What Bindicator does

Bindicator is a US-based industrial sensor manufacturer specializing in point and continuous level measurement solutions for dry bulk material applications. Founded in 1936 and headquartered in Spartanburg, South Carolina, the company operates as a brand within the Anderson-Negele portfolio under the Venture Measurement Co. LLC / Anderson Instrument Co. LLC parent structure, with corporate oversight centered in Fultonville, New York. The company serves industrial facilities that store and process dry bulk materials—including powders, granules, and pellets—in silos, bins, hoppers, and tanks across the food, energy, building materials, and plastics verticals, with applications centered on preventing overflow spills, controlling surge bins, detecting plugged chutes, and providing on/off control of pumps and conveyors.

The company's product portfolio spans the full level-measurement technology stack: paddlewheel switches (Roto-Bin-Dicator introduced in 1954, and the Roto-Bin-Dicator PRO with fail-safe diagnostics); radio frequency capacitance probes (VRF II Series with PRO-GUARD build-up compensation and EZ-CAL II calibration); vibrating fork sensors (Pulse Point II detecting materials down to 0.5 lbs/ft³); and continuous measurement technologies including 80 GHz FMCW non-contact radar (SiloTect), guided wave radar (TDR2000), cable/weight systems (Yo-Yo), and through-air radar (MP Series). Key product lines carry UL, CE, ATEX, and FM certifications, including explosion-proof and dust-ignition-proof ratings, and SiloTect adds Bluetooth connectivity with mobile app configuration. The company is part of a brand family that includes AccuBin (silo inventory management) and Kistler-Morse (weigh measurement).

Bindicator generates revenue primarily through hardware sales of level sensors distributed via a global network of over 50 authorized sales representatives and distributors across 35+ countries spanning North America, Latin America, Europe, Asia-Pacific, the Middle East, and Africa. Pricing is quote-based with no public list pricing, distribution is sales-led and channel-partner driven, and the company supplements hardware sales with aftermarket services including warranty and non-warranty repairs billed at $184 per hour. The data does not disclose revenue, funding, customer logos, or management team composition, and the company appears to operate as a stable, mature industrial business unit within a privately held multi-brand parent rather than as a venture-backed growth company.

Name

Bindicator

Legal name

Anderson Instrument Co. LLC

Website

https://bindicator.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Bindicator is a Spartanburg, SC-based industrial sensor manufacturer founded in 1936, supplying point and continuous level measurement devices for dry bulk material handling across the food, energy, building materials, and plastics industries via a global network of 50+ distributors.

Ownership category

akta.pro rank

Product category

Industrial Level Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Material Handling Equipment Manufacturing (33392)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industry

Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG)

Keywords

• Point level sensors
• Continuous level measurement
• Dry bulk level indicators
• Industrial level sensors
• Bulk solids monitoring

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Level Sensor Hardware Sales: Bindicator generates revenue through the sale of point and continuous level measurement sensors and related hardware products. These include Roto-Bin-Dicator paddlewheel sensors, VRF II capacitance probes, Pulse Point II vibrating sensors, SiloTect radar transmitters, TDR2000 guided wave radar, Yo-Yo cable/weight systems, and MP Series through-air radar products.
2. Aftermarket Services: Revenue generated from warranty repairs, non-warranty repairs, return material authorizations, and failure analysis services. Non-warranty repairs are assessed at $184 per hour or $92 for half hour evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bindicator manufactures and supplies point and continuous level sensors for industrial bulk material applications. Its portfolio includes rotating paddlewheel sensors (Roto-Bin-Dicator), RF capacitance probes (VRF II Series), vibrating fork sensors (Pulse Point II), and radar-based continuous transmitters (SiloTect, TDR2000, MP Series) designed to detect material levels in silos, bins, hoppers, and tanks. The company serves the dry bulk industry with products that prevent overflow spills, detect plugged chutes, and provide on/off control of pumps and conveyors.

Product overview

Bindicator is a full-service supplier of point and continuous level sensors for industrial bulk material applications. The company offers two main measurement categories: point level products (on/off devices with relay/switch outputs) including the original Roto-Bin-Dicator® (1954), Roto-Bin-Dicator® PRO with advanced diagnostics, VRF® II Series capacitance probes, and Pulse Point™ II Series vibrating sensors; and continuous level measurement products including the SiloTect 80 GHz radar transmitter, TDR2000 guided wave radar, Yo-Yo™ cable/weight devices, and MP Series through-air radar. Related offerings include AccuBin™ inventory management system, communication devices, and material handling products for granular materials. The portfolio serves diverse industries including food, energy, building materials, and plastics.

