Creative Hatti

What Creative Hatti does

Creative Hatti is a private digital marketplace founded in 2020 and headquartered in Chandigarh, India, that sells Indian-themed vector graphics and character design assets through a self-serve e-commerce website (creativehatti.com). Its catalog covers vector creatives (flyers, logos, social media banners, website templates, t-shirt designs), thematic character bundles (cultural, festival, mythological, profession, miscellaneous), and a free vector library, with payment processed in INR via Razorpay and instant digital download delivery. The company's core technology is human-authored vector design with curated categorization and standardized 16-pose character bundles for cross-context brand consistency.

The primary differentiation is domain specialization in Indian cultural aesthetics: festival characters (Diwali, Navratri, Holi), mythological figures, regional professionals, and Indian-styled mascots that generic global stock libraries do not replicate at equivalent cultural authenticity. Customers include Indian marketing teams, SMBs, e-commerce platforms, government organizations, and content creators, with "Trusted By" endorsements from Amazon India, Flipkart, Paytm, MyGov, Hindustan Times, InDriver, Khata Book, and Meesho signaling enterprise interest.

The business model is a product-led, direct-to-consumer per-download marketplace, blending one-time per-item digital licensing with freemium freebie content (celebrity and public-figure illustrations as lead generators) and bespoke Custom Work vector design services. Distribution is global with no geographic restrictions, and customer acquisition relies primarily on catalog SEO for Indian design keywords, an active Instagram channel, and freebie-driven traffic conversion.

Name

Creative Hatti

Legal name

Creative Hatti

Website

https://creativehatti.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Hatti is a private Indian digital marketplace, founded in 2020 in Chandigarh, that self-serve-sells Indian-themed vector graphics, character bundles, flyers, logos, and social media templates via its website to SMBs, marketers, agencies, e-commerce platforms, and government organizations.

Ownership category

akta.pro rank

Product category

Stock Vector Graphics

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• Stock vector graphics
• Digital illustration assets
• Vector character bundles
• Indian themed designs
• Creative template downloads

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Digital Downloads: One-time purchase of individual vector graphic files for commercial use. Customers pay per download for specific assets like banners, logos, illustrations, or character bundles.
2. Character Bundle Packages: Bundled packages containing multiple poses and variations of the same character, sold as complete sets at package pricing. Each bundle typically contains 16 unique vector poses.
3. Free Vector Resources: Free downloadable vector illustrations of celebrities, politicians, and business personalities used as promotional/freebie content to drive traffic and engagement
4. Custom Vector Design Services: Bespoke vector graphic design services for clients requiring custom illustrations beyond the pre-made template catalog

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Creative Hatti operates a self-serve e-commerce platform selling Indian-themed vector graphics and character illustration bundles for commercial use. The catalog spans vector creatives (logos, flyers, social media templates, website assets, t-shirt designs), themed character bundles (Cultural, Festival & Events, Mythological, Profession, Miscellaneous), free celebrity/personality vector illustrations, NFT digital assets, and bespoke custom vector design services.

Product overview

Creative Hatti is a digital marketplace offering Indian-themed vector graphics and character design assets. The core product portfolio consists of Vector Creatives (ready-to-use templates for flyers, logos, social media, websites, and t-shirts) and Character Bundles (comprehensive character packs with 16 unique poses each). Supporting offerings include Freebies (celebrity and public figure illustrations at no cost), NFT digital assets, and Custom Work services. The product line is organized by theme including cultural, festival, mythological, professional, and miscellaneous character bundles, with a strong focus on Indian cultural representation and 'Indian Tadka' aesthetic throughout all assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Vector Creatives A collection of ready-to-use vector graphics templates covering flyers, logo designs, social media banners, website assets, and t-shirt designs intended for commercial marketing and promotional use by agencies, SMBs, and brands.
• Character Bundle Bundled vector character illustrations featuring Indian cultural, mythological, regional, and professional characters in multiple poses, sold as themed packs (Cultural, Festival & Events, Mythological, Profession, Miscellaneous) for consistent character usage across design projects.
• Freebies Free downloadable vector illustrations of celebrities, politicians, business personalities, actors, singers, sports figures, and spiritual mentors offered to drive traffic and engagement.
• NFTs Digital collectible assets and vector illustrations available as NFTs.
• Custom Work Bespoke vector design services for clients requiring custom character, mascot, and creative asset creation beyond the pre-made template catalog.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vecteezy: Stock vector and illustration marketplace with freemium model (free downloads with attribution, paid Pro subscription). Operates the same asset marketplace + free-traffic-driver model as Creative Hatti, but with a global, English-first catalog.
• PosterMyWall: Template marketplace for flyers, posters, social media graphics, and videos targeted at SMBs and event marketers. Comparable target customer (small businesses needing quick, ready-to-use designs) with a similar per-download / subscription model.
• Freepik: Global stock graphics marketplace selling vectors, PSDs, icons, and illustrations via per-download and subscription model. Closest direct competitor to Creative Hatti in digital vector marketplace model, though operating at vastly larger global scale.
• 123RF: Stock photo, vector, and footage marketplace with subscription and credit-based pricing. Operates the same per-asset vector marketplace model with strong Asian-market presence similar to Creative Hatti.
• Pikbest: Template, vector, and design asset marketplace specializing in PSD/AI/vector downloads for posters, flyers, and social media. Near-identical product category and pricing model to Creative Hatti's per-download template business.
• Pngtree: PNG, vector, PSD, and template marketplace with subscription-based downloads. Closely comparable in offering curated themed bundles and template downloads, with strong presence in Asian and emerging markets similar to Creative Hatti's India focus.

Broad incumbents

• iStock / Getty Images: Premium stock image and vector marketplace from Getty, with editorial and commercial licensing. Comparable in vector marketplace mechanics but at enterprise/premium positioning vs. Creative Hatti's SMB and consumer focus.
• Shutterstock: Global stock media incumbent offering vectors, photos, illustrations, and video with enterprise subscriptions. Operates the same stock-asset marketplace category but at massive scale and with broader (less culturally niche) coverage.
• Canva: Browser-based design platform with extensive template marketplace and integrated vector graphics. Increasingly competes with stock vector marketplaces as users create custom designs from templates rather than download pre-made vectors.
• Adobe Stock: Adobe's integrated stock asset marketplace (vectors, templates, photos) embedded inside Creative Cloud workflows. Competes with Creative Hatti in the vector/template category but leverages Adobe's design-tool ecosystem as a distribution advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shallunarula
• LinkedInlinkedin.com/company/creativehatti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Hatti