What HD does

HD ehf. is one of Iceland's largest industrial and technical services companies, headquartered in Kópavogur and operating across six sites (Kópavogur, Mosfellsbær, Hafnarfjörður, Akranes, Akureyri, plus an embedded on-site workshop at Ísal in Straumsvík). Founded in 1998 from Hamar ehf. and built through mergers with Deili tækniþjónusta, NDT ehf., and Vélar ehf., the company combines industrial and mechanical engineering with steel fabrication, machine workshops, rotor repair, turbine and generator maintenance, and condition monitoring. Its proprietary technology stack includes 3D scanning, non-destructive testing (NDT per EN ISO 9712), vibration and material analysis, the country's only specialised sliding headstock lathe for guide vane repairs, and Iceland's largest hydraulic cylinder workshop. The Mosfellsbær rotor workshop was expanded in 2025 to repair two geothermal rotors simultaneously.

HD's business model is a sales-led B2B operation spanning four verticals: Heavy Industry (the largest segment), Energy/Utilities (geothermal and hydroelectric power stations, district heating), Aquaculture, and Fisheries. Revenue is generated through three streams: hardware sales (pumps, electric motors, valves/actuators, shaft seals, sensors, cranes, condition monitoring equipment, fishmeal equipment, oxygen generators, and chemical/lubrication products distributed from brands such as Gruetzner, MSG, Vulcan Seals, and EagleBurgmann), professional technical services (NDT, condition monitoring, pump service, rotor repair, metal grinding, steel work, lathe/milling, stainless steel pipeline fabrication, customised machine parts), and recurring service contracts for scheduled maintenance. Customer engagement is direct via dedicated equipment sales and technical divisions, supplemented by international trade show presence (Seafood Expo Global, World Geothermal Congress) and an annual customer event (HD Dagurinn). Anchored by ISO 9001:2015 certification, equal pay certification, and a 2026 Knowledge Recognition award, HD operates as a one-stop industrial services platform whose deepest competitive position is in specialised geothermal rotor repair and deep-well pumping, where it has built roughly 130 installations since 1995 and demonstrated performance to 350 metre depths and 170°C temperatures.

Name

HD

Legal name

HD ehf.

Website

https://hd.is

Company type

Private

Founded year

1998

Operating status

Operating

Short description

HD is one of Iceland's largest industrial and technical services companies, serving heavy industry, geothermal/hydro energy, utilities, fisheries, and aquaculture with equipment sales, fabrication, condition monitoring, and specialised turbine and rotor maintenance from six Icelandic sites.

Ownership category

akta.pro rank

Product category

Industrial Technical Services

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Ship Building and Repairing (336611), Electronic and Precision Equipment Repair and Maintenance (8112), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

General Industrial Machinery & Equipment (3560), Construction, Mining & Materials Handling Machinery & Equip (3530), Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)

akta.pro secondary industries

Marine MRO Parts & Consumables Distribution (TLAKAOAJ), Underwater Inspection, Maintenance & Repair (UWILD, Diving/ROV, In-water Cleaning) (IMAJAFAJ), Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

Keywords

• Industrial maintenance services
• Geothermal turbine repair
• Condition monitoring services
• Pump and valve supply
• Steel fabrication services

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment and Spare Parts Sales: HD imports and sells industrial equipment including pumps, electric motors, valves, actuators, and one of the largest selections of shaft seals in Iceland. The warehouse division handles distribution of spare parts.
2. Technical Services and Maintenance: Comprehensive technical services including condition monitoring, preventative maintenance, pump service, turbine and generator maintenance, rotor repairs, hydraulic cylinder workshop, and specialised fabrication services.
3. Service Contracts: Long-term service contracts with industrial, energy, and utility customers for scheduled maintenance and ongoing technical support.
4. Chemical Products (Lubrication Systems): Sale of chemical products including automatic lubrication stations (G-lube VIB from Gruetzner) and repair materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HD is an Icelandic industrial and technical services provider that sells industrial equipment (pumps, electric motors, valves, actuators, shaft seals, spare parts, sensors, cranes, condition monitoring equipment, chemical lubrication products, oxygen generators, fishmeal equipment) and delivers technical services (condition monitoring, NDT, turbine and generator maintenance, geothermal rotor repair, pump service, steel fabrication, stainless steel pipeline work, lathe and milling, customized machine parts, hydraulic cylinder services, and long-term service contracts) to enterprise clients in fisheries, aquaculture, energy and utilities, and heavy industry.

