Master Craft Floors
Master Craft Floors is a family-owned commercial flooring contractor founded in 1974, self-performing installation across carpet, resilient, wood, tile, epoxy, polished concrete, terrazzo, and self-leveling systems for healthcare, hospitality, education, retail, and entertainment clients nationwide.
- Company typePrivate
- Founded1974
- HeadquartersPlymouth, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Master Craft Floors does
Master Craft Floors is a privately held, family-owned commercial flooring contractor founded in 1974 by Eugene and Eleanor Ulfig in Plymouth, Michigan, now in its third generation of family ownership. The company self-performs all installation work using its own employees, spanning eight core flooring categories: carpet, resilient, wood, tile and stone, epoxy/resinous/urethane cement, polished concrete, self-leveling underlayments, and terrazzo. It distinguishes itself from subcontractor-reliant competitors through a self-performance model, INSTALL-certified installers with ICRA healthcare qualifications, on-staff designers, and a two-year installation warranty (double industry standard).
The company operates from three offices in Plymouth, Michigan, Las Vegas, Nevada, and Reno, Nevada, delivering projects coast-to-coast and internationally through its Starnet Worldwide network membership. Its go-to-market is enterprise field sales targeting five primary verticals: healthcare, hospitality, education, retail, and entertainment/sports venues, supplemented by a national accounts program that consolidates multi-location enterprise clients under a single vendor. Revenue is generated through project-based contracts (professional services plus materials supply), with additional recurring revenue from service and maintenance contracts spanning the life of installed floors. Notable projects include T-Mobile Arena, Shinola Hotel, Henry Ford Hospital, UNLV, Wayne State University, and multiple MGM Resorts properties.
The business model combines project-based commercial flooring installation with design-build assistance, professional estimating and takeoff services, and ongoing floor maintenance. Pricing is quote-based and project-specific. Master Craft Floors holds unlimited Nevada contractor licenses across five specialty categories and maintains preferred vendor relationships with major flooring manufacturers including Milliken, Armstrong, Tarkett/Johnsonite, Mannington, DalTile, MAPEI, and UZIN. The company has earned multiple Starnet Design Awards and INTEX Awards over its 45+ year history.
Master Craft Floors firmographics
Firmographics- Name
- Master Craft Floors
- Legal name
- Master Craft Floors
- Website
- https://mcfloors.net
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Master Craft Floors is a family-owned commercial flooring contractor founded in 1974, self-performing installation across carpet, resilient, wood, tile, epoxy, polished concrete, terrazzo, and self-leveling systems for healthcare, hospitality, education, retail, and entertainment clients nationwide.
- Ownership category
- akta.pro rank
Master Craft Floors industry classification
Industry- Product category
- Commercial Flooring Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833)
- akta.pro primary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
- akta.pro secondary industries
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG), Tile & Stone Flooring Installation (HSAPAGAE)
Keywords
Where Master Craft Floors is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Master Craft Floors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Commercial Flooring Installation: Full-service commercial flooring installation including site inspection, field survey, pumping and leveling to meet FF/FE standards, through final installation across multiple flooring types.
- Flooring Materials Supply: Supply of flooring materials including carpet, resilient, wood, tile/stone, epoxy, polished concrete, terrazzo. Works with all manufacturers without limitation.
- Design Build Assistance: Design assistance with on-staff designers and extensive product knowledge to help select best value for projects meeting design intent and budget.
- Service and Maintenance Contracts: Service and maintenance contracts for the life of floors, existing flooring restoration, and deep cleaning with state-of-the-art technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based commercial flooring services with national accounts capability |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Master Craft Floors product offering
Product offeringCore offering
Master Craft Floors is a commercial flooring contractor that self-performs the installation of carpet, resilient, wood, tile/stone, epoxy/resinous, polished concrete, self-leveling underlayments, and terrazzo flooring systems for commercial and institutional clients. Beyond installation, the firm provides design build assistance, site inspection and field survey, national accounts management, and estimating/takeoff services, with operations based in Michigan and Nevada.
