Oval Business Solutions
Oval Business Solutions is a UK-based bespoke software consultancy (circa 30 staff, founded 2003) building custom web applications, Podio/Domino implementations, process automation, and AI-enabled enterprise solutions for SMB through enterprise clients across multiple regulated sectors.
- Company typePrivate
- Founded2003
- HeadquartersGodalming, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oval Business Solutions does
Oval Business Solutions (legal entity Oval Systems Limited) is a UK-based bespoke software consultancy founded in 2003 and headquartered at The Coach House, Godalming, Surrey. The firm operates with a team of approximately 30 professionals and provides custom web-based business applications, business process automation, systems integration, analytics and BI dashboards, mapping/GIS solutions, Google Workspace implementations, client portals, and mobile app development for organisations whose requirements are not met by off-the-shelf SaaS products.
Core technical capabilities span multiple stacks including Angular, .NET, PHP/Laravel, WordPress, Google Maps APIs, PowerBI, and cloud platforms across AWS, Azure, and Google Cloud. Oval is an IBM Business Partner since 2006 specialising in HCL Domino/XPages modernisation and a long-standing Podio (Citrix) implementation partner using Globiflow for workflow automation. The firm recently extended into AI implementation services via HCL Domino IQ and the Leona agentic AI platform, with technical leadership presenting on these at the Engage 2026 conference.
Oval's revenue model is professional services-based: project-based bespoke development, consulting, and platform implementation engagements priced per project or day rate, with no publicly disclosed pricing. Customers span SMB, mid-market, and enterprise tiers across regulated sectors (US defence, BP Lubricants, oil and gas), commercial real estate (Capital Industrial), recruitment (Vinehouse), printing, steel (FLI Structures), automotive video (CitNOW), and international development NGOs, with several relationships maintained for 20+ years.
Oval Business Solutions firmographics
Firmographics- Name
- Oval Business Solutions
- Legal name
- Oval Systems Limited
- Website
- https://ovalbusinesssolutions.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oval Business Solutions is a UK-based bespoke software consultancy (circa 30 staff, founded 2003) building custom web applications, Podio/Domino implementations, process automation, and AI-enabled enterprise solutions for SMB through enterprise clients across multiple regulated sectors.
- Ownership category
- akta.pro rank
Oval Business Solutions industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Oval Business Solutions is headquartered
LocationHeadquarters
- HQ city
- Godalming
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oval Business Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Software Development: Custom web-based application development services for businesses whose needs are not met by existing SaaS or off-the-shelf solutions. Projects range from small to enterprise-scale transformations.
- Consulting & Advisory Services: Podio consultancy, process automation consulting, and technology advisory services including day-rate engagements for process optimisation.
- Platform Implementation: Implementation and customisation of platforms like Podio, Google Workspace, and IBM/HCL Domino for clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Oval Business Solutions product offering
Product offeringCore offering
Oval Business Solutions is a bespoke software consultancy that develops tailor-made web-based business applications for organisations whose needs are not adequately met by existing SaaS or off-the-shelf solutions. The firm builds custom systems for CRM, project management, social intranets, business process automation, systems integration, analytics dashboards, and client portals using platforms including Podio, IBM/HCL Domino, Angular, .NET, and PHP/Laravel. They also implement AI capabilities through Domino IQ and modernise legacy Lotus Notes/Domino environments for enterprise clients.
Product overview
Oval Business Solutions is a bespoke software consultancy (circa 30 people, founded 2003) offering custom web-based business applications rather than a packaged software product. Their core portfolio consists of bespoke web application development, Podio low-code solutions (for CRM, project management, intranets), website/CMS development (WordPress and custom PHP), secure client portals, business process automation, systems integration, analytics/BI dashboards, Google Workspace services, mapping/GIS solutions, IBM Domino development, and mobile app development. They implement HCL Domino IQ (AI-powered email for secure environments) and emerging agentic AI tools. Services are delivered as custom implementations tailored to individual client requirements rather than standardized product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Web Application Development
Quantifiable outcome
- Time savings through automation of tax exemption certificate processes for US construction firm
- +3 more outcomes
Companies that use Oval Business Solutions
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Oval Business Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature11 records
Oval Business Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Citrix PodiocoreExtensive expertise in Podio implementation, customisation, and integration. Masterminded many Podio implementations adding functionality and connectivity. Use Globiflow for workflow automation and Podio API for custom integrations. Key platform for CRM, project management, and social intranet solutions.
- IBMcoreIBM Business Partner since 2006, specialising in Domino development with complimentary IBM products including Connections, Tivoli, and Enterprise Integrator. They've maintained enterprise-level systems for customers using IBM technology stack and are positioned to embrace new generation IBM software with open systems focus.
