Hmong Times

What Hmong Times does

Hmong Times is a privately held community newspaper founded in 1998 that serves the Hmong American population primarily in Minnesota and Western Wisconsin, with editorial operations based in the St. Paul East Metro area. The publication produces news and feature coverage across categories including Arts, Business and Finance, Community, Education, Health, Nation/World, and Sports/Outdoors, functioning as both a local information source and a cultural forum for Hmong Americans.

The core product is the Hmong Times Newspaper, distributed both in physical print form within the Hmong community and via a WordPress-based digital publishing platform at hmongtimes.com, supplemented by a Facebook social media presence. The technical stack is conventional content management rather than proprietary — Google Analytics for WordPress is in use, and there is no mobile app, public API, SDK, or disclosed AI/ML capability. Content types range from short news items to long-form serialized journalism (e.g., 'Taken: A Family's Story Of Deportation').

The business model is advertising-driven. Hmong Times sells space and sponsored content to businesses, schools, and organizations seeking to reach Hmong consumers, including notable sponsored-content partnerships with JPMorgan Chase (financial education) and the Minnesota Department of Natural Resources (outdoor recreation). Pricing for advertising and any subscription services is not publicly disclosed. The company operates with 11-50 employees and is independently owned, with no disclosed parent company, institutional investors, funding rounds, or public financial statements.

Name

Hmong Times

Legal name

Hmong Times

Website

https://hmongtimes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hmong Times is a privately held community newspaper founded in 1998 that publishes Hmong American news, culture, and community coverage across Minnesota and Western Wisconsin via print and a WordPress-based digital platform, supported by advertising revenue.

Ownership category

akta.pro rank

Product category

Community / Ethnic Newspaper

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Community newspaper
• Ethnic media
• Local news coverage
• Multicultural journalism
• Community advertising

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The Hmong Times generates revenue through advertising, providing businesses, schools, and organizations means to connect with the Hmong Community.

Distribution channels2 records

Marketing channels3 records

Core offering

Hmong Times publishes a community newspaper (in print and online) serving the Hmong American community in Minnesota and Western Wisconsin, covering arts, business and finance, community news, education, health, nation/world news, and sports/outdoors. It also operates as an advertising channel that connects businesses, schools, and organizations with Hmong consumers through display ads and sponsored content partnerships.

Product overview

Hmong Times is a single newspaper publication offering community-focused journalism across multiple content categories including Arts, Business and Finance, Community, Education, Health, Nation/World, and Sports/Outdoors. The publication serves as a forum for the Hmong community, providing news coverage, cultural content, and informational resources. The website also offers a media kit for advertising inquiries and contact options for reader engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Hmong Times Newspaper A community newspaper (print and online) covering arts, business and finance, community news, education, health, nation/world news, and sports/outdoors for Hmong Americans in Minnesota and Western Wisconsin.
• Advertising and Sponsored Content Services Advertising placements and sponsored content partnerships that enable businesses, schools, and organizations to reach Hmong consumers across the Hmong Times print and digital editions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• JPMorgan Chase & Co.minorGTM or Marketing PartnerJPMorgan Chase provides sponsored financial education content for Hmong Times readers, including articles about mortgage rates, holiday scams, financial planning, and business cybersecurity tips.
• Minnesota Department of Natural ResourcesminorGTM or Marketing PartnerMinnesota DNR partners with Hmong Times to provide sponsored content about state parks, pollinator conservation, and outdoor recreation activities for Minnesota residents.
• Legacies of WarminorOthersHmong Times publishes articles courtesy of Legacies of War, an organization focused on the Secret War in Laos and its ongoing impacts on Hmong communities.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Korea Times: Long-established Korean-American community newspaper covering news, culture, and community events for the Korean diaspora in the U.S. Directly comparable as an ethnic Asian-American community newspaper with advertising-based monetization.
• Minnesota Spokesman-Recorder: Long-running African American community newspaper based in Minneapolis, Minnesota. Closely comparable to Hmong Times as an ethnic community newspaper serving a specific minority population in the same Twin Cities media market with advertising-based revenue.
• Sing Tao Daily: Major Chinese-language newspaper serving Chinese diaspora communities across North America. Comparable as an ethnic minority community newspaper with advertising-supported revenue, multilingual editorial, and a niche cultural audience.
• World Journal: One of the largest Chinese-language newspapers in the United States, serving Chinese-speaking immigrant communities. Comparable to Hmong Times as an ethnic community newspaper targeting an Asian diaspora audience with advertising-driven revenue.

Broad incumbents

• Gannett: Largest U.S. newspaper publisher operating USA TODAY and hundreds of local community titles across the country. Comparable as a scaled local newspaper operator, though at the opposite end of the size spectrum from Hmong Times.
• Pioneer Press: Major regional daily newspaper serving the Twin Cities of Minneapolis and St. Paul. Comparable as a local news competitor in the same geographic market but operates at broader general-interest scale rather than ethnic-niche focus.
• Star Tribune: Minnesota's largest daily newspaper and dominant general-interest local news outlet in the Twin Cities. Competes for the same local advertising dollars as Hmong Times but serves the mainstream rather than Hmong community.
• Lee Enterprises: Major U.S. community newspaper publisher with local titles across multiple states. Comparable as a community-newspaper operator reliant on local advertising revenue, though operating at significantly greater scale than Hmong Times.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hmongtimesnewspaper
• LinkedInlinkedin.com/company/hmong-times

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hmong Times