What Goes Around Comes Around
WGACA, founded in 1993, authenticates and resells pre-owned luxury handbags, accessories, jewelry, watches, and clothing from brands including Hermès, Chanel, and Louis Vuitton via e-commerce, two US retail flagships, live shopping, and marketplace partnerships, serving global luxury consumers and collectors.
- Company typePrivate
- Founded1993
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What What Goes Around Comes Around does
What Goes Around Comes Around (WGACA), founded in 1993 and headquartered in Jersey City, NJ, is a private U.S. company that authenticates and resells pre-owned luxury designer goods. The catalog spans handbags, accessories, jewelry, watches, clothing, and a men's collection across 20+ brands including Hermès, Chanel, Louis Vuitton, Christian Dior, Gucci, Fendi, Prada, Bottega Veneta, and Balenciaga. Pricing runs from approximately $195 to over $75,000, with Hermès Birkin bags priced $14,950–$49,500 and Chanel certified pre-loved items reaching $6,950+.
The core technology and value proposition is expert authentication backed by 30+ years of curation, supplemented by a global sourcing network across auction houses and direct client purchases. The commerce stack combines a Demandware/Salesforce-owned DTC storefront (WhatGoesAroundNYC.com) with worldwide DHL shipping, two physical retail flagships (SoHo NYC and Beverly Hills), live-streamed shopping via 'Watch Live From The Atelier', a vintage band t-shirt sub-brand, and an Amazon marketplace partnership for certified pre-loved items. Payment flexibility is delivered through Affirm (BNPL up to $17,500) and Klarna integrations.
Revenue is generated primarily from one-time unit sales, with margin captured between acquisition cost and sale price. The customer base is split horizontally into Luxury Fashion Enthusiasts (primary) and Luxury Collectors (secondary) — both persona-level consumer segments with no named enterprise accounts and no disclosed customer concentration. The company employs 11–50 people and operates without disclosed external venture or private equity backing beyond a single $20.4M funding event in July 2016. A material pending risk is the March 2018 Chanel trademark infringement lawsuit: a 2025 New York federal jury found WGACA liable for willful infringement, awarding $4M in statutory damages, issuing a permanent injunction restricting use of Chanel branding, and ordering disgorgement of profits; WGACA is pursuing post-trial motions and an appeal to the U.S. Court of Appeals for the Second Circuit.
What Goes Around Comes Around firmographics
Firmographics- Name
- What Goes Around Comes Around
- Legal name
- What Goes Around Comes Around LLC
- Website
- https://whatgoesaroundnyc.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WGACA, founded in 1993, authenticates and resells pre-owned luxury handbags, accessories, jewelry, watches, and clothing from brands including Hermès, Chanel, and Louis Vuitton via e-commerce, two US retail flagships, live shopping, and marketplace partnerships, serving global luxury consumers and collectors.
- Ownership category
- akta.pro rank
What Goes Around Comes Around industry classification
Industry- Product category
- Pre-owned Luxury Resale
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Used Merchandise Retailers (459510), Luggage and Leather Goods Retailers (458320), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Authenticated Luxury Resale Marketplaces (CRAKAKAA)
- akta.pro secondary industries
- Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE), Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN), Jewelry, Watches & Accessories Resale (CRAFAGAJ), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
Keywords
Where What Goes Around Comes Around is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
What Goes Around Comes Around business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time transaction sales of pre-owned authenticated luxury goods including handbags, accessories, jewelry, watches, and clothing. Revenue generated from margin between acquisition cost and sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on brand, condition, and rarity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
What Goes Around Comes Around product offering
Product offeringCore offering
WGACA sells authenticated pre-owned luxury designer goods — handbags, accessories, jewelry, watches, clothing, and men's items — from brands including Hermès, Louis Vuitton, Chanel, Prada, Gucci, Fendi, and Christian Dior. Distribution spans an own e-commerce site with worldwide shipping, two flagship retail showrooms (SoHo NYC, Beverly Hills), an Amazon marketplace partnership, and live-stream shopping events.
Product overview
What Goes Around Comes Around (WGACA) operates a pre-owned luxury resale platform offering authenticated designer handbags, accessories, jewelry, watches, and clothing from over 20 luxury brands including Hermès, Louis Vuitton, Chanel, Prada, Gucci, and Fendi. The core offering centers on verified pre-owned luxury goods complemented by a curated editorial program and luxury lifestyle content. The platform integrates buy-now-pay-later payment options through Affirm and Klarna, live shopping capabilities, and international shipping via DHL. The business model combines e-commerce with physical retail locations in SoHo (NYC) and Beverly Hills, supported by a sell-to-us service for customers wishing to consign authenticated luxury pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Owned Luxury Handbags Authenticated pre-owned luxury designer handbags from brands including Hermès, Louis Vuitton, Chanel, Gucci, Fendi, Prada, and Christian Dior. Each piece is verified through WGACA's 30+ year authentication process and sold through e-commerce and retail showrooms.
- Pre-Owned Designer Accessories Curated collection of pre-owned luxury accessories including wallets, belts, scarves, bag charms, key holders, sunglasses, travel accessories, and tech accessories from luxury designer brands.
- Pre-Owned Jewelry & Watches Investment-worthy pre-owned jewelry and watches including Chanel CC Earrings, Christian Dior CD Necklace, Hermès Clic Clac bracelets, Chrome Hearts pieces, and luxury watches including Rolex.