- GooglecoreGoogle Partner providing Google Workspace implementations and licence sales. Fill gaps not catered for by native Google Workspace apps using developer APIs and Apps Script. Expertise in Google Calendar, Google Maps, and other Google services integration.
- HCL SoftwarecoreHCL Domino partner with expertise in Domino IQ AI implementation, XPages technology, and Domino modernisation. Presented on AI-powered helpdesk solutions at Engage 2026 conference. Familiar with Leona agentic AI platform for Domino.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Oval Business Solutions competitors and assessment
Company assessmentBroad incumbents
- IBM Consulting: Global consulting arm of IBM and Oval's primary technology partner since 2006. Overlaps on Domino, hybrid cloud, and enterprise integration work; represents both a partner channel and the dominant competitor Oval must position against for large accounts.
- Node4: UK-based IT services and cloud provider offering managed services, integration, and bespoke application work to mid-market and enterprise clients. Comparable in geography and cross-stack integration remit, though broader in managed infrastructure and support.
- Thoughtworks: Global technology consultancy delivering bespoke software, enterprise modernisation, and AI engineering for large organisations. Overlaps Oval on custom enterprise applications, legacy modernisation, and platform engineering, but at vastly greater scale.
- Accenture: Global IT and consulting services firm with extensive enterprise application, integration, and AI practice. Anchors the upper end of the market Oval competes in and a likely long-term acquirer of mid-sized UK bespoke consultancies like Oval.
- Infinity Works: UK-based bespoke software, data, and cloud consultancy (now part of Accenture) delivering enterprise engineering and integration work. Comparable delivery model to Oval at materially larger scale, and a likely consolidator of mid-sized UK bespoke firms.
Direct peers
- Kubrick Group: UK technology and data consultancy delivering bespoke digital, AI, and engineering solutions to enterprise clients. Comparable in scale, geography, and consultative bespoke delivery orientation, with similar focus on complex enterprise data and systems work.
- Softwire Technology: UK bespoke software consultancy of comparable size (~150-200 staff), specialising in custom enterprise applications, integrations, and complex modernisation projects. Operates a similar high-touch, UK-delivered engagement model for enterprise and public-sector clients.
- Prominic: Specialist HCL Domino and Notes consultancy with deep modernisation and hosting expertise. Directly comparable to Oval's IBM/HCL Domino practice as one of the few external partners capable of enterprise Domino delivery and AI integration.
- Curo Group: UK specialist CRM and low-code consultancy with deep Podio expertise, delivering custom business applications and CRM implementations. Closest direct competitor for Oval's Podio/CRM and process automation line of business.
- Equal Experts: UK-headquartered bespoke software consultancy delivering custom enterprise platforms and integrations for large organisations. Closest comparable in size, geography, and delivery model to Oval, with similar focus on long-term enterprise relationships rather than offshored staff augmentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Oval Business Solutions social profiles
Digital presenceOval Business Solutions compliance and trust
Trust signalCompliance2 records
Oval Business Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oval Business Solutions leadership team
Management profileNumber of profiles
Profiles4 records
Oval Business Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oval Business Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oval Business Solutions
What does Oval Business Solutions do?
Oval Business Solutions is a bespoke software consultancy that develops tailor-made web-based business applications for organisations whose needs are not adequately met by existing SaaS or off-the-shelf solutions. The firm builds custom systems for CRM, project management, social intranets, business process automation, systems integration, analytics dashboards, and client portals using platforms including Podio, IBM/HCL Domino, Angular, .NET, and PHP/Laravel. They also implement AI capabilities through Domino IQ and modernise legacy Lotus Notes/Domino environments for enterprise clients.
Is Oval Business Solutions a public or private company?
Oval Business Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oval Business Solutions founded?
Oval Business Solutions was founded in 2003. It employs 11 to 50 people.
Where is Oval Business Solutions based?
Oval Business Solutions is headquartered in Godalming, United Kingdom, in the Europe region.
How does Oval Business Solutions make money?
Three revenue lines are on record. Bespoke Software Development is the primary driver. The others are consulting & Advisory Services and platform Implementation.
Who are Oval Business Solutions's main competitors?
Broad incumbents on record are IBM Consulting, Node4, Thoughtworks, Accenture and Infinity Works. Direct peers are Kubrick Group, Softwire Technology, Prominic, Curo Group and Equal Experts.
Does Oval Business Solutions have an API?
No public API is recorded for Oval Business Solutions.
What industry is Oval Business Solutions in?
Oval Business Solutions's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAHAEAJ, Integration, API & Middleware Consulting, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 541511 and its SIC code is 7371.