Google Analytics for web traffic analysis, and Instagram as the primary social channel. There is no proprietary technology, no AI/ML component, and no app or API offering.

The customer base is split between fashion-forward individual consumers (primary) seeking rare archival designer pieces, professional stylists and production houses (primary, B2B) sourcing vintage for editorial use, and sellers/consignors (secondary) offloading vintage collections. Rellik operates with a 1–10 employee headcount, is privately held with no disclosed institutional investors or parent company, and has no public listing. The company is UK-domiciled, registered in England and Wales (company number 03841094), and ships globally despite its single physical retail location. The business model is fundamentally a high-curation, low-scale boutique retail operation whose value is driven by 25+ years of accumulated curation expertise, brand reputation among fashion insiders, and authenticated inventory of rare designer pieces rather than by technology, scale, or capital intensity.

Name

Rellik

Legal name

Affinity Portobello Limited

Website

https://relliklondon.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Rellik is a London-based vintage designer fashion retailer (operating since 1999) that sells curated, authenticated pieces from houses like Chanel, Hermès, and Comme des Garçons via a single Portobello Road store and a global e-commerce site, supplemented by consignment and stylist rental services.

Ownership category

akta.pro rank

Product category

Vintage Designer Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

akta.pro secondary industries

Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN), Jewelry, Watches & Accessories Resale (CRAFAGAJ), B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)

Keywords

• Vintage designer fashion
• Consignment clothing retail
• Luxury vintage accessories
• Stylist clothing rentals
• Secondhand designer apparel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Sales: Direct sales of curated vintage designer clothing, accessories, and jewellery to consumers through their e-commerce platform and physical store.
2. Consignment: Buys and accepts consigned clothing from the public, then resells these items.
3. Stylist Loans / Rental Service: Loans clothing to the fashion industry as a rental service for photoshoots and editorial use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rellik is a London-based vintage designer fashion retailer operating since 1999, selling curated authenticated clothing, accessories, and jewellery from designers such as Comme des Garçons, Issey Miyake, Yohji Yamamoto, Alaïa, Yves Saint Laurent, Vivienne Westwood, and Maison Margiela. The company also buys and consigns vintage pieces from the public and provides rental/loan services to stylists and fashion industry professionals.

Product overview

Rellik is a London-based vintage designer clothing retailer and consignment specialist operating since 1999. The business operates as a unified e-commerce platform (powered by WooCommerce) offering a curated collection of over 4,500 vintage designer pieces spanning primarily from the 1960s to the present day. The product portfolio centers on three core offerings: Women's Vintage Clothing, Men's Vintage Clothing, and Vintage Jewellery & Accessories. Supporting services include a Consignment & Selling Service for acquiring pieces from the public and a Stylist Loans & Rental Service for industry professionals. Gift Cards serve as an ancillary revenue stream. The company is distinguished by its careful curation of high-end designer pieces including rare archival items from Comme des Garçons, Maison Margiela, Vivienne Westwood, and other avant-garde fashion houses.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Vintage Clothing Curated vintage womenswear including dresses, suits, skirts, tops, coats, and special occasion wear from prestigious designers, sold to fashion-conscious individual consumers via the Portobello Road store and e-commerce site.
• Men's Vintage Clothing Curated vintage menswear collection featuring designer suits, shirts, trousers, and outerwear from iconic fashion houses, sold to individual consumers in-store and online.
• Vintage Jewellery & Accessories Curated selection of vintage and designer jewellery including statement necklaces, earrings, brooches, belts, handbags, and sunglasses from luxury fashion houses, sold to individual consumers.
• Consignment & Selling Service Service allowing members of the public to sell or consign vintage designer clothing and accessories to Rellik, providing a trustworthy channel to monetize valuable vintage pieces through the store and e-commerce platform.
• Stylist Loans & Rental Service Loan and rental service providing authenticated vintage designer clothing to stylists, photographers, and film/TV production teams for editorial shoots, advertising campaigns, and productions.
• Gift Cards Digital and physical gift cards available in denominations of £50, £100, and £200, valid for 12 months from purchase for use online at relliklondon.co.uk or in-store at the Portobello Road location.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Rokit: London-based vintage clothing retailer with both physical stores and e-commerce. Comparable to Rellik in geographic market and broad vintage retail category, though typically positioned at more accessible price points and broader style coverage.
• Decades: Los Angeles vintage luxury boutique known for archival designer pieces from Chanel, Dior, and other iconic fashion houses. Closely comparable to Rellik in the curated high-end vintage designer segment with strong stylist and celebrity clientele.
• Beyond Retro: UK-based vintage clothing retailer with multiple stores and strong e-commerce presence. Comparable to Rellik in the UK vintage retail space but positioned more toward streetwear and everyday vintage rather than archival luxury.
• A Second Chance: Paris-based boutique specializing in pre-owned luxury designer vintage pieces including Chanel, Hermès, and Yves Saint Laurent. Directly comparable to Rellik in high-end curated vintage luxury with strong stylist and editorial clientele.
• The RealReal: US-based online luxury consignment and resale marketplace for authenticated pre-owned designer fashion, accessories, and jewellery. Closely comparable to Rellik in product category (designer vintage) and consignment model, but at significantly greater scale.
• Resurrection Vintage: Los Angeles boutique specializing in rare vintage designer and couture pieces from Chanel, Dior, Yves Saint Laurent, and others. Highly comparable to Rellik in archival luxury vintage curation with both retail and celebrity styling services.
• Vestiaire Collective: Global luxury resale marketplace for pre-owned designer fashion and accessories. Directly comparable to Rellik in vintage/pre-owned luxury but operates at massive scale with C2C consignment, proprietary authentication, and global logistics.
• What Goes Around Comes Around: US-based vintage luxury retailer specializing in authenticated pre-owned Chanel, Hermès, and other high-end designer pieces. Directly comparable to Rellik in curation of archival designer inventory, with both physical and online presence.
• Collector Square: European online resale platform for pre-owned luxury fashion and accessories with authentication services. Comparable to Rellik in luxury resale model and geographic market overlap, with a particular strength in handbags and accessories.

Broad incumbents

• 1stDibs: Online marketplace for luxury items including vintage fashion, jewellery, and accessories. Comparable to Rellik in the high-end vintage designer category but operates as a broader marketplace across furniture, art, and jewellery in addition to fashion.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rellik