Product overview
Master Craft Floors is a commercial flooring contractor offering a comprehensive suite of flooring installation and related services. The company provides eight core flooring service categories—Carpet, Resilient, Wood, Tile/Stone, Epoxy/Resinous/Urethane Cement, Polished Concrete, Self-Leveling Underlayments, and Terrazzo—supplemented by Design Build Assistance, Site Inspection/Field Survey, National Accounts Management, and Estimating/Takeoff services. All work is self-performed by company employees without subcontractors. Founded in 1974, the company operates locations in Michigan (Plymouth) and Nevada (Las Vegas and Reno), serving clients coast-to-coast and internationally through the Starnet Worldwide flooring contractor network.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Flooring Installation Commercial installation of carpet flooring systems for offices, healthcare, hospitality, education, retail, and entertainment venues, executed by company-employed installers.
- Resilient Flooring Installation Commercial installation of resilient flooring (sheet vinyl, VCT, LVT and similar products) for institutional and commercial facilities, self-performed by company employees.
- Wood Flooring Installation Commercial installation of wood flooring systems for hospitality, education, retail, and entertainment venues, executed by company-employed installers.
- Tile and Stone Flooring Installation Commercial installation of tile and stone flooring for healthcare, hospitality, education, retail, and entertainment projects, delivered by company-employed installers.
- Epoxy and Resinous Flooring Installation Commercial installation of epoxy and resinous flooring systems for facilities requiring durable, seamless, chemical-resistant surfaces, self-performed by company employees.
- Polished Concrete Flooring Commercial installation of polished concrete flooring systems for retail, warehouse, entertainment, and other high-traffic environments, delivered by company-employed installers.
- Self-Leveling Underlayment Installation Commercial installation of self-leveling underlayments to prepare subfloors for finished flooring systems, self-performed by Master Craft Floors employees.
- Terrazzo Flooring Installation Commercial installation of terrazzo flooring for high-end institutional, healthcare, education, and entertainment projects, executed by company-employed installers.
- Design Build Assistance Pre-construction design and flooring specification support for general contractors, architects, and project owners evaluating flooring systems for commercial projects.
- Site Inspection and Field Survey On-site inspection and field survey services to assess substrate conditions, measurements, and project readiness for commercial flooring installations.
- National Accounts Management Program for multi-site commercial clients requiring coordinated flooring installations across multiple locations, providing a single point of accountability for national projects.
- Estimating and Takeoff Services Project estimating and material takeoff services to support commercial flooring project scoping, bidding, and pricing for general contractors and project owners.
Quantifiable outcome
- 2-year warranty on every installation (double industry standard)
- +1 more outcomes
Companies that use Master Craft Floors
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Master Craft Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Master Craft Floors partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, major and preferred.
- Starnet WorldwidecoreMaster Craft Floors is a member of Starnet, described as the world's largest network of full-service independent flooring contractors. Starnet is committed to highest standards of excellence in the industry through partnerships with skilled commercial flooring professionals and quality flooring manufacturers. Starnet membership provides credibility and access to project opportunities across North America.
- MGM Resorts InternationalflagshipKey client for major projects including T-Mobile Arena (award-winning), SLS Las Vegas, and various MGM properties. Multiple award-winning projects completed.
- Martin-Harris ConstructionmajorFeatured client listed on partner page. General contractor for major construction projects in Nevada region.
- McCarthy Building CompaniesmajorFeatured client listed on partner page. National construction firm with healthcare and commercial expertise.
- Henry Ford Health SystemmajorLong-term client relationship for multiple hospital projects including Henry Ford Hospital West Grand B-2 wing renovation.
- Wayne State UniversitymajorClient for $93 million Multidisciplinary Biomedical Research Building project. Award-winning installation.
- UNLVmajorClient for Hotel Residential Building project at William F. Harrah College of Hotel Administration. 96,000 sf targeting LEED Silver.
- MillikenpreferredPreferred vendor partner for high performance carpet tile and hospitality carpet products. Featured on project pages.
- Armstrong FlooringpreferredFeatured vendor partner. Flooring manufacturer for commercial/residential applications. Used in T-Mobile Arena award-winning project.
- Tarkett/JohnsonitepreferredPreferred vendor partner for resilient flooring and rubber products. Used in Discovery Children's Museum and Park MGM projects.
- Mannington CommercialpreferredPreferred vendor partner for commercial carpet. Featured in T-Mobile Arena and Shinola Hotel projects.
- DalTilepreferredPreferred vendor partner for tile and stone products. Major manufacturer in the flooring industry.
