Distillerie de la Tour

What Distillerie de la Tour does

Distillerie de la Tour is a privately-held, family-owned French producer of bulk wines and bulk spirits, founded in 1989 by oenologist Jean-Michel Naud and currently operated with his children Clarisse and Pierre Naud. The company is headquartered in Merpins (Cognac region) with four production sites across France: distillation in Pons, aging and blending in Merpins, and winemaking in Jonzac (Charentes) and Gondrin (Gascony). It operates an integrated production model — sourcing grapes and wines from a network of 3,000+ partner vinegrowers in Charentes and Gascony, then distilling, aging, blending, and exporting in-house.

The product portfolio spans five core bulk categories — bulk wine (table wines and sparkling base wines), bulk Cognac (VS, VSOP, XO, XXO, plus custom age profiles), bulk grape brandy and eau-de-vie, bulk neutral alcohol (~96% ABV from grape, wheat, and grain), and bulk spirits & liqueurs (vodka, gin, whisky, spiced rum, liqueurs). Production technology combines traditional Charentais double distillation (21 copper pot stills of 2,500L across two Pons distilleries) with continuous column and rectification distillation. Capacity exceeds 34 million litres in aggregate, including 16 million litres of oak aging capacity across 14 cellars, a 2 million litre blending facility, and 8+ million litres of permanent Cognac and eaux-de-vie stock. Two service lines complement the bulk products: end-to-end private-label development (R&D through bottling coordination) and contract distillation, aging, and processing for third-party producers.

The company sells exclusively B2B to professional buyers, importers, distributors, Cognac houses, vodka/gin/RTD producers, and private-label brand creators. Pricing is quote-based with no public list prices; volume tiers range from less than 5,000L to more than 1,000,000L, and packaging options span totes, IBCs, flexitanks, isotanks, and stainless steel tanks. Distribution is direct-sales driven with global reach (confirmed presence in France, USA, China). Quality and compliance frameworks include ISO 22000 (food safety), ISO 14001 (environmental management), OEA (customs trade facilitation), HVE Level 3, CEC, organic certification, and Engagé RSE — supporting buyer access across regulated and sustainability-conscious markets.

Name

Distillerie de la Tour

Legal name

DISTILLERIE DE LA TOUR S.A.S.

Website

https://distillerie-de-la-tour.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Distillerie de la Tour is a French, family-owned producer and B2B supplier of bulk wines, bulk Cognac, brandy, neutral alcohol, and spirits (vodka, gin, whisky, liqueurs), serving importers, distributors, Cognac houses, and private-label brand creators globally from four production sites.

Ownership category

akta.pro rank

Product category

Bulk Wine and Spirits Production

NAICS

Distilleries (31214), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Spirits Distilling & Brands (CRADAIAC)

Keywords

• Bulk wine supply
• Bulk spirits production
• Cognac distillation
• Private label spirits
• Contract distillation services

Headquarters

HQ city

Pons

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Bulk Wine Sales: Direct sale of bulk wines sourced from 3,000+ partner winegrowers in Charentes and Gascony regions, including table wines, varietal wines, PGI wines, and sparkling base wines. Volumes from <5,000L to >1,000,000L with flexible packaging options.
2. Bulk Cognac Sales: Premium bulk Cognac production and supply from own distilleries, offering VS, VSOP, XO, XXO and custom age profiles. 8+ million litres permanent stock capacity ensures consistent year-round supply.
3. Bulk Grape Brandy & Eau-de-vie Sales: Wine eaux-de-vie and brandy exclusively produced from grape wine, distilled via columns and pot stills, aged in oak casks. Offering diverse profiles and ages from 0 to 20+ years.
4. Bulk Neutral Alcohol Sales: Premium neutral spirits (96%+ ABV) from grape, wheat, and grain, recognized for exceptional purity. Sold to vodka, gin, liqueur, and RTD producers worldwide.
5. Bulk Spirits & Liqueurs: Vodka, gin, whisky, spiced rum, and liqueurs produced using both column and pot stills. Leverages botanical infusions, fruit, and spice expertise for bespoke liqueur formulations.
6. Private Label Development Services: End-to-end services for brand creators: R&D, formulation, custom distillation, blending, quality control, compliance, and logistics coordination with bottling partners. ISO 22000, ISO 14001, and OEA certified quality systems.
7. Contract Distillation & Processing: Customized distillation, ageing, blending, and logistics services for wine and spirit producers, including third-party aging services in company facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Distillerie de la Tour is a French producer and supplier of premium bulk wines and bulk spirits (including Cognac, grape brandy, vodka, gin, whisky, and neutral alcohol) for professional buyers, importers, distributors, and private-label spirits brands across domestic and international markets. The company sources from over 3,000 partner vinegrowers and operates four production sites in France with combined capacity exceeding 34 million litres, offering both commodity bulk products and end-to-end private label development services.