Product overview

HD is one of Iceland's largest industrial and technical services companies, operating as a comprehensive solutions provider in metal technology, machinery, steelwork, and technical services. The company offers a unified portfolio combining equipment sales (pumps, electric motors, valves & actuators, spare parts including shaft seals, chemical products, sensors, cranes, condition monitoring equipment, fishmeal equipment, motor protection, and oxygen generators) with extensive service offerings including condition monitoring, pump service, metal grinding, steel work, lathe and milling, stainless steel pipeline fabrication, customized machine parts, non-destructive testing (NDT), technical services, service contracts, hydraulic cylinder workshop, and turbine & generator maintenance. HD serves the fishing, aquaculture, energy, and heavy industry sectors across Iceland, providing services from needs analysis through equipment sale, installation, and long-term maintenance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Around 130 deep-well pumps designed, constructed and operated since 1995
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Syntholene Energy (Canada)coreStrategic or Co-development PartnerHD completed construction of a new pilot plant for the Canadian technology company Syntholene Energy in Húsavík, where a new generation of technology is being developed for the production of hydrogen and carbon-neutral jet fuel using geothermal energy. This represents HD's most advanced technology project to date.
• Ísal (Straumsvík)coreStrategic or Co-development PartnerHD operates an on-site service workshop at Ísal's facility in Straumsvík (Hafnarfjörður), opened in early 2024, covering approximately 370 square metres. The workshop is intended to improve the quality of service at Ísal and the convenience for staff.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• SKF: Swedish bearing and seal manufacturer with a substantial industrial service and condition monitoring business. SKF's rotating equipment services and reliability maintenance offerings intersect with HD's condition monitoring, NDT, and shaft seal distribution activities.
• Alfa Laval: Swedish industrial equipment manufacturer serving marine, energy, and food processing industries with pumps, valves, heat exchangers, and separation equipment. Alfa Laval's marine and food processing exposure aligns with HD's fisheries and aquaculture customer base.
• Atlas Copco: Swedish global industrial group providing compressors, vacuum solutions, power tools, and MRO services. Atlas Copco overlaps with HD through industrial equipment distribution and on-site service, but operates across a much broader product portfolio.

Direct peers

• Flowserve: US-headquartered global leader in pumps, valves, seals, and related services for power, oil & gas, and process industries. Flowserve's installed-base service model and seal distribution are highly comparable to HD's pump, valve, and shaft seal business.
• Metso: Finnish industrial equipment and services company serving mining, aggregates, metals refining, and flow control. Metso's equipment-plus-service business model with strong aftermarket MRO share closely mirrors HD's combined equipment distribution and technical services approach.
• Wärtsilä: Finnish global leader in marine and energy services with lifecycle service agreements for ship engines, power plants, and offshore installations. Wärtsilä is highly comparable to HD as both serve Nordic marine and energy customers with combined equipment, maintenance, and digital service offerings, though Wärtsilä operates at far greater scale and geographic reach.
• MAN Energy Solutions: German manufacturer of large diesel engines, turbomachinery, and power plant equipment with a strong aftermarket service business. MAN's turbine and generator maintenance offering overlaps directly with HD's Turbínur & rafalar service line.
• KSB: German pump and valve manufacturer with extensive aftermarket service network. KSB's combined equipment manufacturing and on-site service business is directly comparable to HD's pump sales, pump service, and equipment distribution model.
• Sulzer: Swiss pump manufacturer and global service provider with a major industrial MRO business. Sulzer is a direct analogue to HD's pump production, refurbishment, and field service model, with overlapping vertical exposure to energy and process industries.
• Voith: German engineering company specialising in hydropower equipment and services, including turbine manufacturing, installation, and long-term service. Voith's hydro turbine MRO offering is the international analogue to HD's geothermal rotor and turbine repair capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hdidnogtaekni
• LinkedInlinkedin.com/company/hd-industrial-and-technical-services
• Instagraminstagram.com/hdtaeknilausnir

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD