What Kursusfabrikken does

Kursusfabrikken ApS is a Danish professional training provider founded in 2013 and headquartered in Aarhus, with offices in Copenhagen, Odense, and Aalborg. It delivers 40+ day courses spanning AI tools, Microsoft Office, digital marketing, graphic design, and personal development, alongside 6-week vocational training programs for unemployed participants and customized corporate training engagements. Cumulative scale includes 15,000+ participants trained, 5,000+ companies served, and a 4.5/5 rating across 2,060 reviews.

The company operates a multi-channel delivery model: public day courses conducted in physical classrooms across four Danish cities, online and in-person 6-week vocational programs, and bespoke corporate programs. Supporting infrastructure includes an AI-powered search on the website, an Excel Functions database, free webinars, publications, and e-books. The instructor base is described as 100+ practitioners with real-world experience. Founder-owned and bootstrapped since inception, with no disclosed external investment, the company is led by Jakob Hebsgaard (Director & Owner) and Anders Hingeberg (Course Manager & Owner).

Revenue is generated from three streams: per-seat day course fees (with a 15% bundle discount on three or more courses), government-funded 6-week vocational programs (delivered in partnership with institutions such as Erhvervsakademi Aarhus), and customized corporate training contracts. The company has received Børsen Gazelle growth awards in 2018, 2019, and 2022, signaling sustained multi-year revenue and headcount growth within the Danish vocational training segment.

Name

Kursusfabrikken

Legal name

Kursusfabrikken ApS

Website

https://kursusfabrikken.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kursusfabrikken ApS is a Danish professional training provider offering 40+ day courses in AI, Microsoft Office, digital marketing, and graphic design across four Danish cities, plus government-funded 6-week vocational programs and customized corporate training for Danish enterprises.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Professional training courses
• Corporate training services
• AI education programs
• Microsoft Office training
• Vocational retraining

Headquarters

HQ city

Åbyhøj

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Day Courses (Dagskurser): One-day and multi-day training courses offered in AI, Microsoft Office, marketing, graphic design, and personal development. Prices listed excluding VAT. Includes course materials and full catering.
2. Customized Corporate Training (Skræddersyede kurser): Tailored training programs for individual companies, delivered at client locations or company premises. 1-2 day courses with customizable content.
3. 6-Week Education Programs (6-ugers uddannelse): Full-time vocational training programs for unemployed individuals. Government-funded through A-kasse and jobcenters. Programs in AI, digital marketing, social media, and e-commerce.
4. Course Packages: Bundled course offerings providing 15% discount when purchasing 3 or more courses together.
5. Publications and E-books: Sale of e-books and guides including the 'Online Marketing - The Complete Handbook' and free downloadable mini-guides for Excel, WordPress, InDesign, LinkedIn, and AI.
6. Webinars: Free and paid webinar content on topics including AI for leaders, Excel tips, Microsoft Copilot, and custom GPT creation. Lead generation and brand authority building.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kursusfabrikken is a Danish professional training provider that sells instructor-led day courses, customized on-site corporate training, and 6-week vocational education programs in AI (ChatGPT, Microsoft Copilot, Claude), Microsoft Office and BI (Excel, Power BI, PowerPoint), digital marketing and social media, graphic design (Adobe, Canva), and personal development. Courses are delivered at the company's own training facilities in Aarhus, Copenhagen, Odense, and Aalborg, on client premises across Denmark, or online for 6-week programs. Supporting offerings include discounted course packages, paid and free webinars, and a library of free downloadable e-books and guides.