- Pre-Owned Luxury Clothing (Women’s and Men’s) Vintage luxury clothing including designer suits, skirt suits, blazer sets, tops, swimwear, and loungewear from luxury fashion houses, plus the men's collection of bags, jewelry, watches, and accessories from top designer brands.
- Vintage Band T-Shirts Curated collection of vintage band t-shirts featuring iconic designs from The Rolling Stones, Guns N' Roses, and Queen's Tour merchandise.
Quantifiable outcome
- Pre-owned Chanel 22 bag sold on Amazon partnership at $6,950
Companies that use What Goes Around Comes Around
Customer profileSegments2 records
Ideal customer profiles2 records
What Goes Around Comes Around technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
What Goes Around Comes Around partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorAmazon partnership offering pre-loved certified Chanel items through Amazon's platform. WGACA provides authenticated pre-owned luxury goods while Amazon handles fulfillment and customer access through its marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
What Goes Around Comes Around competitors and assessment
Company assessmentDirect peers
- Fashionphile: U.S. authenticated pre-owned luxury handbag and accessories reseller with direct buyout model; directly comparable to WGACA's handbag-led assortment and authenticated resale value proposition.
- Vestiaire Collective: Global C2C luxury resale marketplace with direct shipping from Europe and Asia; competes with WGACA for authenticated pre-owned luxury handbags and accessories from the same designer maisons across overlapping geographies.
- Hardly Ever Worn It: UK-based authenticated pre-owned designer resale platform with global shipping; competes with WGACA in the same authenticated luxury resale category across overlapping customer segments in Europe and North America.
- The RealReal: The largest U.S. authenticated luxury consignment and resale platform, selling pre-owned designer handbags, apparel, jewelry, and watches; directly competes with WGACA on inventory, customer base, and authentication-driven value proposition.
- Rebag: Handbag-focused authenticated luxury resale platform; competes most directly with WGACA on pre-owned Hermès, Chanel, and Louis Vuitton handbags, with a similar buy-sell-trade model and authentication guarantee.
Broad incumbents
- 1stDibs: Online marketplace for luxury furniture, fashion, and jewelry including vintage designer pieces; overlaps with WGACA in authenticated pre-owned luxury fashion, jewelry, and watches from collector-grade brands.
- Sotheby's (Resale / Online Auctions): Global auction house with active online luxury handbag, jewelry, and accessories auctions; competes for the same collector and investment-buyer segment seeking authenticated rare and vintage luxury pieces.
- eBay (Authenticity Guarantee program): Major horizontal marketplace operating a luxury authentication program for handbags, sneakers, and watches; competes broadly with WGACA in authenticated pre-owned luxury while also serving as a distribution and resale channel for individual sellers.
Emerging players
- Luxury Garage Sale: Mid-sized authenticated pre-owned luxury reseller (Chicago-based) selling designer handbags, accessories, and ready-to-wear; comparable to WGACA in business model and curated luxury vintage positioning.
- StockX: Authenticated resale marketplace originally built for sneakers but expanding into handbags and watches; shares WGACA's authentication-centric resale model and targets aspirational luxury consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
What Goes Around Comes Around social profiles
Digital presenceWhat Goes Around Comes Around financial estimates
Financial estimateRevenue estimate
Valuation estimate
What Goes Around Comes Around leadership team
Management profileNumber of profiles
Profiles1 record
What Goes Around Comes Around funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What Goes Around Comes Around M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What Goes Around Comes Around
What does What Goes Around Comes Around do?
WGACA sells authenticated pre-owned luxury designer goods — handbags, accessories, jewelry, watches, clothing, and men's items — from brands including Hermès, Louis Vuitton, Chanel, Prada, Gucci, Fendi, and Christian Dior. Distribution spans an own e-commerce site with worldwide shipping, two flagship retail showrooms (SoHo NYC, Beverly Hills), an Amazon marketplace partnership, and live-stream shopping events.
Is What Goes Around Comes Around a public or private company?
What Goes Around Comes Around is a private company. It is classified as unknown and is currently operating.
When was What Goes Around Comes Around founded?
What Goes Around Comes Around was founded in 1993. It employs 11 to 50 people.
Where is What Goes Around Comes Around based?
What Goes Around Comes Around is headquartered in New York, United States, in the North America region.
How does What Goes Around Comes Around make money?
One revenue line is on record: product Sales.
Who are What Goes Around Comes Around's main competitors?
Direct peers on record are Fashionphile, Vestiaire Collective, Hardly Ever Worn It, The RealReal and Rebag. Broad incumbents are 1stDibs, Sotheby's (Resale / Online Auctions) and eBay (Authenticity Guarantee program). Emerging players are Luxury Garage Sale and StockX.
Does What Goes Around Comes Around have an API?
No public API is recorded for What Goes Around Comes Around.
What industry is What Goes Around Comes Around in?
What Goes Around Comes Around's product category is Pre-owned Luxury Resale. Its primary akta.pro industry code is CRAKAKAA, Authenticated Luxury Resale Marketplaces, with a secondary code of CRAKAKAE, Luxury Consignment Boutiques (Online/Offline). Its NAICS code is 458 and its SIC code is 5944.