Broad Arrow Group
- Company typePrivate
- Founded2021
- HeadquartersGrosse Pointe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Broad Arrow Group firmographics
Firmographics- Name
- Broad Arrow Group
- Legal name
- Broad Arrow Auctions LLC
- Website
- https://broadarrowgroup.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Broad Arrow Group industry classification
Industry- Product category
- Collector Car Auction Services
- NAICS
- Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Broad Arrow Group is headquartered
LocationHeadquarters
- HQ city
- Grosse Pointe
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Broad Arrow Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Auction Commission: Seller's commission calculated as percentage of final hammer price plus auction marketing fee. Achieved $257 million in auction sales in 2025 with 88% sell-through rate across 949 lots.
- Private Sales: Transaction fees from private sales exceeding auction totals for first time at over $281 million across 190 transactions in 2025.
- Financing Services: $85 million in new financing through Broad Arrow Capital providing consignment advances and financing solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Broad Arrow Group product offering
Product offeringCore offering
Broad Arrow Group conducts live and online collector car auctions at prestigious global automotive events, brokers private (off-market) collector vehicle sales, and provides consignment financing through Broad Arrow Capital. The platform connects high-net-worth sellers of classic, exotic, and collector vehicles with a global bidder base, supported by valuation, research, marketing, and secure payment processing services.
Product overview
Broad Arrow Auctions is a collector car auction house offering a platform of live and online auction events for classic, exotic, and collector vehicles. The portfolio includes flagship in-person events (The Amelia Auction, The Quail Auction, Porsche Air|Water, Concorso d'Eleganza Villa d'Este, Paris Auction, Audrain Auction, Zoute Concours, Las Vegas Auction, Zürich Auction) and the Global Icons Online Auction Series. Complementary services include Broad Arrow Private Sales for off-market transactions, Broad Arrow Capital for financing solutions, and Collection Management & Estate Planning advisory services. The company also offers online bidding capabilities through its web platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Broad Arrow Auctions Live and online collector car auction platform offering global reach to buyers and sellers of classic, exotic, and collector vehicles through flagship events and online sales.
- Broad Arrow Private Sales Private sale division for discreet, off-market transactions of collector vehicles outside the public auction process, serving collectors who require confidentiality or specific timing.
- Broad Arrow Capital Financing solutions offering consignment advances and lending against collector vehicles consigned through Broad Arrow auctions. Provided $85 million in new financing in 2025.
- The Quail Auction Official auction of The Quail by The Peninsula, A Motorsports Gathering during Monterey Car Week in Carmel, California. Inaugural edition 2026 catalog featuring approximately 185 collector vehicles led by a 2003 Ferrari Enzo.
- The Amelia Auction Official auction of the Amelia Concours in Florida, one of the premier collector car events in North America.
- Concorso d'Eleganza Villa d'Este Auction Official auction partner of BMW AG for the Concorso d'Eleganza Villa d'Este at Villa Erba on Lake Como, Italy.
- The Porsche Air|Water Auction Single-marque Porsche auction held in collaboration with Air|Water by Luftgekühlt in Costa Mesa, California.
- The Zoute Concours Auction Auction held in collaboration with Zoute Grand Prix Car Week in Knokke-Heist, Belgium.
- The Las Vegas Auction Annual auction held in partnership with Concours at Wynn Las Vegas in Nevada.
- The Zürich Auction Official auction partner of Auto Zürich at The Dolder Grand Hotel in Switzerland.
- The Paris Auction New auction scheduled at The Peninsula Paris hotel during Rétromobile Week in France, featuring curated selection of collector vehicles.
- The Audrain Auction Auction held in partnership with Audrain Motor Week in Newport, Rhode Island.
- Global Icons Online Auction Series Online auction series featuring curated collections including The Patina Collective and themed sales with global bidder participation.
- Collection Management & Estate Planning Specialist services for collection strategy, research, cataloguing, marketing, and estate planning for collector vehicles, including professional handling of estate and trust dispersals.
- Online Bidding Platform Web-based digital bidding platform at bid.broadarrowauctions.com that enables remote participation in Broad Arrow auctions through browser-based and mobile live streaming, with integrated bidder registration and payment processing.
Quantifiable outcome
- 97% year-over-year growth in total transaction value
- +2 more outcomes
Companies that use Broad Arrow Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Broad Arrow Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broad Arrow Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and key.
- The Peninsula ParisflagshipPartnership with The Peninsula Paris hotel for inaugural Paris auction scheduled February 3, 2027 during Rétromobile Week. Expands European auction calendar.
- Putnam LeasingcoreStrategic partnership providing integrated leasing solutions for clients acquiring vehicles through Broad Arrow auctions. Combines auction services, insurance, and customized leasing solutions to create seamless collector car ownership experience.
- BMW AG (Concorso d'Eleganza Villa d'Este)flagshipOfficial auction partner of Concorso d'Eleganza Villa d'Este, the prestigious Italian concours event. Second annual auction in May 2026 achieved €40.8 million with 87% sell-through rate.