Product overview

Kursusfabrikken is a Danish course provider offering 40+ day courses, 6-week education programs, customized corporate training, webinars, and free educational publications. The portfolio spans AI courses (ChatGPT, Microsoft Copilot, Claude), Microsoft Office and BI tools (Power BI, Excel, PowerPoint), marketing and social media, graphic design, and personal development. Products are delivered as instructor-led courses in physical locations (Aarhus, Copenhagen, Odense, Aalborg) or online, with additional resources including free guides, webinars, and a searchable Excel reference tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Courses (Dagskurser) Instructor-led one-day and multi-day training courses covering AI (ChatGPT, Microsoft Copilot, Claude), Microsoft Office and BI (Excel, Power BI, PowerPoint, Outlook, Microsoft 365), digital marketing and social media, graphic design (Canva, Adobe), and personal development (coordination, presentation). Targeted at Danish businesses seeking practical, immediately applicable skills training for employees.
• Customized Corporate Training (Skræddersyede kurser) Bespoke 1–2 day training programs tailored to an individual company's needs and delivered at the customer premises across Denmark, with maximum 6 participants per session. Aimed at enterprises that want internal training customized to their workflows and tools.
• 6-Week Education Programs (6-ugers uddannelse) Full-time 6-week vocational programs in AI, digital marketing, social media, and e-commerce for unemployed individuals in Denmark. Listed on Positivlisten and eligible for funding through A-kasser (unemployment insurance funds) and jobcenters. Includes 13 teaching days delivered at Erhvervsakademi Aarhus (EAAA) or online.
• Course Packages (Kursuspakke) Bundle pricing on 3 or more day courses purchased together, providing a 15% discount versus individual course pricing. Targets companies that want to upskill multiple employees or functions.
• Webinars Live and on-demand webinar sessions covering AI (AI for leaders, ChatGPT, Microsoft Copilot, custom GPT creation), Excel, and other digital marketing and Microsoft topics. Mix of free and paid sessions used both as a standalone learning product and as a marketing channel.
• Publications and E-books Downloadable e-books and guides including 'Online Marketing - The Complete Handbook' plus free mini-guides for Excel, WordPress, InDesign, LinkedIn, and AI. Sold as paid publications and used as free lead magnets to support course marketing.

Quantifiable outcome

• 4.5 out of 5 rating from 2,060+ course reviews
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature2 records

Partnerships

One partnership is on record.

• Erhvervsakademi Aarhus (EAAA)coreStrategic or Co-development PartnerPartnership with Erhvervsakademi Aarhus for delivery of 6-week vocational training programs. Physical instruction takes place at EAAA facilities in Viby J. Programs include AI, digital marketing, social media, and e-commerce.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mannaz: Nordic corporate training provider offering leadership, project management, and professional development programs. Comparable to Kursusfabrikken's Personal Development category and competes for Danish enterprise L&D budgets.
• SuperUsers: Danish training specialist focused on Excel, Power BI, and Microsoft Office courses. Directly overlaps with Kursusfabrikken's Microsoft Office and BI course portfolio and competes for the same Danish enterprise training budget.
• PeopleNet: Danish training provider focused on HR, leadership, and personal development courses for businesses. Overlaps with Kursusfabrikken's Personal Development segment and shares the Danish enterprise training customer base.
• Teknologisk Institut: Major Danish technical training institution offering courses across IT, business, and technology topics. Overlaps with Kursusfabrikken's Microsoft Office, AI, and digital marketing curriculum in the Danish enterprise market.
• Knowledgepoint: Danish B2B course provider offering instructor-led professional training to corporate clients across Denmark. Comparable in target customer (Danish enterprises) and delivery model (instructor-led day courses).

Broad incumbents

• Pluralsight: Technology-focused online learning platform for professionals and enterprises, with strong coverage of AI, cloud, and software development. Adjacent competitor for enterprise technology training budgets that overlap with Kursusfabrikken's AI and Microsoft offerings.
• Coursera for Business: Global online learning platform offering enterprise plans with university-backed content across technology, business, and AI. Targets the same corporate L&D buyers as Kursusfabrikken with a broader catalog and credentialed content.
• Udemy Business: Global online learning marketplace with a large B2B catalog spanning Microsoft Office, AI, and digital marketing. Competes with Kursusfabrikken for enterprise training budgets at much lower per-seat price points and broader course coverage.
• Skillsoft: Enterprise learning suite provider offering comprehensive corporate training across technology, leadership, and compliance. Competes with Kursusfabrikken at the enterprise L&D procurement level with broader content libraries and integrated learning platforms.
• LinkedIn Learning: LinkedIn's B2B learning platform offering courses across Microsoft Office, AI, marketing, and business skills. Increasingly embedded in enterprise HR/L&D stacks and directly competes for training budget allocations in Danish enterprises.

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kursusfabrikken

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kursusfabrikken