Product overview

Distillerie de la Tour is a French bulk wine and spirits producer founded in 1989, offering a portfolio of core bulk alcohol products (Bulk Wine, Bulk Cognac, Bulk Grape Brandy & Eau-de-vie, Bulk Neutral Alcohol, Bulk Spirits & Liqueurs) complemented by Private Label Development services and Contract Distillation & Processing capabilities. The company operates four production sites in France (Pons for distillation, Merpins for ageing/blending, Jonzac and Gondrin for winemaking) with combined capacity exceeding 34 million litres. Products range from commodity bulk wines and neutral alcohol to premium aged spirits like Cognac and brandy, with private label services enabling brands to develop custom spirits from formulation through bottling.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Wine

Quantifiable outcome

• 30+ million litres vinification capacity ensuring supply scalability
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 3,000+ Partner Vinegrowers & FarmerscoreOthersNetwork of over 3,000 partner winegrowers and farmers across Charentes and Gascony regions providing grape and wine sourcing for bulk wine, Cognac, and brandy production. This partnership is foundational to the company's supply chain and sourcing capabilities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camus Cognac: Family-owned Cognac house with vertical integration from vineyard to bottling. Highly comparable as a Charentes-based family producer offering both branded and bulk cognac, with similar supply-chain depth and ageing-stock economics.
• Vinadeis: French wine cooperative and producer with bulk wine operations and international B2B sales across multiple French regions. Comparable regional sourcing network, bulk wine focus, and export-led commercial model.
• Castel Group: Large French wine and spirits group with significant bulk wine production and brand portfolio across multiple categories. Comparable bulk wine and spirits production footprint, multi-region sourcing, and B2B-led commercial model in France and internationally.
• La Martiniquaise-Bardinet: Major French spirits group operating a portfolio of branded and private-label spirits across rum, whisky, gin, and cognac categories. Highly comparable B2B model with bulk and private-label production for international markets, overlapping with Distillerie de la Tour's contract distillation and private-label service offering.
• Maison Villevert: French premium spirits producer specializing in private-label gin, vodka, and liqueur development with international distribution. Highly comparable turnkey private-label service model and bulk neutral-spirit capabilities for global brand owners.
• Hardy Cognac: Historic family-owned Cognac house producing both premium branded and bulk cognac for international markets. Directly comparable in family-ownership structure, Charentais distillation expertise, and bulk-versus-branded operating mix.
• Marie Brizard Wine & Spirits: French wine and spirits group producing and distributing bulk and branded spirits, including own-label and private-label solutions. Directly comparable in B2B bulk spirits production, private-label services, and French heritage category focus.

Broad incumbents

• Rémy Cointreau: French-listed cognac and spirits group (Rémy Martin, Cointreau, LOUIS XIII). A broad incumbent in the cognac category with bulk and branded operations, providing a strategic benchmark for cognac-supply economics at scale.
• Les Grands Chais de France: One of France's largest wine and spirits groups, with extensive bulk wine and private-label production. A broader incumbent offering wider portfolio and greater scale than Distillerie de la Tour, but with overlapping bulk wine and private-label service lines.
• Pernod Ricard: Global spirits giant with broad portfolio including cognac (Martell), whisky, vodka, and gin. A broad incumbent that competes in the bulk-supply and private-label space alongside its branded portfolio, providing a reference point for scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/distillerie-de-la-tour-s-a-
• Facebookfacebook.com/391788024209152

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distillerie de la Tour