- MotorluxkeyPartnership with Motorlux event, the opening night of Monterey Car Week. Integration of Broad Arrow auction previews at the event.
- The Quail, A Motorsports GatheringflagshipMulti-year partnership making Broad Arrow the official auction partner for The Quail motorsports gathering during Monterey Car Week. Two-day auction at The Quail Golf Club featuring approximately 175 highly sought-after collector cars.
- Auto ZürichkeyOfficial auction partner of Auto Zürich motor show. Inaugural Zürich Auction November 2025 achieved over CHF 22 million with 87% sell-through rate across 60+ collector cars.
- Concours at Wynn Las VegaskeyPartnership with Wynn Las Vegas for annual Las Vegas Auction. Inaugural event October 2025 featured 68 collector cars including Bugatti Veyron and Mercedes-Benz 300 SL Roadster.
- Zoute Grand PrixkeyPartnership with Zoute Grand Prix Car Week for annual Zoute Concours Auction in Belgium. Inaugural auction achieved over €26 million with 78% sell-through rate.
- Air|Water (Luftgekühlt)keyPartnership with Air|Water experiential event for annual Porsche Air|Water Auction. Third annual auction in April 2026 realized $20 million with 84% sell-through rate.
Scale indicators9 records
Recent moves1 record
Broad Arrow Group competitors and assessment
Company assessmentDirect peers
- RM Sotheby's: RM Sotheby's is the leading global collector car auction house, holding flagship sales at Monterey Car Week, Amelia Island, and Villa Erba — directly overlapping Broad Arrow's marquee venues and serving the same HNW collector base.
- Bonhams: Bonhams runs the Goodwood Festival of Speed Sale and major collector car auctions in London, Paris, and Amelia Island, directly competing with Broad Arrow for premium consignments and European HNW bidders.
- Gooding & Company: Gooding & Company is a top-tier collector car auction house anchored at Monterey Car Week and Amelia Island, with a similar focus on blue-chip post-war and pre-war automobiles for the same collector demographic.
Broad incumbents
- Mecum Auctions: Mecum Auctions is the largest collector car auction company by volume, focused on broader American muscle, classics, and road art across many events annually — broader and more mass-market than Broad Arrow's premium segment.
- Barrett-Jackson: Barrett-Jackson runs high-volume televised collector car auctions in Scottsdale and other US venues, targeting a wider enthusiast audience and price range than Broad Arrow's ultra-premium niche.
Emerging players
- Bring a Trailer: Bring a Trailer operates a leading online collector car auction platform with deep enthusiast community engagement; an emerging player addressing similar buyers through a digital-first model rather than physical concours events.
Regional players
- Artcurial: Artcurial is a French auction house with a dedicated collector car department holding sales during Rétromobile Week in Paris — directly overlapping Broad Arrow's planned Paris Auction and serving the same Continental European collector base.
- Aguttes: Aguttes is a French auction house with a collector car specialty, holding sales in Paris and serving Continental European collectors — a regional alternative to Broad Arrow's European expansion.
- Coys (Coys of Kensington): Coys is a UK-based collector car auctioneer specializing in motor cars, holding sales in London and at concours events — a regional competitor in the British and European collector car market.
Others
- Hagerty Media / Hemmings: Hemmings is a long-running collector car marketplace and media platform serving the same enthusiast demographic, operating a classifieds and auctions platform adjacent to Broad Arrow's audience.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Broad Arrow Group social profiles
Digital presenceBroad Arrow Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broad Arrow Group leadership team
Management profileNumber of profiles
Profiles11 records
Broad Arrow Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Broad Arrow Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broad Arrow Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broad Arrow Group
What does Broad Arrow Group do?
Broad Arrow Group conducts live and online collector car auctions at prestigious global automotive events, brokers private (off-market) collector vehicle sales, and provides consignment financing through Broad Arrow Capital. The platform connects high-net-worth sellers of classic, exotic, and collector vehicles with a global bidder base, supported by valuation, research, marketing, and secure payment processing services.
Is Broad Arrow Group a public or private company?
Broad Arrow Group is a private company. It is classified as corporate owned and is currently operating.
When was Broad Arrow Group founded?
Broad Arrow Group was founded in 2021. It employs 11 to 50 people.
Where is Broad Arrow Group based?
Broad Arrow Group is headquartered in Grosse Pointe, United States, in the North America region.
How does Broad Arrow Group make money?
Three revenue lines are on record. Auction Commission is the primary driver. The others are private Sales and financing Services.
Who are Broad Arrow Group's main competitors?
Direct peers on record are RM Sotheby's, Bonhams and Gooding & Company. Broad incumbents are Mecum Auctions and Barrett-Jackson. Bring a Trailer is listed as an emerging player. Regional players are Artcurial, Aguttes and Coys (Coys of Kensington). Hagerty Media / Hemmings is listed as an others.
Does Broad Arrow Group have an API?
No public API is recorded for Broad Arrow Group.
What industry is Broad Arrow Group in?
Broad Arrow Group's product category is Collector Car Auction Services. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 4412.