Hagerty Garage + Social

What Hagerty Garage + Social does

Hagerty Garage + Social operates a chain of premium, purpose-built vehicle storage facilities combined with private social clubs for classic, collector, and exotic car and motorcycle owners. The company runs three North American locations — Van Nuys (CA), Miami (FL), and Burlington/Toronto (ON) — collectively offering approximately 94,000 sq. ft. of climate-controlled, dust-free, 24/7-secured storage with capacity for 545+ vehicles, alongside member clubhouses, kitchens, and event venues. Core technology is physical infrastructure (HVAC, humidity control, security systems) rather than software; the digital layer is a standard web/email/social presence.

The business model is subscription-driven, with monthly recurring storage memberships priced at $225-$750 per vehicle (USD, with Canadian sites in CAD), supplemented by a standalone social membership starting at $125/month that does not require a stored vehicle. All memberships carry an initiation fee. Ancillary revenue is generated through a members-only Buy + Sell Marketplace that routes transactions through Hagerty's valuation team and Broad Arrow Group auction/consignment specialists, and through service coordination fees on maintenance, detailing, transport, and related work performed by preferred partners. Go-to-market is primarily direct sales (phone/email/in-person tours) supplemented by event-driven acquisition (track days, rallies, brand co-sponsored events) and cross-promotion from the broader Hagerty ecosystem — particularly Hagerty Drivers Club, into which members are auto-enrolled.

Name

Hagerty Garage + Social

Legal name

The Hagerty Group, LLC

Website

https://garageandsocial.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Hagerty Garage + Social operates three North American premium, climate-controlled vehicle storage facilities (Van Nuys, Miami, Toronto) paired with private social clubs, serving affluent owners of classic, collector, and exotic cars and motorcycles through monthly subscriptions and bundled Hagerty ecosystem services.

Ownership category

akta.pro rank

Product category

Collector Vehicle Storage and Social Club

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSAKAGAC

Vehicle & RV/Boat Self-Storage

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

Keywords

• Vehicle storage
• Automotive social club
• Collector car storage
• Climate-controlled garages
• Motorcycle storage

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Vehicle Storage Membership: Monthly recurring membership fees for climate-controlled car and motorcycle storage with 24/7 security. Includes initiation fees. Multiple tiers: car storage, motorcycle storage, and social membership without storage.
2. Vehicle Buy/Sell Services: Facilitation of vehicle sales through Hagerty's valuation team and Broad Arrow Group consignment/auction specialists. Members can list vehicles for sale through the platform.
3. Vehicle Maintenance Services: Coordination and facilitation of vehicle maintenance services including detailing, paintless dent removal, wheel/tire repair, and transport services. Revenue generated through service coordination fees and preferred partner relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hagerty Garage + Social operates premium, climate-controlled vehicle storage facilities for classic, collector, and exotic cars and motorcycles across three North American locations (Van Nuys, Miami, Toronto). The core offering is a membership-based service combining secure vehicle storage with a social club experience, including member clubhouses, exclusive automotive events, vehicle maintenance coordination, and facilitated buy/sell services through Hagerty's valuation team and Broad Arrow Group auction specialists.

Product overview

Hagerty Garage + Social is a premium vehicle storage and social club offering featuring climate-controlled, dust-free garage units with 24/7 security across three North American locations (Van Nuys, Toronto, Miami). The core product is the Garage + Social Membership which combines vehicle storage with access to member clubhouses, social events (track days, rallies, exclusive brand events), and vehicle maintenance coordination. An add-on Buy + Sell Marketplace enables members to buy and sell vehicles with support from Hagerty's valuation team and Broad Arrow Group. A standalone Social Membership is available for automotive enthusiasts who want the community experience without vehicle storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage + Social Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broad Arrow GroupcoreStrategic or Co-development PartnerBroad Arrow Group provides consignment and auction specialist services for Garage + Social members buying and selling vehicles. When members are ready to buy or sell a vehicle, they have access to Broad Arrow's auction specialists through this preferred relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Bring a Trailer: Online collector-car auction platform recently acquired by Hagerty. Adjacent rather than competitive — they participate in the buy/sell flywheel that Garage + Social members use, but do not offer storage or physical clubs.

Broad incumbents

• Broad Arrow Group: Hagerty-owned collector car auction house that is already a Garage + Social partner for consignment/auction services. Acts as both ecosystem partner and adjacent incumbent in the collector-car transactional services market that complements storage.
• Hagerty (The Hagerty Group): Parent entity and broader automotive enthusiast platform spanning collector car insurance, media, valuation tools, and events. Drives member acquisition into Garage + Social via Hagerty Drivers Club cross-promotion.

Emerging players

• SpeedVegas / Exotics Racing: Exotic car driving experiences and track-day operator. Overlaps on the experiential/social side of Garage + Social's offering (track days, test drives) but does not provide storage.
• Honest-1 Auto Care: Premium auto service franchise that overlaps with Garage + Social's maintenance coordination and concierge-style vehicle care offerings. Not storage-focused, but competes for the same enthusiast's wallet share on services.

Direct peers

• Auto Vault: Luxury private garage storage concept catering to collector-car owners. Closely comparable on premium climate-controlled storage positioning and customer demographics.
• Driver's Edge Auto Storage: Premium climate-controlled vehicle storage operator offering similar recurring membership storage for collector and exotic cars. Direct overlap on storage-as-a-service model and customer profile.
• One80 Auto Vault: Boutique vehicle storage and member club concept competing directly for the same high-net-worth collector-car owner. Comparable purpose-built facility model with climate control and social programming.
• Classic Car Storage Club: Niche operator focused specifically on classic and collector vehicle storage with membership-style recurring access. Directly comparable in target customer and storage-centric value proposition.
• Vehicle Vault: Luxury climate-controlled vehicle storage and social club in Parker, Colorado. Direct competitor in the premium collector-car storage-with-lifestyle concept, serving an affluent enthusiast base similar to Garage + Social's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/garageandsocial
• LinkedInlinkedin.com/company/garageandsocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagerty Garage + Social