Differentiator

Problem solved

Functional benefit

Brands

• AccuBin™: Inventory management system for silo level monitoring brought to you by the makers of Bindicator and Kistler-Morse.
• Roto-Bin-Dicator®
• Roto-Bin-Dicator® PRO
• VRF® II Series
• SiloTect
• Pulse Point™ II Series

Products and services

• Roto-Bin-Dicator Rotating paddlewheel type bulk material level sensor; the most universal and popular level switch used in dry bulk materials. Offers a wide variety of paddle options for application versatility and requires no special tools or calibrations.
• Roto-Bin-Dicator PRO Advanced paddlewheel type level device with fail-safe diagnostics that detect unit faults even when the paddle is buried in material. Differentiates between faults including supply voltage, motor failure, electronics failure, gear train/bearing failure, and motor temperature range.
• VRF II Series Radio frequency capacitance probe that detects the presence or absence of material in a vessel. Self-calibrates by compensating for probe and vessel environment load to determine optimal operating frequency. Features PRO-GUARD build-up compensation to ignore material build-up on probes.
• Pulse Point II Series Vibrating fork and rod point level switches using electronic vibratory technology to sense material. Can detect materials with densities down to 0.5 lbs/ft³ (8 kg/m³). Features build-up detection with green light indicator and Test FOB for function testing without cover removal.
• SiloTect Non-Contact Radar Level Transmitter 80 GHz FMCW non-contact radar level transmitter providing millimeter accuracy for both dry-bulk solids and liquid applications. Features Bluetooth connectivity, mobile app configuration, and measures up to 98 ft (30 m) with ±0.078 in (±2 mm) accuracy. Supports media with dielectric constant as low as 1.4.
• TDR2000 Guided wave radar continuous level measurement product for monitoring material level continuously as it rises and falls in vessels.
• Yo-Yo Series Cable and weight continuous level measurement device that monitors material level continuously as it rises and falls in vessels.
• MP Series Through-air radar continuous level measurement product for monitoring material level in vessels.
• AccuBin Inventory Management System Silo level monitoring and inventory management system that provides comprehensive solutions for tracking, reconciling inventory, and proactively monitoring stock levels.
• Communication Devices Devices for managing and communicating inventory and level data from sensors to control systems.
• Material Handling Products

Quantifiable outcome

• Roto-Bin-Dicator PRO detects faults even when paddle is buried in material - unique capability not found in other paddlewheel devices
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered parent, core and major.

• Anderson-NegeleparentOthersBindicator is an Anderson-Negele brand. Anderson Instrument Co. LLC is the parent company headquartered in Fultonville, NY, providing strategic oversight and brand portfolio management.
• AccuBincoreStrategic or Co-development PartnerAccuBin is a sister brand under Anderson-Negele offering silo level monitoring and inventory management systems. Bindicator and AccuBin collaborate on comprehensive inventory solutions, combining weigh and bulk level measurement capabilities.
• Kistler MorsecoreStrategic or Co-development PartnerKistler Morse is a sister brand under Anderson-Negele, part of the same brand family as Bindicator and AccuBin for weigh and bulk level measurement solutions.
• Venture MeasurementcoreStrategic or Co-development PartnerVenture Measurement Co. LLC is the parent company of Bindicator, holding the copyright and brand ownership. Located in Spartanburg, SC.
• Wajax Industrial ComponentsmajorChannel Partner/ Reseller/ DistributorWajax Industrial Components is a major Canadian distributor for Bindicator products with multiple locations across Canada including Edmonton, Calgary, Vancouver, Winnipeg, London, Montreal (two locations), and other cities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KROHNE: European process instrumentation manufacturer with extensive level measurement portfolio (radar, TDR, ultrasonic, capacitive). Serves overlapping chemical, food, and bulk solids end markets globally.
• Emerson (Rosemount): Major instrumentation incumbent with Rosemount level products (guided wave radar, ultrasonic) widely specified in chemical, energy, and food plants. Direct overlap on bulk solids and process industry customers.
• Siemens (Process Instrumentation): Sells SITRANS level measurement instruments (radar, ultrasonic, capacitance) as part of a much broader industrial automation portfolio. Overlaps with Bindicator in cement, mining, and bulk-material handling plants.
• Endress+Hauser: Global industrial measurement and automation incumbent with a comprehensive level sensor portfolio across radar, capacitance, vibronic, and ultrasonic technologies. Competes with Bindicator especially in food, energy, and bulk chemical applications.
• Yokogawa Electric: Industrial automation and instrumentation giant offering level transmitters (radar, ultrasonic) within a much broader DCS and field instrument portfolio. Overlaps with Bindicator in process and bulk handling facilities.

Direct peers

• BinMaster: Direct US-based competitor also dedicated to point and continuous level sensors for dry bulk solids (bins, silos, hoppers). Highly comparable by product category, customer segments (grain, cement, plastics, aggregates), and go-to-market through reps and distributors.
• VEGA Grieshaber: German manufacturer of level, point-level, and pressure measurement instruments with strong presence in bulk solids via radar and capacitive technologies. Closest direct competitor to Bindicator's continuous-level silo product lines globally.
• Magnetrol (Ametek): Specialist in level and flow instrumentation for industrial process industries, including bulk solids. Overlapping product range (guided wave radar, capacitance, ultrasonic) and customer base in chemical, petrochemical, and bulk handling.

Emerging players

• Flowline (Level & Flow Sensors): US-based specialist in ultrasonic, radar, and float-based level measurement for industrial liquids and bulk solids. Smaller and less dry-bulk-focused than Bindicator, but a relevant adjacent peer in the niche level instrumentation market.
• Hawk Measurement Systems: Niche specialist in level, flow, and pump control instrumentation with focus on bulk solids and mining applications. Smaller and more focused than Bindicator but competes for the same bin/silo use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BindicatorCo
• Facebookfacebook.com/bindicatorco
• LinkedInlinkedin.com/company/bindicator

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bindicator