Alliance Imaging

What Alliance Imaging does

Alliance Imaging is a physician-owned, locally managed outpatient diagnostic imaging facility headquartered at 3351 Roosevelt Road in St. Cloud, Minnesota, serving patients and referring providers across Central Minnesota. Established for over 50 years, the practice operates a single-site imaging center offering five core modalities: Breast Imaging/Mammography (with Enhanced 3D Mammography as standard), Computed Tomography (CT), Magnetic Resonance Imaging (MRI), Ultrasound, and Pain Management Injections. The practice partners with Regional Diagnostic Radiology, a 20-physician radiology group, for image interpretation, and serves a mix of self-referred patients (notably for screening mammograms) and physician-referred patients.

The facility's technology positioning is anchored by GE's Signa Works AIR™ MRI platform — Alliance is the only site outside of Rochester, MN to offer it — which delivers shorter scan times (approximately 30 minutes versus 60+ minutes on conventional systems), improved image detail, and flexible coils for patient comfort. The practice maintains 24/7 on-call radiologist availability and operates an Advanced Imaging Fellowship program in partnership with Medality, supplying 700+ hours of case-based micro-learning and crediting fellowship time toward a partnership track. Workflow integration is delivered through EpicCare Link (CentraCare's Epic EHR) and InteleConnect (Regional Diagnostic Radiology portal), with patient-facing self-scheduling of mammograms enabled via MyChart.

Alliance Imaging operates a fee-for-service revenue model, billing insurance and collecting co-pays and deductibles at the time of service, with payment plans available. As of October 1, 2024, the practice operates under the Minnesota Debt Fairness Act for medical debt collection. The go-to-market motion is hybrid: a physician-referral channel anchored by CentraCare and Regional Diagnostic Radiology at the bottom of the funnel, layered with a direct-to-consumer channel (MyChart self-scheduling, dedicated phone scheduling) for screening volumes. No venture capital, private equity, or parent-company affiliations are disclosed.

Name

Alliance Imaging

Legal name

Alliance Imaging

Website

https://allianceimagingmn.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Locally owned outpatient diagnostic imaging facility in St. Cloud, Minnesota serving Central Minnesota with mammography, CT, MRI, ultrasound, and pain management services. Partners with a 20-physician radiology group and integrates with CentraCare's Epic EHR.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)

Keywords

• Diagnostic medical imaging
• Outpatient radiology services
• Mammography screening services
• MRI imaging services
• Pain management injections

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Imaging Services: Fee-for-service revenue from providing diagnostic imaging procedures including MRI, CT scans, mammography, ultrasound, and pain management injections to patients. Revenue is collected through insurance billing, co-pays at time of service, and payment plans for outstanding balances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alliance Imaging is a physician-owned outpatient diagnostic medical imaging center that performs mammography (including Enhanced 3D mammograms), CT, MRI (featuring GE's Signa Works AIR Technology), ultrasound, and pain management injections for patients in St. Cloud and Central Minnesota. Services are delivered through a single facility with 24/7 on-call radiologists, integrated EHR provider portals (EpicCare Link, InteleConnect), and MyChart-based self-scheduling for patients, positioning the center as a lower-cost-of-care alternative to hospital-based imaging.

Product overview

Alliance Imaging is a locally owned medical imaging facility offering comprehensive outpatient imaging services to St. Cloud and Central Minnesota. The company provides five core imaging modalities: Breast Imaging/Mammography (including Enhanced 3D Mammograms as standard), Computed Tomography (CT), Magnetic Resonance Imaging (MRI) featuring GE's Signa Works AIR Technology, Ultrasound, and Pain Management Injections. These services are delivered through a state-of-the-art facility with on-call radiologists available 24/7, emphasizing lower cost-of-care compared to hospital-based imaging while maintaining world-class technology standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Imaging / Mammography

Quantifiable outcome

• Over 1,000 5-star patient reviews demonstrating excellent patient satisfaction
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• St. Cloud RoxminorGTM or Marketing PartnerAlliance Imaging is the premier medical imaging partner for the St. Cloud Rox baseball team. The partnership is rooted in a shared commitment to the community, strengthened by impactful initiatives like fundraising events for breast cancer awareness. The company supports the Rox and the St. Cloud community both on and off the field.
• CentraCarecoreTechnology or IntegrationIntegration with CentraCare's Epic electronic health record system through EpicCare Link provider portal, allowing CentraCare physicians to access patient imaging information and coordinate care. Patients can also schedule mammograms through MyChart.
• Regional Diagnostic RadiologycoreTechnology or IntegrationFull-service, physician-owned radiology practice of 20 radiologists providing imaging interpretation services for Alliance Imaging. Partnered for over 50 years serving Central Minnesota. Physicians use InteleConnect portal for secure access to patient imaging data.
• GE HealthcarecoreTechnology or IntegrationProvider of GE's Signa Works AIR™ Technology for MRI, the only facility outside of Rochester, MN to offer this advanced imaging technology. GE technology provides shorter scan times, improved image detail, and increased patient comfort through flexible coil design.
• The Vein CenterminorGTM or Marketing PartnerReferral partner for consultations and treatment of varicose veins, listed on Alliance Imaging's resources page as a recommended partner for patients requiring vascular care services.
• MedalityminorStrategic or Co-development PartnerPartnership with Medality offering 700+ hours of case-based and micro-learning courses for the Advanced Imaging Fellowship program. Fellowship year is credited toward partnership track for participating radiologists.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Akumin: Multi-modality outpatient imaging center operator with fixed-site and mobile imaging offerings. Comparable modality mix and outpatient delivery model, though at broader geographic scale.
• RAYUS Radiology: One of the largest U.S. outpatient imaging networks offering MRI, CT, mammography, and ultrasound across multiple states. Directly comparable as a freestanding outpatient imaging provider competing for the same referrer and patient relationships.
• SimonMed Imaging: Large outpatient imaging network offering MRI, CT, mammography, ultrasound, and pain management injections. Same service lines and outpatient delivery model as Alliance Imaging.
• Touchstone Medical Imaging: Outpatient imaging provider offering MRI, CT, ultrasound, mammography, and related services. Direct modality-level overlap with Alliance Imaging and similar freestanding-center delivery model.
• Center for Diagnostic Imaging (CDI): National outpatient imaging center operator (now part of RAYUS) offering MRI, CT, mammography, and pain management injections. Closely aligned business model and service mix to Alliance Imaging.

Broad incumbents

• US Radiology Specialists: National radiology practice and imaging center platform offering multi-modality imaging services. Comparable modality set and physician-owned/partnership-style operating model.
• RadNet: Largest U.S. outpatient imaging operator with hundreds of centers. Operates the same core modalities (MRI, CT, mammography, ultrasound) but at national scale; relevant as the dominant incumbent in the freestanding imaging category.
• Mayo Clinic Imaging: Operates GE Signa Works AIR™ MRI in Rochester, MN (the only other MN site with this technology). A regional incumbent competitor and technology reference point for Alliance's MRI offering.

Regional players

• CentraCare: Major regional health system in Central Minnesota operating hospital-based imaging services. Both partner (via EpicCare Link) and indirect competitor for outpatient imaging referrals in the same geographic market.

Others

• Regional Diagnostic Radiology: Physician-owned radiology practice of 20 radiologists that interprets imaging for Alliance Imaging. Closely linked via partnership and shared physician-ownership culture; functions as both a partner and peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allianceimagingmn
• LinkedInlinkedin.com/company/alliance-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Imaging