Vecteezy
Vecteezy is an online marketplace that licenses royalty-free stock photos, vector graphics, stock footage, and templates from a global contributor base, serving individual designers, small and medium businesses, enterprise customers, and educational users via a freemium and Pro subscription model.
- Company typePrivate
- Founded2007
- HeadquartersBowling Green, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vecteezy does
Vecteezy is an online marketplace that licenses royalty-free stock photos, vector graphics, stock video footage, templates, and other creative assets directly from a global contributor base. Operated by Eezy LLC and headquartered in Bowling Green, Kentucky, the platform serves individual creative professionals (graphic designers, illustrators, web designers), small and medium-sized businesses, enterprise organizations (named references include Amazon, BBC, Microsoft, Disney, Google, and Meta/Facebook), and educational institutions, while also providing a monetization channel for independent content contributors uploading and selling their work.
The platform's core offering is a library of 60+ million creative assets spanning vectors, photos, videos, motion graphics, SVG/PNG/PSD files, editorial imagery, and curated bundles, with thousands of new resources added daily. Underlying capabilities include AI-powered reverse image search, AI background removal, a QR code generator, a developer API for programmatic asset access, and SSO support via Google and Facebook authentication alongside reCAPTCHA protection. Vecteezy is part of the broader Eezy network alongside sister properties Brusheezy (Photoshop brushes), Videezy (stock video), and Themezy (website themes).
Revenue is generated through a freemium model: free downloads under the Vecteezy Free license (attribution required) and a Pro subscription (monthly or annual) that grants unlimited downloads, full commercial rights, no attribution, unlimited 4K video downloads, and an ad-free experience. Enterprise customers receive custom multi-year licensing, and an Education program offers discounted academic access. The company is privately held, bootstrapped, and operates on a product-led, self-serve model distributed through a multilingual web platform spanning at least eight languages (English, Spanish, Portuguese, German, French, Dutch, Swedish, Italian), supported by SEO, content marketing, and broad social media presence.
Vecteezy firmographics
Firmographics- Name
- Vecteezy
- Legal name
- Eezy LLC
- Website
- https://vecteezy.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vecteezy is an online marketplace that licenses royalty-free stock photos, vector graphics, stock footage, and templates from a global contributor base, serving individual designers, small and medium businesses, enterprise customers, and educational users via a freemium and Pro subscription model.
- Ownership category
- akta.pro rank
Vecteezy industry classification
Industry- Product category
- Stock Media Marketplace
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Vecteezy is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vecteezy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Monthly and annual subscription plans providing unlimited downloads, full commercial rights, no attribution required, unlimited 4K video downloads, faster downloads with no ads. This is the primary revenue stream.
- Free Tier with Attribution: Free downloads available under Vecteezy Free license requiring attribution. Generates indirect revenue through ad monetization and upsell to Pro.
- Contributor Program Revenue Share: Creators upload and license content, earning revenue share per download. Platform takes a cut of each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Tier - Basic access with attribution requirement |
| Subscription | Monthly | Pro Subscription - Full commercial rights, unlimited downloads |
| Subscription | Annual | Pro Annual - Discounted annual billing |
| Subscription | Multi-year contract | Enterprise - High-volume custom licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vecteezy product offering
Product offeringCore offering
Vecteezy operates a two-sided online marketplace where independent contributors upload vectors, photos, videos, motion graphics, templates, SVGs, PNGs, PSDs, and editorial images, and users license these assets either free (with attribution) or via a Pro subscription that grants full commercial rights. The platform supplements the asset library with AI-powered utilities (reverse image search and background removal), a QR code generator, and a Developer API for programmatic integration.
Product overview
Vecteezy is an online marketplace for royalty-free creative resources, operated by Eezy LLC. The platform offers a comprehensive library of vectors, photos, videos, motion graphics, templates, bundles, SVGs, PNGs, PSDs, and editorial content. The core offering consists of free downloadable resources (with attribution required) alongside a premium Vecteezy Pro subscription tier that provides unlimited access to 60+ million assets with full commercial rights and no attribution. Beyond the main content library, Vecteezy provides AI-powered tools including reverse image search and background removal, a developer API for programmatic access, and specialized solutions for Enterprise and Education customers. The platform also supports a contributor network where creators can monetize their work. Vecteezy operates as part of a network of creative resource sites including Brusheezy (brushes) and Videezy (video).
Differentiator
Problem solved
Functional benefit
Brands
- Enterprise: Enterprise solutions for high-volume content access
- Education
- AI Background Removal
- AI Reverse Image Search
- QR Code Generator
Products and services
- Vecteezy Creative Asset Marketplace A two-sided online marketplace where independent contributors upload vectors, photos, videos, motion graphics, templates, SVGs, PNGs, PSDs, and editorial images, and users license them either free (with attribution) or via a Pro subscription with full commercial rights. Targets individual creators, SMB marketing teams, enterprises, and education customers globally.
