Heveapac
Malaysian manufacturer and global exporter of laminated particleboard Ready-To-Assemble (RTA) furniture, the largest such producer in Asia, supplying distributors, hospitality operators, and property developers across 72+ countries from a 1.5 million square foot facility in Seremban.
- Company typePrivate
- Founded2000
- HeadquartersSeremban, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heveapac does
HeveaPac Sdn Bhd is a Malaysian manufacturer of laminated particleboard Ready-To-Assemble (RTA) furniture, positioned as the largest producer in this category in Asia. Founded in 2000 by Mr. Peh Ju Chai, the company operates a 1.5 million square foot production facility in Seremban, running 24/7 with a capacity of 45,000 furniture sets per day and a workforce of 1,800-2,000+ employees. It is a subsidiary of HeveaBoard Group, which is listed on the Kuala Lumpur Stock Exchange Main Board, providing parent-level access to particleboard supply and corporate governance infrastructure.
The company's product portfolio spans living room, bedroom, kitchen, office, children's (Kovia sub-brand), and pet furniture categories. Manufacturing is anchored in-house on automated production lines, with ESG-aligned processes including solar power generation, water reuse systems, dust collection, and a "garden factory" layout. HeveaPac exports approximately 800 containers per month (around 10,000 annually) to 72+ countries, serving global distributors, hospitality operators, and property developers alongside the local Malaysian market. The company has received Malaysia International Trade and Industry (MITI) Industry Excellence Awards in 2004 and 2005 and has made 2025 capital commitments of USD 3 million to AI systems and USD 6 million to staff housing infrastructure.
HeveaPac operates a B2B, quote-based sales model with revenue not publicly disclosed. Pricing is negotiated per order rather than standardized, and the company emphasizes scale-driven cost efficiency, vertical integration, and ESG compliance as core differentiators. Its customer base is distributed across multiple geographies and channel types (export distributors, hospitality, real estate, domestic), which reduces single-customer dependency but also limits visibility into anchor account depth. Recent investments in AI, workforce housing, and product line diversification (Kovia kids, pet furniture) signal a strategic posture of incremental modernization and category extension rather than disruptive pivot.
Heveapac firmographics
Firmographics- Name
- Heveapac
- Legal name
- HeveaPac Sdn Bhd
- Website
- https://heveapac.com.my
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Malaysian manufacturer and global exporter of laminated particleboard Ready-To-Assemble (RTA) furniture, the largest such producer in Asia, supplying distributors, hospitality operators, and property developers across 72+ countries from a 1.5 million square foot facility in Seremban.
- Ownership category
- akta.pro rank
Where Heveapac is headquartered
LocationHeadquarters
- HQ city
- Seremban
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Heveapac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- RTA Furniture Manufacturing and Export: HeveaPac generates revenue through manufacturing and exporting Ready-To-Assemble laminated particleboard furniture globally. The company ships approximately 800 containers per month on average, reaching 10,000 containers annually to customers in over 72 countries.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Heveapac product offering
Product offeringCore offering
HeveaPac manufactures and exports Ready-To-Assemble (RTA) laminated particleboard furniture from its 1.5 million square foot facility in Seremban, Malaysia, producing up to 45,000 furniture sets daily. The product range spans living room, bedroom, kitchen, washroom, office, pet, and kids furniture (under the Kovia brand), which are sold globally through distributors, importers, retailers, e-commerce platforms, hotels and resorts, and property developers in over 72 countries.
Product overview
Heveapac is a Ready-To-Assemble (RTA) furniture manufacturer specializing in laminated particleboard shelving products. The company offers a diverse portfolio of furniture categories including Living Room, Bedroom, Kitchen, Office Furniture, Pet Furniture, and Kids Furniture (including the Kovia brand). All products are designed for easy consumer assembly and are manufactured using laminated particleboard as the primary raw material.
Differentiator
Problem solved
Functional benefit
Brands
- Kovia: Kids furniture brand product line
Products and services
- Living Room Furniture Ready-to-assemble living room furniture including shelving units, TV cabinets, and storage solutions, sold to international distributors, retailers, hospitality, and property developer customers.
- Bedroom Furniture Ready-to-assemble bedroom furniture including wardrobes, bed frames, and storage units, sold to wholesale and contract customers.
- Kitchen Furniture Modern, space-saving kitchen furniture and storage solutions for residential kitchens, sold to distributors, retailers, and property developers.
- Office Furniture Office furniture including desks, storage units, and workstation solutions sold to businesses and distributors.
- Pet Furniture Furniture designed for pets including pet houses and pet-friendly storage solutions, sold through retail and distribution channels.
- Kids Furniture (Kovia brand) Furniture designed for children marketed under the Kovia sub-brand, sold through retail and distribution channels.
- Laminated Particleboard Shelving RTA Furniture Laminated particleboard shelving systems designed for ready-to-assemble installation, the company's primary product category and the basis for its position as the largest producer of this category in Asia.