- MAPEIpreferredPreferred vendor partner for adhesives and surface preparation products. Used in T-Mobile Arena project.
- UZIN North AmericapreferredPreferred vendor partner for flooring installation products including adhesives and underlayments. Featured in Shinola Hotel project.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Master Craft Floors competitors and assessment
Company assessmentBroad incumbents
- Armstrong Flooring: Manufacturer of resilient and hardwood flooring for commercial and residential markets. Existing preferred vendor partner of Master Craft; Armstrong products were used in the award-winning T-Mobile Arena project.
- Interface: Global commercial modular carpet and resilient flooring manufacturer with strong presence in healthcare, education, and corporate segments. Comparable as a specialty commercial flooring manufacturer whose products Master Craft installs.
- Shaw Industries Group: Largest US carpet manufacturer and Berkshire Hathaway subsidiary producing commercial broadloom, carpet tile, resilient, and hardwood. Operates upstream of Master Craft as a flooring manufacturer that Master Craft specifies and installs.
- Mohawk Industries: Largest US flooring manufacturer with broad portfolio including carpet, tile, wood, laminate, and vinyl. Comparable as a broad incumbent whose products Master Craft regularly installs in commercial projects.
- DalTile: Largest US manufacturer of ceramic tile, porcelain, and natural stone for residential and commercial applications. Existing preferred vendor partner of Master Craft, providing tile/stone materials used in large-scale commercial installations such as the Nordstrom remodel.
- Mannington Mills: US flooring manufacturer producing commercial carpet, resilient, wood, and laminate. Existing preferred vendor partner of Master Craft, featured in T-Mobile Arena and Shinola Hotel projects.
- Tarkett: Global flooring manufacturer offering commercial resilient (including Johnsonite), soft surface, and wood products. Existing preferred vendor partner of Master Craft, providing products specified for projects such as Discovery Children's Museum and Park MGM.
Direct peers
- Empire Today: National flooring retailer and installer offering carpet, hardwood, tile, and laminate with in-home service. Comparable as a flooring installation business with a national sales-and-install model, though more residential/commercial-mixed than Master Craft's enterprise focus.
- Spectra Contract Flooring: National commercial flooring contractor offering self-performed installation across carpet, resilient, wood, tile, and specialty flooring. Comparable commercial-only flooring installer with multi-regional service and enterprise customer base.
Others
- Starnet Worldwide: World's largest network of independent commercial flooring contractors, of which Master Craft is a member. Comparable as an ecosystem/peer network; Starnet membership provides Master Craft referral flow, manufacturer relationships, and competitive benchmarking against other member firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Master Craft Floors social profiles
Digital presenceMaster Craft Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Craft Floors leadership team
Management profileNumber of profiles
Profiles8 records
Master Craft Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Craft Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Craft Floors
What does Master Craft Floors do?
Master Craft Floors is a commercial flooring contractor that self-performs the installation of carpet, resilient, wood, tile/stone, epoxy/resinous, polished concrete, self-leveling underlayments, and terrazzo flooring systems for commercial and institutional clients. Beyond installation, the firm provides design build assistance, site inspection and field survey, national accounts management, and estimating/takeoff services, with operations based in Michigan and Nevada.
Is Master Craft Floors a public or private company?
Master Craft Floors is a private company. It is classified as family owned and is currently operating.
When was Master Craft Floors founded?
Master Craft Floors was founded in 1974. It employs 101 to 250 people.
Where is Master Craft Floors based?
Master Craft Floors is headquartered in Plymouth, United States, in the North America region.
How does Master Craft Floors make money?
Four revenue lines are on record. Commercial Flooring Installation is the primary driver. The others are flooring Materials Supply, design Build Assistance and service and Maintenance Contracts.
Who are Master Craft Floors's main competitors?
Broad incumbents on record are Armstrong Flooring, Interface, Shaw Industries Group, Mohawk Industries, DalTile, Mannington Mills and Tarkett. Direct peers are Empire Today and Spectra Contract Flooring. Starnet Worldwide is listed as an others.
Does Master Craft Floors have an API?
No public API is recorded for Master Craft Floors.
What industry is Master Craft Floors in?
Master Craft Floors's product category is Commercial Flooring Services. Its primary akta.pro industry code is IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins), with a secondary code of IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete). Its NAICS code is 238330.