- Vecteezy Developer API API enabling developers to integrate Vecteezy's asset library and functionality into their own applications and workflows, with documentation published at vecteezy.com/developers.
- AI Background Removal AI-powered computer-vision tool that automatically identifies and removes backgrounds from images, enabling quick isolation of subjects for designers and marketers.
- AI Reverse Image Search AI-powered computer-vision search tool that lets users find visually similar images in the Vecteezy library by uploading a reference image rather than typing a text query.
- QR Code Generator Online utility for generating QR codes for various use cases, offered as a standalone tool within the Vecteezy ecosystem.
Quantifiable outcome
- 60+ million resources available for download
- +2 more outcomes
Companies that use Vecteezy
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Vecteezy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
Vecteezy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- BrusheezyminorSister site within the Eezy network, focused on Photoshop brushes and design resources. Part of the broader creative assets ecosystem under the Eezy LLC parent company.
- VideezyminorSister site within the Eezy network, focused on stock video and footage. Part of the broader creative assets ecosystem under the Eezy LLC parent company.
- ThemezyminorSister site within the Eezy network, focused on website themes and templates. Part of the broader creative assets ecosystem under the Eezy LLC parent company.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Vecteezy competitors and assessment
Company assessmentDirect peers
- Shutterstock: One of the largest global stock content marketplaces offering photos, vectors, illustrations, video, and music under subscription and on-demand licensing. Directly comparable to Vecteezy across product, customer segments, and marketplace/licensing business model.
- Getty Images: Premium stock photography and video marketplace with extensive editorial and commercial content, serving global enterprises, media, and advertising customers. Comparable to Vecteezy in the stock licensing category, particularly for enterprise and editorial use cases.
- Depositphotos: Global stock photography and vector marketplace with subscription and on-demand pricing, serving SMBs and enterprise clients. Comparable to Vecteezy's freemium-plus-Pro model and international footprint.
- iStock: Getty Images' microstock brand offering affordable royalty-free photos, illustrations, and video clips under subscription and credit packs. Directly comparable to Vecteezy's SMB- and individual-creator-focused Pro tier.
- Pexels: Free stock photo and video platform with a contributor community, often used as a direct substitute for the free tier of paid stock sites. Comparable to Vecteezy on the free-with-attribution side of the funnel.
- Pixabay: Free-to-use stock photography, video, audio, and illustrations shared by a large creator community. Comparable to Vecteezy as a free-tier alternative targeting creators and SMBs.
- Adobe Stock: Adobe's stock asset marketplace tightly integrated with Creative Cloud, providing royalty-free photos, vectors, illustrations, video, templates, and 3D assets. Comparable to Vecteezy as a directly competitive stock media and template marketplace serving designers and enterprises.
- Storyblocks: Subscription-based stock platform focused on video footage, audio, images, and After Effects templates. Comparable to Vecteezy's unlimited-download Pro subscription model and 4K video offering.
- Freepik: Freepik operates a freemium marketplace for vectors, photos, PSDs, icons, and templates with a strong contributor community. Closely parallels Vecteezy's product mix, freemium-to-Pro funnel, and SEO-driven acquisition approach.
Emerging players
- Envato Elements: Subscription-based creative assets platform offering stock video, photos, graphics, templates, music, and fonts under unlimited downloads. Comparable to Vecteezy Pro on subscription pricing, asset breadth, and target segments of designers and SMBs.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vecteezy social profiles
Digital presenceVecteezy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vecteezy leadership team
Management profileNumber of profiles
Profiles2 records
Vecteezy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vecteezy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vecteezy
What does Vecteezy do?
Vecteezy operates a two-sided online marketplace where independent contributors upload vectors, photos, videos, motion graphics, templates, SVGs, PNGs, PSDs, and editorial images, and users license these assets either free (with attribution) or via a Pro subscription that grants full commercial rights. The platform supplements the asset library with AI-powered utilities (reverse image search and background removal), a QR code generator, and a Developer API for programmatic integration.
Is Vecteezy a public or private company?
Vecteezy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vecteezy founded?
Vecteezy was founded in 2007. It employs 51 to 100 people.
Where is Vecteezy based?
Vecteezy is headquartered in Bowling Green, United States, in the North America region.
How does Vecteezy make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are free Tier with Attribution and contributor Program Revenue Share.
Who are Vecteezy's main competitors?
Direct peers on record are Shutterstock, Getty Images, Depositphotos, iStock, Pexels, Pixabay, Adobe Stock, Storyblocks and Freepik. Envato Elements is listed as an emerging player.
Does Vecteezy have an API?
Yes. Vecteezy exposes a public API. Developer documentation is at www.vecteezy.com/developers.
What industry is Vecteezy in?
Vecteezy's product category is Stock Media Marketplace. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets). Its NAICS code is 516210 and its SIC code is 7370.