Quantifiable outcome
- 45,000 furniture sets produced daily across 24-hour operation
- +2 more outcomes
Companies that use Heveapac
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Heveapac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heveapac partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- INTI (Universiti Teknologi Malaysia)minorHeveaPac partners with INTI through industry talks and knowledge-sharing sessions, helping bridge the gap between education and real-world industry practices for the next generation of designers and professionals.
- Global Export PartnerscoreHeveaPac collaborates with international distributors, importers, retailers, and e-commerce platforms to deliver innovative and sustainable furniture solutions meeting global standards across 72 countries.
- Hotels and ResortscoreCollaboration with hotels and resorts to provide stylish, durable, and functional furniture that enhances guest experience, tailored for both boutique hotels and international chains.
- Local Malaysian BusinessesminorLocal supply partnerships offering flexible options and fast delivery for Malaysian businesses with personalized service and deep understanding of market needs.
- Apartment Developers and Property ManagerscorePartnership with developers and property managers to furnish apartments with modern, space-saving furniture, catering to both premium and affordable housing projects.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Heveapac competitors and assessment
Company assessmentBroad incumbents
- Haworth: Haworth is a US-headquartered global office furniture manufacturer offering desks, workstations, storage, and partitions for commercial workplaces. Comparable to HeveaPac in the office furniture sub-segment and in serving multi-country B2B demand.
- IKEA Industry (Inter IKEA Group): IKEA Industry is the world's largest flat-pack furniture manufacturer, producing the bulk of IKEA's particleboard-based RTA range globally. It operates as the category benchmark for scale, automation, and global distribution that HeveaPac competes against.
- Kimball International: Kimball International is a US-based commercial furniture manufacturer producing office, hospitality, and healthcare furniture sold through dealer networks globally. Overlaps with HeveaPac's office and hospitality furniture categories and global B2B distribution model.
- Dorel Industries: Dorel Industries is a Canadian consumer products conglomerate whose home segment (including Ameriwood, Dorel Home, and Home Decorators Collection) competes in RTA furniture, home office, and storage via mass-market retailers. Comparable in RTA product mix and mass-retail distribution at broader portfolio scale.
Direct peers
- Bush Industries: Bush Industries is a US-based RTA furniture manufacturer producing home office, entertainment, and storage furniture from engineered wood panels for retail and B2B channels. Closely aligned with HeveaPac in particleboard substrate, RTA format, and multi-category product range.
- Tvilum: Tvilum is a Danish manufacturer of particleboard-based Ready-To-Assemble furniture (shelving, storage, home office) supplying large European retail chains. Comparable to HeveaPac in core substrate, RTA format, and high-volume B2B export model across multiple geographies.
- Sauder Woodworking: Sauder Woodworking is one of North America's largest Ready-To-Assemble furniture manufacturers, producing particleboard-based shelving, home office, and storage products for mass retailers. Closely comparable to HeveaPac in substrate (engineered wood panel), product format (RTA/flat-pack), and channel model (B2B distributors and retailers).
- South Shore Furniture: South Shore is a Canadian RTA furniture producer offering bedroom, living room, and home office products made primarily from engineered wood panels, sold through major North American retailers. Directly comparable in product format, substrate, and channel structure.
Regional players
- Kian JCan Group: Kian JCan is a Malaysian office furniture and seating manufacturer producing panel-based workstations and storage for the domestic and regional markets. A regional furniture peer based in Malaysia serving overlapping B2B segments.
- Lamex (Lamex Holdings): Lamex is a Malaysian-based furniture manufacturer producing office systems, contract, and home furniture from its Malaysian facilities for regional and export markets. Operates in the same country as HeveaPac with overlapping product categories but a stronger office/contract focus.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heveapac social profiles
Digital presenceHeveapac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heveapac leadership team
Management profileNumber of profiles
Profiles1 record
Heveapac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heveapac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heveapac
What does Heveapac do?
HeveaPac manufactures and exports Ready-To-Assemble (RTA) laminated particleboard furniture from its 1.5 million square foot facility in Seremban, Malaysia, producing up to 45,000 furniture sets daily. The product range spans living room, bedroom, kitchen, washroom, office, pet, and kids furniture (under the Kovia brand), which are sold globally through distributors, importers, retailers, e-commerce platforms, hotels and resorts, and property developers in over 72 countries.
Is Heveapac a public or private company?
Heveapac is a private company. It is classified as corporate owned and is currently operating.
When was Heveapac founded?
Heveapac was founded in 2000. It employs 11 to 50 people.
Where is Heveapac based?
Heveapac is headquartered in Seremban, Malaysia, in the Asia region.
How does Heveapac make money?
One revenue line is on record: RTA Furniture Manufacturing and Export.
Who are Heveapac's main competitors?
Broad incumbents on record are Haworth, IKEA Industry (Inter IKEA Group), Kimball International and Dorel Industries. Direct peers are Bush Industries, Tvilum, Sauder Woodworking and South Shore Furniture. Regional players are Kian JCan Group and Lamex (Lamex Holdings).
Does Heveapac have an API?
No public API is recorded for Heveapac.