Lemino

What Lemino does

Lemino (legal entity: Công ty TNHH Lemino Việt Nam) is a Vietnamese direct-to-consumer fashion accessories brand headquartered in Hanoi at Capital Tower, 109 Tran Hung Dao Street, Hoan Kiem District. The company designs and sells an Italian-inspired product portfolio of handbags, wallets, leather goods, luggage, watches, eyewear, footwear, belts, hats, and silk scarves for women and men, organized across the Monogram Canvas, LL/Double L, Heritage, Epsom, and Iconic Monogram collections, plus a dedicated men's line (LEMINO MEN) and an entry-level sub-brand (Le By Lemino). The brand's proprietary signature is a family of monogram canvas materials (Monogram Jacquard, Denim, Gingham, Embossed, Quilted) and the Double L (LL) logo refreshed in 2025, used across bags and small leather goods to create category-wide brand identification.

The business operates a physical-first omnichannel model: 20+ owned retail showrooms spread across 10 Vietnamese cities/provinces (Hanoi, Hung Yen, Hai Phong, Quang Ninh, Da Nang, Hue, Khanh Hoa, Ho Chi Minh City, Binh Duong), located principally in AEON, Vincom, and Lotte mall properties, supplemented by a brand-owned e-commerce site (lemino.net), iOS and Android mobile apps, COD payment, 30,000 VND flat-rate shipping, a loyalty/points program (Tích điểm), and Zalo and Facebook Messenger customer-service channels. Distribution is exclusively domestic to Vietnam. Marketing is celebrity-led, anchored by a four-generation brand ambassador platform (NSND Lê Khanh, siêu mẫu Anh Thư, Á hậu Võ Hoàng Yến, Á hậu Hoàng Thùy) and runway collaborations (e.g., the 2025 'GOLDEN HOUR' show with designer NTK Hà Duy). All revenue is direct product sale at unit prices ranging from entry-level accessories under 500,000 VND to premium leather and luggage items up to approximately 12.2 million VND. The legal entity is a privately held limited liability company (Công ty TNHH) with no disclosed external funding, parent company, or public listing.

Name

Lemino

Legal name

Công ty TNHH Lemino Việt Nam

Website

https://lemino.net

Company type

Private

Operating status

Operating

Short description

Lemino is a Hanoi-headquartered Vietnamese fashion accessories brand that designs and sells Italian-inspired handbags, wallets, luggage, watches, eyewear, footwear, belts, hats, and silk scarves through 20+ owned retail showrooms in premium malls and a branded e-commerce platform, serving Vietnamese women and men.

Ownership category

akta.pro rank

Product category

Premium Fashion Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Shoe Retailers (45821), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Handbags & Purses (CRAAAJAA), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Fashion accessories retail
• Leather handbags wallets
• Premium Italian design
• Vietnamese fashion brand
• Luggage and footwear

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: Lemino generates revenue through direct retail sales of fashion accessories including handbags, wallets, shoes, luggage, watches, eyewear, belts, hats, scarves, and silk accessories. Products are sold through owned showroom/retail network (20+ locations) and a branded e-commerce website. The brand operates a physical-first model with omnichannel capabilities including mobile apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lemino is a Vietnamese fashion accessories brand that designs, brands, and sells its own portfolio of Italian-inspired products — including handbags, wallets, shoes, luggage, watches, eyewear, belts, hats, and silk scarves — under signature collections (Monogram Canvas, LL/Double L, Heritage, Epsom, Iconic Monogram), a sub-brand called Le By Lemino, and a dedicated LEMINO Men line. Sales are made directly to consumers through more than 20 owned retail showrooms across Vietnam, a branded e-commerce site, and native iOS/Android apps.

Product overview

LEMINO is a Vietnamese fashion accessories brand inspired by Italian design, offering a comprehensive portfolio of leather goods, bags, wallets, luggage, watches, eyewear, footwear, belts, hats, and silk scarves for both women and men. The product architecture consists of main LEMINO collections (Monogram Canvas, LL Collection, Heritage Collection, Epsom Collection, Iconic Monogram featuring various monogram textures) and a more accessible sub-brand called Le By Lemino. LEMINO Men serves as a dedicated line for men's accessories. The brand operates through physical showrooms across Vietnam and an e-commerce platform, positioning itself as a premium fashion accessory brand targeting modern Vietnamese consumers who value Italian-inspired elegance and contemporary style.

Differentiator

Problem solved

Functional benefit

Brands

• Le By Lemino: A sub-brand of Lemino offering fashion accessories

Products and services

• LEMINO Monogram Canvas / Iconic Monogram Collection

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NTK Hà Duy (Fashion Designer)coreStrategic or Co-development Partner · 1 January 2025Lemino collaborated with fashion designer NTK Hà Duy for the 'GOLDEN HOUR' Spring-Summer 2025 runway show held at the Age of Light monument in Hung Yen. The show featured models Hoàng Thùy and Đỗ Hà on a dramatic 25-step outdoor runway. Lemino's new Double L logo was featured on bags as the centerpiece of the collection, marking a brand refresh after a decade.
• AEON Mall VietnamcoreChannel Partner/ Reseller/ DistributorLemino operates showroom locations within AEON Mall shopping centers across Vietnam, including AEONMALL Long Bien, AEONMALL Ha Dong, AEONMALL Binh Tan, AEONMALL Tan Phu, AEONMALL Hai Phong, AEONMALL Hue, and AEONMALL Binh Duong Canary. The partnership provides Lemino with premium retail foot traffic in high-income catchment areas.
• Vincom (Vingroup)coreChannel Partner/ Reseller/ DistributorLemino operates showrooms within Vincom shopping centers across Vietnam including Vincom Royal City (Hanoi), Vincom Ocean Park, Vincom Smart City, Vincom Ocean City (Hung Yen), Vincom Thao Dien (HCMC), Vincom Vu Yen (Hai Phong), and Vincom Ha Long. Vincom's nationwide mall network provides prime retail locations for the brand.
• Lotte Center HanoiminorChannel Partner/ Reseller/ DistributorLemino operates a showroom at Lotte Center, a premium mixed-use skyscraper in the central business district of Hanoi, serving high-end urban customers.
• Apple Inc. (App Store)minorChannel Partner/ Reseller/ DistributorLemino distributes its mobile commerce application through the Apple App Store (app ID: 1581242211), enabling iOS users to browse and purchase products.
• Google (Google Play)minorChannel Partner/ Reseller/ DistributorLemino distributes its mobile commerce application through Google Play (package: vn.lemino.app), enabling Android users to access the brand's e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vascara: Vietnamese handbag and accessories brand directly competing with Lemino in the domestic premium-but-accessible tier with similar omnichannel retail and own-store strategies.
• Juno: Vietnamese footwear and accessories retailer with a strong physical retail footprint and women's fashion focus. Competes with Lemino in wallets, bags, and shoes across Vietnamese shopping malls.
• Pedro: Singapore-based accessible-luxury footwear and accessories brand with comparable premium positioning, modern design language, and Vietnam presence via department stores and own stores.
• Charles & Keith: Singapore-founded accessible-luxury footwear and accessories brand with substantial Vietnam retail presence. Closely comparable to Lemino in target customer (modern urban women), product mix (handbags, wallets, shoes), and price-tier positioning.

Broad incumbents

• MCM: Global luxury leather goods brand built on a signature monogram (Visetos) canvas pattern and a broad accessories portfolio. Highly comparable to Lemino's monogram-led brand identity, albeit at a substantially higher price tier.
• Guess: American lifestyle brand with handbags, wallets, watches, and footwear as core categories. Comparable product breadth and price-tier positioning to Lemino, with global scale Lemino lacks.
• Furla: Italian leather goods maison with handbags, wallets, and accessories as core categories. Comparable to Lemino for its Italian design heritage and monogram-style brand identity, though at a higher price tier.
• Coach: American accessible-luxury leather goods brand with signature monogram canvas heritage. Conceptually comparable to Lemino's Monogram Canvas strategy and broad accessories portfolio (bags, wallets, footwear).
• Kate Spade: American accessible-luxury accessories brand targeting women with playful, design-led handbags, wallets, and lifestyle accessories. Comparable target customer and product categories to Lemino.
• Michael Kors: Global accessible-luxury fashion house with broad accessories portfolio (handbags, wallets, watches, footwear, luggage). Comparable product mix to Lemino with established global monogram-style branding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lemino.vn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemino